The Art of Packing Your Groceries
One of the things I enjoy most about having my own blog is the fact I can write about the mundane and the trivial. Mainly because so much of life falls into this category. Life defining events are all fine and dandy and certainly lend themselves to philosophical musings that make fine blog posts. However, you can get just as much mileage out of those everyday things in life with less gravitas, that we all do. Such as buying new clothes, taking out the recycling and going to buy groceries. I have written about all of these in the past. However, today I wish to broach a subject that both fascinates me but also raises my blood pressure. I believe it to be a social marker and a clear indication of an individual’s personal psychology. Yes, I’m talking about packing your groceries at the supermarket and the various rituals and social etiquette associated with it.
Supermarket Loyalty Cards
In the dim and distant past, UK supermarket loyalty cards used to be about earning points that could be traded for luxury items. This would be merchandise or services. Air Miles being a prime example. This changed over time and supermarkets moved to a system where you earned points via purchases that had a nominal financial value. The customer could then offset these accumulated points against their grocery bill. A couple of years ago, around the time the “cost of living crisis” began, some UK loyalty cards added an additional system and started offering discounted prices on specific products. For example a pack of 9 Andrex Complete Clean toilet rolls retails at the standard price of £5.95 but if you have a loyalty card, you can purchase it at the lower price of £4.65 instead.
Going to the Supermarket
When I was a child growing up in the seventies, my parents used local shops such as the grocers, butchers and bakers for their regular shopping needs. All were small, independent, family run businesses. Sadly, those days are long gone. Nowadays, most of us go to a supermarket or local store of some kind, for our respective shopping requirements. The frequency of such visits may depend on your pay cycle and whether you prefer to shop daily, weekly or monthly. In the UK, store loyalty has been an important factor for many years. More recently, because of the cost of living crisis, many shoppers are now going to stores where it is more economical. Store and brand loyalty are being tested and not necessarily winning. The march of online shopping has also stalled, as convenience is no longer trumping cost. Things are changing and changing fast. Who said retail was dull?
Shopping for Clothes
I am a 52 year old man, who has unofficially retired and therefore no longer has to commute, work in an office or interact with clients. I am also in a long term, stable relationship. I don’t have to worry about having to dress to impress, cutting a dash or maintaining a professional appearance. Nor do I put any particular stock in fashion. I view clothes as mainly functional, tempered with a degree of style. Comfort is by far the biggest deciding factor, along with durability. I don’t overly worry about my age, so I don't feel the need to dress especially “young”. My day to day clothes consist of t-shirts, jeans and trainers/sneakers. If it’s cold I put on a fleece. If I need to “look smart” I wear a shirt. If it’s jacket weather I wear a hooded top or something casual. Hence it will come as no surprise that my wardrobe is not at the cutting edge of fashion. However, I don’t look like a hobo either, to quote my granddaughters. It’s all a far cry from my parents' generation when clothes were far more formal and each age group seemed to have an unofficial uniform.
Cheap Beer
I often trot out the old adage “you get what you pay for”. However, upon reflection I think it’s a saying that should be used carefully. If employed when referring to buying a shirt, then it carries weight. I recently bought a double cuff shirt from Hawes & Curtis and the high price reflected the quality of the stitching and material. I could have bought another shirt for a tenth of the cost from Primark but it simply wouldn’t have been comparable. So on this occasion, the phrase was relevant. But if employed with regard to products like biscuits or laundry detergent then it doesn’t always hold up. Because the adage implies that a cheaper product is inferior by default, yet that is patently not the case with the examples I’ve given. Many supermarkets range of store brands can provide good alternatives to well-known premium products. It can be a process of trial and error to discover them but they do exist. Also even though attitudes are changing, there is still a lot of snobbery and brand loyalty associated with grocery shopping. In the UK the is a clear hierarchy of supermarkets.