Thoughts on Blogging Part 23

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It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.

Spikes in Traffic 

Over the last two months I have noticed several spikes in my website statistics. Initially I was quite excited, hoping that my writing was gaining more traction and finding a wider audience. Sadly this wasn’t the case. Upon further inspection, the traffic all originated from China and was focused on the homepage (IE the domain name), rather than specific blog posts. Whatever it was, it certainly wasn’t people reading a post and sharing it online. Due to the point or origin and the nature of the traffic, I am very suspicious of this activity. I’ve checked with a few other bloggers that I know and it would appear that I am not the only one to have experienced this anomaly. There is no evidence of any untowards or malicious activity, so beyond monitoring the situation there’s not a lot that I can do. It is still my long term goal to increase the readership of this blog but it is proving an uphill struggle.

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Is AI Killing Blogging?

Although no one in my immediate blogging circle has quit blogging per se, I have noticed a decline in output among the 200 plus blogs I subscribe to via Feedly. Several subreddits about blogging that I visit have referenced people leaving the blogging scene due to being unable to compete with AI generated content. However, I think this is more to do with commercial blogs and sites specifically designed to try and generate revenue. Fan created sites are potentially a different matter. One of the reasons fan blogs become popular is because the author’s personality permeates their writing. That is something that AI struggles to replicate and why it is for the present, quite easy to spot AI generated content. However, this may change over time. Although AI is not killing my interest in writing, it does chip away at my motivation. I’m sure I’m not alone in this.

Big Versus Small

Larger monitors with QHD and UHD resolutions are slowly but surely becoming more popular. The latest version of Squarespace and indeed many contemporary blogging templates seem to favour filling that expanded screen real estate. I certainly prefer reading websites with large text and images. However, half of my website traffic is via phones and tablets. Although I use an adaptive template and my writing scales accordingly for each medium, my tendency to write substantive paragraphs can look like a wall of text on handheld devices. This raises the question as to whether to alter the style of my writing to try and accommodate the needs of both large screen users and those that peruse the net via phones and tablets. I’m not sure exactly how you’d do that but there must be a way? Or is the best approach not to worry at all and just focus on the writing?

Standardise and Monetise: The Decline of Online Content

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I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.

What worries me is not so much the inherent hyperbole, both written and with regard to images, but the fact that YouTube content is driven by a standardised process. A prevailing meta is often creatively stifling, generic and tedious. We have seen this time and time again online. TED Talks being a prime example. When these lectures first began to gain an audience in 2006/7, the talks had a degree of individuality about them. Over time people began to notice what worked and what didn’t work within the format and so began establishing a process. Eventually this evolved into a sort of unofficial formula that became commonly adopted. This resulted in a noticeably generic style that eventually became an impediment to the way a presentation was received by audiences.

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Today, the prevailing philosophy that shapes how people approach, make and present their online content seems to be “standardise and monetise”. That is not to say that there isn’t any good quality content online as there certainly is. What it means is when you search for a video, podcast or blog post related to a specific subject, it is harder to discern what meets your criteria. The algorithms return results that have met SEO standards but not necessarily the users intellectual, or presentation requirements. To put it candidly, you may type a very nuanced search request in a search engine pertaining to something niche and specific, such as Etruscan pottery. The search engine then returns a list of links allegedly relevant to that inquiry. However upon inspection you may find that links to relevant sites, such as Museums in Etruria and other historical resources, are surrounded by irrelevant results, such as local pottery suppliers and tourism in Italy.

I believe this problem goes beyond the iniquities of SEO. You only have to look at the everchanging terms and conditions for YouTube. The company seeks to monetise content but only in a manner that meets the sociopolitical foibles of its advertisers, financiers and political associates. Any material that does not meet this ever shifting set of rules or offends in some manner is effectively disenfranchised by the algorithmic gods. It won’t be seen or returned in search results. Anyone trying to produce video content within such an ecosystem has a stark choice to make. Produce videos in accordance with their own personal principles and risk being demonetised and buried. Or attempt to self-censor one’s content to satisfy YouTube’s standards. The latter results in risible bogus phrases such as “unalived” and “graped”. The notion of trying to sanitise a global platform as YouTube so that the only content that prevails is “marketable”, is ludicrous and possibly immoral.

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Upon reflection, YouTube’s policy should not come as a surprise. Similar market forces have been at work in the film and music industries over the last 35 years. There was a time when a film could be made on the merits of its story alone and its subsequent rating was a secondary consideration. Nowadays, mainstream films are frequently made to achieve a specific rating and thus be accessible to a broad audience. Filmmakers of note with a history of success at the box office struggle to find financing for their new projects, if they are deemed to lack mainstream appeal or reference subjects that are at odds with the politics of the prevailing establishment. It is for the same reason that politics and expressing views on social matters have all but vanished from mainstream, popular music. Both industries are now driven by proven formulas and market requirements. This is to their artistic detriment.

Finally it is pertinent to mention blogs with respect to this conversation. Despite rumours to the contrary, they still exist and constitute a major part of online content. Blogs are still a medium for fandom but I do not think that it is considered the first choice of platform. Long form writing takes time, effort and thought. As does reading such content. Videos are immediate and potentially require less application from the viewer. Video content can also be tailor made in a specific idiom and then targeted at particular audiences. Hot takes, controversies, militant fandom, gatekeeping, nostalgia and numerous other “perspectives” can quickly find an audience and gain their creator notoriety. Blogging seems at times quaint compared to such a bellicose alternative. It is also often pilloried for not monetising by default, as if fandom for fandom’s sake is a naive or a fiscally crass decision.

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Despite all this, there is still good material to be found online. There are engaging and intelligent blogs, podcasts and YouTube channels. Good quality cinema still exists as does innovative music. The problem is that it is much harder to find among all the bland, homogeneous and spurious material, due to a fundamentally dishonest search methodology. The market may well have won according to some but in doing so it has led to a universal race to the bottom. It is not just a question of inferior content being spoon-fed to the credulous. The internet is partly responsible for creating an audience that cannot consume any other form of material. This is the price we pay for clickbait, dumbed down content, diminished concentration spans, educational decline and an inability to think critically. This is the reality of “standardise and monetise”.

Upgrading My Blog: Part 2 Break Stuff

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In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.

At present Contains Moderate Peril runs on Squarespace 7.0 and uses a template called Trombone Shorty. The template is obsolete and Squarespace 7.1 is now available with improved functionality. If I simply upgrade to the latest version, my site will break. If I replace the obsolete template with a compliant one, then upgrade, my site will break less. It’s all a bit of a Hobson’s Choice and somewhat annoying. However, this coming Saturday 13th September, I shall be upgrading one way or another and so expect the website to have anomalies. I shall then go through the back catalogue of posts and fix the formatting and replace the various pictures with ones that can be scaled accordingly.

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I have decided that as part of this revamp and relaunch of Contains Moderate Peril, I am going to streamline its content. Film, television and video game related posts, such as reviews and long form criticism will now be the primary focus of the revised website. All other content will be relocated elsewhere. Where exactly, I’m not sure at present. But such content could find a suitable home on a platform such as Blot or Bear. I like to write about a wide variety of subjects and will continue to do so. However I think that it is wise to keep them separated. There was a time about a decade ago when Contains Moderate Peril had a clear identity. I think that has been diluted over time by trying to do too much in one place. I think re-establishing a clear remit will be beneficial.

Blaugust 2025: Lessons Learned

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This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.

As for myself, this year’s Blaugust has been broadly enjoyable from a writing perspective. I have posted every day and so met the goal that I set for myself at the beginning of the event. A slap up meal and a bottle of the good stuff awaits as a reward. I shall try to continue posting regularly in September but don’t feel disposed to make any commitments beyond that. The biggest impediment to writing I have at present is a neck injury that I recently “acquired”. I find sitting in my gaming chair at my desk can become painful after an hour or so. But like any problem, there are always ways to manage or work around it. Here are a few additional thoughts and lessons that I’ve learned from this year’s Blaugust. They’re in no particular order and I’ve simply written them down as they’ve occurred to me.

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• Squarespace as a blogging platform, lacks several key features such as a word count and a means of counting published posts.

• The word count of a post on Contains Moderate Peril can range from 700 to 1,200 words.

• I can write short posts if I wish to but prefer to express myself in a more detailed and expressive fashion. I speak the same way, so it’s not my default position to be brief.

• I celebrated 18 years of blogging during Blaugust, so I cannot claim to be a newbie. However, like life itself there is always scope to learn new things and this year’s Blaugust participants have given me much food for thought.

• Lot’s of bloggers don’t worry about adding images to their text but I guess that very much depends upon what you write about.

• I think there is a finite number of blogs that you can effectively follow. I am presently tracking over two hundred blogs via Feedly and it is proving difficult to do this, due to the time it takes. I may have to do some “pruning”.

• It is reassuring to see people still expressing opinions on politics, current affairs and social issues. I understand how social media culture can be somewhat intimidating or unpleasant, so making any sort of public statement requires a personal “risk assessment”.

• Every blog post you read presents an opportunity to learn of a new pop culture reference.

• Blogs can directly or indirectly tell you about the author’s life. Some folk are going through a lot. Bear that in mind. Be kind or at least don’t be a fool.

• If you post pictures of your pets on your blog, then people will read it.

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Reading new blogs via Blaugust: Festival of Blogging has been fun, as has getting to know their authors. It also highlights how the blogging scene is in constant motion and that people come and go over time. It brings absent friends to mind. Blaugust, as well as my 18 years of writing online, has brought back fond memories of numerous bloggers who have hung up their proverbial spurs and headed off into the sunset. However, that is the way of things. Nothing remains the same forever apart from those two hardy perennials, death and taxes. So it just remains for me to say goodbye to Blaugust 2025. With regard to those who have participated, let us remember the wise words of Young Mister Grace from the BBC sitcom Are You Being Served, “You’ve all done very well”.

My Oldest Draft Post

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There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.

For those who are unfamiliar with the film, it is about an Indian actor who is making his first big budget American film. He is fired due to his incompetence, yet due to a clerical error is instead invited to a fancy party held by one of the film’s producers. The plot focuses on his naivete and the difficulty it causes him in navigating the social complexities of late sixties Hollywood. However, his inherent good nature and fundamental decency is a stark contrast to the iniquities of the film industry. Blake Edwards was an established film maker at the time and had already made several successful comedies, including Breakfast at Tiffany’s (1961). The main issue with The Party is the casting of comedian and actor Peter Sellers as Hrundi V. Bakshi. An Englishman playing an Indian.

Below is the complete draft post as abandoned in 2010.

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Is The Party Racist?

Racism can be defined in many ways. One definition is that racism is a belief that all racial groups are distinguishable by intrinsic characteristics or abilities. Hence, some such groups are therefore naturally superior to others. Racism then manifests itself as a set of practices that discriminate against members of particular racial groups. However, some would argue that such a definition is too simple and others may think it too broad. It can therefore be argued that if defining racism itself is potentially complex, determining if something is racist, can at times be similarly difficult. 

I am reminded of something that African American comedian Reginald D. Hunter said many years ago in one of his routines. He humorously pointed out that he was often asked to arbitrate as to whether something is or isn’t racist by his white friends. One anecdote recounts how a white man stood on someone’s foot in a cinema. He immediately says “sorry I didn’t see you” and then realises that the guy who’s foot he stood on is black. Reginald D. Hunter was amused by this moral dilemma and jokingly said “was there hate in your heart when you said it”. I think this is a point worth considering when trying to determine if something is or is not racist.

Bearing this in mind, does this make the 1968 Blake Edwards comedy The Party, starring Peter Sellers as Hrundi V. Bakshi, an Indian man, racist? As there are so many subjective variables pertaining to racism, perhaps a better question to ask is do you think that The Party is racist? Let us consider a few points that may be of relevance and then try and determine whether they prove one way or the other:

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Use of Brownface: Peter Sellers, a white British actor, plays an Indian character, which involves him using makeup to darken his skin—a practice known as “brownface.” This is widely recognized today as a form of racial caricature that perpetuates harmful stereotypes. The use of brownface has been criticised for reinforcing the idea that people of colour can be reduced to exaggerated portrayals by white actors, rather than being represented by actors of the same ethnicity.

Stereotypical Depiction: The character of Hrundi V. Bakshi is portrayed in a way that plays into several stereotypes of Indians, particularly in Western media. His exaggerated accent, clumsiness, and naivety can be seen as contributing to a caricatured and one-dimensional portrayal of an Indian man, rather than presenting him as a fully developed character.

Cultural Sensitivity: The film was made in the late 1960s, a time when awareness of racial and cultural sensitivity in Hollywood was far less than it is today. While some argue that the film is a satire or a critique of Hollywood's treatment of minorities, this defence does not fully account for the offense that people of colour felt.

Contemporary Reactions: At the time of its release, the film was generally well-received as a comedy and many viewers may not have questioned its racial implications. However, in more recent years, critics and audiences have reassessed the film in light of changing social norms.

In summary, while The Party may have been considered humorous and harmless at the time of its release, by today's standards, the film's portrayal of race is widely regarded as problematic and potentially racist due to its use of brownface and stereotypical depictions, irrespective of any emergent humour.

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Further notes. 

The film draws much inspiration from the works of Jacques Tati. Particularly; Monsieur Hulot's Holiday and Mon Oncle.

Shane Danielson in The Guardian described The Party as "A comic masterpiece - yet hardly the most enlightened depiction of our subcontinental brothers. Still, propelled by Seller's insane brio, this late display of blackface provided some guilty chuckles, and at least one enduring catchphrase (the immortal 'Birdie num-num')." 

Blake Edwards has run into similar later criticism for the casting of Mickey Rooney as a Japanese character in Breakfast at Tiffany's.

The Party was hugely popular in India. The late Indian Prime Minister Indira Gandhi was a fan and was very fond of repeating one of the film’s most memorable lines. When an irate producer shouts at Hrundi V. Bakshi “Who do you think you are?” Bakshi forcefully replies “In India we don't think who we are, we know who we are!". 

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In some ways, I’m rather grateful for this Blaugust writing prompt because it is a timely reminder that not all ideas translate into good blog posts. The entire post is poorly framed. It’s not a question of whether The Party is racist or not, because it essentially is. However, to apply Reginald D. Hunter’s test, I don’t think it had hate in its heart. The prevailing culture of the US film industry at the time just wasn’t sufficiently racially and culturally sensitive enough to do justice to the film’s plot and thematic aspirations. With regard to incomplete draft posts, I have numerous others that aspire to long form criticism and analysis. Re-reading them now, I remember why many of them remained as drafts. They are mainly ideas that don’t work or have not been thought through. However, rather than considering them failures, I prefer to think of them as examples of slowly gaining experience. 

NB. I referenced this draft post five years ago in previous “Blapril” writing prompt.

Blaugust 2025: Staying Motivated

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I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.

It is currently “staying motivated” week in this year’s event. As ever, there are some optional questions which can be used as writing prompts. Usually, I just offer advice and such like but this time round, I’ll actually answer the questions.

Q: What tricks do you use to keep yourself motivated when something feels impossible?

A: I gamify the process. I set specific criteria and if they are met, then I reward myself.

Q: What are your blogging goals? Do you think participating in Blaugust is getting you closer to where you want to be?

A: First to blog consistently for a month. Secondly, I want to increase my readership. The former is achievable. The latter requires a well defined promotional and marketing policy. That is not within my skillset, so it requires the involvement of a third party and capital expenditure. At present I am still considering whether to do this or invest in a new and separate project.

Q: What do you think you’ll get out of completing your Blaugust goals?

A: The same personal satisfaction I got from writing consistently for a month that I did last year.

Q: What drives you to blog?

A: Robert E. Howard used to burn the midnight oil and write prodigiously because he believed that if he stopped, the spirit of Conan would behead him. I write mainly for pleasure.

Q: Are you happy with your Blaugust so far? If so, why? If not, why not?

A: Yes. I’ve not struggled for ideas and I don’t find writing a chore.

Q: How important is goal setting & reaching your goals to you overall?

A: Quite important. If I reach my writing goal then I’m having a fancy meal at the best Indian restaurant in the borough and also buying a litre of good quality gin.

Q: Did you read any posts during Blaugust (or before) that you found particularly inspirational? Share them!

A: There have been some very good posts from Blaugust 2025 participants. Especially those that have struggled and written about it. I admire their honesty. Perhaps a quote from Stephen King may help those looking for motivation. “The scariest moment is always just before you start.”

18 Years of Blogging

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Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.

One of the most rewarding things about writing online and doing so fairly regularly is the fact that over time you build up a body of work. This iteration of Contains Moderate Peril has approximately 2000 posts. Some of them aren’t too shabby. I certainly think that writing consistently for 18 years has improved the standard of my writing and helped me develop my own style. Writing has a multitude of benefits which is why I continue to do so. There’s the community aspect of blogging and the sharing of ideas and interests. Then there is writing to order your thoughts and to try and make sense of the world. I find this extremely therapeutic. It takes a degree of confidence to stick your head above the parapet and express an opinion online. As a result, writing has played an important role in my life and been beneficial to my mental wellbeing.

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Blogging has also led to numerous online friendships that I value greatly. I take the annual Blaugust: Festival of Blogging seriously because it can be a beneficial experience to new and returning bloggers. Modern life is fast paced and there are so many things competing for our attention. Writing online has given way to video and audio content. Social media, an even briefer medium, has diminished the popularity of the written word even further. However, you’ll find no nuance in a meme or tik tok. Hence they are blunt tools. The written word can express the complexities and range of human emotions far more effectively. They can also speak truth to power. Which is why I think it’s important that people keep writing and expressing themselves in this way. With that in mind, I shall continue blogging and maintaining my corner of the internet. Will that be for another 18 years? We’ll see.

The Great Blaugust Comment Debate

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This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.

Let’s see if I can marshall my thoughts on this matter into some semblance of coherency. First off, what is blogging? Google defines it as “the act of creating and publishing content on the internet, typically in the form of articles or posts, on a website or platform known as a blog”. Straightaway, that definition does not state that comments are in any way a mandatory part of blogging. However, posting an article online places it in a public and shared space. The internet is not a void. Quite the contrary. Hence, you may not have or want comments on your blog but by publishing a post that is open to all, you’ve stuck your head above the parapet. Thus you may attract comments, by hook or by crook. Other bloggers can link to your post and write their own reply. Similarly they can reach you via social media if you have allowed it. It is also worth noting that private email comments can be made public.

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So there is an inherent social aspect to blogging, whether the blogger expressly desires it or not. If you’re truly blogging just for yourself, there is the option to make your blog private. However, few bloggers do this because most do have a desire on some level for their writing to be read. Therefore it is my opinion that this tangential move to have comments via email or say Mastodon, is a way for the blogger to have greater agency over the process. Because allowing comments on your blog can have negative consequences. There is scope for spam, abusive comments or for your writing to be derided. Not everyone copes with such things well. Plus, all of this can happen in a very public way. That in itself can be a negative factor for some bloggers. I believe that an element of this shift to having comments conducted offsite and possibly privately, stems from a desire to conduct such activities from a safe space.

I like feedback, constructive criticism and exchanging ideas. So I am happy to have comments on Contains Moderate Peril. I apply my own notions of etiquette and manners to comments that have been left and I have no qualms in deleting those that are insulting and unconstructive. I tend not to lay awake at night ruminating on negative feedback left by a few individuals. However, I appreciate that not everyone is wired the same way as me and some folk find these potential aspects of reader comments troubling. Hence, everyone makes a choice that they are comfortable with. If this newer approach works for the blogger in question then so be it. It has also been brought to my attention that comments have never been a cultural expectation with blogs on some subjects. Perhaps my social expectations regarding comments, comes from my gaming background.

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I have always felt that my writing is to a degree, a prelude to a discussion. When writing a post, I sometimes won’t cover all available talking points, thus leaving scope for these to be explored in the comments. But again, not everyone holds such a view. I do feel that being confronted with opposite views to your own and then responding to them can be a useful experience. I’d even argue that deleting abusive comments can also teach a valuable lesson. However, the toxic nature of the internet means that some people may not want to countenance such things. Keeping bullshit at arms length is wise, especially if you write in a field that attracts hostility. Being constantly abused is exhausting. However, digging a virtual moat and pulling up the drawbridge has its own consequences.

The fact that I’ve managed to write as much as I have on this subject shows the scope of the discussion surrounding it. Your approach to blog comments is ultimately entirely up to you and you should make your choice accordingly. If you have a static site and integrating comments requires incurring a further cost, then that in itself is a good reason not to have them, if you’re working within a budget. The most important factor is to be content with your decision. I shall make one final point regarding blog comments. Not having them on your blog doesn’t stop people commenting on your writing. They will just discuss your material elsewhere, which is something you have far less say in. The reality is that if you blog publicly, then you cannot truly avoid criticism. Perhaps that should be the first lesson of blogging.

Writing Every day

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There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.

• Prepare posts and keep a list of writing prompts. 

• Remember, not every post has to be perfect.

• Try to establish an appropriate time and place to write.

• Write first, edit later.

• Be experimental with your content.

• Be prepared to fail and to learn from your mistakes.

• Mental and physical health issues are legitimate impediments to daily blogging. 

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Finally, if you wish to write everyday then you have to be disciplined. More often than not, the biggest impediment to writing daily is the will to do so. We all have days where we don’t feel especially motivated or inspired to write and it becomes quite a struggle. There are also days when we simply can’t be bothered. Occasions when it is a clear choice between sitting down and writing, or having a tasty sandwich and watching cat videos (other distractions are available). This is not a Kobayashi Maru test. It simply needs discipline, focus and determination. If something is important, you find the time for it, to quote Hikaru Sulu. Ultimately if you really want to blog everyday then you will. You just have to put in the work.

Writing everyday isn’t for everybody. For many bloggers it isn’t even necessary. Yet for some reason, in certain quarters of the blogosphere, it is held up as some sort of test of character or gold standard. Such notions are bogus. Find what works for you and do that. If that means posting once a week, once a month or when you feel like it then that’s fine. If you have the time and the energy to write everyday then do so. Both approaches have their own benefits. Writing everyday is not an impossible dream. It is more of a logistical and psychological balancing act. But it is an undertaking that is far from mandatory. Consider it an optional extra or an additional goal. If you’re already maintaining a blog then that is a more important success.

Upgrading My Blog: Part 1 The Plan

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Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.

Theoretically, a change of template would require every post to be updated. Hence, it may be time to consider a change of host and migrating the site, as it would potentially entail just as much work. There is also the chance that I can reduce the operating costs of running a blog. However, I find the prospect of such an undertaking singularly unappealing. Mainly because a project of this nature requires research. The internet is extremely useful for some types of research and certain information can be ascertained quickly and efficiently. However, when it comes to the subjective nature of product comparisons, research quickly becomes bogged down in tedious partisan reviews and blinkered brand loyalty. And then of course there is my favourite “Bête noire”, people who are incapable of understanding the concept of a budget. “If you spend another £100 you can…”.  Nope, not having that.

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Now I could outsource all of this work to a third party contractor. It may well cost £3,000 plus but that’s the going rate and the nature of the beast at present. As I get older I like the notion of someone else doing all the heavy lifting, while I sit at home, drink gin and underwrite the project. However, finding a good contractor requires that I first determine whether or not to move to another platform. Once that decision has been made, I then need to research an established and reliable web development company. So it looks like whatever I do, I am going to have to start trawling the internet and reading reviews and recommendations. Deep joy etc. Mind you, there are a lot of knowledgeable folk on the Blaugust Discord server. Perhaps seeking advice there may be a good starting point.

Finally, a plan becomes apparent. I shall determine if there is a suitable alternative platform to host Contains Moderate Peril. I’m not looking for a minimalist site. I want to be able to post scalable images, especially for film reviews etc. I also want the template to have a contemporary feel to it. I tend to favour magazine formats. Once I’ve identified such a service, I can then decide whether to migrate my existing site or whether to stay with Squarespace and revamp my site there. Finally, once there is a clear plan, I can determine the cost and offset that against my overall budget for this project. I shall continue to document this ongoing process as a series of blog posts. Mainly for therapy, as this is likely to be a stressful and annoying project. I may tangentially write another post titled “why do hobbies cost so much damn money”?

Blogging: 10 Things Not To Do

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Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.

Don’t spend a penny until you know you like blogging: You have all the tools you need to start a blog at your disposal already. A computer, internet access and a wealth of free online resources. There are numerous blogging platforms that offer a basic free tier of access, so there is no need to buy a subscription or any additional software to begin with. Write in plaintext and edit any pictures using free online apps. First and foremost, find out if you like writing and whether you can sustain it as a hobby. If you do and you can, then you can think about buying a domain and buying any additional services. 

Don't write just for yourself: Writing primarily for yourself remains prudent advice, as opposed to chasing what is deemed “popular”. However, it is wise to consider your audience and to follow up on content that has been well received. Write about a spectrum of subjects and see what gains traction. Establish shared interests and then explore them. Also add your voice to topical debates if you feel strongly about them or have something useful to contribute. If you receive any requests from readers to write about a specific subject do give it serious consideration.

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Don't be inconsistent: Establish a regular posting schedule and stick to it to keep your audience engaged. Yes, I know this is hard and real life will often scupper your plans but it is an established fact that if you write regularly, your readers stick around. That being said, your schedule doesn’t have to be daily. Once a month is perfectly fine. Ultimately it is the consistency that readers like.

Don’t be afraid to express an opinion: Social media and other online communities can be a bear pit at times. No one especially wants or enjoys internet pile-ons and unpleasant comments. Hence some people won’t touch certain subjects with a bargepole and consider religion and politics verboten. This is a mistake. Treat your blog like your home. “My house, my rules”. You’re not obliged to justify yourself and do not have to tolerate abuse. Offensive comments can be deleted, without the need for a rebuttal. Everytime anyone is shouted down online or the threat of such behaviour actually stops you from expressing an opinion, it is only the bad guys who win. Tread boldly, write freely.

Don’t pander to the lowest common denominator to get clicks: With regard to the previous point, there is a wealth of difference between espousing genuinely held opinions and indulging in “hot takes” and “shitposting” just to get website traffic. The former is a democratic freedom that comes with some degree of personal responsibility. The latter just makes the internet shittier and is the prerogative of gits.

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Don't ignore the benefits of networking: Connect with other bloggers in your niche and build relationships. Promote other blogger’s content and vice versa. Make friends with like minded individuals and riff off each other’s work. Be vocal in your praise. This is how communities are built.

Don't ignore analytics: Use tools like Google Analytics to track your blog’s performance and identify how your writing performs. Such information can provide useful feedback. However, do not become a slave to this data and do not allow yourself to obsess over it. Data is just that and nothing more. Do not take it personally if a post you feel is your best work doesn’t gain any traction.

Don't be afraid to experiment: Try different content formats, writing styles and subject matters. Blogging is a skill that grows over time. Therefore, throw a variety of material at your readers and see what works and what doesn’t. Apply this philosophy not only to your writing but to your blog template as well. There is nothing more frustrating to a blogger than being constrained by the boundaries that you have imposed upon yourself.

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Don’t worry about the calibre of your posts: Not every post has to be comparable to the Gettysburg Address or Meditations by Marcus Aurellius. A simple post about your cat or collection of pogs can find an audience just as well as a weighty dissertation on early Etruscan pottery. The internet connects roughly two thirds of the world’s population. That’s 5.56 billion people. If you want to create a fansite about The Littlest Hobo, then you can potentially find an audience.

Don't be discouraged by slow progress: Building a successful blog takes time and effort. In fact the criteria for success is very subjective to begin with and an entire blog post in itself. However, whatever you are seeking from writing online, be it fame or just the pleasure of regularly sharing your thoughts with others, it takes dedication and a lot of writing before you reach the point where you feel that you have “everything at your fingertips”. Instant results are just as much a fantasy in blogging as they are in most other creative endeavours. Therefore, be patient, be consistent and don't give up. Or if you’re a Galaxy Quest fan, “Never give up. Never surrender”.

Enjoy Blaugust.

The Key to Writing

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What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.

However, I think there is one piece of universal advice that can be given and it’s pretty simple. Be yourself. Write what you think, feel and believe. Write with conviction. I don’t care for the phrase “authentic” as I feel that it has been diminished in contemporary parlance. It currently sounds like a buzzword associated with a grift. So I will use the word “sincere” instead. Being sincere and writing what you genuinely feel gives your posts emotional mass. If you simply knock out a few paragraphs about something you’re not invested in or do not truly believe, it comes across in your prose. Genuine passion bleeds through into your words and gives them resonance. Regular people like sincerity and honesty. As for bullshit, we get enough of that already in our lives from politicians and big business. We don’t need any more.

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Now you may worry that such advice is a bit fancy and “highfalutin” and not applicable to your blog about your Rubber Ducky collection. I beg to differ. If you pour love and passion into your blog posts, you’ll find that they become a lot easier to write. One of the things I enjoy immensely about Blaugust: Festival of Blogging is the broad spectrum of subjects that people write about. Often the bloggers themselves are just as fascinating as their niche, specific writings. So to recap, the single most important piece of advice I can share about blogging is to just write like you mean it. Think about the things that you like and as you smile, start writing. Congratulations, you’ve just written a blog post and started a conversation. That’s how communities are built.

Blaugust 2025

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August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.

If you’re looking for more specific details regarding Blaugust, then head over to Nerd Girl Thoughts and read Krikket’s very informative post. It has details regarding the philosophy of Blaugust, the simple set of rules (most of which are mainly for guidance) and the various awards and accolades that can be earned by participating. Please note these are mainly virtual “attaboys”, rather than high value items or sacks filled with banknotes. If Blaugust sounds like the sort of thing you’d like to participate in or you feel it could be the first step on a path to global domination, then you can sign up for the event here. There is no commitment or any sort of obligation if you do join this year’s festival. You can do as much or as little as you like. The only standout rule associated with Blaugust is that  it celebrates written material created by people. As such, blogs based upon entirely AI generated content are politely asked not to participate.

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I have maintained an online presence of some kind or another, for eighteen years. This personal blog, Contains Moderate Peril, has been hosted on Squarespace since August 2015. There are times when I take a break from writing for a while, but I always end up coming back. I have a compulsion to express myself through words. I find writing to be very cathartic and a great way to process my thoughts and feelings. I like being part of a blogging community and gain a great amount of pleasure reading other bloggers’ material. I also consider the ability to express yourself through writing to be an important skill. To be able to think and articulate your opinion, as well as how to collate a compelling and factually accurate argument are waning skills. I like YouTube videos as much as the next person. However, sometimes I want more than just an upbeat summary. I like longform articles that can both inform and analyse.

However, Blaugust doesn’t have to be as “heavy” as that and often isn’t. People write about a broad variety of subjects, hobbies and interests. All of which are very engaging and informative. If there is a single piece of advice that I have learned from my association with Blaugust over the years, it is not to overthink writing and to just do it. Writing is like any other activity in so far as the more you do, the better you become at it. You can also learn a great deal by reading other peoples blogs. There are also specific techniques and processes that you can use that will potentially improve your writing. Furthermore, by becoming part of the blogging community you can often find ideas and writing prompts to help you with your writing. But ultimately, after all the reading and planning you have to sit down in front of your keyboard and start writing. Blaugust is there to give you the impetus to start, or if need be, a gentle nudge.

Thoughts on Blogging Part 22

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Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase. 

Now there’s nothing unusual about a hobby having a cost. If you fish, play golf or even spot trains, then you’ll end up spending money in the pursuit of your interest. However, blogging and content creation online is often about being part of or indeed creating a community. There is often a strong social dynamic running through what you do and motivating you. One of the major aspects of online culture during the early days of the internet was a sense of community and creating resources that were accessible to others. Sadly, that ethos seems to be in retreat and the internet is far more transactional these days, with content being commodified. Although the democratisation of media still exists, increasing online operating costs will slowly begin to exclude people. Such a thing may seem at first glance, inconsequential, but if you consider the matter it is not such a good prospect.

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However, equality of access is ultimately a different blog post to the one I am writing. Of late my thoughts about blogging and wider content creation have mainly been about scheduling versus available time. I began the year with aspirations to write more often and also produce some video content. I was even considering a weekly 30 minute podcast, hosted just by me. None of that has come to pass because other issues have come up and there just aren’t enough hours in the day. It irks me to a degree but not as much as it did a decade ago. You ultimately do what you can do and be content with it. Another matter that concerns me is the template that Contains Moderate Peril currently uses. It is ten years old and beginning to look its age. However, replacing it would mean having to manually adjust 1,930 plus posts. Sooner or later that is a nettle that needs to be grasped.

Finally, although I am not going to stop blogging, I am continuously reminded that I can get more eyes on my posts via other platforms. I’ve mentioned before about how posts on Reddit provide detailed metrics and that a well received article can get thousands of views in an hour. Recently, I wrote a review via Google for a local restaurant and posted a few accompanying photos. I subsequently received notification via my phone that over 25,000 people had read that review. I appreciate that to a degree this is a bit like comparing apples with oranges but I would love to write a blog post on my own site that generated those sorts of numbers. But that’s not how blogs work. They have to be discovered and give the reader a reason to stick around. Reddit already has an audience, gathered in one place. Ready and waiting to consume material.

Analysing Your Website

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I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.

Overall, Contains Moderate Peril seems to be in pretty good shape. A lot of the performance related statistics are good, mainly because the site is hosted by Squarespace and benefits from its robust international infrastructure. Hence, security protocols are up to date and the site loads quickly. According to the report by Ionos (which was free and required no registration or email address submission) the site scores well regarding visibility and accessibility. However, there are still a few things that need tweaking. Apparently the “homepage title and description is too short”. According to Ionos, “a homepage title and description that is too short is not effectively ranked in search results”. Fortunately this is an easy issue to resolve. Another point that was raised by the report is the absence of a Content Delivery Network. For the present I do not think existing traffic warrants such a facility.

Although I find the concept of website analysis interesting, I think you have to temper your opinion on any report, with regard to what you’re trying to achieve. For the average blogger a lot of the fine tuning that may be suggested is not really relevant. That being said, if a simple modification can contribute to improved performance and the possibility of more traffic, then it would seem reasonable to make such changes. For example, I think responsive website design is important so that your blog is accessible via mobile devices. However, most contemporary blogging and website platforms conform to current industry standards by default. Hence, don’t spend any money modifying your site unless you feel that it is justified. Continuously tweaking your blog can become a minor addiction. Therefore, ensure that tools such as website analysis serve you and not the other way round.

Blog Post Counter

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I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.

As Squarespace lacks such functionality by default, it would appear that I have to look to third party plugins to provide such services. So far several Google searches have proven unproductive. The results tend to lean more towards post views and associated data. All I want is a simple counter that keeps a tally of how many blog posts have been published to the site. It doesn’t strike me as an unreasonable statistic to track. Another thing I have noticed about Squarespace plugins is that many of them are chargeable. I am not against this in principle but $70 is not pocket change. Running a blog already comes with a cost and in recent years that has increased due to inflation. I don’t want to pay $70 for a simple backend blog post counter unless there really is no other option, so I’ll keep looking for cheaper options.

I want a blog post counter primarily for my own benefit. A simple means to keep an eye on how much material is hosted on Contains Moderate Peril. Upon reflection, having such a counter on the public side of the blog could be of use. It may convey to new readers a sense of consistency. That content is posted regularly, which is often a factor when it comes to growing an audience. However, until I find a suitable post counter, I have simply counted all my published content manually. To date, there are 1,890 posts on this blog, which isn’t too shabby. Some are related to ephemeral news stories but the film, TV and book reviews have much greater longevity. These make up the bulk of traffic to the blog. Maybe if I can find an appropriate counter it should be included along with the site search facility. I have a feeling this could become a New Year project.

Thoughts on Blogging Part 21

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When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.

Hot takes, “ambulance chasing” and generally attempting to move from bandwagon to bandwagon may well find you an audience and possibly a line of revenue. But it strikes me as a soulless and empty way to write. I much prefer to write about what interests me, although I recognise that some of that is going to be extremely niche specific. However, some subjects can prove quite popular and can gain traffic. I find that film reviews and essays can gain traction and have the advantage of longevity. Writing detailed guides, FAQs and tips for specific subjects can also prove fruitful. It is harder to gain an audience by being a raconteur but some writers do maintain an audience through their personality or reputation. Remember that blogs are very personal things and your personality is a factor whether you realise it or not.

Assuming you have an online presence with a big enough audience to seriously consider monetisation, the next stage is to decide exactly what method you wish to adopt. Personally I don’t consider advertising to be viable anymore. The halcyon days of having banner ads on your blog are gone mainly because ad blockers are ubiquitous and broadly speaking people find advertising pervasive and annoying. For it to work you need a lot of traffic before you see a red cent, so I really don’t think it is a solution for many bloggers. Plus there are ethical concerns as you may not necessarily have any control over what advertising is shown to your readership. Hence, the most logical business model to pursue is one of reader patronage, where they can subscribe to show support and access an additional source of exclusive content. Patreon or something similar.

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If you pursue reader patronage then you have to produce extra content to justify their support. This will require either having exclusive material on a third party site or having a members area on your existing website. Naturally it will entail extra work and you can argue that the moment you embark upon a process of monetisation you have fundamentally changed the nature of your writing. You now have an obligation to serve the needs of your customers. At the very least the commercial nature of your blog may impact upon what you choose to write about. Alternatively, you can simply add a donation facility to your site which is less transactional. However, it may not yield a reliable source of revenue and a lot of bloggers just find this approach uncomfortable. All of which are good reasons for bloggers to think long and hard about the ramifications of monetisation. 

Many bloggers are content to just write as and when they like and do not have any plans beyond that. That is a very healthy mindset, providing very comfortable parameters to work within. But some bloggers, myself included, have an itch to see if they can grow their blog. To try and increase their reach. If one writes publicly, then there is some aspiration that someone will read it. However, this is not an easy thing to achieve. The “blogosphere” is not a meritocracy, seeming more often like a race to the bottom. You may often find what you consider to be your best work is ignored and something you deem inconsequential gains traction. There are no definitive paths to success. But if you already have a blog and have been maintaining it for a while, you are already ahead of those who have stopped and those who elevate procrastination into an artform. As with most things in life, it’s important to maintain forward momentum while you’re trying to figure the details out.

Thoughts on Blogging Part 20

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I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.

Walter Watches has also returned to Contains Moderate Peril. Last year I created a separate website for Walter’s “humorous” film watching shenanigans but upon reflection decided it would be wiser to keep it as part of this site. I closed the Blot account which was hosting Walter Watches but for some reason the site persists. I have contacted the developer of Blot and ask for them to erase the old data but have not yet received a response. So for practical reasons, I have temporarily linked to the old site, while I repost the original content here. I have also added a new page for giveaways. I used to do this a lot in the past but it’s something that has become a lot more complex to manage recently. Hence, most of the prizes on offer will be things like game codes and such like but I think these still have some inherent value.

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Recently, I have been pondering the value of promoting blog posts via social media as an analysis of web traffic has shown it doesn’t garner a great deal of attention. Posts tend to do well when a third party website links to them, or when Google search results feature them. Hence I do not have a great deal of control on the matter. I consider SEO to have some benefits and feel that a lot of the claims about it are spurious. Promoting your blog is a perennial conundrum and I don’t believe there’s a definitive solution as of yet. Often it comes down to being in the right place at the right time. I’ve benefited from such circumstances in the past. Third party referrals can make a great deal of difference but they are hard to come by. I still feel that posting regular content is helpful and impacts positively upon your Google ranking. Going forward, that will be my go to policy.

Projects

Roundabout this time last year, I started a couple of new website projects. The idea was to do something different to Contains Moderate Peril and write about other subjects. One was about UK politics and the other was about a Panda watching films and TV and making wry comments. I like to cast a wide net. I also wanted to take the opportunity to develop some new skills. It was certainly interesting creating two websites from scratch, using such diverse tools as Wix and Blot. The former provides the means to construct a very modern website with all the latest features. The latter is quite the opposite, providing a lean and minimalist service. Twelve months later, both projects have proven very useful and I have a better understanding of what is required to maintain an online presence in 2024. As they have now served their purpose, both sites are now offline.

I like to learn new skills. In the last two decades, several that were previously considered niche markets and specialised, have become far more accessible and commonplace. Audio and video production is something that millions of people do on a daily basis on social media, be it on their phones or via a desktop PC. It’s a spectrum of complexity with simple montage videos on Instagram at one end and professional quality edited documentaries on YouTube at the other. These skills are no longer gated behind formal studies or “closed shop” institutions. Anyone can learn them. I have some experience in producing a podcast and have recently decided to explore video production. I have set myself the goal of learning to film, edit and produce a video of acceptable quality. If that can be achieved efficiently and without bloodshed, then I may consider its broader application.

Over the years, I have learned some simple and practical rules that I follow when embarking on a new project. Some of which I found out the hard way. They can be applied to relatively simple undertakings such as starting a blog, to more complex and expensive endeavours such as establishing a YouTube channel.

Set realistic expectations: It will take time to learn a new skill and be able to apply it. Don’t expect to be instantly good at it. It’s something you’d explain to a child but so many adults still make this mistake.

Do your research: The internet makes researching a subject a lot easier than it used to be. Guides and FAQs are abundant. However, don’t allow yourself to be sidetracked by excessive research and don’t allow yourself to be paralysed by choice.

Don’t spend any money until you need to: Don’t buy the tools for a job until you’re sure that you want to do it. If, for example, you want to try blogging, then use a free account and see if it is a viable hobby before buying a domain.

Stand on the shoulders of giants: There are numerous guides available online that can help you achieve your goal. You don’t always need a complex bespoke solution. Follow an established methodology if it produces the results you want.

Don’t let perfect be the enemy of good: It is okay to have a few rough edges. Sometimes the quirks and foibles add character. Slavishly seeking perfection means you’ll never complete your project.

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Projects are a learning process. It is therefore important to remember that if it doesn’t yield the results that you are anticipating, then it is fine to end it. It is also realistic to acknowledge that some skills may elude you. You may not be able to learn them for a wealth of reasons and if that is the case, it is wise to strategically withdraw rather than torment yourself by beating your head on a brick wall. Another thing to consider when embarking upon a personal project is that you get to set the deadline and all relevant metrics. Rome wasn’t built in a day. Don’t set yourself up to fail by impractical criteria. I intend to enjoy my latest project and am therefore approaching it in a leisurely fashion. If I work within the parameters I’ve set and follow my five rules, I think I should quickly determine whether or not I will succeed or not. That being said, I am optimistic of a favourable outcome.

Thoughts on Blaugust 2024

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Binky thinks you should blog about fish

Approximately 110 bloggers signed up to the Blaugust: Festival of Blogging this year. 60 of those were new to the event. They were either just starting out on their blogging adventures or trying to revitalise their existing activities. I fell into the latter group as I decided to use this yearly activity as a means to return to writing regularly, after a nine month absence. 31 days later I think the event has been a learning process and a voyage of self discovery for a lot of people, myself included. No matter how well you extol the virtues and merits of writing online, you cannot get away from the fundamental facts that it requires a commitment to write and that it will eat into your leisure time. Many people have a genuine urge to write but just get hamstrung by the finite nature of their free time. That is not a personal failure. It is just the nature of modern life. Therefore, if you just managed to get one post published over the last month, then well done. It’s 100% better than none.

Blaugust is a good teacher. You will encounter technical skills such as time management, writing ahead of schedule and banking ideas. You can also discover what your blogging voice is and whether you will be writing short streams of consciousness, lengthy reviews, musing on specific subjects or long form reviews. You may decide to do none of these and find a different niche altogether. Blaugust has a knack of galvanising bloggers into action and experimenting with how, when and where they write. What platform you use to write and whether you want a domain are also decisions that may come up. Which of course is the point of the entire event. It’s not just about the technicalities of writing but wider issues as well. Sadly, not all of the lessons are happy ones. Some people discover that they cannot sustain the writing schedule they were hoping for, or realise that blogging isn’t actually for them. 

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Barnaby is shit posting about sport

However you’ve personally fared with Blaugust the community based around its Discord server is still available throughout the year. Many people find it both supportive and filled with useful resources. I certainly think having people posting links to their content and sharing thoughts on each other’s work is a major factor in maintaining a sense of motivation and engagement. Ultimately, that is the key to blogging. Once you’ve determined what you want to write about, how you’re going to do it and when you can fit it into your routine then the final piece of the puzzle is to sit down and write. Many people who have successfully written throughout Blaugust will now be faced with two possible courses of action. To continue in a way that suits them or to slowly reduce their output until they stop. That is not a judgement but a simple statement of fact. The dropoff rate after any writing event is a reality. It’s up to you how you address it.

I hope that a lot of the people who have completed Blaugust choose to continue. Each year I discover new blogs to follow and 2024 has been no different. I find it reassuring that people are still thinking and expressing themselves online. Furthermore, I hope you have enjoyed this month’s event as much as I have. Setting aside the practical lessons that Blaugust has to offer, I hope you have had fun. Informal writing such as blogging should be fun. As for me, I shall endeavour to continue writing on a regular basis. I am happy to do so at present and judging by my drafts folder, I have a lot of ideas for future posts. However, if you feel that your blogging journey is at an end or needs to take an extended break, there’s always next year. You can always take part again. In the meantime, don’t be a stranger. You know where to find us and everyone is welcome. Even Colin.