The Key to Writing
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
However, I think there is one piece of universal advice that can be given and it’s pretty simple. Be yourself. Write what you think, feel and believe. Write with conviction. I don’t care for the phrase “authentic” as I feel that it has been diminished in contemporary parlance. It currently sounds like a buzzword associated with a grift. So I will use the word “sincere” instead. Being sincere and writing what you genuinely feel gives your posts emotional mass. If you simply knock out a few paragraphs about something you’re not invested in or do not truly believe, it comes across in your prose. Genuine passion bleeds through into your words and gives them resonance. Regular people like sincerity and honesty. As for bullshit, we get enough of that already in our lives from politicians and big business. We don’t need any more.
Now you may worry that such advice is a bit fancy and “highfalutin” and not applicable to your blog about your Rubber Ducky collection. I beg to differ. If you pour love and passion into your blog posts, you’ll find that they become a lot easier to write. One of the things I enjoy immensely about Blaugust: Festival of Blogging is the broad spectrum of subjects that people write about. Often the bloggers themselves are just as fascinating as their niche, specific writings. So to recap, the single most important piece of advice I can share about blogging is to just write like you mean it. Think about the things that you like and as you smile, start writing. Congratulations, you’ve just written a blog post and started a conversation. That’s how communities are built.
Roger Edwards