LOTRO: Will Your Kinship Survive the Server Migration?
I have many pleasant memories associated with playing the MMORPG The Lord of the Rings Online during its first decade. A lot of them are due to the kinship (guild) that I have been a member of since 2009. I started playing LOTRO in December 2008 and it took me a while to find a suitable kinship but once I did, it made logging into the game a real pleasure. I was at a point in my life where I had sufficient time to play the game regularly and take part in kinship organised raids. It was also an added bonus to be able to spend some time and chat with some like minded people. I’m sure such an experience is not unique to me and that many LOTRO players have enjoyed similar periods of time. The lucky ones may still be enjoying a comparable kinship experience today.
Sadly, nothing remains the same forever. Kinships eventually run out of steam as people move on to other games or their personal circumstances change. MMOS themselves have fundamentally changed and a lot of content is no longer designed to be exclusively tackled by a group. For all the positive social aspects that a kinship can offer, there are also plenty of negatives ones as well. Drama, conflict and hierarchies. Hence a lot of players no longer see kinships as an essential part of the game experience but an optional extra. As a result of this gaming evolution and changing social dynamics, many kinships turn from an active social collective to a legacy group. The kinship endures but is no longer active. People stay out of friendship, or simply because why alter the status quo. Human nature loves the path of least resistance.
I suspect that for every active kinship there is in LOTRO who plan raids or social activities on a regular basis, there are another two which have become what I described previously as a legacy group. Kinships that have a house and a few members that decorate it and leave items in the kin chest. Everyone says “hi” to each other when they come online and one member continuously updates the message of the day to reflect what item is free in the in-game store. Long term players bring their alts into the kinship out of habit. Occasionally a returning player makes an appearance and everyone gets nostalgic. But beyond this, nothing really happens. No one runs group content and at times you may find that you’re the only member on the kinship online. You check the offline roster and see that people have been active but more often than not, you’re ships that pass in the night.
For kinships such as these, the forthcoming server migration is a significant problem. The logistics of moving alts, housing and a social group are not simple. Sadly, many members of inactive kinships do not have a means to communicate with all members. My own kinship has a Discord server but it is not used by everyone. Furthermore, not everyone who plays LOTRO takes an active interest in developer press releases. I have encountered a few random kinmates of late in-game, who were unaware of the server migration, including the kinship leader. None of which bodes well for a process that will require some organisation and management. Our kinship has to decide which server to migrate to and then the leader has to do a lot of prep to smoothly move the guild from A to B. Individual players also have to make decisions about housing and alts. Unless you travel lightly, all players will have some work to do.
When faced with the realities of this server migration and what it entails, I think a lot of LOTRO kinships will effectively come to an end, either by choice or as a consequence of change. People with opulent houses are going to have enough work cut out for them when they arrive on their new server and have to totally redecorate. VIP players can only protect three alts names prior to the move. What about the rest of their characters? Kinship leaders have all these woes on top of having to spearhead the transfer of their kin. Then on top of all this, there is the risk that comes with any change of infrastructure. Hence some players may decide to leave their current kinship and look for a new home on the new server. Possibly some kinship will collectively decide to call it a day. Others may end up fragmented with a percentage of players moving, while a handful resolutely remain on their old 32-bit home.
I think centralising LOTROs player base between six 64-bit servers, half in the US and half in Europe, will ultimately be good for the game. It is important to see other players in an MMORPG and reinforce the notion of a shared environment. However, I do not expect the process to go 100% smoothly and there is a lot of potential for collateral damage to occur along the way. SSG has to manage this process better than they did last time they consolidated servers back in 2011. Perhaps in some respects this situation provides an opportunity for a social reset among legacy linships that are effectively just treading water. Perhaps some will merge with others in the hope of revitalising interest. But I suspect many will simply fade away, which in many respects is a very Tolkienesque theme.
