Should You Monetise Your Blog?
If you search online for advice on “how to monetise your blog” you’ll find a wealth of articles claiming to have all the answers. There’s a veritable cottage industry out there offering guidance and help on how to make money from your writing. Such posts range from proven business advice to utter bilge peddled by the worst sort of snake oil salesmen. Yet good or bad, there is a strong demand for this sort of information because blogging is still perceived by a lot of people as a means to make money. It would appear that the idea of setting up a blog, making a living off it and quitting your day job is still a common goal and the various “lockdowns” we’ve all experienced in the last 18 months have only boosted such perceptions. Some people have been successful with their home businesses in 2020, although I would argue that the market has been anomalous, to say the least.
If you search online for advice on “how to monetise your blog” you’ll find a wealth of articles claiming to have all the answers. There’s a veritable cottage industry out there offering guidance and help on how to make money from your writing. Such posts range from proven business advice to utter bilge peddled by the worst sort of snake oil salesmen. Yet good or bad, there is a strong demand for this sort of information because blogging is still perceived by a lot of people as a means to make money. It would appear that the idea of setting up a blog, making a living off it and quitting your day job is still a common goal and the various “lockdowns” we’ve all experienced in the last 18 months have only boosted such perceptions. Some people have been successful with their home businesses in 2020, although I would argue that the market has been anomalous, to say the least.
I have maintained a writing presence online since 2007 and despite growing a modest audience have never made a red cent from my blog (although I have been paid for my writing elsewhere). In fact Contains Moderate Peril, The Gaming Blog Nexus and sundry podcasts such as Burton and Scrooge always have been and remain to date a financial black hole. I’ve written in the past about the financial realities of running a blog or similar online platform as the costs do add up over time. In purely notional terms, I would welcome a means to recoup my operating costs. Unfortunately, I have not found a method to do this that I find acceptable. However, as the purpose of the blog post is to address this very question, let’s indulge in some critical thinking and see if we can come up with some valid ideas regarding how to monetise your blog.
Is there value in your content? This is a complex question. It requires a degree of introspection and self scrutiny which might make you uncomfortable. However, value is a very open ended term and people find merit in all sorts of things. If you’re writing gaming guides or collating data from public test servers for a popular game, then you may well have a very clear market. Providing commentary on a popular topic or making yourself the “go to” news source for something specific also can make your writing of value. Sometimes it may come down to whether your readers like the “cut of your jib”. Also it’s not just about what others think about your writing. Your own opinion is important. If you are confident that your body of work is marketable then why not try and monetise it. Other aspects that may well have a bearing on this matter are your writing schedule, how unique your work is and how much content you are offering.
Optimising your writing for monetisation. If you’re looking to make your writing commercially viable, then you need to decide who you’re writing for. If you are looking to cover popular trends and the latest talking points then that is a distinctly reactive process. You may also have to consider “optimising” your writing to fit the broadest of demographics. Things such as your personal opinion and taste may well have to be sidelined as you go where the audience currently is. All of which are perfectly acceptable things to do. You are still providing a service, just one that is driven by the needs of your readers as opposed to your own likes and dislikes. There may well be occasions when those two positions overlap. The reverse of this is writing purely for yourself, which can be immensely preferable from a personal perspective but comes with the caveat that your readers may not always share your passion. However, writing for yourself may benefit if you have a strong writing persona.
How to monetise your writing.
The most obvious is advertising although the rise of ad blockers has had a real impact upon this option.
Affiliate marketing is another longstanding solution, although you need to make a lot of referrals to third party websites and hope those referrals make a purchase.
Influencer marketing can be lucrative but you need to reach a critical mass of followers before that becomes viable, so it’s certainly not an option with a quick ROI.
Creating an eBook is another option. This may suit writers who write reviews or write longform essays.
Offering premium content behind a paywall can work well for those who write prodigiously and have an established audience.
Sponsored content doesn’t necessarily mean selling your soul to the Devil, as long as you hold such material to the same editorial standards of your other content.
Patreon and other subscription services can generate revenue but again requires you to write specific additional content for paying customers.
Blog to promote another primary business. This is a very particular business approach but it can prove beneficial. This approach works best if you offer some sort of online service.
Offer bespoke writing services. Again this is more of an option for an established writer.
Have an online “tip jar”. Possibly the most benign and optimistic way to try and monetise your writing.
Out of the ten options listed I only feel that three are applicable to myself, if I decided to try and monetise my writing. I have considered in the past expanding some of my film reviews and creating an eBook. It certainly seems like a logical progression. I have also previously considered using Patreon, specifically when I was producing a regular podcast. The editing process makes producing two versions of a weekly show quite straightforward and in principle it seems like an easy idea to market. I also like the concept of a “tip jar” as I’ve been surprised by readers' generosity in the past. In 2014 when Contains Moderate Peril exceeded the bandwidth restrictions of its then hosting package, I was taken aback by how many people offered to help with the cost of migrating to a more expensive, yet viable solution. The other options mentioned above just don’t seem to fit my needs. Ultimately asking your readers for money is a big ask and you’ve got to feel right about it. That’s one of the reasons why I haven’t done it so far. However times can change.
The Chairman (1969)
The Cold War was a mainstay of many a thriller and action movie throughout the sixties, seventies and eighties. However, all too often it was depicted in terms of the US versus the Soviet Union. China didn’t seem to feature so much, although it was just as equally an “enemy” of the West. Hence when I recently read about The Chairman (which has just had a Blu-ray release), it was of interest to me. An espionage story, starring Gregory Peck with a hidden bug implanted in his skull, infiltrating China to steal a secret enzyme formula is quite an intriguing premise. Furthermore, director J. Lee Thompson had previously worked with Peck on The Guns of Navarone, which is a solid action movie. Therefore I was initially optimistic that this film which I was previously unaware of, would be an interesting diversion. Unfortunately, having now seen The Chairman, all I can really describe it as is a cinematic curiosity. One of numerous films produced by a big studio in the late sixties that failed to satisfy anyone's expectations.
The Cold War was a mainstay of many a thriller and action movie throughout the sixties, seventies and eighties. However, all too often it was depicted in terms of the US versus the Soviet Union. China didn’t seem to feature so much, although it was just as equally an “enemy” of the West. Hence when I recently read about The Chairman (which has just had a Blu-ray release), it was of interest to me. An espionage story, starring Gregory Peck with a hidden bug implanted in his skull, infiltrating China to steal a secret enzyme formula is quite an intriguing premise. Furthermore, director J. Lee Thompson had previously worked with Peck on The Guns of Navarone, which is a solid action movie. Therefore I was initially optimistic that this film which I was previously unaware of, would be an interesting diversion. Unfortunately, having now seen The Chairman, all I can really describe it as is a cinematic curiosity. One of numerous films produced by a big studio in the late sixties that failed to satisfy anyone's expectations.
Nobel Prize-winning scientist Dr John Hathaway (Gregory Peck) receives a letter from a former Professor Soong Li (Keye Luke), who now resides in The People's Republic of China, requesting his assistance. Raising concerns with the US authorities, Hathaway is "invited" by Lt. General Shelby (Arthur Hill) to visit the Professor, who has allegedly developed an enzyme that allows crops to grow in any kind of climate. Hathaway subsequently agrees and finds himself embroiled in a joint operation between the U.S. and the Soviet Union. A transmitter is implanted in Hathaway's skull which can be monitored by a satellite. He is not informed that the device also includes explosives that can be triggered by the Americans if necessary. Neither the U.S. nor the Soviet Union wants the enzyme to remain exclusively in Chinese hands. Hathaway flies to Hong Kong to request “authorisation” to visit China and meets Security Chief Yin (Eric Young) who is deeply suspicious of his motives.
The Chairman has high tech trappings, similar to those seen in The Forbin Project or even Fantastic Voyage. Staff sit at computers monitoring Hathaways pulse and respiration, big screens track his locations and military staff pace up and down drinking coffee from plastic cups. The basic premise is sound and Peck makes for an unlikely hero. But once the plot has been established, very little happens. Hathaway goes to Hong Kong, meets the shadowy figure of Yin and then is granted permission to travel to China. There is a brief diversion when a Chinese agent attempts to seduce him while another searches his apartment but nothing is made of the plot device. On arrival in China Peck is given an official tour of the country, with a few nods to the continuous military presence everywhere. He next meets Mao Tse Tung (the chairman of the communist party and leader of China) who needs his help in finding a way to mass produce the enzyme. They trade political views and philosophy over a game of table tennis.
Peck is always compelling to watch and it’s interesting to see a story which attempts to explore the fear of China at the time. But there simply isn’t sufficient to sustain the narrative. There is an action sequence at the end of the film when Hathaway flees the remote experimental compound with the help of a deep cover Soviet operative played by Burt Kwouk. There’s then a chase to the border and an attempt to penetrate the minefield and electrified fences. But it’s too little, too late. The film ends with all three superpowers sitting on the information they all share and Peck attempting to place the information in the public domain for the benefit of mankind. It is a suitable ending and the film is quite concise at 98 minutes but it all feels very undeveloped and unremarkable. The main point of note is a solid score by the ever dependable Jerry Goldsmith.
Red Tails (2015)
In 1944, the USAAF faces increased losses of Allied bombers conducting operations over Europe. The 332d Fighter Group (The Tuskegee Airmen), consisting of young African-American fighter pilots, are confined to ground attack missions in Italy and hampered with ageing, poorly maintained Curtiss P-40 Warhawk aircraft. After the Tuskegee Airmen distinguish themselves in support of the Allied landings at Anzio, Col. A.J. Bullard (Terence Howard) is surprised when the USAAF Bomber Command asks him if his men will escort the Boeing B-17 Flying Fortress bombers on their day time raids. Casualties have become unacceptably high. Bullard accepts on the condition his unit be supplied with the new North American P-51 Mustang. The tails of the new aircraft are painted bright red and become the unofficial name of the outfit. Bullard orders his pilots to remain with the bombers that they’re escorting and their first escort mission proves a success without the loss of a single bomber. Slowly, entrenched racist attitudes within the USAAF begin to change.
In 1944, the USAAF faces increased losses of Allied bombers conducting operations over Europe. The 332d Fighter Group (The Tuskegee Airmen), consisting of young African-American fighter pilots, are confined to ground attack missions in Italy and hampered with ageing, poorly maintained Curtiss P-40 Warhawk aircraft. After the Tuskegee Airmen distinguish themselves in support of the Allied landings at Anzio, Col. A.J. Bullard (Terence Howard) is surprised when the USAAF Bomber Command asks him if his men will escort the Boeing B-17 Flying Fortress bombers on their day time raids. Casualties have become unacceptably high. Bullard accepts on the condition his unit be supplied with the new North American P-51 Mustang. The tails of the new aircraft are painted bright red and become the unofficial name of the outfit. Bullard orders his pilots to remain with the bombers that they’re escorting and their first escort mission proves a success without the loss of a single bomber. Slowly, entrenched racist attitudes within the USAAF begin to change.
George Lucas is not known for his subtlety as a director, focusing more on visual flair than finely honed character development. Mercifully Red Tails does not do any sort of disservice to the memory of The Tuskegee Airmen. However, it doesn’t do them a great justice either. There are many aspects of the production that are outstanding, such as the ensemble cast featuring Nate Parker, David Oyelowo and Tristan Wilds and striking visual effects. But the weak link in the chain yet again is the screenplay by John Ridley and Aaron McGruder. It is laboured and pitched at a rather simplistic level. Subjects such as institutionalised bigotry, fascism and personal sacrifice need to be dignified with a bit more intelligence when depicted on screen. They are too important and complex issues to be portrayed in such an arbitrary fashion and sadly that is exactly how Red Tails plays out.
As a piece of populist entertainment, Red Tails works sufficiently. With the full weight of Industrial Light and Magic behind the visual effects, there is plenty of spectacle and the traditional story arc follows a distinctly tried and tested formula. The characters are engaging but this is predominantly due to the personalities of the respective actors. There is very little depth to the screenplay and the cast are mainly tasked with providing archetypes. The film will certainly play well to audiences who may not be so familiar with this aspect of World War II. The mixture of action and fast paced story should suit a youth demographic. But for the more sophisticated viewer, Red Tails will seem a bit light in content and lacking anything to make it distinctive. Portraying the Germans as “bad” because they are “Germans”, does not wash and seems a hangover from war films of the fifties. Furthermore the film seems to imply that after the success of The Tuskegee Airmen that the systemic problems of a segregated Air Force are effectively remedied. This sadly was not the case.
All films regardless of genre, require the suspension of disbelief by the audience to varying degrees and Red Tails is no different. Unfortunately George Lucas requires the audience not only to do this but to actively leave their common sense as home. You don’t have to be a military plane enthusiast to quibble over obvious technical inaccuracies or liberal bending of the laws of physics. One expects this to a degree in mainstream filmmaking but there are limitations. In this respect Red Tails does cross over the line. Ultimately, this could have been a superior film as opposed to just adequate, if a more seasoned director had been at the helm, armed with a more robust screenplay. One has to wonder exactly how much influence executive producer George Lucas had over various aspects of this production as Red Tails does exhibit the usual in-balance of content associated with his work.
The Marksman (2021)
Former United States Marine Corps Scout Sniper and Vietnam War veteran Jim Hanson (Liam Neeson) lives on a ranch on the Arizona-Mexico border. The mortgage on the property is in arrears after the death of his wife has left him medically bankrupt. One day while patrolling his property he encounters Mother Rosa (Teresa Ruiz) with her son Miguel (Jacob Perez) illegally crossing the border fence. He calls his step daughter Sarah (Katheryn Winnick) in the border patrol and reports them as they’re miles from any habitation. However, Rosa and Miguel are fleeing a drug cartel and Mauricio (Juan Pablo Raba), one of their enforcers. When Mauricio and his men try to forcibly take Rosa, Jim intervenes and a car chase and firefight ensue. Mauricio’s brother is killed and Rosa is fatally wounded. She gives Jim a note with her family's address in Chicago and he reluctantly agrees to take Miguel there.
Former United States Marine Corps Scout Sniper and Vietnam War veteran Jim Hanson (Liam Neeson) lives on a ranch on the Arizona-Mexico border. The mortgage on the property is in arrears after the death of his wife has left him medically bankrupt. One day while patrolling his property he encounters Mother Rosa (Teresa Ruiz) with her son Miguel (Jacob Perez) illegally crossing the border fence. He calls his step daughter Sarah (Katheryn Winnick) in the border patrol and reports them as they’re miles from any habitation. However, Rosa and Miguel are fleeing a drug cartel and Mauricio (Juan Pablo Raba), one of their enforcers. When Mauricio and his men try to forcibly take Rosa, Jim intervenes and a car chase and firefight ensue. Mauricio’s brother is killed and Rosa is fatally wounded. She gives Jim a note with her family's address in Chicago and he reluctantly agrees to take Miguel there.
The various trailers and advertisements for The Marksman give the impression that this is an action film but that is not the case. This thoughtful, low key drama is far more of a character study of the relationship between Jim and Miguel. The film explores bereavement and loss, the plight of migrants across the US border and what happens when the “American Dream” turns bad. It bears a lot of similarities to Clint Eastwood’s A Perfect World (1993). Critics claims that the story is formulaic are indeed true and there are not many plot surprises along the way. However, the film’s strength lies in the two central performances which are both very good. There is genuine pathos as opposed to contrived sentimentality and again we are reminded that Neeson is a serious actor who reinvented himself as an action star. Plus it helps that Neeson can do “gruff” and “sad” with his eyes shut. He does much with the simple dialogue to establish his Rooster Cogburn credentials. “Nobody needs to call me, and I like it that way” he exclaims when asked why he doesn’t own a cell phone.
The Marksman is obviously made on a modest budget yet its cinematography by Mark Patten is handsome and makes the most of the vistas and scenery of Arizona and Wyoming. The film does a good job of conveying the immense size and often remote nature of the US border states. The action scenes are functional and do not strain the viewer's sense of credulity. Neeson is supposed to be an ageing Marine and not a special forces operative. He handles himself well in a fight but he also takes a beating. Everything of this nature remains within the confines of the film’s PG-13 rating which is fine as this is a story about characters bonding rather than breaking bones. Director Robert Lorenz has one final trick up his sleeve after teasing us with an action movie and giving us a character drama for 100 minutes. The ending, as Liam Neeson takes a bus to return home, is very reminiscent of Midnight Cowboy. It’s a little unexpected but in step with the film’s overall tone. The Marksman is by no means a masterpiece but is certainly better than its marketing campaign implied.
Your Writing Persona
People bookmark sites and regularly visit blogs for a multitude of reasons. If you’re writing guides for a specific game then you may well gain traction within the appropriate community. Writing reviews or providing commentary on pop culture issues can also attract a growing audience. Some bloggers find themselves simply at the right place at the right time with regard to their writing activities and then later find they’re the “go to” site on a given subject. Never underestimate the importance of diligence and hard work. Writing regularly, interacting with others and building up a back catalogue of material does yield results. There is an element of truth in the old adage that if you throw enough mud at a wall, some of it will eventually stick. But content is not necessarily the only defining factor of a blog’s popularity or success. There is the matter of the writer’s persona.
People bookmark sites and regularly visit blogs for a multitude of reasons. If you’re writing guides for a specific game then you may well gain traction within the appropriate community. Writing reviews or providing commentary on pop culture issues can also attract a growing audience. Some bloggers find themselves simply at the right place at the right time with regard to their writing activities and then later find they’re the “go to” site on a given subject. Never underestimate the importance of diligence and hard work. Writing regularly, interacting with others and building up a back catalogue of material does yield results. There is an element of truth in the old adage that if you throw enough mud at a wall, some of it will eventually stick. But content is not necessarily the only defining factor of a blog’s popularity or success. There is the matter of the writer’s persona.
Unless you deliberately seek to make your writing as anodyne as possible, aspects of your personality will bleed through into your blog posts. It may be your sense of humour, your boundless passion or a fleeting admission of something personal that resonates with others. Some bloggers go a stage further and actively seek to create a deliberate persona through their content. Either way, it can be an important facet of blogging and integral to building a rapport with your readership. There are several bloggers who I admire and respect who frequently cover subjects or write about matters that I am not immediately interested in. However, it is their written style, personality or blogging philosophy that keeps me engaged and reading their content, even if it is about crop rotation in the 14th century. I just enjoy their turn of phrase, acerbic wit or just down to earth outlook upon life.
A writer’s persona may be obvious or it can be enigmatic. Some specific or non-specific aspect of their prose that resonates with the readers. It also doesn’t have to be something positive. I’ve followed some particular bloggers in the past just to see what outrageous nonsense they’d be pontificating today. Being controversial does sell although I’d argue it paints you into a corner and does make you a bit of a one trick pony. So perhaps this option is one to avoid. But whether you seek to cultivate a persona or not, readers do latch on to the tiniest of things and they will endeavour to humanise you. It is in our nature as a species to try and find similarities and common ground with those we encounter in real life, so it really is no surprise that we do the same online. Hence a passing reference to your cat, dog or children suddenly provides a psychosocial bridge and a window into your own humanity. Next thing you know you’ve gained regular readers.
People are nosey. I am. One of the many reasons I enjoy my online social relationships and reading blogs from all over the world is that they provide such a wonderful window into other people’s lives and personal experiences. These things are often paradoxically the same but at the same time different. I thought I had a good handle on what life in America was like but when I started doing a weekly podcast with my good friend Brian, it proved to be a fascinating insight into the cultural differences between the UK and US. This is why I like blogs that have a broad remit and will at times cover wider subjects. I love reading about how someone went on a hike, spent the day at a Renaissance Fayre or is undertaking some major home improvements. I find all these things relatable and the moment that happens I find reading their blogs far more intimate and friendly. It ceases to be just a post but becomes more of a conversation or catching up with a friend and having a coffee.
As to my own blogging persona, it isn’t really that different from the one I present to the world in day to day life. I speak pretty much the same as I write. I like words and am happy to use them. I use humour as a tool to navigate the choppy waters of social interaction and the discussion of those controversial cultural talking points. I will be profane if I think it’s relevant or necessary. Someone once described the Contains Moderate Peril podcast as two grumpy old men, sitting in far side chairs, wearing smoking jackets while they give vent to their loquacity through extraneous bombastic circumlocution. Whether that was the case or not (okay it was) they kept listening. I think a better example of a natural writing persona is that of Justin Olivetti AKA Syp who writes for Massively Overpowered and has his own blog BioBreak. He has an easy going, measured style but that does not mean it’s lacking in substance. He is generous, thoughtful and seldom gets annoyed. He’s kind of like the James Stewart of video game blogging.
Your writing is an extension of you. You have a personality. Therefore your blogging will have one to a degree. However, that is not to say that it is something to fret or fuss over. You may want to write solely about Etruscan pottery and keep purely to the topic in hand, ensuring that any details of your personal life are kept out of your content. That is fine. Be an enigma, although that in itself is a distinct persona. But whatever way in which you express yourself will still have an impact upon your readers. Hence you will develop a perceived writing persona regardless of what you do. However, unless you are deliberately spreading unrest, or actively trolling a community then I don’t think this is anything to be feared. Be genuine in your writing and that is what your readers will see. And think yourself lucky that you’re not a live streamer as your online persona has a far greater bearing in that particular medium.
Yet More PC Peripherals or How I killed a Game Controller in Under a Year
I bought a new game controller for my PC last September. Specifically a PowerA Spectra Enhanced Xbox One Wired Controller for £35. I chose this model as it has good reviews and is deemed a good alternative to the exorbitantly priced official Microsoft equivalent. I chose a wired controller to further keep the cost down. I mainly use a keyboard and mouse for PC gaming but specifically use a game controller for driving vehicles or for titles with simpler game mechanics like Fall Guys: Ultimate Knockout. Much to my surprise after less than a year this game controller has developed a problematic left thumbstick. It doesn’t register direct forward movement which is a major impediment. I have recalibrated the entire controller via Devices and Printers in Windows 10 but the problem persists indicating a physical fault with the controller.
PowerA Spectra Enhanced Xbox One Wired Controller
I bought a new game controller for my PC last September. Specifically a PowerA Spectra Enhanced Xbox One Wired Controller for £35. I chose this model as it has good reviews and is deemed a good alternative to the exorbitantly priced official Microsoft equivalent. I chose a wired controller to further keep the cost down. I mainly use a keyboard and mouse for PC gaming but specifically use a game controller for driving vehicles or for titles with simpler game mechanics like Fall Guys: Ultimate Knockout. Much to my surprise after less than a year this game controller has developed a problematic left thumbstick. It doesn’t register direct forward movement which is a major impediment. I have recalibrated the entire controller via Devices and Printers in Windows 10 but the problem persists indicating a physical fault with the controller.
It is disappointing that this PC peripheral has failed so soon. What makes it more frustrating is that this particular model feels very robust to the touch. It has a weight to it that implies a solid build and quality. However, after perusing Google, it would appear that thumbstick drift and failure are common problems and can affect most brands of game controllers, including the more expensive models. So rather than attempt a repair (as I did last summer which ultimately proved unsatisfactory), I have elected to buy a replacement. I recently installed Days Gone and so require a game controller for the parts of the game that take place while driving a motorbike. I briefly considered purchasing a USB Bluetooth adaptor and using my Nintendo Switch Pro controller. However, this requires additional software to make it PC compatible and then you have to customise the control settings for each game.
JAMSWALL Xbox 360 Controller
Last night, I spent over an hour trawling through listings for both high end and budget game controllers on various websites. User reviews strike me as capricious to say the least and models at both ends of the spectrum receive both high praise and scathing comments. I often find after reading such customer feedback, that I am none the wiser as to making a decision. However, considering the very specific use I have for a game controller, I eventually decided to purchase a low cost model. If it fails then the initial investment won’t add insult to injury. I ended up buying a generic Xbox 360 style wired controller for £14 from some “no name” brand. It arrives today and it will be interesting to see how it feels and performs. As for the old controller, that has been added to an ever growing pile of PC peripherals and electrical items that are destined to go to my local recycling centre.
Minigames
“Minigames” are small, short and self-contained games, within a larger RPG or MMO (as well as other game genres). Sometimes they are incidental and have no major bearing on the wider narrative or progression. For example, in The Lord of the Rings Online, you can take up fishing as a hobby. It is an additional activity and nothing more. Many players enjoy it as it can be very relaxing. Minigames of this nature are optional and can be ignored if the player sees fit. When mining Dilithium in Star Trek Online, there is a simple minigame where you have to match your onscreen triangular reticle over a secondary triangular marker that moves over the Dilithium seam. When they are aligned you start mining. It adds a nominal amount of effort to what is otherwise an arbitrary task. However this minigame is mandatory if you wish to do this task. If you elect not to do it then you cannot mine but there are plenty of other ways to acquire Dilithium.
“Minigames” are small, short and self-contained games, within a larger RPG or MMO (as well as other game genres). Sometimes they are incidental and have no major bearing on the wider narrative or progression. For example, in The Lord of the Rings Online, you can take up fishing as a hobby. It is an additional activity and nothing more. Many players enjoy it as it can be very relaxing. Minigames of this nature are optional and can be ignored if the player sees fit. When mining Dilithium in Star Trek Online, there is a simple minigame where you have to match your onscreen triangular reticle over a secondary triangular marker that moves over the Dilithium seam. When they are aligned you start mining. It adds a nominal amount of effort to what is otherwise an arbitrary task. However this minigame is mandatory if you wish to do this task. If you elect not to do it then you cannot mine but there are plenty of other ways to acquire Dilithium.
Then there’s a third type of minigame. One that is mandatory and integral to moving forward within the confines of the game. It acts as a gatekeeper and blocks further progression until it is completed. Minigames of this nature are universally reviled and are often an anathema to gamers. Furthermore they’re often considered “lazy game making”. If the player cannot complete the minigame in question then they may as well uninstall the game that they’re playing as they cannot progress any further. It begs the question why would anyone consider including such a system within a video game? Such situations remind me of that classic comedy routine by Irish comedian Dara O’Briain. For those unfamiliar with said pop culture reference here is the most salient quote. I do recommend that you watch the entire vignette as it is worryingly relevant.
You cannot be bad at watching a movie. You cannot be bad at listening to an album. But you can be bad at playing a video game and the video game will punish you and deny you access to the rest of the video game.
No other art form does this. You’ve never read a book and three chapters in, the book has gone, “What are the major themes of the book so far?”
You go “I, I, I don’t know, I wasn’t paying close enough attention”
And the book goes THOOMP.
“Aw, Jesus, come on”
You’ve never been listening to an album after three songs, the album has gone “Dance for me. Show me how good your dancing is.”
You’re dancing and going, “Is this good enough?”
And the album has gone “No,” and stopped. Games do this all the time.
So you may be wondering, “Roger, what prompted this somewhat querulous post”? I shall clarify the situation for you. For the last couple of weeks I’ve been playing through Assassin’s Creed IV: Black Flag. It’s a fun game with lots of pirate based mayhem and shenanigans. However, every so often the story moves from the 18th century to the present which is quite jarring. Anyway, there is a section of the game where you have to hack a computer terminal and move “a data packet” through a security field. Essentially you have to use the up, down, left and right arrows to navigate an obstacle course. Timing is everything. If you touch a “red” obstacle you have to repeat the activity from the beginning. Needless to say I was shit at it and spent an hour (yes that right an entire sixty minutes) trying to complete this utterly tedious, unenjoyable and insulting task. I came very close to just quitting the game and purging it from my hard drive.
Minigames can be fun. Minigames can enhance video games. Minigames can keep a player engaged when the more substantive content has lost its allure. You can use minigames as a means of levelling in something like STO if you don’t want to play through the story missions on alts. Minigames based around collecting and collections are also very popular and addictive. So I fully recognise that they can contribute something tangible and of merit to game design. But the utterly pointless and deliberately malicious kind that you find, such as the one I described earlier, are an utter blight upon the video games industry. Why would anyone countenance putting an impediment to progress into a game that cannot be bypassed. The sheer illogic of it is baffling. Gating content in such a fashion is counter productive and frankly trolling your customers, especially when one considers the cost of games these days. Video games are supposed to be entertainment and not feats of endurance.
Blogrolls
As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.
As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.
After writing online for over a decade, I consider blogrolls to be both an asset and a social minefield. In principle they provide a list of online resources that others can use for reference. In fact if you find a site with a comprehensive blogroll it can become a major asset with regard to keeping abreast of others writing. However they can also have some less desirable consequences. Some people see them as a popularity contest or a self indulgent backslapping exercise. There is also a strange sort of internet etiquette associated with them. Sometimes bloggers feel snubbed if they find that their site is absent from their peers' blogroll. If someone adds your site to their blogroll are you obliged to reciprocate? It may sound all very inconsequential but you’d be surprised at the little things that some people choose to get annoyed over.
When I moved Contains Moderate Peril from a hosted WordPress site over to Squarespace, I decided to review whether I should maintain a blogroll. Due to the template I chose and its lack of a sidebar, the matter pretty much resolved itself. I could set up a separate page with a list of blogs but it lacks the convenience of having it on the site homepage. Back in early 2012 I set up The Gaming Blog Nexus, as a more practical means to aggregate blog content and keep track of the latest post published. It proved to be a popular website and successful resource but like so many online projects, it was subject to increasing operational costs. After two and a half years I decided to close the site, which at the time listed over one hundred and twenty gaming related blogs. Although I do not regret my decision, as I do not have unlimited funding for my online projects, I do miss its practical benefits.
If you’ve decided that you wish to maintain a blogroll on your website, here are a few tips for your consideration. If possible present your blogroll in order of new posts or alphabetical site names. If your blogroll is simply a list of hyperlinks then the latter is possibly the best option. Fancier addons or plugins may offer more complex ways to tabulate and collate the blogs listed on your roll. Decide in advance what your policy is to be with regard to which blogs you add to your roll. If you choose a quid pro quo approach then stick to it. If you decide to be more particular, bear in mind that some people may question your policy. Also remove sites from your roll that have become inactive or you know are “dead”. A year is a fair benchmark. If you do these things and manage your blogroll well, you may see a spike in your website traffic. Just bear in mind it may be due to the well maintained resource that you’ve curated, rather than the quality of your prose.
Thoughts on Blogging Part 14
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
Since the New Year I have struggled not so much with writing but more with my motivation to write. I don’t have a shortage of ideas. As ever there’s plenty to talk about. However, there seems to be an ongoing decline in longform posts, providing criticism and analysis. You’ll still find them on commercial websites such as Kotaku but they’re not so prevalent among the blogging community. Some bloggers do still tackle the big subjects and the controversies that so often accompany them but in my experience, lengthy thoughtful posts seem to be falling out of favour. Furthermore, due to the cyclical nature of popular culture and the various leisure industries, all too often you find yourself repeating yourself as a writer or covering familiar ground. The things that I enjoy and love to write about have become as partisan as other parts of public discourse, which does rob them of their charm.
Hence, the current malaise I’ve experienced has had an impact upon my productivity. However my output has remained the same for the last six months. I usually write about 16 or so posts a month although I have recently started trying to maintain a daily schedule. However, since May I have noticed a noticeable drop in traffic to Contains Moderate Peril. Statistics are not my primary motivator when it comes to my writing but they do play a part. It is reassuring to know that posts are being read and that an audience does exist. However, after giving this matter some thought, I think the drop in traffic is due to people returning to their formal places of work and rather than losing pageviews, the numbers are simply returning to pre COVID-19 levels. So in the last week or so I’ve felt more positive about writing. I have especially enjoyed a couple of posts that I’ve written that just seem to pour out of me without any problems.
Today the Blaugust 2021 Festival of Blogging was formally announced. I shall compose a more comprehensive blog post “bigging up” this enjoyable community activity in the next few days. However, it has already had a positive effect as new members have signed up to the event and also joined the Discord server. Meeting new writers and sharing ideas is a major shot in the arm and provides a lot of encouragement and motivation for all concerned. It is important to encourage more people to write and express themselves as it is an invaluable life skill. Plus there is a natural attrition that happens within the blogging community. Writing is a commitment that takes time and effort and real life often competes with both of those things. Hopefully this year’s Festival of Blogging will be well attended and received, drawing attention to the merits of writing, ensuring that our community continues to survive.