Bluesky
A couple of weeks ago I decided, like so many others, to create an account on Bluesky. My decision to do so wasn’t so much driven by a personal dislike of Twitter/X but because so many people that I follow had gone. I fully recognise that Twitter has been in decline since it was bought by Elon Musk but I still have found the social media platform useful, even during recent months. Through judicious use of the block and mute facilities, I have managed to keep my timeline relatively free of crap. However, the advertising has become more pervasive of late and most of the people whose Tweets I have enjoyed over the years have either migrated to other platforms or simply stepped away from social media altogether. It was the desire to spend time with a like minded community that ultimately prompted my move to Bluesky.
A couple of weeks ago I decided, like so many others, to create an account on Bluesky. My decision to do so wasn’t so much driven by a personal dislike of Twitter/X but because so many people that I follow had gone. I fully recognise that Twitter has been in decline since it was bought by Elon Musk but I still have found the social media platform useful, even during recent months. Through judicious use of the block and mute facilities, I have managed to keep my timeline relatively free of crap. However, the advertising has become more pervasive of late and most of the people whose Tweets I have enjoyed over the years have either migrated to other platforms or simply stepped away from social media altogether. It was the desire to spend time with a like minded community that ultimately prompted my move to Bluesky.
I joined Twitter in August 2010. Most of the people I started following I knew from the video games blogging community. Twitter was a great means at that point to promote one’s work and share material. Over time, I started following a broader spectrum of individuals and found Twitter to be a great source of breaking news. At its peak, the social media platform was a key source of both social activity and information. I used Tweeten as my Twitter client and had it running continuously on my second monitor throughout the day. When I was away from my desk, I had Hootsuite on my phone. For a while, Twitter was very much a focal part of my day. However, overtime, I learned that this wasn’t necessarily a good thing and I curtailed my enthusiasm. The loss of key individuals that I followed, contributed a lot to this change in mindset. Social media is only as good as the people you follow.
New technological mediums often start with innovative pioneers that create a new market and subsequently dominate it for a while. Twitter falls into that category, just like Steam and Netflix. All have had their day in the sun where they effectively enjoyed a monopoly. However, competitors and a fragmenting market ultimately have knocked them all off their respective pedestals. In the case of Twitter, management decisions have contributed to the diminishment of the brand. I suspect that in time, there will be several social media platforms that become the established leaders and people will make their choice depending on a multitude of personal factors. Politics may be one. Friends, community and the ability to carefully curate your timeline may be others. A year or two from now, what social media platform you use may become a key question in market research.
With regard to Bluesky, I find that its functionality is nearly identical to that of Twitter. I was very pleased to find so many old friends so quickly and at present, there are many familiar faces in my timeline. Plus I have discovered many new people to follow with similar interests and hobbies. I have already started proactively policing my timeline to ensure it suits my needs. There is a lot that you can do to mute words, block people and generally ensure that you’re not exposed to a load of tedious and unnecessary bullshit. Social media has the capacity to do a lot of harm to one’s mental wellbeing, therefore it is very important to ensure that it serves you and not the other way round. As for Twitter, I still have an account but I’m not especially active. It is sad how things have changed but that is just the nature of life. Keep moving forward. See you on Bluesky.
The End of Twitter?
I have been using Twitter since 2010 and to cut a long story short, although it can be a virtual septic tank of human bile, ignorance and stupidity it can also be very informative and uplifting. I rely on Twitter for the latest news and find it far more immediate and succinct than traditional TV bulletins. When the shit hits the fan, as far as I’m concerned Twitter is the way to stay abreast of a developing story. Furthermore, I very much enjoy the social element of Twitter and the online banter with those I follow and who follow me. Twitter doesn’t do anything particularly unique but it did it first and hence everyone is in one place. That makes it invaluable. Sadly, if Elon Musk continues to mess with things to the point of breaking the Twitter community, then I will be forced to go elsewhere. Some folk are jumping ship already. Because of Musk’s erratic nature there’s a prevailing atmosphere that something is going to happen and it’s not going to be good.
I have been using Twitter since 2010 and to cut a long story short, although it can be a virtual septic tank of human bile, ignorance and stupidity it can also be very informative and uplifting. I rely on Twitter for the latest news and find it far more immediate and succinct than traditional TV bulletins. When the shit hits the fan, as far as I’m concerned Twitter is the way to stay abreast of a developing story. Furthermore, I very much enjoy the social element of Twitter and the online banter with those I follow and who follow me. Twitter doesn’t do anything particularly unique but it did it first and hence everyone is in one place. That makes it invaluable. Sadly, if Elon Musk continues to mess with things to the point of breaking the Twitter community, then I will be forced to go elsewhere. Some folk are jumping ship already. Because of Musk’s erratic nature there’s a prevailing atmosphere that something is going to happen and it’s not going to be good.
My biggest concern is that the existing Twitter community is going to fragment, with online friends migrating to multiple alternative platforms. It may also cause some existing Twitter users who are already disillusioned with the existing status quo, to simply quit social media. With respect to those Twitter accounts that I follow for news and information, rather than social engagement, I wonder what will be the new platform of choice to reach an audience. I don’t want to have to maintain multiple social media accounts across multiple services. And I am not going to pay for the service that I already have enjoyed free of charge for the last 12 years. The only people who potentially benefit from a fragmented community are the traditional media outlets. Print media in the UK hates the fact that Twitter provides a platform that can challenge their news agenda and give the public the right of recourse.
I’ve always take a “belt and braces” approach to life and so, although it hasn’t happened as of yet, I am already working on my Twitter exit strategy. Anecdotally, it would seem that Mastodon is the next best place to go, so I have set up an account there. Unfortunately, this endeavour seems to have fallen at the first hurdle as I’ve still not received my verification email to make my new account active. This doesn’t bode well for a platform that some claim is the anointed successor to Twitter. Assuming that I can set up and start using Mastodon, there then remains the issue of which client to use. I currently use Tweeten for Twitter and am looking for identical functionality in a third party Mastodon client. However, nothing I’ve seen so far seems to offer that. It is so important to get the data that you want, presented in an accessible manner or else you run the risk of drowning in white noise and bullshit when it comes to social media.
I’ve written posts in the past about becoming reliant on free services, only to then have them withdrawn or monetised. We’ve all been down this road before so if the worst case scenario happens and Twitter goes to the wall, at least we won’t be caught off guard. However, the thing about Twitter is that there are so many potential ways you could monetise it without having to restrict usage or radically alter the way it functions. Sadly, that doesn’t seem to be Elon Musk’s intent. I am naturally sceptical of billionaires per se and especially so in his case because he is “anomalous” (the politest thing I could say about him). However, Twitter is now his “bat and ball” and so if he wants to neuter it for political or business reasons, then that is his prerogative and there’s nothing much the average user can do about it. If it all ends up going south, it was fun while it lasted.
Update: I managed to get myself on Mastodon and it is not an exact Twitter clone. It appears to require a lot more curation and interaction for it to yield the results that I want. Those seeking for a “like for like” replacement may wish to look elsewhere.
Why I'm Not Leaving Twitter
A lot of people seem to be concerned about Elon Musk buying Twitter. Apparently the billionaire, who describes himself as a “free speech absolutist”, considers the social media platform to be a “digital town square where matters vital to the future of humanity are debated”. Really? I’ve obviously missed all that, unless it’s being done through the use of cat videos. Setting aside Musk’s penchant for hyperbole, legitimate concerns have been raised by various Human Rights groups regarding the new owner’s intent to reduce moderation on Twitter. Also will previously suspended accounts be reactivated? Hence, even in my quiet backwater of Twitter, I’ve seen several discussions about whether people should leave and a lot of concern for what is to come in the weeks and months ahead.
A lot of people seem to be concerned about Elon Musk buying Twitter. Apparently the billionaire, who describes himself as a “free speech absolutist”, considers the social media platform to be a “digital town square where matters vital to the future of humanity are debated”. Really? I’ve obviously missed all that, unless it’s being done through the use of cat videos. Setting aside Musk’s penchant for hyperbole, legitimate concerns have been raised by various Human Rights groups regarding the new owner’s intent to reduce moderation on Twitter. Also will previously suspended accounts be reactivated? Hence, even in my quiet backwater of Twitter, I’ve seen several discussions about whether people should leave and a lot of concern for what is to come in the weeks and months ahead.
For starters, let’s address some of the pachyderms that accompany this situation. Elon Musk is a “curious” character. His perception and personal experience of the nature of free speech will most certainly be different to ours, due to his wealth and power. Remember his “pedo guy” comments? He’s also a thin skinned individual who has often gone after journalists who are critical of him. So I don’t place any credence upon his claim to be a “free speech absolutist”. He’s a businessman and I therefore see his acquisition of Twitter as being a means to an end either for him directly or his peer group. Twitter may or may not be the “town square” that he claims it to be but it certainly is an immense source of useful information, from a corporate perspective. It is also a tool that not only reflects opinion but can potentially be used to shape it. That makes it important.
So what happens next? Is Twitter going to become even more of a Wild West under Elon Musk’s watch? Maybe. Maybe not. He does claim to have other aspirations for the platform and not all of them appear bad. I certainly would favour a clampdown on “bot” accounts. However, if people leave preemptively, especially those from minority groups or with specific political leanings, then that decline that everyone fears will be accelerated. Sometimes, conceding ground is a sound strategy but I don’t believe that is the case in this instance. You don’t counter opposing ideologies by ignoring them or dismissing them. You meet them head on and your arguments stand or fall on their merits. Education is a slow process at times. Retreating won’t achieve any of that. “The line must be drawn here! This far, no further!” if you want a motivational Star Trek quote to validate the argument.
I am fully aware that Twitter can be an utter cesspool at times. But broadly speaking that is not my own personal, daily experience. This is due to the fact that I control what does and doesn’t appear in my timeline. I often get the impression that a lot of people are using the default Twitter client and are not curating their timeline as well as they should. I expect Twitter to make some effort with regard to moderation and sanction when rules are broken but I also think it is incumbent on me to take an active role in managing what I am exposed to. Although I expect the local council to keep the streets clean, I still pay attention as to where I walk. If I step on a dog turd due to my own inattentiveness, that’s on me. Therefore, mute keywords and block users accordingly. It makes a surprising difference to your overall Twitter experience.
If you want a life that is totally devoid of risk, unpleasantness, upset and controversy then perhaps the best policy is to eschew all forms of social media. You may also wish to stay at home, avoid all family and personal relationships and any other form of direct human interaction. I’m not opposed to the concept of “safe spaces” but some mediums simply do not lend themselves to being one. Twitter is one example. Like a swimming pool, someone is always going to piss in it. Therefore, the most you can do is manage your own virtual borders and regularly curate your Twitter timeline. If done wisely your experience online can be very rewarding. Twitter will never be perfect, as it involves people who are by default “flawed”. As to how the platform performs under its new owner’s stewardship, perhaps a “wait and see approach” is appropriate. In the meantime, do what you can to protect yourself and focus on the positive aspects the platform provides.
A Year in Social Media
I can’t speak for others but my relationship with social media has certainly changed over the last two years. Whenever new internet technologies emerge, there is a brief period when it feels like some sort of new frontier. Often such innovations become a means of empowering the marginalised and the voiceless. For a while new platforms can even be a force for good. But eventually commercial interests creep in along with rules and regulations. Hence, it all inevitably takes a turn for the worst. The frontier is finally tamed and ends up being just another corporate space. Social media is certainly not a forum for discussing social issues or politics, instead being a medium for tribalism and rancour. Because of these factors and others, I have moderated my use of social media and it has proven extremely beneficial to my state of mind.
I can’t speak for others but my relationship with social media has certainly changed over the last two years. Whenever new internet technologies emerge, there is a brief period when it feels like some sort of new frontier. Often such innovations become a means of empowering the marginalised and the voiceless. For a while new platforms can even be a force for good. But eventually commercial interests creep in along with rules and regulations. Hence, it all inevitably takes a turn for the worst. The frontier is finally tamed and ends up being just another corporate space. Social media is certainly not a forum for discussing social issues or politics, instead being a medium for tribalism and rancour. Because of these factors and others, I have moderated my use of social media and it has proven extremely beneficial to my state of mind.
A decade ago, I thought that using social media to promote my writing would be an invaluable tool and have positive results. Reflecting upon that now, I can't help but raise a wry smile at such naivety. Over the last twelve months, the amount of traffic to Contains Moderate Peril which is directly attributable to social media is just over 1%. Thus as a promotional tool, for me at least, it isn’t really worth the bother. Occasionally a Tweet about a game specific story may get a degree of traction with its player community but even then, it will only result in 100 or so additional visits to the post. Google is the primary source of people finding my writing and social media promotion has proven ineffective. Plus writing a blog doesn’t really lend itself to a presence on TikTok or Instagram. Platforms geared towards brevity and the concise delivery of targeted content, don’t really suit long from written material.
So after dabbling with instagram, I’ve ceased to actively participate on the platform. I mainly use it now to keep up to date with what my immediate family are doing, especially my granddaughters. Facebook is another medium I no longer use or check. I think the main reason I stopped using it was because rather than being a means to cross promote material, it simply became its own ecosystem which wasn’t especially helpful. As for older forms of social media such as forums and subreddits, they seem to be rapidly falling by the wayside. Many of the ones that I’ve used over the years, associated with specific games or types of fandom, have either closed down or dwindled into insignificance. Or they just become monopolised by a small cadre of dedicated posters who treat it as their own personal fiefdom. It often leads to an extremely partisan environment and hardly a suitable medium for debate and discussion.
Discord continues to be somewhat of a paradox, from my perspective. It’s a great way to chat and answer immediate enquiries. It’s also a solid foundation for a social group. However it is not exactly useful for archiving discussions and information. I feel it is a medium that deals in the here and now and although very useful it ultimately is very ephemeral. Yet many traditional gaming communities are moving to this platform, which I find somewhat confusing. Because it doesn’t offer the range of services that a traditional forum does. You can organise and manage events perfectly on Discord. But you cannot curate information and easily search for older content. I also feel that a Discord community over a certain size of active contributors is too hard to keep up with. You either follow it 24/7 or it eludes you.
As the year nears its end, I find myself using Twitter as my primary social media platform. I stopped following numerous twitter accounts earlier in spring, especially those associated with political and social commentary. I find that not having vast amounts of controversy and daily brouhahas flooding my timeline is extremely good for my psychological equilibrium. I mainly use Twitter now as a means of staying in touch with my online friends whose company I enjoy immensely. Overall, I’m finding the novelty of social media to be ebbing away and its practical benefits are overrated. Reaching large groups of potential customers is fine for business. Being exposed to excessive amounts of random members of the public is neither edifying, desirable or fun. I suspect that I shall continue to refine my social media experience in 2022.
Walter
I shall be taking a degree of “artistic license” with today’s Blaugust Promptapalooza writing prompt. The original question (as given by Rambling Redshirt over at Beyond Tannhauser Gate) is “If you had a mascot to represent you, what would it be?” but I’ve decided to adjust this slightly. I already have an unofficial mascot for Contains Moderate Peril and they have featured in several blog posts. Furthermore, as an experiment in marketing, they have also appeared in several social media campaigns. The idea was to see whether they could gain more traction with existing “followers” and provide a more effective means of promoting this site. I was initially surprised by the results but upon reflection, given what usually proves popular on social media (IE things that are deemed “cute”), it should have been obvious from the start. So without further ado, if you are not familiar with him already, allow me to introduce Walter.
I shall be taking a degree of “artistic license” with today’s Blaugust Promptapalooza writing prompt. The original question (as given by Rambling Redshirt over at Beyond Tannhauser Gate) is “If you had a mascot to represent you, what would it be?” but I’ve decided to adjust this slightly. I already have an unofficial mascot for Contains Moderate Peril and they have featured in several blog posts. Furthermore, as an experiment in marketing, they have also appeared in several social media campaigns. The idea was to see whether they could gain more traction with existing “followers” and provide a more effective means of promoting this site. I was initially surprised by the results but upon reflection, given what usually proves popular on social media (IE things that are deemed “cute”), it should have been obvious from the start. So without further ado, if you are not familiar with him already, allow me to introduce Walter.
Walter is a cuddly Panda soft toy or plushy as they call such things “across the pond”. He’s about 3 feet and has his own chair, which is positioned in the lounge, next to the TV. His origins are somewhat mysterious. Walter first appeared in my home roundabout Easter 2014. Mrs P saw him in a charity shop window for the bargain price of £3 and in a fit of generosity, bought him for £5. I woke up to find him looking at me and thus began a strange and interesting symbiotic relationship. I have often wondered about Walter’s previous life before he became part of the Peril household but he has remained uncommunicative about the subject. He likes to give the impression that his past is enigmatic but I suspect he was given his marching orders by his previous “owners” for taking up too much room. Walter doesn’t help out with household chores, preferring to “hold court” from his chair. He watches a lot of TV and has strong opinions on popular culture.
Now if you have a 3 foot cuddly Panda, knocking about your abode, it’s only a matter of time before you decide to take a photo of them in a comical situation or with some kind of droll caption. Hence Walter made his first appearance in a post I wrote about the perils of playing Mortal Kombat. NB This featured on a previous iteration of the Contains Moderate Peril website but the post was updated and republished here. Naturally, readers were curious about my new companion and he made further appearances both on the blog and Twitter. His dry sense of humour gained him a degree of traction with readers and followers alike and I started getting requests for him to feature more often. Hence I decided to try a small experiment and planned a series of tweets featuring Walter watching classic movies and TV and making informed pronouncements upon the proceeding. There are some very good online tools available for analysing social media traffic, so I created #WalterWatches as a means of tracking the experiment.
If I may quote Spandau Ballet, to cut a long story short Walter’s viewing commentary generated about four to five times more online activity than my regular tweets. Season 1 (for want of a better phrase) of #WalterWatches ran from March to May in 2019 and proved that if used properly, then social media can really “boost your signal”. Season 2 ran from January to February 2020 and stopped mainly due to the lockdown. Naturally, I have genuinely considered creating a separate Instagram and Twitter account for Walter. Mrs P even suggested making outfits for him (she’s a dab hand at sewing and dressmaking). However, all these ideas have withered on the vine. Walter’s popularity is due to him. I’m not sure if trying to crowbar his persona into promoting my work would be so well received. Plus making outfits, videos and setting up photos is time consuming and I struggle enough to write consistently. Plus now that Walter’s cousin Finwë has come to live with us, the pair of them are too busy and not especially fussed about becoming “influencers”.
There may well be a lesson to be learned in this tale, although I’m not quite sure what it is exactly. Certainly mascots are a great marketing tool but I suspect you have to have a clear idea of how to use them effectively to get the most out of them. And before I end this post I will share two further Walter related anecdotes. Firstly, Walter got his name because if you look at him from the right angle (and with the help of alcohol), he looks like the actor John Noble who played Walter Bishop in the TV show Fringe. Secondly, in late summer 2014, I was ill with Swine Flu. At one point I was running a very high temperature and beginning to slip in and out of consciousness. I awoke from a lengthy sleep to find a wet towel tied not around my own forehead but Walter’s. I’ve never quite got to the bottom of what happened and he’s never felt disposed to say anything. It’s just another of the many unanswered questions surrounding him. I’m still trying to figure out how come he’s got his own special chair and I haven’t?
Fear of Missing Out
According to Wikipedia Fear of Missing Out (or FOMO) is “a pervasive apprehension that others might be having rewarding experiences from which one is absent". Now that may sound to some as a somewhat trivial concern. One that encapsulates the concept of “first world problems” and “Generation Me”. Yet for many, it is a genuine concern. “Fear of missing out” is a not too distant cousin of “fear of being excluded”. Something that is a common part of bullying culture. FOMO plays to human insecurities and we live in times where people feel increasingly vulnerable. If you want further evidence of the veracity of FOMO, consider how it is something that marketing departments now actively seek to play upon and uses for leverage. A recent leaked document for the Entertainment Software Association (ESA) outlined how they wish to streamline and revitalise the ailing E3 trade show. One suggestion is to make "exclusive/appointment only activations for select attendees who will create buzz and FOMO”.
According to Wikipedia Fear of Missing Out (or FOMO) is “a pervasive apprehension that others might be having rewarding experiences from which one is absent". Now that may sound to some as a somewhat trivial concern. One that encapsulates the concept of “first world problems” and “Generation Me”. Yet for many, it is a genuine concern. “Fear of missing out” is a not too distant cousin of “fear of being excluded”. Something that is a common part of bullying culture. FOMO plays to human insecurities and we live in times where people feel increasingly vulnerable. If you want further evidence of the veracity of FOMO, consider how it is something that marketing departments now actively seek to play upon and uses for leverage. A recent leaked document for the Entertainment Software Association (ESA) outlined how they wish to streamline and revitalise the ailing E3 trade show. One suggestion is to make "exclusive/appointment only activations for select attendees who will create buzz and FOMO”.
For good or ill, it would seem that FOMO is now facet of twentieth century culture. Much like reaction videos, shit posting and the most intellectually bereft member of society being allowed on national television. Furthermore, I cannot claim to be impervious to this malady. I have discussed in the past how I was an avid “early adopter” of technology two decades ago. Something I cannot simply chalk up to just enthusiasm and zeal. FOMO did play a part in this. And then there has been times when fandom has become a job, rather than a leisure activity. I have a friend who still likes to remind me of the numerous times I got up at some ridiculous hour to watch videos that I had to return to Blockbusters, later that day. As a movie fan, it has always been difficult to try and keep up with all the new releases as well as older classics. It’s something I take a far more measured approach to these days but again in the past, FOMO was a factor driving the mentality that I had to “do it all”.
Recently, I took stock of my interests and pastimes. I decided to recalibrate my expectations and aspirations and that meant making some changes. Subsequently, I took to Twitter and spent some time reflecting upon who I was following. I believe the maximum number of people you can follow realistically is about 150. I’m currently over that number by a sizeable amount but I did prune about thirty of so accounts I was following. I based my decision upon how often an account tweeted and whether they were big on interacting with others. I did feel the occasional pang of guilt but ultimately you have to be realistic about what you can and cannot do. Following an excess of people on Twitter just leads to having your timeline swamped and increases the chance of missing something important amid all the white noise. There were also a few people who I couldn’t remember as to why I was following them.
I carried out the same exercise on Feedly and removed several blogs that didn’t seem to be producing any content on a regular basis. As predicted, the drop off rate after Blaugust was noticeable. I also had several blogs on my list that have been dead for a long time and it was merely nostalgia on my part keeping them there. I am also getting somewhat tired of commercial video gaming websites. They have a tendency to regurgitate the same company press releases where it is only the think pieces and long form articles that really interest me. So I have purged many of these. I’ve also shed some of the movie news websites I was following, as these aren’t really broad enough and tend to be too focused on “superhero” movies. And while I’ve been “downsizing” the extent of my online content consumption, I also unsubscribed from numerous YouTube channels. The commercial ones were exceedingly predictable and many of the “non-professional” content creators seemed to have ground to a halt. May be this medium is no longer the cash cow that many assumed it was. And then there’s my gaming “wish lists”. They got kicked into touch as well after a healthy dose of realism.
Here are some fun facts about the “average persons” lifespan. We spend about a third of our lives asleep. That’s 30 years plus. Joe public also spends about five years on the phone during the course of their life. A human brain can store up to a quadrillion separate bit of information in its longterm memory during our “three score years and ten”. Then add to that mix, time spent working, raising children and perhaps most importantly, procrastinating. The bottom line is you’re never going to fit in everything that you want to do. Nope. Not going to happen. The reality of the situation is that FOMO should be logically replaced by AOMO; acceptance of missing out. It’s a mindset I’ve eased myself into over the last decade. Pick what you want to do wisely. Be realistic and honest with yourself about what you can and cannot fit into your schedule. As for FOMO, isn’t it better to do several things well and enjoy them thoroughly, rather than attempting to do too many things at once and doing them badly? You’d think so. But then again people are seldom logical.
Fans, Community Management and Social Media
When I first read about the furore caused by Jessica Price’s comments yesterday, I knew it wouldn’t end well. There’s a tedious inevitability to the outcome of most video game related “outrages” these days. For example, a senior member of staff from a major developer will same something crass, double down, dig a hole and then finally after being bitten on the ass by reality, will put out a mealy-mouthed half ass apology. The other scenario is that an employee affiliated to a studio says something completely left field, is presented with short window of opportunity to retract it and blame it on over the counter flu medication, before they get fired due to the ensuing PR shit storm. This particular controversy falls into the latter category. However, if you take a step back from the Jessica Price debacle you quickly notice it raises a lot of questions beyond her obvious transgression. Namely, the problem of always being “on the clock” when you work in certain professions, the need to separate your work and personal social media presence and the place “influencers have in the video games industry.
When I first read about the furore caused by Jessica Price’s comments yesterday, I knew it wouldn’t end well. There’s a tedious inevitability to the outcome of most video game related “outrages” these days. For example, a senior member of staff from a major developer will same something crass, double down, dig a hole and then finally after being bitten on the ass by reality, will put out a mealy-mouthed half ass apology. The other scenario is that an employee affiliated to a studio says something completely left field, is presented with short window of opportunity to retract it and blame it on over the counter flu medication, before they get fired due to the ensuing PR shit storm. This particular controversy falls into the latter category. However, if you take a step back from the Jessica Price debacle you quickly notice it raises a lot of questions beyond her obvious transgression. Namely, the problem of always being “on the clock” when you work in certain professions, the need to separate your work and personal social media presence and the place “influencers have in the video games industry.
First up, let’s deal with the most obvious things that standout from this “wee stooshie”. The moment you have your employers name in your twitter biography, you rightly or wrongly are now an ambassador for that company. This is a problematic foible of working in an age dominated by social media. I also think it is further exacerbated by the US work ethic which is curiously more zealous than its European counterpart. Work is more of defining factor in American culture to begin with. Irrespective of this, if you work for a major games developer and cite that in your profile then the fans will take it as read that you’re accessible 24/7 and they’ll cross examine you at every opportunity. It’s ironic but the term “emotional courtesan” that Jessica Price refutes in one of her tweets, is not a bad definition of the role that is thrust upon such employees. A company’s reputation and standing with its customers is one of its most prized assets. Questions regarding the capricious nature of fans and the fact that some totally lack any filter are ultimately irrelevant. You don’t upset the gravy train.
Next there’s the need to compartmentalise. If you work for a big player in any type of industry and feel that there are constraints placed upon your freedom of expression online as a result of that, then simply create separate social media accounts. Apply common sense to your work-related platforms and if need be follow a clear set of rules with regard to your customer interactions. As for your personal accounts, keep them separate and don’t make the mistake of getting drawn into needless arguments. Use mute or block judiciously if need be. And remember that Twitter is a public space and is therefore governed by rules of speech in such an environment. Ultimately if you want privacy in your discussion then use What’s App or something similar. Also, manners have declined in the last fifty years. Some people either lack a filter or simply refuse to use one for their own dysfunctional reasons. You have very little say or control over who decides to interject in any ongoing conversation. The sad reality is that your work related social media account forces you to do your job with one hand tied behind your back. It’s not a level playing field but if that’s place you’ve chosen to set up your stall, then that is how you have to roll with things.
Then there is the whole thorny issue of influencers. In this case, I’m not aware that You Tuber and Streamer Deroir has ever been considered a difficult or controversial individual. From what I’ve gleaned from the internet, they are a relatively benign community conduit. He’s even got an NPC named after him in the Mistlock Observatory. Therefore, it is not unreasonable for Deroir to want to interact with an ArenaNet employee such as Jessica Price. His comments were not in any way rude, so he really didn’t deserve the response he received. However, the wider gaming dependency upon influencers is a questionable practice. Not all are as measured as Deroir. It should not be forgotten that many influencers are not directly employed by the games developers and therefore not subject to the same scrutiny and security checks as regular staff. It’s a powerful position to be in and people are flawed. There have been instances of influencers going rogue in the past, although again I say this is clearly not one.
Finally, I am becoming increasingly sceptical of overt fandom of any kind. Pop culture, like politics and sports, is losing all semblance of measure and introspection and slowly becoming far more zealous. Everybody seems to have a stake or a personal claim on some part of the internet or aspect of fandom, regardless of whether it is legitimate or justified. Fandom isn’t collective ownership, although that is fast becoming a minority view. Dealing with such communities is becoming increasing hard. Who wants to navigate a daily diet of anger, accusations and bile? In the case of Jessica Price, her ill-conceived comments were wrong, and she has been sanctioned by her employers (The degree of which is subject to debate). However, what is worrying is the increasing trend that sees justifiable anger and complaint from legitimate quarters, being subsequently hi-jacked by those who simply smell blood in the water. The internet lynch mob is an extremely blunt tool and the dirty footprints of its affiliate members who often have their own agenda, ultimately just end up muddying the waters of measured and reasoned criticism. Thus, gaming culture declines further and it’s more mature and measured members find themselves moving ever further to its periphery, so as not be tarred with the same brush.
Social Media and Personal Identity
I'm fascinated by social media and the way it has been adopted by the wider community. A multitude of people utilise in a multitude of ways for so many different reasons. Therefore, I felt that it was time again to focus and discuss the phenomenon in a blog post. I have embraced social media, especially Twitter, mainly to promote my writing. I started “tweeting” in 2010 and along the way my use of the medium has become more socially orientated. I enjoy the interactions I share with a broad and eclectic group of people immensely. However, it should be noted that my Google + page, as well as Twitter and Facebook accounts are all based around Contains Moderate Peril and not my specifically my personal life. I like to maintain a distinction between these different aspects of my life. At present, I believe I have found the right balance.
I'm fascinated by social media and the way it has been adopted by the wider community. A multitude of people utilise in a multitude of ways for so many different reasons. Therefore, I felt that it was time again to focus and discuss the phenomenon in a blog post. I have embraced social media, especially Twitter, mainly to promote my writing. I started “tweeting” in 2010 and along the way my use of the medium has become more socially orientated. I enjoy the interactions I share with a broad and eclectic group of people immensely. However, it should be noted that my Google + page, as well as Twitter and Facebook accounts are all based around Contains Moderate Peril and not my specifically my personal life. I like to maintain a distinction between these different aspects of my life. At present, I believe I have found the right balance.
Now this raises the question of whether my online persona is genuine. How much do readers of Contains Moderate Peril, listeners of the podcast (which is on hiatus at present) and Twitter followers actually see of the "real me"? Well I think they get a measured version of myself. I keep certain aspect of life private while amplifying others. I also think that a certain amount of the "real me" inevitably permeates my writing and online presence by some process of emotional osmosis. Over the last eighteen months I have touched upon more personal aspects of my life, because they are significant aspects of my daily reality. However, I don’t share everything and there is much that I deem off limits.
Some people think this controlled flow of information via social media is somewhat cynical and contrived. Yet I think we all do it to a greater or lesser degree in the real world in our day-to-day relationships. As a species, we always strive to present the best possible representation of ourselves to others. In fact, I've noticed that some cultures are far more invested in this idea than others. In principle, there is nothing wrong with this. Speaking your mind all the time could prove problematic; hence we have social niceties and etiquette. However, if you are continuously trying to reinvent yourself for public consumption because you are inherently uncomfortable in your own skin then that is most definitely a problem.
I think age and how you feel about yourself most certainly have an impact upon how you conduct yourself on Twitter and other platforms. People naturally want to be liked and also be accepted. There is an imperative to be an individual and at the same time “normal”, which is a very nebulous concept. I prefer the broader concept of societal norms and knowing when to accommodate them. Social media as many has pointed out, liberates us from social cues and other vital aspects of communication. Then there is the old chestnut of anonymity and the lack of consequences that come with the internet. There is often scope to forget that we are dealing with another individual when using social media. I think most of us have made this mistake at some point and may have regretted what we've said or how we've treated someone.
Naturally there are counter points to all the above. As I've already stated, I have set limits and constraints on my online interactions. Others go a step further and live completely different lives online, so it is prudent not to take everything on face value. As in the real world, online friendships need to be approached with a similar degree of caution and common sense. I think it is important to focus on the positive things that social media and online friendships can achieve, such as breaking down of geographical boundaries perceived cultural differences. Although Twitter is often associated with birds of a feather flocking together and entrenched views, the complete opposite can often happen. Social media is a great way to bypass misinformation and learn about how others truly live and think. Sometimes the similarities between us speak far louder than the differences.
A Year in Social Media
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
I have never really seen any practical benefits to me or my writing in using Facebook or Google +. Until recently all posts that were made on Contains Moderate Peril were automatically posted to both platforms. However this failed to bring readers to the primary website and resulted in a separate audience growing on both alternate outlets. Effectively this increased the work load as there were now three platforms to be marketed to and engaged with. This struck me a counterproductive, so this autumn I ceased to use both these mediums and focused upon generating traffic solely for Contains Moderate Peril. Abandoning these two social media platforms proved quite easy. Facebook has become increasingly obtrusive in recent years and I didn’t care for the way it continued to harvest my phone for information for its own benefit.
For the present twitter continues to be my primary social media of choice. The rule of thumb with this particular platform seems to be you get back what you put in. Your personal twitter experience comes down to who you follow and how you engage with them. Some high profile twitter users do interact with their followers. Others simply use it as an impersonal means of marketing and promoting. Other unofficial “rules” to consider is it’s not mandatory to follow someone back just because they follow you. It’s also worth remembering that if you don’t like what someone is saying then stop following them. Despite what some folk would have you believe, twitter is not a microcosm of popular sentiment and is not a definitive litmus test on any weighty issue. Twitter amplifies extremes and it’s worth remembering that “empty vessels make the most noise”.
I genuinely enjoy the banter I share on twitter and like interacting with a broad and diverse group of people from around the world. However an incident this year raised the question as to whether I was spending too much time in an online echo chamber. Should I include news feeds and political commentary in my twitter timeline? Was it incongruous to flit from the ephemeral to weightier issues? Should I segregate such content or integrate it further into my twitter feeds? I eventually decided to move some of the more challenging material to a different twitter account. As I use TweetDeck I can display separate timelines in multiple columns; when required content can be temporarily muted.
Finally late in the year I discovered Slack. The Gaming and Entertainment Network set up a group and I was invited to join. Although I was aware of this team collaboration tool and had heard many positive things about it, it wasn’t until I used it did I fully realise how flexible a platform it is. It’s ideal for sharing all manner of material within a group and project planning. Or if you prefer it’s also a great way to talk shit with your friends. I can see this particular platform featuring heavily in all future undertakings both by Contains Moderate Peril and the Burton & Scrooge podcast. If you haven’t used it I would urge you to check it out.
Social media like any other communication product seems to have a distinct pattern to its lifecycle. There are earlier adopters that enjoy the benefits of using a product that is not yet mainstream. However sooner or later the world and the wife will discover the new platform and it will inevitably start to become more commercial and burdened by the lowest common denominator. Sponsored tweets are a prime example of this this process. I shall continue to use twitter in 2016 although I do think that may be it has peaked within this framework. Therefore I shall be keeping my eye out for the next emerging social media platform and may well break my own habit of not becoming an early adopter.