In July the UK Government introduced the Online Safety Act which requires age checks for accessing sexually explicit content online. As a result of this, Pornhub, the 19th most visited site on the internet, has reported a 77% decline in UK traffic. Furthermore, according to the UK regulatory body, OFCOM (The Office of Communications), overall visits to pornographic websites from the UK have fallen by 33%. Naturally, those who championed this legislation are claiming a moral and political victory. However, once you consider what these facts actually mean, they paint a somewhat different and potentially more worrying picture. It would be staggeringly naïve to think that UK visitors to Pornhub have ceased visiting such sites due to the age verification requirements. The more likely explanation is that UK porn consumers are now using VPNs to circumnavigate these restrictions and that this traffic to Pornhub is now recorded as coming from elsewhere.