How Streaming Has Changed Pop Music
The transition from purchasing music on CDs, vinyl or via downloads, to on-demand streaming has fundamentally altered the music industry. Furthermore, the current dominance of on-demand streaming as a medium for providing music has actually reshaped how pop music is written, produced and released. Because streaming platforms like Spotify, Apple Music, and TikTok operate on specific payment algorithms and cater to the rapid-scrolling habits of contemporary listeners, producers and songwriters have decided to completely rewrite the rulebook of how pop music is made. These new rules are not one hundred percent ubiquitous and you’ll still find song writers and artists who do things the old way or in a manner that suits them. However, sufficient numbers of song writers have adopted the new methodology, that you can hear the change if you spend a day or so listening to a mainstream pop playlist or radio station that showcases such material.
Dissatisfied With the Content Creation Status Quo
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
A Year in TV
I have not watched as much TV as I usually do, this year. Mainly because I have become a little weary of the ways contemporary TV is produced, especially with regards to streaming shows. Due to the costs, shows such as Star Trek: Strange New Worlds only have 10 episodes per season. Simply put, the season begins to hit its stride and then is abruptly over. This problem (if you see it as such) is then further compounded by there being a significant wait between seasons. In the case of STSNW it was two years between season two and season three. Not all shows fall foul of this. Apple TV produces two seasons of the excellent espionage drama Slow Horses at a time, ensuring a prompt release schedule. However, even this has issues. Due to the complexity of the plots of many contemporary TV shows, something that is a marketing point, some viewers cannot remember the plot after a twelve month hiatus. Network TV shows seldom have these issues with each season being 20 plus episodes long and story arcs that are seldom as complex.
Watching Other People Play Video Games
The notion of live streaming or recording video game playthroughs is now a clearly established part of popular culture. It is something you can do while sitting on your sofa, watching TV in your lounge. A decade ago, people were far more sceptical about it and would scratch their head and ask “why would you want to watch someone else play a game”? Yet here we are in 2025 and 15% of YouTube content is about video games. Furthermore 20 out of the top 100 content creators are producing video game related material. As of last year, YouTube videos about games were generating 6 billion monthly views, on average. Where there are views, there’s advertising. Hence there’s the potential to make a lot of money, which only encourages further growth.
A Year in TV
It is fair to say that we live in an age where we do not lack quality TV. There are numerous shows that have garnered critical acclaim or a strong word of mouth following that are deemed “must see” viewing. No doubt you, like myself, have a long “to do” list of programs that you need to “get round to watching” on top of those shows which are staples of your viewing regime. If you didn’t have enough programmes already to catch up with, we all have friends and family telling us about a “great show” that’s on a platform we don’t subscribe to, that we really need to see. It is quite extraordinary and a far cry from my youth when the UK simply had three terrestrial channels until satellite TV became popular in the late eighties. To paraphrase the former Prime Minister Harold Macmillan “we’ve never had it so good”.
Twitch.tv
Until recently I’ve been somewhat sceptical of Twitch. I’ve tried in the past to find both content and personalities that chime with me but have seldom had much success. Sadly, all too often I find the humour and general banter of some streamers to be not to my liking. Then there is the issue of channel monetisation. I appreciate that streaming is a business for some and that there is a requirement to attract subscribers and encourage donations, but I do feel that it’s not always approached in an appropriate fashion. Twitch and streaming culture is often aimed towards the younger viewer. Being of an older age group, the light and casual approach to presentation and interaction is not always to my taste. However, I have now managed to find some streamers who are more to my liking and have subsequently reviewed my opinion on the medium.
Fun With The Jackbox Party Pack 3
For me, the best sort of fun is that which occurs organically and spontaneously. I not a big fan of organised fun, predicated on a predetermination that “everyone will enjoy themselves” (whether they want to or not). Therefore, I’m sure that it will come as no surprise to you that I hate institutions such as Holiday Camps and bullshit like Secret Santa in the workplace. However, this is not a post about the psychology of group interactions and humour but simply a slap on the back to Jackbox Games. Specifically, I had a crash course on The Jackbox Party Pack 3 last night, courtesy of Wolfyseyes Twitch Stream. Let it suffice to say that it was immense fun and I cannot remember laughing so much in a long time. It was a good job I wasn’t on Discord. The games themselves were a creative and enjoyable platform for the fun and mirth but the real comedy gold was down to the crowd of people playing.
Money Changes Everything
When I look back at the various posts I’ve written about gaming over the past decade, several themes regularly occur. Player toxicity, marketing hype and industry shenanigans are three that never seem to go away. Pre-order culture, fans enthusiasm and launch day disappointment are also perennial bad pennies. However, there is one point that I constantly find myself reiterating. Yet despite its staggeringly obvious nature it is habitually overlooked and ignored. Namely that money changes everything. Regardless of the nature of a situation, be it the cost of an item in the cash store, alterations to a games mechanics or the relationship between a You Tube personality and their audience, if it involves some sort of financial exchange then it fundamentally alters the dynamic of that given situation.