A Year in Social Media
I can’t speak for others but my relationship with social media has certainly changed over the last two years. Whenever new internet technologies emerge, there is a brief period when it feels like some sort of new frontier. Often such innovations become a means of empowering the marginalised and the voiceless. For a while new platforms can even be a force for good. But eventually commercial interests creep in along with rules and regulations. Hence, it all inevitably takes a turn for the worst. The frontier is finally tamed and ends up being just another corporate space. Social media is certainly not a forum for discussing social issues or politics, instead being a medium for tribalism and rancour. Because of these factors and others, I have moderated my use of social media and it has proven extremely beneficial to my state of mind.
I can’t speak for others but my relationship with social media has certainly changed over the last two years. Whenever new internet technologies emerge, there is a brief period when it feels like some sort of new frontier. Often such innovations become a means of empowering the marginalised and the voiceless. For a while new platforms can even be a force for good. But eventually commercial interests creep in along with rules and regulations. Hence, it all inevitably takes a turn for the worst. The frontier is finally tamed and ends up being just another corporate space. Social media is certainly not a forum for discussing social issues or politics, instead being a medium for tribalism and rancour. Because of these factors and others, I have moderated my use of social media and it has proven extremely beneficial to my state of mind.
A decade ago, I thought that using social media to promote my writing would be an invaluable tool and have positive results. Reflecting upon that now, I can't help but raise a wry smile at such naivety. Over the last twelve months, the amount of traffic to Contains Moderate Peril which is directly attributable to social media is just over 1%. Thus as a promotional tool, for me at least, it isn’t really worth the bother. Occasionally a Tweet about a game specific story may get a degree of traction with its player community but even then, it will only result in 100 or so additional visits to the post. Google is the primary source of people finding my writing and social media promotion has proven ineffective. Plus writing a blog doesn’t really lend itself to a presence on TikTok or Instagram. Platforms geared towards brevity and the concise delivery of targeted content, don’t really suit long from written material.
So after dabbling with instagram, I’ve ceased to actively participate on the platform. I mainly use it now to keep up to date with what my immediate family are doing, especially my granddaughters. Facebook is another medium I no longer use or check. I think the main reason I stopped using it was because rather than being a means to cross promote material, it simply became its own ecosystem which wasn’t especially helpful. As for older forms of social media such as forums and subreddits, they seem to be rapidly falling by the wayside. Many of the ones that I’ve used over the years, associated with specific games or types of fandom, have either closed down or dwindled into insignificance. Or they just become monopolised by a small cadre of dedicated posters who treat it as their own personal fiefdom. It often leads to an extremely partisan environment and hardly a suitable medium for debate and discussion.
Discord continues to be somewhat of a paradox, from my perspective. It’s a great way to chat and answer immediate enquiries. It’s also a solid foundation for a social group. However it is not exactly useful for archiving discussions and information. I feel it is a medium that deals in the here and now and although very useful it ultimately is very ephemeral. Yet many traditional gaming communities are moving to this platform, which I find somewhat confusing. Because it doesn’t offer the range of services that a traditional forum does. You can organise and manage events perfectly on Discord. But you cannot curate information and easily search for older content. I also feel that a Discord community over a certain size of active contributors is too hard to keep up with. You either follow it 24/7 or it eludes you.
As the year nears its end, I find myself using Twitter as my primary social media platform. I stopped following numerous twitter accounts earlier in spring, especially those associated with political and social commentary. I find that not having vast amounts of controversy and daily brouhahas flooding my timeline is extremely good for my psychological equilibrium. I mainly use Twitter now as a means of staying in touch with my online friends whose company I enjoy immensely. Overall, I’m finding the novelty of social media to be ebbing away and its practical benefits are overrated. Reaching large groups of potential customers is fine for business. Being exposed to excessive amounts of random members of the public is neither edifying, desirable or fun. I suspect that I shall continue to refine my social media experience in 2022.
A Year in Social Media
The term social media is a broad church. For me it primarily means Twitter as that is the only platform of that ilk that I use regularly. I maintain a presence on Facebook simply to stay in touch with friends who have emigrated to the US. We have a private page where we catch up instead of using the traditional medium of emails. It is more immediate but also more frivolous. If it weren’t for need that it serves, I would have long closed my Facebook account. 2018 was also the year where I tried to continue using Instagram but failed. I don’t tend to catalogue and display my life in the manner that this medium tends to demand and use it mainly to see what my granddaughters have been up to. For me Twitter is the social media platform I feel most comfortable using and feel that I have mastered. I use it to promote my writing and for quips, banter and social interaction. Beyond that I think its benefits are both limited and even questionable.
The term social media is a broad church. For me it primarily means Twitter as that is the only platform of that ilk that I use regularly. I maintain a presence on Facebook simply to stay in touch with friends who have emigrated to the US. We have a private page where we catch up instead of using the traditional medium of emails. It is more immediate but also more frivolous. If it weren’t for need that it serves, I would have long closed my Facebook account. 2018 was also the year where I tried to continue using Instagram but failed. I don’t tend to catalogue and display my life in the manner that this medium tends to demand and use it mainly to see what my granddaughters have been up to. For me Twitter is the social media platform I feel most comfortable using and feel that I have mastered. I use it to promote my writing and for quips, banter and social interaction. Beyond that I think its benefits are both limited and even questionable.
Initially I thought that having a large Twitter following would be invaluable for promoting my writing and podcast. Ten years later I have definitively concluded that it is not so. Yes, I do generate traffic from my tweets but it’s less than a quarter of all visits to my blog. You also very quickly learn that informed debate is also an impossibility on this platform. Muting specific keywords, blocking people and generally pruning the list of accounts that you follow is the key to happiness and success when using this Twitter. You are not obliged to debate and discuss with all and sundry who see fit to question you. Twitter is not a moderated, civilised arena for intellectual discussion. It is more akin to a hectoring at a sporting venue. Treat Twitter like your own front door. You don’t have to open it, especially if an itinerant asshole or professional malcontent is knocking.
On a more serious note, as you get older (or at least I find so), friends and colleagues tend to settle down, have families and do the “usual” things in life. Social circles therefore contract and alter. This is perfectly natural and nothing out of the ordinary. Over the last ten years, I have come to know a broad and diverse group of people via Twitter. They hail from all walks of life and from numerous countries. I greatly value their company and daily thoughts. I consider this to be the real benefit that Twitter brings, as the virtual company of my colleagues has often helped me through some bleak periods. The debate over the validity of online friendships still rages on but I genuinely believe that is can be just as important as those offline. I would happily meet up with all my Twitter chums and enjoy their company over a meal. Hopefully these positive benefits of social media will continue into 2019.
A Year in Social Media
Although Twitter has changed a great deal since 2010, when I first joined, I still find it very enjoyable experience. It is my primary social media platform compared to Facebook and Instagram. Don’t get me wrong, I’ve had to mute several people (including some whom I like) and a ton of keywords over the last twelve months, so my timeline doesn’t become a portal into the seventh circle of hell. Contrary to the usual arguments that get trotted out, I don’t live in an echo chamber. I follow a diverse and eclectic group of people with a broad range of view and opinions. I simply filter out those who hold a binary view on all major issues and have with a predilection for being bellicose, bombastic and crass. If your default reaction to everything is get angry first and ask questions later, I think I can live without your opinions. Be that as it may, 2017 has been an especially rewarding year with my Twitter friends and I have greatly appreciated their company.
Although Twitter has changed a great deal since 2010, when I first joined, I still find it very enjoyable experience. It is my primary social media platform compared to Facebook and Instagram. Don’t get me wrong, I’ve had to mute several people (including some whom I like) and a ton of keywords over the last twelve months, so my timeline doesn’t become a portal into the seventh circle of hell. Contrary to the usual arguments that get trotted out, I don’t live in an echo chamber. I follow a diverse and eclectic group of people with a broad range of view and opinions. I simply filter out those who hold a binary view on all major issues and have with a predilection for being bellicose, bombastic and crass. If your default reaction to everything is get angry first and ask questions later, I think I can live without your opinions. Be that as it may, 2017 has been an especially rewarding year with my Twitter friends and I have greatly appreciated their company.
Like many people of my age, I’ve found that my personal social circle has shrunk over the years. It is simply the reality of growing older. I have a handful of close friends who I endeavour to see every few months, but my social life isn’t anything like it was when I was twenty. But I’m fine with this because I regularly interact with like minded individuals on Twitter. Through the process of day-to-day banter, I’ve got to know a lot of people. Despite being from various corners of the globe and different backgrounds, there is so much common ground. I like to check in with folk on Twitter, exchange ideas and post pictures and anecdotes about the absurdity of life in the UK. It’s great fun when others do the same and I find out about some minor cultural difference where they live, that I wasn’t aware of. Also, like some others out there, it’s been a difficult year for me. There’s been a lot of illness in my family. Sometimes the odd kind remark on social media can really make the difference. It has for me.
Although I still write and podcast, I no longer look to social media to drive traffic to my work. It actually makes up a small percentage of my blog traffic. Persistently posting material every day seems to be the best way to raise your profile but that’s a separate matter. Twitter now is mainly for fun and that is the way it will remain until it ceases to be so. However, I have learned a few things this year about the foibles of social media. I tweeted a minor political post to the TV and Radio broadcaster James O'Brien in Autumn, which he then subsequently retweeted. For the next two days my timeline was swamped by notifications of further retweets and comments that I was automatically copied into. It made conducting my usual badinage difficult. I also made the mistake of correcting someone who had misinterpreted something I had written. Sadly, as it was to do with an ongoing political demonstration, you can guess how it ended. For the next six hours I was copied into an argument that grew exponentially between so many people, that ignoring or muting them all became impossible.
I have two old friends that have moved to the US and we have a private Facebook page where we catch up. Apart from this one activity my relationship with this social media platform has declined. Frankly I’m bemused why it remains so popular with people, however a casual perusal of Facebook groups and pages has shown me why it is such a great tool for political propaganda. With regard to Instagram I’m afraid I have turned into one of those persons who just posts picture of his grandchildren. But this is the nature of social media. You use the platforms that suit you in a manner that fits your needs. If I were thirty years younger and embarking upon a career as a professional writer, I would certainly look into how to harness these powerful tools to my advantage. But I’m not, so I’ll more than likely just continue to post my own “unique brand” of humour online and hang out with my Twitter chums in 2018. And why not, as the late, great Barry Norman use to say.
A Year in Social Media
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
I have never really seen any practical benefits to me or my writing in using Facebook or Google +. Until recently all posts that were made on Contains Moderate Peril were automatically posted to both platforms. However this failed to bring readers to the primary website and resulted in a separate audience growing on both alternate outlets. Effectively this increased the work load as there were now three platforms to be marketed to and engaged with. This struck me a counterproductive, so this autumn I ceased to use both these mediums and focused upon generating traffic solely for Contains Moderate Peril. Abandoning these two social media platforms proved quite easy. Facebook has become increasingly obtrusive in recent years and I didn’t care for the way it continued to harvest my phone for information for its own benefit.
For the present twitter continues to be my primary social media of choice. The rule of thumb with this particular platform seems to be you get back what you put in. Your personal twitter experience comes down to who you follow and how you engage with them. Some high profile twitter users do interact with their followers. Others simply use it as an impersonal means of marketing and promoting. Other unofficial “rules” to consider is it’s not mandatory to follow someone back just because they follow you. It’s also worth remembering that if you don’t like what someone is saying then stop following them. Despite what some folk would have you believe, twitter is not a microcosm of popular sentiment and is not a definitive litmus test on any weighty issue. Twitter amplifies extremes and it’s worth remembering that “empty vessels make the most noise”.
I genuinely enjoy the banter I share on twitter and like interacting with a broad and diverse group of people from around the world. However an incident this year raised the question as to whether I was spending too much time in an online echo chamber. Should I include news feeds and political commentary in my twitter timeline? Was it incongruous to flit from the ephemeral to weightier issues? Should I segregate such content or integrate it further into my twitter feeds? I eventually decided to move some of the more challenging material to a different twitter account. As I use TweetDeck I can display separate timelines in multiple columns; when required content can be temporarily muted.
Finally late in the year I discovered Slack. The Gaming and Entertainment Network set up a group and I was invited to join. Although I was aware of this team collaboration tool and had heard many positive things about it, it wasn’t until I used it did I fully realise how flexible a platform it is. It’s ideal for sharing all manner of material within a group and project planning. Or if you prefer it’s also a great way to talk shit with your friends. I can see this particular platform featuring heavily in all future undertakings both by Contains Moderate Peril and the Burton & Scrooge podcast. If you haven’t used it I would urge you to check it out.
Social media like any other communication product seems to have a distinct pattern to its lifecycle. There are earlier adopters that enjoy the benefits of using a product that is not yet mainstream. However sooner or later the world and the wife will discover the new platform and it will inevitably start to become more commercial and burdened by the lowest common denominator. Sponsored tweets are a prime example of this this process. I shall continue to use twitter in 2016 although I do think that may be it has peaked within this framework. Therefore I shall be keeping my eye out for the next emerging social media platform and may well break my own habit of not becoming an early adopter.