Should You Monetise Your Blog?

If you search online for advice on “how to monetise your blog” you’ll find a wealth of articles claiming to have all the answers. There’s a veritable cottage industry out there offering guidance and help on how to make money from your writing. Such posts range from proven business advice to utter bilge peddled by the worst sort of snake oil salesmen. Yet good or bad, there is a strong demand for this sort of information because blogging is still perceived by a lot of people as a means to make money. It would appear that the idea of setting up a blog, making a living off it and quitting your day job is still a common goal and the various “lockdowns” we’ve all experienced in the last 18 months have only boosted such perceptions. Some people have been successful with their home businesses in 2020, although I would argue that the market has been anomalous, to say the least.

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The Chairman (1969)

The Cold War was a mainstay of many a thriller and action movie throughout the sixties, seventies and eighties. However, all too often it was depicted in terms of the US versus the Soviet Union. China didn’t seem to feature so much, although it was just as equally an “enemy” of the West. Hence when I recently read about The Chairman (which has just had a Blu-ray release), it was of interest to me. An espionage story, starring Gregory Peck with a hidden bug implanted in his skull, infiltrating China to steal a secret enzyme formula is quite an intriguing premise. Furthermore, director J. Lee Thompson had previously worked with Peck on The Guns of Navarone, which is a solid action movie. Therefore I was initially optimistic that this film which I was previously unaware of, would be an interesting diversion. Unfortunately, having now seen The Chairman, all I can really describe it as is a cinematic curiosity. One of numerous films produced by a big studio in the late sixties that failed to satisfy anyone's expectations.

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Red Tails (2015)

In 1944, the USAAF faces increased losses of Allied bombers conducting operations over Europe. The 332d Fighter Group (The Tuskegee Airmen), consisting of young African-American fighter pilots, are confined to ground attack missions in Italy and hampered with ageing, poorly maintained Curtiss P-40 Warhawk aircraft. After the Tuskegee Airmen distinguish themselves in support of the Allied landings at Anzio, Col. A.J. Bullard (Terence Howard) is surprised when the USAAF Bomber Command asks him if his men will escort the Boeing B-17 Flying Fortress bombers on their day time raids. Casualties have become unacceptably high. Bullard accepts on the condition his unit be supplied with the new North American P-51 Mustang. The tails of the new aircraft are painted bright red and become the unofficial name of the outfit. Bullard orders his pilots to remain with the bombers that they’re escorting and their first escort mission proves a success without the loss of a single bomber. Slowly, entrenched racist attitudes within the USAAF begin to change.

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The Marksman (2021)

Former United States Marine Corps Scout Sniper and Vietnam War veteran Jim Hanson (Liam Neeson) lives on a ranch on the Arizona-Mexico border. The mortgage on the property is in arrears after the death of his wife has left him medically bankrupt. One day while patrolling his property he encounters Mother Rosa (Teresa Ruiz) with her son Miguel (Jacob Perez) illegally crossing the border fence. He calls his step daughter Sarah (Katheryn Winnick) in the border patrol and reports them as they’re miles from any habitation. However, Rosa and Miguel are fleeing a drug cartel and Mauricio (Juan Pablo Raba), one of their enforcers. When Mauricio and his men try to forcibly take Rosa, Jim intervenes and a car chase and firefight ensue. Mauricio’s brother is killed and Rosa is fatally wounded. She gives Jim a note with her family's address in Chicago and he reluctantly agrees to take Miguel there.

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Your Writing Persona

People bookmark sites and regularly visit blogs for a multitude of reasons. If you’re writing guides for a specific game then you may well gain traction within the appropriate community. Writing reviews or providing commentary on pop culture issues can also attract a growing audience. Some bloggers find themselves simply at the right place at the right time with regard to their writing activities and then later find they’re the “go to” site on a given subject. Never underestimate the importance of diligence and hard work. Writing regularly, interacting with others and building up a back catalogue of material does yield results. There is an element of truth in the old adage that if you throw enough mud at a wall, some of it will eventually stick. But content is not necessarily the only defining factor of a blog’s popularity or success. There is the matter of the writer’s persona.

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Yet More PC Peripherals or How I killed a Game Controller in Under a Year

I bought a new game controller for my PC last September. Specifically a PowerA Spectra Enhanced Xbox One Wired Controller for £35. I chose this model as it has good reviews and is deemed a good alternative to the exorbitantly priced official Microsoft equivalent. I chose a wired controller to further keep the cost down. I mainly use a keyboard and mouse for PC gaming but specifically use a game controller for driving vehicles or for titles with simpler game mechanics like Fall Guys: Ultimate Knockout. Much to my surprise after less than a year this game controller has developed a problematic left thumbstick. It doesn’t register direct forward movement which is a major impediment. I have recalibrated the entire controller via Devices and Printers in Windows 10 but the problem persists indicating a physical fault with the controller.

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Blaugust 2021, Blaugust, Gaming, Minigames Roger Edwards Blaugust 2021, Blaugust, Gaming, Minigames Roger Edwards

Minigames

“Minigames” are small, short and self-contained games, within a larger RPG or MMO (as well as other game genres). Sometimes they are incidental and have no major bearing on the wider narrative or progression. For example, in The Lord of the Rings Online, you can take up fishing as a hobby. It is an additional activity and nothing more. Many players enjoy it as it can be very relaxing. Minigames of this nature are optional and can be ignored if the player sees fit. When mining Dilithium in Star Trek Online, there is a simple minigame where you have to match your onscreen triangular reticle over a secondary triangular marker that moves over the Dilithium seam. When they are aligned you start mining. It adds a nominal amount of effort to what is otherwise an arbitrary task. However this minigame is mandatory if you wish to do this task. If you elect not to do it then you cannot mine but there are plenty of other ways to acquire Dilithium.

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Blogrolls

As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.

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Thoughts on Blogging Part 14

By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.

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