The UK Online Safety Act: 3 Months On
In July the UK Government introduced the Online Safety Act which requires age checks for accessing sexually explicit content online. As a result of this, Pornhub, the 19th most visited site on the internet, has reported a 77% decline in UK traffic. Furthermore, according to the UK regulatory body, OFCOM (The Office of Communications), overall visits to pornographic websites from the UK have fallen by 33%. Naturally, those who championed this legislation are claiming a moral and political victory. However, once you consider what these facts actually mean, they paint a somewhat different and potentially more worrying picture. It would be staggeringly naïve to think that UK visitors to Pornhub have ceased visiting such sites due to the age verification requirements. The more likely explanation is that UK porn consumers are now using VPNs to circumnavigate these restrictions and that this traffic to Pornhub is now recorded as coming from elsewhere.
In July the UK Government introduced the Online Safety Act which requires age checks for accessing sexually explicit content online. As a result of this, Pornhub, the 19th most visited site on the internet, has reported a 77% decline in UK traffic. Furthermore, according to the UK regulatory body, OFCOM (The Office of Communications), overall visits to pornographic websites from the UK have fallen by 33%. Naturally, those who championed this legislation are claiming a moral and political victory. However, once you consider what these facts actually mean, they paint a somewhat different and potentially more worrying picture. It would be staggeringly naïve to think that UK visitors to Pornhub have ceased visiting such sites due to the age verification requirements. The more likely explanation is that UK porn consumers are now using VPNs to circumnavigate these restrictions and that this traffic to Pornhub is now recorded as coming from elsewhere.
According to independent research by Cybernews, the UK has become one of the world’s fastest-growing VPN markets. The UK ranks eighth worldwide for VPN adoption at the time of writing and is now the leading G7 nation in terms of VPN use and one of only three European countries included in the top 10 list. Data shows the UK logged over 10.7 million VPN app downloads in the first half of 2025, surpassing countries such as the US, France, and Germany. One vendor of VPN services for smartphones saw an increase in downloads of 1,800%. All of which indicates the inherent flaw in the OSA, that it can be easily bypassed by using a VPN. Clearly this law is not supported by a substantial number of UK citizens. According to Google, prior to the OSA, eight million users from the UK visited a quarter of a million pornographic websites each month. Such a market doesn’t just vanish overnight.
The Online Safety Act is a typical piece of UK Government legislation, insofar as it is well intentioned in seeking to protect children from harmful content online. However, the parameters of this act and the manner in which it strives to enforce its mandate are ill considered. Clearly those involved have little or no understanding of contemporary information technology and infrastructure. It can also be argued that they have underestimated human nature. The result is legislation that can only deal with the symptoms of a problem and furthermore, only in a binary fashion. Any site that is deemed problematic has to implement age verification. If it will not or cannot, it is blocked by UK ISPs. At best it is a rather blunt tool. At worst, it has provided the current and all future UK Governments with the means to censor content with impunity.
I am not an absolutist libertarian but I do prefer the state to minimise its involvement in social issues. I believe that there is a duty of care to protect children from specific online content but I do not think that is the sole job of the UK Government. Parents, guardians and carers should be the first and foremost group involved in such an undertaking. Those who are legally responsible for a child’s welfare should know exactly what a child is doing online and police it accordingly. Sadly, we have a generation of parents who are just as enamoured with social media and online culture as their children and therefore are hardly best equipped to deal with this matter. Levels of IT literacy are also quite low in many adults. Despite a superficial “monkey see, monkey do” ability to use technology, there is seldom any functional understanding of how such things actually work.
Three months on from the launch of the OSA in the UK, I personally have not been greatly inconvenienced by this legislation so far. I’ve had to verify my age once for Instagram. This used an AI to look at an image of my face and determine if I am over 18. It was hardly a chore and I didn’t expect my age to be disputed. Beyond this one time, I have bypassed any issues as I have a VPN extension installed in all my web browsers and a year’s subscription to Surfshark. Outside of my personal experience, numerous websites that deal with sexual health and wellbeing have been blocked. Even Wikipedia has had to age gate certain content. All of which is troubling. Unfortunately, I can only see this matter getting worse over time and becoming more of a political football, driven by hot takes and showboating. Poorly conceived legislation often fails and brings the law into disrepute. In the meantime are children any safer? I doubt it.
