Thoughts on Blogging Part 21
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
Wordle
Over the Christmas holidays, I started noticing lots of people posting images of some sort of grid composed of coloured squares in my Twitter timeline. Then the hashtag #wordle provided a name and it became apparent that all this activity was to do with some sort of game. Eventually my curiosity got the better of me and I did a Google search and discovered the exact nature of Wordle. The game was originally created by software engineer Josh Wardle for his partner, Palak Shah. Family and friends played the game and it proved popular. So Wardle then decided to make it available online, last October. By November 90 people were playing Wordle. However, after a share online button was added to the game the audience rapidly grew. As of 2nd January it had over 300,000 players with several high profile celebrities among that number.
Why Play For Fun When You Can Play to Contribute?
In an open letter released on January 1st 2022, Square Enix president Yosuke Matsuda, presented a roadmap of the company’s intentions for 2022 and beyond. What made this communication so unusual was not so much the commitment to both NFTs (Non-Fungible Tokens) and blockchain which are the current industry wide flavour of the month, but the language employed to describe the established gaming status quo, its business model as well as player motivation. It also was a timely reminder that multi billion dollar corporations ultimately have no interest in anything that they cannot generate revenue from. And again we return to a recurring problem associated with video games culture. Many gamers still do not see themselves as consumers and still erroneously think that developers and publishers are their friends and they have a different kind of relationship with them. Hopefully this letter will help lift the scales from such peoples eyes.
Financing LOTRO
Back in December 2008, I bought a “compilation pack” that contained both the The Lord of the Rings Online: Shadow of Angmar base game, along with the newly released Mines of Moria expansion. I paid £20 for the lot. After the obligatory free months access, I then became a regular subscriber right up until about summer 2012. Since then I’ve subscribed and played whenever new content is released, meaning that for about six months of the year, I’m paying for the “luxury” of playing LOTRO. I’ve also purchased all the expansions over the years. Because I enjoy the game, I am not averse to buying additional LOTRO points when my monthly stipend doesn’t cover the cost of the items I want. I never availed myself of the opportunity to become a lifetime account holder, which is something I regret. It certainly would have been very good value for money, considering that LOTRO is over a decade old.