The Price of a Freddo as an Economic Indicator
Before we start, let me explain to those readers outside of the UK, the significance of a Dairy Milk Freddo chocolate bar and its relevance to this post. The “Freddo” is an 18g (0.63 oz) chocolate bar, in the shape of an anthropomorphic frog. When it was re-launched by Cadbury in 1990 (it had previously been manufactured by an Australian confectionery company in the seventies), it was priced at 10p (£0.10). It remained at that price until 2005 when a 1p to 2p increase began to occur each year. By 2016 Freddos were retailing at 25p. However, the following year the price “lept” to 30p with an increase that was double its usual yearly rise. This led to public outrage across social media. Since then the price of a Freddo has waxed and waned. Tesco supermarket reduced the price back to 10p as part of their centenary celebrations. The post COVID price in 2022 hit 49p. At present, the average price of a Freddo in the UK is somewhere around 35p.
Food Banks
Every Thursday, Mrs P volunteers at a food bank that is run from a local church; Avery Hill Christian Fellowship. Today there was a shortage of staff so I agreed to help out. It proved to be an equitable arrangement as she collated the various orders and I packed the bags and took them to the respective clients. The food bank itself is organised and administered by the Trussell Trust, a UK based NGO and charity providing emergency food and support to people locked in poverty. It is open for 2 to 3 hours a week depending upon demand. During today’s session we served just six people. Some weeks its can be triple that amount. Upon closure, a member of staff from the Trussel Trust did a stock take and collated a list of what was needed. This is provided by various local church communities via parishioners donations, as well as local supermarkets who have an arrangement with the trust to provide surplus stock or good approaching the end of their sales window.
Fighting the Cost of Living
Our household is currently trying to reduce our monthly overheads in response to the ever increasing cost of living. April is not that far away and a great many service providers will increase their rates and tariff as the new financial year begins. Then there is the ongoing effects, both direct and indirect, of inflation to consider. Although the UK inflation rate is dropping, currently sitting at 3.4% in December 2025, food inflation remains higher at 4.5%. Being based in the UK, salaries and billed services tend to be administered monthly. You get paid usually at the end of the months and bills can turn up at any point, depending upon when you started a service. Any payments coming from central government, such as state pension or other benefits, are paid every 4 weeks. This means that there are 13 payments in a year. I thought it pertinent to clarify this point as other countries, such as the USA, favour a fortnightly financial cycle. Hence as a household we work around a monthly budget.
The Art of Packing Your Groceries
One of the things I enjoy most about having my own blog is the fact I can write about the mundane and the trivial. Mainly because so much of life falls into this category. Life defining events are all fine and dandy and certainly lend themselves to philosophical musings that make fine blog posts. However, you can get just as much mileage out of those everyday things in life with less gravitas, that we all do. Such as buying new clothes, taking out the recycling and going to buy groceries. I have written about all of these in the past. However, today I wish to broach a subject that both fascinates me but also raises my blood pressure. I believe it to be a social marker and a clear indication of an individual’s personal psychology. Yes, I’m talking about packing your groceries at the supermarket and the various rituals and social etiquette associated with it.
"Awful April" and the UK Cost of Living
Sunday 6th April is the start of a new financial year, here in the UK. According to data from numerous financial and economic institutions, an estimated million plus households will be facing annual increases of £400 to £500 as the proverbial “cost of living” goes up. Everything from Council Tax to Mobile and Broadband costs are being increased. Future cost hikes are expected in our energy and water utilities. As bills start going up across the country today, average wages remain stagnant. Middle-income and poorer households have been worst hit by this wage related issue. Hence the tabloid press have labelled the start of the new financial year as “Awful April”. Hyperbole aside, this is a very real issue which due to its complex, global causes, doesn’t have a quick fix solution.
Supermarket Loyalty Cards
In the dim and distant past, UK supermarket loyalty cards used to be about earning points that could be traded for luxury items. This would be merchandise or services. Air Miles being a prime example. This changed over time and supermarkets moved to a system where you earned points via purchases that had a nominal financial value. The customer could then offset these accumulated points against their grocery bill. A couple of years ago, around the time the “cost of living crisis” began, some UK loyalty cards added an additional system and started offering discounted prices on specific products. For example a pack of 9 Andrex Complete Clean toilet rolls retails at the standard price of £5.95 but if you have a loyalty card, you can purchase it at the lower price of £4.65 instead.
Going to the Supermarket
When I was a child growing up in the seventies, my parents used local shops such as the grocers, butchers and bakers for their regular shopping needs. All were small, independent, family run businesses. Sadly, those days are long gone. Nowadays, most of us go to a supermarket or local store of some kind, for our respective shopping requirements. The frequency of such visits may depend on your pay cycle and whether you prefer to shop daily, weekly or monthly. In the UK, store loyalty has been an important factor for many years. More recently, because of the cost of living crisis, many shoppers are now going to stores where it is more economical. Store and brand loyalty are being tested and not necessarily winning. The march of online shopping has also stalled, as convenience is no longer trumping cost. Things are changing and changing fast. Who said retail was dull?
Shortages
In early June I was visiting Sainsbury’s supermarket in Crayford, apparently their biggest site in the UK, when I noticed that several shelves had the following sign. “Please bear with us. We’re experiencing high demand”. At the time I thought nothing of it but then I started seeing similar notices in other stores. I then began seeing stories on some news websites about supply chain problems. This point was then reiterated on the news radio station LBC. Two month on and this issue is now finding its way into the mainstream press. McDonald’s currently cannot supply milkshakes or bottle drinks and Nando has had to close 45 branches around the UK as it has no chicken wings to serve. It is now becoming very clear that there is a big problem on the horizon, due to several complex factors. If it is not addressed this matter will only get worse with shortages directly impacting upon Christmas sales.
Smell Like a Superhero
Pound shops, Dollar Stores, call them what you will, have become ubiquitous in recent years. Furthermore the public’s attitude towards them has radically changed. Where in the past snobbery may well have kept certain socio-economic groups away, it now seems that everyone is happy to use such outlets in search of a bargain. I frequent them regularly for toiletries, kitchen and bathroom cleaning products as well as tinned foods. Most products are well known named brands and the prices just cannot be ignored. Pound shops can also be a fascinating source of curious and esoteric items. I discovered such a product today.