Christmas Consumer Spending

I went Christmas shopping to the Bluewater shopping centre in Kent today with both my granddaughters. Both are 11 years old, going on 30 and so Mrs P and I thought it best to let them choose for themselves what they wanted as presents. So we set a budget of £100 per twin and then let them go to whatever shops they wanted and pick various items they desired. It wasn’t too bad an experience as I got to sit down a lot. Shops have got a lot better of late at providing seats for the reluctant shopper. Beyond walking around the mall, all I had to do was present a debit card from time to time. This afforded me with an opportunity to do some “people watching”, something I always enjoy. Anecdotally speaking, it seemed to be very busy at Bluewater and people were busy spending, despite the current economic climate. This got me wondering whether this due to consumer confidence or if it simply driven by the cult of “Christmas” which is prevalent in the UK.

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The Price of a Freddo as an Economic Indicator

Before we start, let me explain to those readers outside of the UK, the significance of a Dairy Milk Freddo chocolate bar and its relevance to this post. The “Freddo” is an 18g (0.63 oz) chocolate bar, in the shape of an anthropomorphic frog. When it was re-launched by Cadbury in 1990 (it had previously been manufactured by an Australian confectionery company in the seventies), it was priced at 10p (£0.10). It remained at that price until 2005 when a 1p to 2p increase began to occur each year. By 2016 Freddos were retailing at 25p. However, the following year the price “lept” to 30p with an increase that was double its usual yearly rise. This led to public outrage across social media. Since then the price of a Freddo has waxed and waned. Tesco supermarket reduced the price back to 10p as part of their centenary celebrations. The post COVID price in 2022 hit 49p. At present, the average price of a Freddo in the UK is somewhere around 35p.

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Fighting the Cost of Living

Our household is currently trying to reduce our monthly overheads in response to the ever increasing cost of living. April is not that far away and a great many service providers will increase their rates and tariff as the new financial year begins. Then there is the ongoing effects, both direct and indirect, of inflation to consider. Although the UK inflation rate is dropping, currently sitting at 3.4% in December 2025, food inflation remains higher at 4.5%. Being based in the UK, salaries and billed services tend to be administered monthly. You get paid usually at the end of the months and bills can turn up at any point, depending upon when you started a service. Any payments coming from central government, such as state pension or other benefits, are paid every 4 weeks. This means that there are 13 payments in a year. I thought it pertinent to clarify this point as other countries, such as the USA, favour a fortnightly financial cycle. Hence as a household we work around a monthly budget.

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"Awful April" and the UK Cost of Living

Sunday 6th April is the start of a new financial year, here in the UK. According to data from numerous financial and economic institutions, an estimated million plus households will be facing annual increases of £400 to £500 as the proverbial “cost of living” goes up. Everything from Council Tax to Mobile and Broadband costs are being increased. Future cost hikes are expected in our energy and water utilities. As bills start going up across the country today, average wages remain stagnant. Middle-income and poorer households have been worst hit by this wage related issue. Hence the tabloid press have labelled the start of the new financial year as “Awful April”. Hyperbole aside, this is a very real issue which due to its complex, global causes, doesn’t have a quick fix solution.

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