Planning for Blaugust 2026
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Basic planning
Blaugust is about creating content, be it written, videos or audio. Hence now is the time to start brainstorming ideas for potential material. I’m a stalwart advocate of notebooks and their electronic equivalent. If you have an idea, write it down. As for written content, establishing regular columns and recurring posts if useful. Providing a diary of your progress in a game or a project is useful and straight forward to write. Developing ideas into an actual post can be turned into a process. Start by writing down your blog title or a sentence describing it. Then add bullet points about different aspects of that subject. These can then be fleshed out into paragraphs. Impose structure via opening and closing statements and voila, you have a blog post or at least the first draft of one. If you’re out of ideas the Blaugust community has a list of prompts that may help.
Gonzo blogging
You may want to experiment with writing a stream of consciousness instead of planning a post. Some writers find this suits their temperament and will just sit and write whatever comes into their head. However, it is a very personal and exposing style of writing. When it’s good, it is a very engaging and powerful form of writing, that can be insightful and charismatic. However, it can also go the other way and come off as rambling and incoherent. There’s also a school of thought that some of the stuff that is in your head and that you don’t say out loud, is in there for a reason. Hence I wouldn’t recommend this style of writing to everyone.
Hunter S Thompson and the concept of Gonzo Journalism
Staying motivated and “doing the thing”
Let’s not kid ourselves. Writing or indeed producing any sort of creative content on a regular basis for a hobby is hard. It requires a degree of focus, time and self-discipline. Staying motivated is hard. Which is why I strongly encourage all Blaugust participants to talk with each others on the Blaugust Discord Server. It is an invaluable source of encouragement and support, irrespective of what sort of content you produce. Advice, constructive criticism and a kind word are always available. Or if you prefer, you can just shoot the breeze and unwind if it helps your creative processes (yes you do have them. We all do). And when I say talk, it’s mainly a text based discussion. Or you can just lurk if you want to. Passively observing is a useful tool in itself.
Adjust your expectations and be realistic about what you will achieve
Be realistic with your Blaugust goals. The key to building an online presence is to publish content regularly. Even a post a week can be difficult, especially if the only time you have to write is after work, when you’re tired and have other demands on your time. Remember that every post doesn’t have to be an in-depth essay or a literary milestone. A few paragraphs or even lines is sometimes all that’s needed to make your point, convey an idea or express a sentiment. Remember it is your blog and you should do things your way that you’re comfortable and content with. Don’t overreach yourself but don’t sell yourself short either. Realistically consider what you can produce over the course of a month and attempt to achieve it.
Go with the flow. What could possibly go wrong?
Go with the flow
Plans and reality make for uncomfortable bed fellows. You may plan a series of blog posts or videos and then discover that you’re no longer interested in the subjects or the content doesn’t come out as you thought it would. You favourite Aunt may splinter her pancreas and you find that the subsequent care you provide impacts upon your writing schedule. You may simply discover that writing or whatever it is that you create online is not for you or that you’re going about it the wrong way. Fear not. That is part of the point of Blaugust. The event gives you a broad overview of not only the mechanics of content creation but the “lifestyle”, so to speak. Hence adopt a go with the flow philosophy. That’s not to say you should be a lazy git. Blaugust is often a case of you get back what you put in. Just be mindful that things can change and that shit happens.
So to summarise, it never hurts to be organised and for many, imposing a degree of structure upon a month-long writing event, will make it far easier to navigate. Yet, there does come a point when you have to stop fine tuning your plan and just get on with writing, podcasting, streaming etc. It’s a bit like getting into the swimming pool when on holiday. The water looks inviting but you know it will initially feel cold. Once your in, past experience tells us it will be fine but the main obstacle is just diving or climbing in to the damn pool. Publishing your first Blaugustpost is a bit like this but once it’s done you may wonder why you worried about it so much. So take the plunge, stay in touch with other participants and see where the month ahead takes you. If you get stuck then help is at hand. Just ask on the Discord server or via a post comment. Enjoy the month ahead and Qapla’ as the Klingon’s say.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
This post is courtesy of a Blaugust: Festival of Blogging writing prompt. Specifically, “write about something that’s pretty insignificant overall that you have a very strong feeling about”. Effectively a low stake hot take, to coin a phrase. Twenty years ago I could have provided dozens of examples. People who eat with their mouth open, the decline of public toilets and what is the point of male body hair?
However, old age has calmed my tumultuous soul and I no longer allow an excess of trivia to get under my skin. That being said, there are a few things that continue to set my teeth on edge. The immediate problem I’m presented with as far as this blog post goes, is choosing one to write about that won’t get me sectioned, defenestrated or sent to Coventry.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
The last time I wrote a post about quotes I only included one proper example. That was because it was somewhat lengthy. So I filled the remainder of the article with film quotes, which I found amusing because I do like a good pop culture reference. However, it can be argued that they weren’t really in the spirit of the original writing prompt. So this time round I have collated ten proper quotations from various intellectuals, celebrities and bon viveurs. I also made sure that they’re not all from people who are dead. Many of them do come across as somewhat smug and self satisfied. Such is the nature of quotes. I think the main reason we sometimes feel this way is because a really good one hits home with its sage wisdom. So here are a few that I find interesting. I’ve added a brief annotation as to why I particularly like each one.
Every year, Blaugust: Festival of Blogging comes around and I happily participate. I also try to encourage others to do so by giving reasons why writing and being creative in general are worthwhile pastimes. At times it does feel that I’m repeating myself, so this time round I shall keep it very simple. Writing is fun, regardless of how you do it. The benefits of being part of a friendly and supportive community are so obvious, do I really need to list them? Blaugust is always one of the high points of my year and I’ve never regretted the time I’ve spent participating. The “rules” are simple. You do as little or as much as you see fit. You share your content and if you wish to, can interact with others over on the community Discord. There’s no pressure from anyone and if you approach the event with the right mindset, you don’t need to put any pressure on yourself. So follow the link above, read Belghast’s post and consider signing up? To quote Alexei Sayle, “you’ve nothing to lose but your wafers”. No, I have no idea what it means, either.
This is the last week of Blaugust 2023: Festival of Blogging and it is customary at this point to reflect on the event and one’s own contribution to it. For me, the stand out aspect of this year is the number of people participating and the diversity of blogs. I find it most reassuring that so many people have chosen to express themselves online and share their thoughts and insights. It has also been most gratifying to see so many people join the Discord server. There have been a lot of interesting and enjoyable discussions over the last few weeks. I hope that the support and resources available have proven useful for new and returning bloggers and that the event has been beneficial for them. I always find that Blaugust is good for bolstering my enthusiasm for writing and getting me back in the proverbial saddle.
I have participated in Blaugust numerous times over the years and also in several other similar events. I have therefore written about the subject of “staying motivated” quite a few times already and as a result it is quite hard to come up with a new angle on the problem and not to sound like a scratched record. I also appreciate that my rather hardline and fundamentalist message of “stop complaining and just write, no excuses” may not necessarily resonate or inspire everyone. We all have to tackle this problem in our own unique way. So today, I’ve decided to adopt a more conciliatory stance and offer five straight forward and practical points that may help the aspiring blogger to keep on writing in the weeks ahead.
It's Creator Appreciation Week (August 13th – August 19th) for those participating in Blaugust: Festival of Blogging 2023. What does that mean in plain English? It means I am going to write a post specifically about someone or a group of people who create content that I enjoy. Now that is not a short list. I subscribe to dozens of YouTube channels and even more blogs via Feedly. However, it is not practical to try and write about all of these. So I have had to think long and hard about selecting one creator to highlight. It’s quite a difficult choice because I enjoy a multitude of content for different reasons. However, I have chosen one which regularly keeps me entertained, has a good community associated and also offers an element of interaction which is quite unique. It is this last factor which has tipped the balance.
The first thing that springs to mind with such a post is the song “Introduce Yourself” by Faith No More, from their 1987 album of the same name. Ah, the power of word association. I was twenty back in 1987. Young, optimistic, trying to figure out what I wanted to do in life. I finally joined the UK civil service the following year as it was a practical solution to an unresolved question. But I digress. My personal employment history is not the point of this post as I don’t think I am personally defined by my line of work. So what actually does define a person? Their actions? The company they keep? John Saxon’s character, Roper, in the film Enter the Dragon.said “a man's strength can be measured by his appetites. Indeed, a man's strength flows from his appetites”. But he was wearing flared trousers so I remain sceptical of such a philosophy. As for me, I like to write. Always have done.
Yes, it's that time of year again. When our community of bloggers, streamers and podcasters come together for Blaugust 2022. The event is intended to celebrate independent content creators and their work, as well as encouraging those who are new or and returning to the field. Blaugust 2022 is all about offering a helping hand, sharing each other’s work and having fun. It is an event I participate in every year and one that I find personally very beneficial. It is a great way to meet and support new writers and make friends. I also find that Blaugust is key to revitalising my own enthusiasm for writing, which flags from time to time. I’ve been blogging in some shape or form for over 15 years and like any hobby, my relationship with it ebbs and flows. At present I’m not writing as much as usual and finding it harder to find subjects I wish to explore.
About three years ago, I wrote a very similar post to this one. Titled “Ride off into the sunset” it was an account of bloggers leaving or retiring from the community. Especially those who are established and part of the proverbial furniture. I referenced Zubon from Kill Ten Rats as an example and naturally invoked the mantra that nothing remains the same forever. Many of us go through periods of our life where a specific activity or pastime galvanises us into action. We focus on that activity for sometime and it becomes an integral part of our life and even identity. However, eventually we move on usually because such a hobby isn’t sustainable. Modern life makes too many demands upon our time. Plus we all change as individuals. What delights us today may well depress us in a year’s time. This was the thrust of that post and I now find myself in the sad but inevitable situation of writing it again.
Last Tuesday, I noticed a drop in traffic to Contains Moderate Peril. As I’m currently only writing every other day, I assumed that it is normal to have occasions when visits to the site may decrease. However the decline has persisted and to date, works out broadly as a 20% reduction of traffic to my blog. At present, I have a lot going on in my life so blogging and website growth are not my highest priorities. However, I am a firm believer in cause and effect and so a situation like this must be down due to other external factors, rather than just the capricious nature of my readership. So I searched online to see if Google had made any changes and I subsequently found that they had rolled out an algorithm update starting on Tuesday 22nd February 2022. Apparently Google Page Experience Update For Desktop “is designed to highlight pages that offer great user experiences. Page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes”. I beg to differ.
My personal podcast journey started back in 2010 when I effectively invited myself onto the Mordor or Bust podcast. The three of us who were involved in the production of that show were learning as we went along. I recently listened to an old episode and despite our enthusiasm, it is quite rough around the edges from a technical perspective. I think that the biggest mistake that I made at the time was not investing in a better quality microphone. I sound like I’m at the bottom of a well. It’s hardly surprising as I was using a very cheap analog desk microphone which I think only cost a few pounds from PC World. Roll on eleven years and I’ve been invited to be a guest on the Beyond Bossfights podcast. It’s nice to be back in the saddle again, so to speak. Up until now, I’ve been using my Razer gaming headset for any previous podcast recordings but I’ve decided to take the opportunity to overhaul my technical setup.
Blaugust 2026: Q&A
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
Q: What is Blaugust 2026: Festival of Blogging?
A: It’s month long event to encourage new bloggers and content creators, as well as those who’ve drifted away from existing blogs who are looking for the motivation to resume writing. We can help new writer take their first steps and existing writers fine tune their craft and provide advise on how to develop your online presence. The event offers guidance via our community of established bloggers. There are writing prompts available and an opportunity to share your content. Plus, it's not just about blogging. We can offer advice on podcasting and other forms of content creation. Ultimately it is about bringing people together, sharing knowledge and experience and having fun. Hugging is available if you dig that sort of thing. Blaugust runs from 1st August to the 31st.
Q: Why Blaugust?
A: Because it’s about blogging and it happens during August. Is it a great name? No. Is it memorable? Yes. And that’s marketing for you.
Q: Who is it aimed at?
A: Anyone who wants to write or create content online. The event originally emerged from the video game fan blog community but quick evolved to be more inclusional. Previous participants have written about such diverse subjects as African music, knitting and gardening. Even Colin can take part if he wants to.
Q: What do I have to do?
A: There’s a sign up form where you can share your personal details and where you create your content, be it a blog, YouTube channel or podcast. There’s a Discord server, where you can link any material you’ve produced and talk to other participants. Some people aim to stick to a content schedule as a means of getting back into the swing of content creation but this is not mandatory. You do as much or as little as you see fit and feel comfortable doing. If you start and then feel that it’s not for you, you can drop out. No one will judge you (much).
Q: What’s in it for me?
A: Certainly not global domination. However, if you take part there’s a chance to discover a hobby and pastime that you may enjoy, as well as the opportunity to make friends and become part of a growing community. There are some accolades you can work towards, if you fancy, but these are mainly for the simple satisfaction of achieving them. Blaugust is very much about the taking part. The results are for you to define.
Blaugust 2026: Festival of Blogging does not take place in Tucamcari, New Mexico, although people who live there can participate if they want
Q: Where does this all happen?
A: Tucamcari, New Mexico. No, not really. Blaugust is an online event with everything happening via your website, blog, YouTube channel etc and the official Blaugust Discord server. The event and the content that is created by participants are shared via social media. There is also a dedicated channel on the Discord server where you can post links to your material. There is also a list of participants so you can add new blogs and sites to your RSS reader of choice if you want to track what’s happening.
Q: So this is about building a community?
A: Yes, totally this. With eggs on top. Blaugust is about encouraging people to express themselves through online content creation and interacting with others who do the same. It’s about seeing differences as a positive and not a negative. About focusing upon common interests, rather than differences. If that sounds a little too ideological for you, think in terms of just finding a cool place to hang out with friends.
Q: Are there any rules?
A: Yes, there are a few but not many. Any event of this nature has to have some boundaries set to work within. Blaugust is not a commercial event. We have no problem with people pursuing commercial undertakings with their content creation but Blaugust is not a forum for participants to try and “sell their wares” to others taking part. Also you are free to create content about whatever you want but Blaugust does not want to be associated with inflammatory material or anything that breaks US, UK and European law. We expect a similar common sense approach to behaviour on the Discord server. However, Blaugust has seldom run into such issues over the 14 years it has been running. We do not go out of our way to police this event, as it runs on trust, maturity and emotional literacy. However, robust action will be taken against transgressions.
Q: What about the use of AI in content creation?
A: Blaugust has a simple rule of thumb regarding the use of AI in content creation. AI may assist your creative work, but it should not replace your creative contribution. Using AI tools to tidy up your prose is acceptable. If you’re entire post was written with an AI using minimal human interaction, then such content is unacceptable. More detailed guidance is available here.
Q: Is it fun?
A: Yes. But don’t take my word for it. Last year, 168 people participated and the consensus was that it was an unequivocal “stone groove”.
Q: Oh and finally, who is Colin?
A: Don’t ask.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
This post is courtesy of a Blaugust: Festival of Blogging writing prompt. Specifically, “write about something that’s pretty insignificant overall that you have a very strong feeling about”. Effectively a low stake hot take, to coin a phrase. Twenty years ago I could have provided dozens of examples. People who eat with their mouth open, the decline of public toilets and what is the point of male body hair?
However, old age has calmed my tumultuous soul and I no longer allow an excess of trivia to get under my skin. That being said, there are a few things that continue to set my teeth on edge. The immediate problem I’m presented with as far as this blog post goes, is choosing one to write about that won’t get me sectioned, defenestrated or sent to Coventry.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
The last time I wrote a post about quotes I only included one proper example. That was because it was somewhat lengthy. So I filled the remainder of the article with film quotes, which I found amusing because I do like a good pop culture reference. However, it can be argued that they weren’t really in the spirit of the original writing prompt. So this time round I have collated ten proper quotations from various intellectuals, celebrities and bon viveurs. I also made sure that they’re not all from people who are dead. Many of them do come across as somewhat smug and self satisfied. Such is the nature of quotes. I think the main reason we sometimes feel this way is because a really good one hits home with its sage wisdom. So here are a few that I find interesting. I’ve added a brief annotation as to why I particularly like each one.
Every year, Blaugust: Festival of Blogging comes around and I happily participate. I also try to encourage others to do so by giving reasons why writing and being creative in general are worthwhile pastimes. At times it does feel that I’m repeating myself, so this time round I shall keep it very simple. Writing is fun, regardless of how you do it. The benefits of being part of a friendly and supportive community are so obvious, do I really need to list them? Blaugust is always one of the high points of my year and I’ve never regretted the time I’ve spent participating. The “rules” are simple. You do as little or as much as you see fit. You share your content and if you wish to, can interact with others over on the community Discord. There’s no pressure from anyone and if you approach the event with the right mindset, you don’t need to put any pressure on yourself. So follow the link above, read Belghast’s post and consider signing up? To quote Alexei Sayle, “you’ve nothing to lose but your wafers”. No, I have no idea what it means, either.
This is the last week of Blaugust 2023: Festival of Blogging and it is customary at this point to reflect on the event and one’s own contribution to it. For me, the stand out aspect of this year is the number of people participating and the diversity of blogs. I find it most reassuring that so many people have chosen to express themselves online and share their thoughts and insights. It has also been most gratifying to see so many people join the Discord server. There have been a lot of interesting and enjoyable discussions over the last few weeks. I hope that the support and resources available have proven useful for new and returning bloggers and that the event has been beneficial for them. I always find that Blaugust is good for bolstering my enthusiasm for writing and getting me back in the proverbial saddle.
I have participated in Blaugust numerous times over the years and also in several other similar events. I have therefore written about the subject of “staying motivated” quite a few times already and as a result it is quite hard to come up with a new angle on the problem and not to sound like a scratched record. I also appreciate that my rather hardline and fundamentalist message of “stop complaining and just write, no excuses” may not necessarily resonate or inspire everyone. We all have to tackle this problem in our own unique way. So today, I’ve decided to adopt a more conciliatory stance and offer five straight forward and practical points that may help the aspiring blogger to keep on writing in the weeks ahead.
It's Creator Appreciation Week (August 13th – August 19th) for those participating in Blaugust: Festival of Blogging 2023. What does that mean in plain English? It means I am going to write a post specifically about someone or a group of people who create content that I enjoy. Now that is not a short list. I subscribe to dozens of YouTube channels and even more blogs via Feedly. However, it is not practical to try and write about all of these. So I have had to think long and hard about selecting one creator to highlight. It’s quite a difficult choice because I enjoy a multitude of content for different reasons. However, I have chosen one which regularly keeps me entertained, has a good community associated and also offers an element of interaction which is quite unique. It is this last factor which has tipped the balance.
The first thing that springs to mind with such a post is the song “Introduce Yourself” by Faith No More, from their 1987 album of the same name. Ah, the power of word association. I was twenty back in 1987. Young, optimistic, trying to figure out what I wanted to do in life. I finally joined the UK civil service the following year as it was a practical solution to an unresolved question. But I digress. My personal employment history is not the point of this post as I don’t think I am personally defined by my line of work. So what actually does define a person? Their actions? The company they keep? John Saxon’s character, Roper, in the film Enter the Dragon.said “a man's strength can be measured by his appetites. Indeed, a man's strength flows from his appetites”. But he was wearing flared trousers so I remain sceptical of such a philosophy. As for me, I like to write. Always have done.
Yes, it's that time of year again. When our community of bloggers, streamers and podcasters come together for Blaugust 2022. The event is intended to celebrate independent content creators and their work, as well as encouraging those who are new or and returning to the field. Blaugust 2022 is all about offering a helping hand, sharing each other’s work and having fun. It is an event I participate in every year and one that I find personally very beneficial. It is a great way to meet and support new writers and make friends. I also find that Blaugust is key to revitalising my own enthusiasm for writing, which flags from time to time. I’ve been blogging in some shape or form for over 15 years and like any hobby, my relationship with it ebbs and flows. At present I’m not writing as much as usual and finding it harder to find subjects I wish to explore.
About three years ago, I wrote a very similar post to this one. Titled “Ride off into the sunset” it was an account of bloggers leaving or retiring from the community. Especially those who are established and part of the proverbial furniture. I referenced Zubon from Kill Ten Rats as an example and naturally invoked the mantra that nothing remains the same forever. Many of us go through periods of our life where a specific activity or pastime galvanises us into action. We focus on that activity for sometime and it becomes an integral part of our life and even identity. However, eventually we move on usually because such a hobby isn’t sustainable. Modern life makes too many demands upon our time. Plus we all change as individuals. What delights us today may well depress us in a year’s time. This was the thrust of that post and I now find myself in the sad but inevitable situation of writing it again.
Last Tuesday, I noticed a drop in traffic to Contains Moderate Peril. As I’m currently only writing every other day, I assumed that it is normal to have occasions when visits to the site may decrease. However the decline has persisted and to date, works out broadly as a 20% reduction of traffic to my blog. At present, I have a lot going on in my life so blogging and website growth are not my highest priorities. However, I am a firm believer in cause and effect and so a situation like this must be down due to other external factors, rather than just the capricious nature of my readership. So I searched online to see if Google had made any changes and I subsequently found that they had rolled out an algorithm update starting on Tuesday 22nd February 2022. Apparently Google Page Experience Update For Desktop “is designed to highlight pages that offer great user experiences. Page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes”. I beg to differ.
My personal podcast journey started back in 2010 when I effectively invited myself onto the Mordor or Bust podcast. The three of us who were involved in the production of that show were learning as we went along. I recently listened to an old episode and despite our enthusiasm, it is quite rough around the edges from a technical perspective. I think that the biggest mistake that I made at the time was not investing in a better quality microphone. I sound like I’m at the bottom of a well. It’s hardly surprising as I was using a very cheap analog desk microphone which I think only cost a few pounds from PC World. Roll on eleven years and I’ve been invited to be a guest on the Beyond Bossfights podcast. It’s nice to be back in the saddle again, so to speak. Up until now, I’ve been using my Razer gaming headset for any previous podcast recordings but I’ve decided to take the opportunity to overhaul my technical setup.
Dissatisfied With the Content Creation Status Quo
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
I was going to start this post by noting that it probably won’t be well received. Measured and considered criticism seldom finds an audience and the go to riposte to such writing is “you’re just whining” and other knee-jerk, stock remarks. However, upon mature reflection and sober deliberation, I came to the conclusion that it really doesn’t matter if this doesn’t go down especially well, because so few people will read this. Something that is integral to the points I shall try to convey.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
I’ve been blogging since 2007 and over the years have become part of an ad-hoc community that has come together and grown through various vicarious means. It used to be predominantly about blogging about video games but through a series of year events designed to promote writing online, it has now become much broader in scope. We’re now a community of variety bloggers and niche fandom writers. There are some very good writers among us, as well as those who have engaging personalities. A decade or so ago, consistently writing in specific areas of fandom would yield results and you could find an audience. Not so much today.
But let’s not just focus on writing online. The point I want to explore is relevant to streamers, podcasters and YouTube channels just as much as bloggers. Simply put there is no meritocracy as I see it, anymore. People whose material deserves a wider audience do not find one. A lot of talent goes unnoticed and unrewarded. Furthermore, to add insult to injury, those writers, podcasters and YouTubers that have nothing to offer but “hot takes”, controversy and entry level oafish buffoonery gain an audience and often financially benefit from their material.
Now some will argue that this is simply the way of the free market and if more cerebral material doesn’t “sell” then simply start churning out what does. IE clickbait. Others will argue that anything vaguely ethical, thought provoking or that is based in facts and data is out of vogue. Both prospects are utterly demoralising. If I honestly thought that we now live in a world where the idiots have definitively won, then I would bother getting up in the morning. However, I do not believe that to be the case. Because I still regularly meet and interact with people who like and enjoy good material and who eschew the tabloid clickbait that is ubiquitous online these days. Which begs the question, why are things like they are?
The answer lies with the big corporations that own all the major platforms for sharing content online. I think most of us have determined that the major algorithms used by these platforms are skewed towards specific types of content. Multiple studies have found that the algorithms prioritise engagement metrics (clicks, comments and watch time) for “controversial” content. Such content is served by default to new accounts, regardless of the viewer preferences. I recently created a new Facebook account to keep in touch with some friends in the US. My profile contained the bare minimum of data about myself and my preferences. Yet I was immediately served “recommended videos” by political parties, news stations and influencers that I abhor and revile. At present the business model for most social media platforms gives a structural advantage to content that is provocative, controversial, or emotionally charged. In my experience, such material is seldom intellectually rigorous, honest and most importantly of all, entertaining.
It is important to be able to correctly audit your own feelings and state of mind. When I think about the fact that so many good bloggers, YouTubers and streamers are simply falling between the cracks and getting overlooked, I don’t get angry. Nor am I especially jealous of those who find success with little talent. Such revenue stream are vicarious. My main feeling is one of dissatisfaction. Because the status quo serves no one but the social media platforms. Yes, there is good content out there but it is becoming increasingly difficult to find. Furthermore, the process of attrition, a factor that all content creators face, is accelerated when one people feel that they’re making no progress. Hence the status quo actively contributes to good, creative individuals quitting the scene.
So, there you have it. I’m dissatisfied. Am I going stop blogging? Not at the moment. I don’t feel disposed to be driven off the internet, be it indirectly, by the fact that there’s a lot of shit out there that drowns out everything else. However, my present mindset does have an impact on my writing schedule. But I take comfort in the fact that it is likely that I am not the only one who feels this way and that others are not happy with either current “market forces” or the existing business model. Surely racing to the bottom and continuously serving clickbait has a finite lifespan? Will there be a reset of some kind when the public finally tire of such material? May be. But not at present. Which brings an old adage to mind. What can’t be cured, must be endured. But not necessarily with good grace. If the status quo pisses you off, say so.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
For the last few months I have being using Google Gemini. I subscribed so I could access a wider spectrum of services and evaluate it effectively. I also wanted to dispel some of the hysteria that accompanies any conversation about Large Language Models and Artificial Intelligence. The results were initially interesting and Google Gemini proved useful when researching material for blog posts. It is good at providing summaries about well documented subjects. I wrote a post about food banks recently and it distilled a lot of data into a manageable amount, which was ideal for my article. Google Gemini has also produced some visual basic scripting and simple batch files that have allowed me to automate processes on my PC. Such as changing the default monitor, or screen resolution at the click of an icon. However, I found this AI struggled with in-depth software troubleshooting and that its ability to create images varies greatly depending on the subject.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
Standardise and Monetise: The Decline of Online Content
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
What worries me is not so much the inherent hyperbole, both written and with regard to images, but the fact that YouTube content is driven by a standardised process. A prevailing meta is often creatively stifling, generic and tedious. We have seen this time and time again online. TED Talks being a prime example. When these lectures first began to gain an audience in 2006/7, the talks had a degree of individuality about them. Over time people began to notice what worked and what didn’t work within the format and so began establishing a process. Eventually this evolved into a sort of unofficial formula that became commonly adopted. This resulted in a noticeably generic style that eventually became an impediment to the way a presentation was received by audiences.
Today, the prevailing philosophy that shapes how people approach, make and present their online content seems to be “standardise and monetise”. That is not to say that there isn’t any good quality content online as there certainly is. What it means is when you search for a video, podcast or blog post related to a specific subject, it is harder to discern what meets your criteria. The algorithms return results that have met SEO standards but not necessarily the users intellectual, or presentation requirements. To put it candidly, you may type a very nuanced search request in a search engine pertaining to something niche and specific, such as Etruscan pottery. The search engine then returns a list of links allegedly relevant to that inquiry. However upon inspection you may find that links to relevant sites, such as Museums in Etruria and other historical resources, are surrounded by irrelevant results, such as local pottery suppliers and tourism in Italy.
I believe this problem goes beyond the iniquities of SEO. You only have to look at the everchanging terms and conditions for YouTube. The company seeks to monetise content but only in a manner that meets the sociopolitical foibles of its advertisers, financiers and political associates. Any material that does not meet this ever shifting set of rules or offends in some manner is effectively disenfranchised by the algorithmic gods. It won’t be seen or returned in search results. Anyone trying to produce video content within such an ecosystem has a stark choice to make. Produce videos in accordance with their own personal principles and risk being demonetised and buried. Or attempt to self-censor one’s content to satisfy YouTube’s standards. The latter results in risible bogus phrases such as “unalived” and “graped”. The notion of trying to sanitise a global platform as YouTube so that the only content that prevails is “marketable”, is ludicrous and possibly immoral.
Upon reflection, YouTube’s policy should not come as a surprise. Similar market forces have been at work in the film and music industries over the last 35 years. There was a time when a film could be made on the merits of its story alone and its subsequent rating was a secondary consideration. Nowadays, mainstream films are frequently made to achieve a specific rating and thus be accessible to a broad audience. Filmmakers of note with a history of success at the box office struggle to find financing for their new projects, if they are deemed to lack mainstream appeal or reference subjects that are at odds with the politics of the prevailing establishment. It is for the same reason that politics and expressing views on social matters have all but vanished from mainstream, popular music. Both industries are now driven by proven formulas and market requirements. This is to their artistic detriment.
Finally it is pertinent to mention blogs with respect to this conversation. Despite rumours to the contrary, they still exist and constitute a major part of online content. Blogs are still a medium for fandom but I do not think that it is considered the first choice of platform. Long form writing takes time, effort and thought. As does reading such content. Videos are immediate and potentially require less application from the viewer. Video content can also be tailor made in a specific idiom and then targeted at particular audiences. Hot takes, controversies, militant fandom, gatekeeping, nostalgia and numerous other “perspectives” can quickly find an audience and gain their creator notoriety. Blogging seems at times quaint compared to such a bellicose alternative. It is also often pilloried for not monetising by default, as if fandom for fandom’s sake is a naive or a fiscally crass decision.
Despite all this, there is still good material to be found online. There are engaging and intelligent blogs, podcasts and YouTube channels. Good quality cinema still exists as does innovative music. The problem is that it is much harder to find among all the bland, homogeneous and spurious material, due to a fundamentally dishonest search methodology. The market may well have won according to some but in doing so it has led to a universal race to the bottom. It is not just a question of inferior content being spoon-fed to the credulous. The internet is partly responsible for creating an audience that cannot consume any other form of material. This is the price we pay for clickbait, dumbed down content, diminished concentration spans, educational decline and an inability to think critically. This is the reality of “standardise and monetise”.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
For the last few months I have being using Google Gemini. I subscribed so I could access a wider spectrum of services and evaluate it effectively. I also wanted to dispel some of the hysteria that accompanies any conversation about Large Language Models and Artificial Intelligence. The results were initially interesting and Google Gemini proved useful when researching material for blog posts. It is good at providing summaries about well documented subjects. I wrote a post about food banks recently and it distilled a lot of data into a manageable amount, which was ideal for my article. Google Gemini has also produced some visual basic scripting and simple batch files that have allowed me to automate processes on my PC. Such as changing the default monitor, or screen resolution at the click of an icon. However, I found this AI struggled with in-depth software troubleshooting and that its ability to create images varies greatly depending on the subject.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
Experimenting With YouTube Part 1
I recently wrote a post about how I wanted to have a go at producing some gaming videos for YouTube. “How hard can it be?” I asked rhetorically, knowing that there would probably be a lot more to the process than meets the eye. Two weeks on and I can report back that there is indeed a learning curve but it is not insurmountable. I managed to figure out how to record a video game, edit it and then add a narration as well as a simple animated logo. Furthermore, I succeeded in doing this without spending a lot of money. I bought some video editing software and a year’s subscription to XSplit Broadcaster but got a really good deal on both. In total I paid £41, which is very reasonable. Hence yesterday, I posted my first video on the officially relaunched Contains Moderate Peril YouTube channel.
I recently wrote a post about how I wanted to have a go at producing some gaming videos for YouTube. “How hard can it be?” I asked rhetorically, knowing that there would probably be a lot more to the process than meets the eye. Two weeks on and I can report back that there is indeed a learning curve but it is not insurmountable. I managed to figure out how to record a video game, edit it and then add a narration as well as a simple animated logo. Furthermore, I succeeded in doing this without spending a lot of money. I bought some video editing software and a year’s subscription to XSplit Broadcaster but got a really good deal on both. In total I paid £41, which is very reasonable. Hence yesterday, I posted my first video on the officially relaunched Contains Moderate Peril YouTube channel.
Like a lot of people, I captured my video game material using OBS Studio. This was easy to configure as there are plenty of YouTube videos on this subject. Deciding what software to use for editing was a little trickier. I didn’t want to use a beast such as DaVinci Resolve as it smacks of using a sledgehammer to crack a walnut. Eventually I read a comparison review over at TechRadar and Corel VideoStudio 2023 seemed to fit the scope of my project. It has proved easy to learn and is well supported. All went well to begin with. I edited an 18 minute video down to 8. However, when I started adding more material, I noticed that the sound started getting out of sync, leading to a crash course in the iniquities of video content recorded with a variable frame rate. Remuxing offered a solution but added an extra layer of work. So I switched from OBS Studio, to Bandicam (which stuttered) to XSplit Broadcaster.
The thing about making videos for YouTube, is that it’s only half of the work. Uploading the finished MP4 file and having to input all the metadata required for posting, is a complex task. There is an element of “voodoo” associated with choosing a title and a thumbnail image, along with selecting the right keywords and writing a description that will potentially intrigue viewers. If you’re looking to monetise your YouTube channel (which mercifully, I am not) then there is a lot of pressure to get this process right. Like writing online, I can see how easy it is to start obsessing about numbers and traffic. However, YouTube is already an oversubscribed space so it is best to put thoughts of “global domination” out of your mind. I have and I am just pleased that I managed to produce something.
I guess the question remains, am I going to post YouTube videos regularly? Not exactly. I am going to try to do a few more and see if I can learn how to refine my presentation and make the production process more efficient. If that can be done I don’t see why I can’t publish something once a month? But in true blogger style, I reserve the right to get bored and lose interest, or to have unforeseen complexities in my life which prevent me from doing anything online. It has been fun learning something new. I like to challenge myself and think it important to keep the brain ticking over, especially as you get older. This project has also been a timely reminder of how hard some YouTube content creators work. Especially those who clearly do it as a means of income. It is far more labour intensive than blogging.
RV There Yet? is possibly the most entertaining game I’ve never played. My vicarious pleasure regarding this title has come exclusively from watching two popular YouTubers, JackFrags and WillFromWork, play through the game over a series of videos. It has been immensely amusing to watch and I have empathised a great deal as the group of four players has struggled with the game’s unpredictable mechanics and their own team’s dynamic. I could go and buy RV There Yet? myself but I doubt if I would ever have a gaming experience anywhere close to what I’ve watched online recently. So in some respects watching these videos has been an interesting alternative as I’ve been entertained, which ultimately is the point of video games. Perhaps there is a deeper philosophical point here that the game developers should reflect upon, as they’ve lost a potential sale. However, that is separate discussion for another day.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
Have you noticed how politicians, pundits and media commentators will often throw around phrases and buzzwords when discussing the news and other major political talking points? “Cultural Marxism” and “Metropolitan Elite” are two examples that spring to mind. Often it is clear that the person using these phrases has no idea what they mean or what their provenance is. Perhaps you’ve thought that it would be useful to learn more about these terms or the background behind certain institutions or movements. If this is the case then I wholeheartedly recommend the Origin Story podcast. To quote from their website “What are the real stories behind the most misunderstood and abused ideas in politics? From Conspiracy Theory to Woke to Centrism and beyond, Ian Dunt and Dorian Lynskey dig into the astonishing secret histories of concepts you thought you knew”.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
I spent most of this morning and afternoon editing video content I captured while playing Sniper Elite Resistance. I assembled 26 minutes of highlights and then recorded a narration. After adding appropriate branding for Contains Moderate Peril, I then uploaded the finished video to YouTube. Sadly, the picture quality was problematic, often becoming pixelated and blocky when there was rapid movement. The volume of my narration was also too low, so I decided to delete the video from my channel. I was somewhat disappointed by this outcome and initially thought that the day had been a waste of time. However, as I write this post, it becomes very clear that this is just part of the learning curve. I have given some thought to the problem and I believe I have determined why this video was not up to the standard of the previous one. Ultimately, this is an invaluable lesson.
I recently wrote a post about how I wanted to have a go at producing some gaming videos for YouTube. “How hard can it be?” I asked rhetorically, knowing that there would probably be a lot more to the process than meets the eye. Two weeks on and I can report back that there is indeed a learning curve but it is not insurmountable. I managed to figure out how to record a video game, edit it and then add a narration as well as a simple animated logo. Furthermore, I succeeded in doing this without spending a lot of money. I bought some video editing software and a year’s subscription to XSplit Broadcaster but got a really good deal on both. In total I paid £41, which is very reasonable. Hence yesterday, I posted my first video on the officially relaunched Contains Moderate Peril YouTube channel.
The notion of live streaming or recording video game playthroughs is now a clearly established part of popular culture. It is something you can do while sitting on your sofa, watching TV in your lounge. A decade ago, people were far more sceptical about it and would scratch their head and ask “why would you want to watch someone else play a game”? Yet here we are in 2025 and 15% of YouTube content is about video games. Furthermore 20 out of the top 100 content creators are producing video game related material. As of last year, YouTube videos about games were generating 6 billion monthly views, on average. Where there are views, there’s advertising. Hence there’s the potential to make a lot of money, which only encourages further growth.
I am not going to discuss the history of internet advertising, or the moral or ethical concerns that go hand in hand with it. There is a basic argument that people who make content want to get paid and I suspect that most people appreciate this, at least in principle. However, there is a counter argument regarding the way advertising is managed. For example, how many adverts is acceptable during the course of say a live stream of a YouTube video. Also there is a discussion to be had about what kind of adverts are shown and whether they need to be integrated into the content in a more equitable manner. However, that is not what this post is about. I am going to start from the logical and honest position that many of us use ad blockers. We do so because we find advertising crass and invasive. I guess there is a degree of cognitive dissonance regarding their use, versus the ethics of the matter but humans are like that. We are contradictory by nature.
Another week, another internet “drama”. I don’t actively seek this shit out. It just bleeds through into my social media timeline with tedious regularity. This latest debacle is regarding the popular (by which I mean over 15 million subscribers) technology product review YouTube channel, Linus Tech Tips. There have been claims of factual inaccuracies in recent reviews and a focus in getting content produced quickly at the expense of quality. Then a former employee made allegations of a toxic work environment and sexual harassment. As a result there has been a great deal of “online outrage” from those who assumed up until now that Linus Tech Tips was a bastion of integrity. Then there was the formal reply video from Linus Tech Tips about the allegations, which made matters worse by joking about the situation and running ads. As a result the YouTube channel has suspended video production for a week. You can read more details on this situation on the Forbes website.
I was perusing the various YouTube channels that I subscribe to recently, enjoying a broad range of high quality content, when I suddenly realised that the majority of them had some sort of optional monetisation scheme associated with them. By realised I mean that it suddenly clicked with me that so many people are trying to raise funds to pay for their production costs. It’s certainly something I can identify with. I’ve been running a blog since 2007 and even that can be a money pit. There’s domain registrations, hosting costs, design work etc. It was even more expensive when I was producing a podcast. That incurred further hosting expenses and then there was the hardware to buy. So I fully appreciate the situation that many YouTubers find themselves in. They spend their own precious time and money creating quality material that many consume assuming that it is all just “free”.
The Cost of Content Creation
Back in July 2017 I wrote a blog post about how monetising your content fundamentally changes the relationship you have with your audience and how that isn’t always a good thing with regard to maintaining ones creative independence. I then went on to describe how I see both my blog and podcast as personal “indulgences” and that I had no intention of using Patreon or having a virtual tip jar. This remains the case and I’m not looking to my readership for funding of any kind. However, it is spring and for me at least, that means that a lot of yearly costs associated with my content creation are up for renewal. Therefore I thought it an appropriate opportunity to discuss the subject of the cost of blogging, podcasting, streaming and other forms of content creation.
Back in July 2017 I wrote a blog post about how monetising your content fundamentally changes the relationship you have with your audience and how that isn’t always a good thing with regard to maintaining ones creative independence. I then went on to describe how I see both my blog and podcast as personal “indulgences” and that I had no intention of using Patreon or having a virtual tip jar. This remains the case and I’m not looking to my readership for funding of any kind. However, it is spring and for me at least, that means that a lot of yearly costs associated with my content creation are up for renewal. Therefore I thought it an appropriate opportunity to discuss the subject of the cost of blogging, podcasting, streaming and other forms of content creation.
Rather than use a free service such as WordPress, I host Contains Moderate Peril via Squarespace which is a subscription service. The infrastructure is robust, secure and the service has several advantages over others that don’t charge. Squarespace has its own statistical package which affords me more than an overview of my website traffic. My current subscription also allows me to host my podcast, which saves me using another service such as Libsyn. At present I choose to pay monthly, so if my circumstances quickly change (and as a carer they certainly can) I can simply cancel the service. At present, the subscription costs £11.14 per month. I also recently renewed my domain, which I do via Go Daddy. It currently costs £23.38 per year, which is about £1.95 per month.
Although there are free alternatives, I still use Microsoft Office and subscribe to Office 365. Last year I bought year’s subscription for a little over £30 from a third-party key seller. Sadly, I couldn’t find such a deal this time, so I have opted to pay £5.99 per month. This is not the most economical option, but it suits my current needs. I have always been a strong advocate of both Microsoft Word and Outlook and rely heavily on the functionality they provide. I use Word for more than just blogging, having a great deal of administrative work to do. Similarly, I manage multiple email accounts and find that Outlook is by far the best tool for this. Email for Contains Moderate Peril, along with a second domain linked to my former business, are both handled via a hosted Microsoft Exchange service costing £17.86 per month.
Overall, it costs me £36.94 to maintain a blog and produce a monthly podcast. That may not sound like a lot of money, but how you view what is and what isn’t expensive is highly subjective. As a carer on a fixed income I’ve had to think long and hard about such expenditure and I’ve briefly considered cheaper options. However, I do not like to dependent on free services and prefer to have the safety net of customer support and legal recourse that comes with paid third-party vendors. So for the present I shall continue to pay in the manner I’ve described. I’d be interested to hear from fellow bloggers and content creators regarding their expenditure or whether they manage to get by without spending anything. Is there a price limit on your hobby or have you been tempted to look to a service such a Patreon to cover costs?
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Blaugust Reborn: Event or Cause?
The Blaugust Reborn is an event, which promotes blogging and offers advice and guidance to those who have just started or who are toying with the idea of doing so. It has no agenda beyond providing encouragement and support. The advice that is offered through various veterans’ content creators collective experience, is just that, advice. It can be taken or ignored, because ultimately blogging is a very personal pastime and there really isn't a right or wrong way to do it. If doing what you do and the way that you do it brings you pleasure, then you've pretty much well nailed it. I see Blaugust Reborn as a benign undertaking. It has no agenda that I am aware of. In fact, I could argue that my involvement is a little self-serving, in so far as I hope that some great new blogs emerge from this year’s event that I can read on a regular basis. Overall, I see the Blaugust Reborn as a simple exercise in offering a helping hand. For me it's not any more complex than that.
The Blaugust Reborn is an event, which promotes blogging and offers advice and guidance to those who have just started or who are toying with the idea of doing so. It has no agenda beyond providing encouragement and support. The advice that is offered through various veterans’ content creators collective experience, is just that, advice. It can be taken or ignored, because ultimately blogging is a very personal pastime and there really isn't a right or wrong way to do it. If doing what you do and the way that you do it brings you pleasure, then you've pretty much well nailed it. I see Blaugust Reborn as a benign undertaking. It has no agenda that I am aware of. In fact, I could argue that my involvement is a little self-serving, in so far as I hope that some great new blogs emerge from this year’s event that I can read on a regular basis. Overall, I see the Blaugust Reborn as a simple exercise in offering a helping hand. For me it's not any more complex than that.
However, may not see it in such straight forward terms. A few years ago, when the equivalent event of Blaugust Reborn was the Newbie Blogger Initiative there was criticism from some quarters of the Blogosphere, who saw the it as an organised attempt to try and stamp some sort of standard identity upon new writers. It was even labelled as some sort of Orwellian Groupthink. There was a great deal of hyperbole involved and very little clear thinking. This view stemmed from the fact that a lot of those at the time participating in the NBI had written about their indifference to GamerGate and thus there was the ubiquitous binary backlash from those who equated ambivalence with holding a contrary view. However, this matter did highlight the fact that something as simple as benign as trying to offer help and support could be misconstrued.
I think what I found curious about the pushback that happened in NBI back in 2015 was the fact that someone saw fit to label the event as a "cause". This has got me thinking whether anyone thinks that Blaugust Reborn is a cause instead of an exercise in self-help? A supportive event is optional and non-threatening. A "cause" is a much more subtle beast. It has socio-political connotations. There is usually an undercurrent of moral rectitude. Causes seek to correct something. Something that is deemed to be currently wrong, hence the ethical undertone. Events simply facilitate, whereas causes will by their very nature have those that are diametrically opposed to them. Suddenly an activity goes from being functional (and fun) to something far more partisan.
Consider something like advice on weight loss and eating healthily. In essence it is a harmless stance to take and advocate. Yet if it is promoted in an overzealous and judgemental way and treated as a cause rather than optional guidance, it suddenly becomes a political football; something that is strongly resisted and reviled in some quarters as a form of social engineering. I don't want the Blaugust Reborn to fall into this trap. I don't want it to become burdened with ideologies and dogma. I want it to be perceived for what it is; an event that offers a helping hand and facilitates the participant to blog in a manner that suits them.
The thing about Blaugust Reborn is that the advice offered can be used in whatever way the author wishes. I could be argued that Blaugust Reborn could even end up facilitating writers who produce hateful content filled with bigotry and prejudice. So far from what I’ve seen of those who have signed up to participate, that seem unlikely but it’s not impossible. However, that goes with the territory and I do not fear those who have contrary views to my own. Blaugust Reborn is just a process. What people choose to do with the information they can obtain from it is their decision. It's a bit like running a woodwork class. If someone wants to use the knowledge they’ve gained to fashion a club instead of a chair, then that is their prerogative (feel free to add your own Bobby Brown gag here).
Now I realise that Blaugust Reborn is not defined by just one person's perception of it. It runs due to the involvement of multiple people, all of which probably have a unique view of exactly what the event is and what it aims to achieve. Yet I think that its inherent simplicity adds to its appeal. Therefore, I have made the assumption that other participants do not see it as a "cause". However, I may be wrong. I've been round the block several times and in my youth been involved in politics, trade union activities and various social issues. Yes, I have supported "causes". Sadly, none of them has been without problems or remained 100% true to their roots and goals. It is just the nature of ideologies and concept, that implementing them often requires compromise. But I don’t see Blaugust Reborn falling into this category though.
Age has taught me to be both mindful and sceptical of such things as "causes". Too often they can be a Trojan Horse for something more sinister. But again, I don’t see Blaugust Reborn being like that. So, I'm asking the following question out of curiosity to all who may be involved with Blaugust Reborn to a greater or lesser degree. How do you perceive this event? Or is it simply an exercise in self-help. Do you see it as part of a wider undertaking with greater meaning? Do you consider it as a cause? If so what do you want the event to achieve beyond helping content creators? Is it an open invite to all, or would you be concerned if someone with a “radical” online presence wished to get involved? It’s certainly food for thought. Feel free to comment.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.