On Thursday the news broke that BioWare, the “legendary” video game developer behind such titles as the Dragon Age and Mass Effect franchises, has been closed down. The Canadian developer specialising in role-playing games was founded in 1995 and found millions of fans with its complex, branching narratives systems. Its parent company Electronic Arts decided to close the studio as part of a wider financial restructuring across their entire business. The closure of BioWare after 31 years, means the loss of 400 jobs. It is this aspect that saddens me the most, as the current job climate is poor enough but the entire video games industry is contracting at present so finding work within the same field is a challenge. The time or year doesn’t help either but then it can be cogently argued that there is never a good time to become unemployed. Naturally there has been an outpouring of sympathy, sadness and opprobrium from fans.

EA officially closed BioWare due to a combination of commercial underperformance and severe financial pressure following a recent $55 billion corporate takeover. Following EA’s acquisition by an investor consortium led by Saudi Arabia’s Public Investment Fund (PIF), the publisher was saddled with roughly $20 billion in debt, triggering aggressive cost-cutting measures to save $700 million. Because BioWare had suffered a string of consecutive commercial disappointments over the past decade, including Mass Effect: Andromeda, Anthem, and Dragon Age: The Veilguard, the studio was viewed as a financial liability rather than a key asset. In a strategic pivot away from expensive, lengthy narrative RPG projects, EA cancelled the latest Mass Effect project and dissolved the studio. Its resources are to be reallocated toward more reliably profitable live-service and sports games as well as established franchises like Star Wars and Battlefield.

Leaked image from the now cancelled Mass Effect Universe

Irrespective of the sadness and sympathy associated with the closure of an important and influential game developer such as BioWare, its demise hardly comes as a surprise. Settings aside the arguments regarding art and how video games positively influence their players, titles such as Dragon Age: The Veilguard are ultimately products. That is certainly how they are perceived by the executive class. Thus business practise designed to maximise profits are often followed irrespective of their compatibility with the video game industry. Hence a series of bad decisions were made at the executive level. Why take a company known for single player RPGs and ask them to develop a live service FPS? Furthermore, BioWare had a track record of embracing diversity. Something its socially and politically conservative owners are far from comfortable with. The resulting tug of war during several games development was highly public and had a negative impact. Which is why products failed to reach their revenue targets and BioWare’s fate was sealed.

Another aspect of this situation which doesn’t sit well with me are the self congratulatory statements from certain quarters of the gaming community. Those who extol the tiresome mantra of “go woke, go broke”. It was not inclusivity that caused poor sales of Dragon Age: The Veilguard but the fact that the combat was pedestrian, the writing was inferior compared to previous instalments and that the entire game felt like it had a rushed production that was continuously interfered with. Despite bogus claims that video games used to be free from politics and social commentary, the opposite is actually true. The Mass Effect series handled many complex issues over the years but did so through good writing and well conceived plot lines. The same can be said of other games that have followed in the wake of BioWare’s ground breaking work. Titles such as The Witcher III and Red Dead Redemption 2. Sadly gamers often have selective memories and their political biases are self evident.

All businesses are subject to the caprices of the free market. Game studios will continue to rise and fall, just like film studios and record labels. I guess that because video games are an interactive process, it leaves those who play them with a far more unique and personal experience. Which accounts for the way the public react to the closure of a game developer such as BioWare. Something they may not necessarily do for other kinds of business who follow the same fate. Again, I return to the human aspect of this situation and the loss of jobs. That is what makes me sad. As for good video games, the closure of one particular or indeed numerous studios does not mean that they will no longer be created. Innovation tends to find a way. However, the way the video game industry is run at present, it makes it far harder for such innovation to breakout and find funding. In the meantime, farewell and thank you BioWare.

Roger Edwards
Writer & editor of Contains Moderate Peril. A website about gaming, genre movies & cult TV. Co-host of the Burton & Scrooge podcast.
http://containsmoderateperil.com
Next
Next

Christmas Consumer Spending