Thoughts on Blogging Part 18
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
No doubt the following anecdote will not come as a surprise to others, but it caught me unaware. I have been on a writing hiatus since last September and only post content about two times a month on my blog. However, I recently decided to write a humorous piece about Call of Duty Warzone 2.0 DMZ, as I’ve been playing the game a lot lately. Due to the niche nature of the post, I chose to publish it on the DMZ subreddit, rather than my own blog. But in every other respect I treated it as I would a regular post. To cut a long story short, when you post on reddit you can find statistics at the footer showing how well it has performed. Only the author and the moderators can see this data. This particular post was viewed 32,500 times in approximately 36 hours. To put that into perspective that’s the equivalent of a quarter of my yearly traffic for my entire blog in just one and half days. A single post on Contains Moderate Peril never garners such traffic.
Now it is important to maintain a degree of perspective with regard to this. The DMZ subreddit has over 44,000 subscribers which is a substantial audience to begin with. Any post that touches on a popular talking point about the game will gain as much traction with the subreddits readership. But what this subreddit or any other potentially offers to writers, is an opportunity to raise their profile. A chance to build brand recognition. Yes I know that’s an appalling term that may make some of you shudder but that’s ultimately a big part of blogging. Often your readers not only visit your blog for your work but because they relate to you on some level. Hence a presence across multiple platforms, using a universal brand or handle, is a great way to build an online identity and increase awareness, directly or indirectly, of your writing.
Like many suggestions associated with blogging, this one means essentially more work. But that is the nature of the beast. Answering comments on your blog, so readers feel involved and want to come back is more work (something I always fail to do). Streaming, producing videos or a podcast as well as writing regularly is more work. Leaving comments on a popular website, forum or discord is more work. Posting material on a subreddit is exactly the same. However, if your motivation to write is wavering because you feel that you are spitting in the wind, then it can be very uplifting to get some traction elsewhere. It also serves as a timely reminder that if you want to succeed as a writer and build an audience, then you have to step outside of your comfort zone and “sell yourself”. And if you’re not writing at all, as I am at present, then you’ll get nowhere.
Once again, an interesting talking point was raised over Massively Overpowered, but that’s hardly surprising as that is their schtick, so to speak. This time round the subject being dissected was Reddit and what happens when a gaming community finds more traction there than anywhere else. The thing is with Reddit is that it’s nowhere near as moderated as official forums and can in certain circumstances become a thorn in the flesh of a games developer, rather than an invaluable community resource. It was an engaging talking point that eventually started expanding into the more nebulous question of “how do you solve a problem like Reddit?” or thereabouts. I think this latter conundrum if worth pondering because Reddit as a platform isn’t going anywhere fast. Most games will have an official or unofficial presence there and love it or loathe it, such places are often a useful repository of information, if you can navigate the choppy waters therein.
Once again, an interesting talking point was raised over Massively Overpowered, but that’s hardly surprising as that is their schtick, so to speak. This time round the subject being dissected was Reddit and what happens when a gaming community finds more traction there than anywhere else. The thing is with Reddit is that it’s nowhere near as moderated as official forums and can in certain circumstances become a thorn in the flesh of a games developer, rather than an invaluable community resource. It was an engaging talking point that eventually started expanding into the more nebulous question of “how do you solve a problem like Reddit?” or thereabouts. I think this latter conundrum if worth pondering because Reddit as a platform isn’t going anywhere fast. Most games will have an official or unofficial presence there and love it or loathe it, such places are often a useful repository of information, if you can navigate the choppy waters therein.
From my own perspective, I find Reddit a nightmare to navigate, compared to bog-standard forums. I have the Reddit Enhancement Suite installed in my web browser, but I still struggle to find threads and keep up with them. I often have to use an external search facility to track down what I’m looking for. However, regardless of my personal likes and dislikes, Reddit seems to be the go to platform for online interaction and establishing communities. It’s appeal with the gaming community lies in the fact that it can provide an independent forum for debate, although some games publishers have elected to officially maintain a presence there. This freedom from corporate moderation is a double-edged sword and the source of many of Reddits problems. Contributors can be as measured or excessive in their discourse. If the majority choose to turn their online portal into a virtual latrine, then that is their prerogative. However, the matter becomes more complex when irrespective of its tone, a sub-reddit becomes the de facto place to go for news and information on a particular game. Some gamers will consider this a Hobson’s choice.
From what I’ve seen of Reddit based moderation, it all too often seems to be couched in going along with the perceived consensus of the site, rather than being impartial and fair. But then again, what can you expect from volunteers, drawn from a fan base who by nature are myopic about that which they love. Thus, the risk of creating a prevailing group think is high. That is why you will find sub-reddits that have become “echo chambers” although I do consider this a problematic term in itself. However, it will suffice for the broad point being made. Conversely, those official gaming presences on Reddit can be equally problematic. The need to control the narrative and temper an excess of criticism can effectively create the same problem only pointing towards the opposite end of the spectrum of views. Then you have the problem of the zealotry of the party faithful instead of that of the heretics.
For those people who do take a firmer moral stance, the other main issue associated with a presence on Reddit, is that even if you support just one particular sub-reddit, you are by association supporting the platform itself per se and thus all the unseemly content that it contains. As this puts some folk in an impossible moral position they effectively end up having to boycott the platform and so again miss out on a wealth of practical resources. It can also be argued that the Reddit community potentially misses out on their participation as well, and the moderating influence they could supply. Irrespective of whether it is true or not, Reddit has a reputation that proceeds itself and some folk who are ambivalent about forums to begin with, will just elect not to get involved in a community if they see that Reddit is the online portal of choice.
It is also worth considering that there may be a bigger issue here and Reddit actually may only be a symptom, rather than a cause. Rather than looking at the issue of partisan environments such a Reddit as being the thing that needs to be changed, perhaps we should take a step back and reflect upon whether its actually gamers that need fixing? Gamers are an ageing population who have had their views and opinions shaped by the times they’ve lived through. A lot has changed in my personal gaming lifetime. Business models, content delivery as well as gamer demographics themselves. Where I may recognise that things have moved on, market forces drive content creation and the basic fact that gaming is not my personal “bat and ball”, a lot of others haven’t. Change is not always popular or welcome and history shows there is always some form of pushback. Perhaps the unpleasant quarters of Reddit are simply manifestations of that? May be the entire phenomenon of angry sub-reddits (at least of the gaming kind) will dwindle in time, as the player base becomes filled with a new generation who less emotional baggage and prejudices?
