Motivation and Being Realistic About What You Can Achieve

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Does this include arson, genocide and making another Air Bud movie?

I’ve written posts in the past that take quite a “scorched earth” approach to the subject of motivation and maintaining a regular writing schedule. You can come at this subject from numerous angles, offering advice couched in psychology, gentle encouragement or cold hard logic. However, I find that blogging comes down to one thing and one thing only. If you want to do it, you’ll find a way. And believe me, I don’t say this out of some misguided sense of superiority or smugness. I have skipped numerous days of blogging because I chose not to. I wasn’t too busy or strapped for ideas. I just couldn’t be bothered or wanted to spend my time on something else. That’s not to say that the encouragement of others and events such a Blaugust don’t have any impact upon people’s writing output. I believe they do. But the biggest factor determining when you do and do not write is you.

However, there are some things we can do to make writing on the days when we’re not that motivated a lot easier. I find that there are certain types of blog posts that are easier to write than others and that sitting down and producing one of these doesn’t present as much of a struggle as more complicated think pieces. Film reviews are one example. I have a longstanding and abiding passion for films and the wider industry and feel I have some knowledge of the subject. As writers we’re always told “write about what you know” and there is wisdom in these words. Hence, a film review is something I feel comfortable writing. It also helps that such posts usually have a standard structure to them, affording them a very procedural quality when it comes to sitting down and writing. If you’re at all interested, here’s a link to how I write reviews.

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I said Magnum Opus not magnificent Octopus

Something that regularly comes up in blogging circles is that it is often the spur of the moment posts that can sometimes get the most traction. Conversely, the post that one labours over, conducting research and continuously revising, is usually the one that goes unnoticed. All of which reinforces the argument that it is best to write with no expectations about the wider outcome. Hence, if you’re running low on enthusiasm, don’t make matters worse by seeking to write your magnum opus, instead just focus on writing something that you find enjoyable. IE Whatever is your equivalent of writing a film review. This is why stream of consciousness and personal blogs have an advantage, insofar as even if you’ve had an uneventful day, it can at least be catalogued and explored as to why it was so.

An event such as Blaugust treats blogging as a hobby and not a job. It’s an important distinction. If you choose the option to make it a more formal undertaking, then adopting a more business-like mindset will inevitably make you more productive. However, the trade off is replacing casual spontaneity with structure and discipline and that can sometimes kill the joy. Ultimately with a hobby and pastime such as blogging, you find the level that suits you. If you are honest with yourself, you can usually determine that quite early on. You know exactly how much leisure time you have and what you can reasonably expect with regard to written output. Blaugust may well boost that to a degree but I think it does a better job of just focusing bloggers and keeping them engaged. Trying to sustain something that you know you cannot necessarily do is counterproductive. Which is why there’s sense in the phrase “you do you”.

You Are Your Own Brand

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A joke about brands

I’m sure I’ve written directly or indirectly about this subject in the past but some things bear repeating, so here goes. You are your own brand when it comes to blogging, streaming or podcasting (other forms of content creation are available). It doesn’t matter if you write exclusively about some niche market subject or produce videos solely about a single aspect of fandom, your personality will inevitably bleed through into the content you post and your audience will sooner or later pick up upon it. Humans are social creatures and we are naturally curious about each other. I certainly am. I follow numerous blogs and a substantial part of their appeal is their individual and unique styles and personalities. I will happily read blog posts or watch videos about subjects I’m not especially interested in because I like the content creator and the way they express themselves.

Globalisation and the internet tend to make us think that we’re all broadly living the same life and to a degree that is true. We all go to school or hold down a job, have family and friends and eat, drink and sleep. What I love about blogs is the way a simple post can inadvertently highlight regional, social and cultural differences. This can be innocuous as a brand or product that there is no direct equivalent where I live in the UK, to the complexities of local government, social etiquette and the tumultuous waters of national politics. These are the things that make you blog engaging and give it a distinct personality. It can lead to comments, conversation and friendships. You have to be an especially anodyne writer to remove all traces of nuance from your prose. Why would you want to do that anyway?

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A branding iron

On a less light-hearted note, often a blog can be an invaluable source of insight into the daily struggles that many face. It comes as no surprise to me that numerous bloggers have personal issues, difficult circumstances and family problems that they’re dealing with on a daily basis. Often a blog provides a platform for some self-therapy and catharsis. A means to clarify one’s thoughts, decompress and try and rationalise what is going on in life. Furthermore, sometimes a supportive comment left can make the difference between someone having a bad day or getting through it. I believe that it is important to be aware of each other’s life and that it’s not all one, happy and level playing field. What is normal and everyday for me is not the default for everyone else.

So despite what you may think, your blog is a window into you as a writer, even if you reveal very little about what you do, where you live and your own personal life. You end up with an online persona that may be a true reflection of you, or a stylised caricature. You can if you see fit, curate and control this to a degree. So do not underestimate the significance of this. You are your own brand and it can serve you well. A question that has been raised during many previous Blaugust Festival is “I want to write about something different but I’m not sure if readers will like it”. This usually stems from someone writing about a single subject or a specific aspect of fandom and then finding that they want to spread their wings and try something else. The good news is that you can. Not all but the majority of your readership will read posts that are different from your regular content. Again this comes down to the fact that they’re invested in you and your style of writing.

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A popular brand

Naturally, there is an element of caution associated with the notion that you are your own brand, as much as all the positive aspects. Some bloggers find themselves producing other online content as well and end up maintaining a sense of brand continuity. For example, there was a time when Contain Moderate Peril produced daily posts throughout the year, along with a weekly podcast. In such circumstances, always think about how you express and conduct yourself online. Especially if you are trying to generate revenue from your material. Be mindful of associations and affiliations because mud can stick. But these are just common sense considerations. Overall, there are more upsides to being your own brand than downsides. I certainly enjoy the more personal rapport I’ve built up with those who read my musings, over the last decade or so. Hopefully the fact that you’re not just perceived as a faceless blogger will help encourage you with your writing.

Draft Posts

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If you write in any sort of capacity, you will no doubt have a virtual folder somewhere that is filled with draft posts. Posts containing ideas that either ran out of steam or never quite coalesced to your satisfaction. Such posts may be just a few words long or a fully developed article. A list of bullet points, a lone paragraph devoid of context or an unedited stream of consciousness. Yet whatever the posts format it remains incomplete or unpublished. Sometimes the reason for abandonment is clear. The premise was wrong, the moment has passed and things have moved on. Perhaps the subject has been sufficiently elsewhere. Hence these posts languish in blogging purgatory. Undeveloped but conspicuously not deleted. Who knows, maybe you’ll return to one or two of them some day. Sadly, the reality is quite different. Once a post is consigned to the draft folder, it seldom escapes. Just like people from poverty.

Such is the unspoken law of draft posts. And like so many informal and nebulous “rules” it’s bullshit. Sure I have some posts in my drafts folder that match what I have just described but that is not the majority of them. The bulk are film reviews, think pieces about gaming and its associated culture, as well as one off articles that took my fancy at the time and may well do so again. Your draft post folder is not the same as the recycle bin on your PCs desktop. A draft post is not exclusively a failed post (although it can be). Often it is just work in progress that has been temporarily delayed because something more pressing came up. Some blog posts are time sensitive and need to be written and published while a talking point is still relevant. Gaming culture is very fast moving, hence you may give such posts priority. A review or a stand alone longform article has no such restrictions and can be set aside to be returned to at a later date.

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The reason so many bloggers effectively write off any post that has lingered in the draft folder too long is because we’re conditioned to do so by blogging culture. It’s all part of the ephemeral, disposable mindset and culture that runs through the internet like shit marbling in a rancid block of cheese. However, rather than seeing a draft post folder as the Phantom Zone for blog posts, why not consider it an ideas repository. A creativity bank in which potential material is stored, which can be accessed on those occasional days when you’re shit out of ideas. I currently have 138 draft posts waiting to be used. Not all will necessarily be published but many will eventually see the light of day. The film reviews have no expiry date. Some of the more specific pieces may be repurposed into content for other posts. Nothing goes to waste. 

The modern computer tools we use for writing make the process very easy. You can type or speak directly into your phone or tablet or sit for 10 minutes while you have a sandwich and quickly type your ideas into Google Docs. It’s a far cry from writing longhand on paper, or typing away on a manual typewriter. However, because we can revise, edit and start again so easily we have possibly lost sight of the fact that everything written down has potential use. Technology provides convenience and convenience is often synonymous with disposability. But that is not the case. As a writer the fundamental starting point is to get your ideas out of your head and onto the virtual page. Once you’ve done that, waste nothing. What doesn’t work today, may work tomorrow. Therefore, don’t squander ideas, first draft or your miscellaneous notes. Change the relationship you have with your draft posts folder. It is your ally.

Getting Your Writing Environment Right

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For my first post of Blaugust 2022 I am returning to the subject of your writing environment, as I believe it has a significant bearing upon one’s writing (or whatever other content that you create). This is the third time I’ve tackled the subject. I initially wrote about my new desk in 2016, when I first tried to set up the spare bedroom as my office. This plan was partially thwarted by the arrival of my twin granddaughters, who needed to use the bedroom when they stayed overnight, resulting in a logistical compromise. I published a second post four years later and by that time the children’s cots had been replaced by a single spare bed allowing me to use the room as a proper office. As of today, my desk is now pretty much how I want it and provides a suitable environment for me to write and conduct research. It also accommodates a lot of my leisure activities as I am a PC gamer.

However, not everyone has the luxury of a desk or spare room that doubles for a home office. Often we have to use the environment that is immediately available to us, rather than the one we would like to have. So for practical reasons, needs must when the devil drives as the expression goes. Therefore, if using a laptop on the kitchen table is the only practical work space you have access to, then it will have to suffice. Fortunately, there are still a lot of things that you can do to improve your immediate writing environment, allowing you to focus on the task in hand. You don’t even have to spend any money if you don’t want to. Here are a few simple and straightforward ideas and working practices that, if sensibly applied, can improve your working environment. 

Eliminate noise and other distractions. Find a place to write where you can control the environment, especially with regard to noise and other day to day distractions. Some people like to write with the TV on in the background or while listening to music. That’s fine but it is preferable to be able to manage such things, rather than have them inflicted upon you. The ability to be able to pull the curtain or blinds can be invaluable. Especially if like me, you find your attention wandering to events outside. Close the door if necessary so that others know that you’re busy. You may also wish to keep your pets out although this is often a losing battle.

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Lighting. I like writing in a well illuminated room and favour LED bulbs of about 1600 lumens (the equivalent of 100 Watts). My office window looks North so doesn’t directly face the sun. This does have some advantages regarding light reflecting onto my monitors. It helps if you take some time to consider where you place your laptop or computer screens in your writing environment, to ensure you have sufficient light and minimal shadows.

Ergonomics. If you’re writing, streaming or working on your laptop or PC, you're going to spend a fair amount of time sitting down. Ensuring that the desk, table or worksurface you’re sitting at is an appropriate height is important to avoid back and neck strain. The chair that you're sitting on needs to be suitable for the job. Office chairs are best. Avoid stools and anything that doesn’t offer upper body support. The addition of a humble cushion can make a world of difference, as can wrist rests. Remember to take a break every hour and ensure that you have a drink to hand. If you have the budget for a computer chair then invest in something suitable. If you’re budget conscious, charity shops seem to have a lot of home office furniture these days.

Temperature and ventilation. Everyone has a preferred temperature. One where you feel relaxed and comfortable. A writing environment that is excessively hot or cold is just another excuse not to write. However a fan, open window or a closed door can make a lot of difference. It is also worth remembering that a PC and other electrical equipment produce a lot of heat which can raise the temperature in a room. Do what you can to manage these.

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The right tool for the job. This is a mantra that I feel is pertinent to most situations. Often the key to a successful outcome is using the right tool for the job. Cheap screws will strip, cheap clothes fall apart and cheap PC peripherals and associated equipment will fail or produce inferior results. Do what you can within your budget to get the right tools for what you’re doing. Sometimes the top of the range is not required and there are good mid-range alternatives. Also, don’t get by with jury-rigged solutions. If you can’t reach your laptop properly, don’t precariously balance it on a stack of books. Invest in a stand that can be adjusted. Writing regularly becomes a lot easier if the means to do so are efficient and accessible. A problematic mouse or a monitor that has a tricky HDMI cable can all potentially turn an agreeable experience into a chore.

With regard to my own writing environment, I have discovered that I feel the same way about my desk as I do about internet bandwidth. You always want more capacity. I recently replaced my ageing speaker set up with a convenient soundbar in an attempt to free up more deskspace and reduce excessive cabling. Yet even after removing a cup full of pens, an in tray and various other bric-a-brac I still have insufficient room to work. So I now find myself looking at office furniture online and daydreaming about expanding my office empire. However, despite some minor niggles, I do enjoy my home office and find that it meets my needs with regard to writing. Ultimately, this is what you need from your writing environment. A space where you feel comfortable and can concentrate on getting your thoughts written down. Get that right and you’re more likely to write regularly and confidently.

Get Ready For Blaugust 2022

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Yes, it's that time of year again. When our community of bloggers, streamers and podcasters come together for Blaugust 2022. The event is intended to celebrate independent content creators and their work, as well as encouraging those who are new or and returning to the field. Blaugust 2022 is all about offering a helping hand, sharing each other’s work and having fun. It is an event I participate in every year and one that I find personally very beneficial. It is a great way to meet and support new writers and make friends. I also find that Blaugust is key to revitalising my own enthusiasm for writing, which flags from time to time. I’ve been blogging in some shape or form for over 15 years and like any hobby, my relationship with it ebbs and flows. At present I’m not writing as much as usual and finding it harder to find subjects I wish to explore.

The last few years have been tough economically, politically and socially. The pandemic compounded these issues further hence many people currently feel that they’re struggling up a hill, rather than riding along on the crest of a wave. My enthusiasm for many of my hobbies and interests is somewhat low at present. I am far from impressed with mainstream filmmaking and frequently struggle to find anything that is more than adequate. TV offers a lot of choice but I prefer self contained stories that have endings, rather than shows that just run and run. Politics and social issues are partisan and acrimonious, as is the public discourse associated with them. Hence writing about such things is not particularly desirable at present. Constructive criticism can be valid but a continuous diet material that is essentially negative is exhausting. Hence, I need to broaden what I write about.

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Blaugust provides helpful advice

Fortunately, Blaugust 2022 provides a useful vehicle for such change. Firstly, the event offers some writing prompts which are always useful if you’re coming up short on ideas. Replying and engaging with other writer’s posts is also another useful source of inspiration. As I’ve stated in the past, I’m a sucker for internet questionnaires. I always enjoy the challenge of answering some thoughtful (or frivolous) questions. If you don’t want to answer any questions you can always set some instead. As someone who writes, streams or podcasts, you have far more freedom to explore a range of subjects than you imagine. Especially if you’re not exclusively wedded to one game or particular subject. Your audience follows you often because of your personality and they will give you a lot more leeway than you imagine. I read a lot of blogs that discuss subjects that I’m not that interested in but I like the way the author thinks and expresses themselves.

So with all this in mind, I’m hoping to get back into my writing groove and see if I can blog everyday for the entirety of August. I am looking forward to reading new blogs and possibly seeing some former bloggers return to the fold. If you’re interested in participating in Blaugust 2022 then please read Belghast’s post which tells you everything you need to know about the event. Bel is the Shaolin Master of the event and an integral part of the social glue that keeps it going. There’s a FAQ that explains the purpose of this yearly event, details of where to sign up, the month’s schedule and a lot of useful resources. There’s also a Discord server that is very friendly. And remember, Blaugust is about having fun and participating. There are no “rules” and the event schedule and writing prompts are for guidance only. If you want to take part you’re welcome to do so in any manner that makes you happy.

Another One Bites the Dust

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About three years ago, I wrote a very similar post to this one. Titled “Ride off into the sunset” it was an account of bloggers leaving or retiring from the community. Especially those who are established and part of the proverbial furniture. I referenced Zubon from Kill Ten Rats as an example and naturally invoked the mantra that nothing remains the same forever. Many of us go through periods of our life where a specific activity or pastime galvanises us into action. We focus on that activity for sometime and it becomes an integral part of our life and even identity. However, eventually we move on usually because such a hobby isn’t sustainable. Modern life makes too many demands upon our time. Plus we all change as individuals. What delights us today may well depress us in a year’s time. This was the thrust of that post and I now find myself in the sad but inevitable situation of writing it again.

To cut a long story short, two stalwarts of the podcasting community have decided to call it a day. Beej and Void released the final episode of the Geek to Geek Podcast on June 7th. Then Braxwolf stated in a recent blog post that he was effectively taking an indefinite break from podcasting, which means that Beyond Bossfights is coming to an end. Both were excellent shows that presented the intelligent and enthusiastic face of fandom. And for the record I appeared a few times on Beyond Bossfights so it does hit home a little more than just being a casual listener. What I think this situation highlights is the high quality of many of the podcasts that we enjoy on a regular basis. Fan based content is often well researched, written and present. Because it is not a corporate product, it frequently has a sense of sincerity and earnestness that is missing from more commercially driven products. I think as listeners, we are at times spoiled and take these sorts of shows for granted.

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On occasions such as this, there is often a propensity to pause and reflect upon the state of whatever community you cleave to. Because overtime there is a natural attrition of content creators, we tend to lapse into a morose mindset and the erroneous conclusion that our community is declining. But that is not really the case. Fandom is thriving and the only thing that is changing is the platform of choice to create content. I currently follow over 60 gaming blogs and continuously discover new fan based YouTube channels. As for Twitch it is a veritable cornucopia of fan driven material. So I don’t think that everything is going to hell in a handbasket. Fandom is simply evolving as all social phenomena do. I am a little sad on a personal level about the end of two very good podcasts but “them’s the breaks” as the saying goes.

Thoughts on Blogging Part 17

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I am currently having a R.J. MacReady moment

I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection. 

“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue. 

“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.  

“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded. 

“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.

While consuming a chilled libation I reflected upon these matters and contemplated the wider issue underpinning them. Does collating my thoughts for a blog post help me understand a subject better. Does writing allow me to make sense of the world and the human condition? Does maintaining a blog make me happy and provide a sense of purpose? The fact that I am writing this blog post surely indicates that the answer to these three questions is not “no”. However, it wasn’t a resounding “yes” either. If there is a single word that summarises my current emotional, philosophical and political disposition at present it is “ambivalence”. I have mixed feelings about a lot of things. Video games, the industry that creates them, film and TV, popular culture, contemporary politics, the state of the world, the rest of my life.

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The pleasures of working working in retail

I have recently realised that I am at a crossroads in my life. After speaking to a financial advisor, I have decided that I won’t be returning to the job market. I am going to retire. Working part time may well improve my finances but I don’t believe it would improve the quality of my life. Work means directly or indirectly accepting a degree of bullshit into your life. This may be a problematic boss or problematic colleagues. Then there’s issues such as leave versus staffing schedules, potential stress (especially if dealing with the public) and lines of demarcation. I’m used to working within the parameters of a clearly defined contract. Yet working culture now seems to permeate one’s life outside of office hours. That is not for me. Plus, I’d be a square peg in a round hole in the modern work environment. A job is a quid pro quo; a means to make money. I have no interest in an employer's vision and how I can contribute to that.

Thus, as I am part of the “great resignation” and am not going back to work. I am focused upon what I intend to do with the years that I hopefully have left. Fortunately, I am never at a loose end and still have lots of interests. Mrs P and I also have numerous activities that we wish to do together. We also realise that we’re very fortunate to be in such a position. However, we have to temper our plans according to our finances, age and health. Hence, if something isn’t positively contributing to the quality of our lives, then it may well need to go. Which brings me back to my penchant for writing. It was once a career goal, then a form of therapy, now it is a hobby (possibly even an indulgence). And hobbies have an arc of their own. For the present, Contains Moderate Peril is going through a quiet patch because so am I. When I next become enthusiastic about something, the blog may well pick up.

Thoughts on Blogging Part 16

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March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.

I’ve been writing and maintaining a blog of some kind since early 2007. In 2014, after seven years of writing everyday and building an audience, I secured a sponsorship deal from a hosting company. Maintaining such a schedule and producing a weekly podcast was great fun but hard work. However, the main problem with “free hosting” is that you’re dependent on the goodwill of those that supply it. When the company was bought out, the sponsorship was terminated and I had to find a new home for Contains Moderate Peril. Due to compatibility issues, rather than migrate the existing site I ended up having to start from scratch. Needless to say by March 2016 I was burned out and went on a three month hiatus. During that time I came close to throwing in the towel. I’ve started feeling that way again, recently. Is it all worthwhile or am I just screaming into the void?

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But as the expression goes “this won’t buy the baby a new hat”. I have two options open to me at present. I can either continue to be annoyed, not write and subsequently watch years of work wither on the vine. Or I can get back on the horse, drink my milk or whatever the hell John Wayne suggested. Just to clarify, I am opting to continue writing. “Normal service will resume shortly”, so to speak. Which means imposing a bit of discipline upon my writing schedule and ensuring that I write early in the morning when I feel engaged and productive. I’ve also decided to do some experiments with certain types of posts to see if they gain more traction with readers. I have quite a few other ideas but I think I’ll keep them quiet for the present. Best not to promise too much and then fail to deliver. For the present I’ll focus just on writing as often as I can. Focus on what’s ahead, not behind. Oh and fuck you Google.

Thanks Google Page Experience Update For Desktop

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Last Tuesday, I noticed a drop in traffic to Contains Moderate Peril. As I’m currently only writing every other day, I assumed that it is normal to have occasions when visits to the site may decrease. However the decline has persisted and to date, works out broadly as a 20% reduction of traffic to my blog. At present, I have a lot going on in my life so blogging and website growth are not my highest priorities. However, I am a firm believer in cause and effect and so a situation like this must be down due to other external factors, rather than just the capricious nature of my readership. So I searched online to see if Google had made any changes and I subsequently found that they had rolled out an algorithm update starting on Tuesday 22nd February 2022. Apparently Google Page Experience Update For Desktop “is designed to highlight pages that offer great user experiences. Page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes”. I beg to differ.

Please feel free to search about Google Page Experience Update For Desktop and to read exactly what it’s supposed to do and how it “works”. I have and it is simply beyond my skill set to fully comprehend it. From what I can ascertain it’s supposed to ensure that the best content continues to appear in search results, which is the usual corporate mantra. My real concern is whether it’s fair and if the system can be manipulated. Will smaller content creators be able to equitably compete with the big players. Well, it looks like the answer is “no”. I am not the only person to see a drop in traffic. I have found several posts over at SEO subreddit and they squarely point the finger at Google for this change. There also seems to be growing concern over Google’s continued push for standardised criteria governing content creation. If your site doesn’t entirely comply with these it will have difficulty being found. Sadly, a poorer quality site that is compliant, will rank higher in search results.

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Statistics are not the defining reason why I and many other people write online. But let us not be coy. Finding an audience is important and you cannot do that if your website is not visible. However, whether anyone finds Contains Moderate Peril ultimately is a matter out of my hands. I could slavishly follow the prevailing content writing styles and SEO trends in an attempt to “game the system”. However, I like to write in the same manner in which I express myself in real life. Having to conform to a specific regulated standard to reach a broader readership is a double edged sword. You may gain accessibility but at the expense of nuance, maturity and character. Personal blogs are often not just about the content but the content creator as well. However, all of this is academic while we deal with the reality of Google Page Experience Update For Desktop. Perhaps it is naïve to expect an equitable process and a level playing field from a corporate entity such as Google.

Supporting Content Creators

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I was perusing the various YouTube channels that I subscribe to recently, enjoying a broad range of high quality content, when I suddenly realised that the majority of them had some sort of optional monetisation scheme associated with them. By realised I mean that it suddenly clicked with me that so many people are trying to raise funds to pay for their production costs. It’s certainly something I can identify with. I’ve been running a blog since 2007 and even that can be a money pit. There’s domain registrations, hosting costs, design work etc. It was even more expensive when I was producing a podcast. That incurred further hosting expenses and then there was the hardware to buy. So I fully appreciate the situation that many YouTubers find themselves in. They spend their own precious time and money creating quality material that many consume assuming that it is all just “free”.

The democratisation of journalism and video production that the internet has brought over the last 25 years has not been without negative consequence. Trying to get paid for any sort of creative gig is an uphill struggle these day. There’s always someone who’ll undercut you, making it very much a buyers market. If you’re unsure about this point, just go look on Fiverr. And of course there’s that tedious mantra of offering “exposure”, which is still trotted out as a bullshit excuse for not paying you for you’re hard work. The gig economy is not all that it’s cracked up to be. So-called “free content” has damaged the notion that good quality videos, podcasts and longform essays have an inherent value. Furthermore, livestreaming and it’s interactive community elements is often seen as appealing to some viewers, as they get their egos stroked as the make a donation. The bottom line is if you produce content on a regular basis, getting any sort of financial return is a challenge.

I am not a wealthy man by any definition. I gave up self employment in 2016 to become a carer to my parents. I have sufficient funds to get by but I have to live within a monthly budget. However, I recently decided that I should try and be more supportive of those who are producing so much of the material that I regularly enjoy. After crunching some numbers I concluded I could afford to subscribe to two YouTube creators. I really wish I could afford more. I would love to be able to be an online philanthropist. However, my personal financial reality means that its just two. I then spent the next 24 hours pondering who to pick. Again, I felt I was short-changing those who weren’t chosen. I currently subscribe to 76 YouTube channels. But eventually I made a decision based upon the following simple metric. Whose videos do I look forward to the most? 

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As I am a consummate film fan, I am always on the look for interesting film criticism and analysis. There are lots of YouTube channels that provide this, especially when it comes to genre and cult material. But it can be a bit of an echo chamber at times and hard to find a source offering a different perspective. However, Dark Corners Reviews has successfully managed to fill that gap, offering droll reviews of various low budget genre movies as well as incredibly detailed retrospectives of classic actors and film makers. The former are entertaining due to presenter Robin Bailes’ dry sense of humour. The latter are extremely satisfying for the serious film aficionado. Robin is a free lance writer and very knowledgeable on the subjects he discuses. Material of this quality puts some of the extras I’ve seen on officially sanctioned DVDs to shame. Hence I signed up on Patreon to the Acolyte tier, affording me early access to content and additional videos. 

In the last few years, I have started taking walking for pleasure more seriously. At present I do a lot of urban walking or I use the Green Chain Walk; a linked system of open spaces covering five London boroughs. My long term goal is to tackle some of the more iconic walks around the UK. But it is a pastime that requires some thought and planning. Hence I found Marek Larwood’s Cool Dudes Walking Club. Marek regularly publishes videos documenting his experiences, which are both informative and incredibly restful. His blog has a very useful gear guide and his entire approach to walking is very accessible and down to earth. Too many enthusiast videos on YouTube seem to fetishize the paraphernalia around their chosen hobby or use it as a means of posturing. Marek’s seems to find the right balance between preparation, equipment and having fun. So again, I subscribed via YouTube, choosing the Super Cool Dude tier.

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It seem woefully inadequate to only support two content creators but I would argue that two is better than none. As someone who creates content myself, as well as consuming large swathes of material made by others, I understand the need to see beyond the myth of free content. I benefit on a daily basis through the hard work of others. So hence the two subscriptions. Financially, it works out as the equivalent of subscribing to one or two online games, or a couple of pints of beer a month. So if you, like me, enjoy a lot of online content and look forward to new material each week, please consider supporting some of those folk who work hard to produce it. Nothing is free. Making a contribution is always appreciated and at the very least helps content creators to meet their production costs. Please do what you can. You’ll feel better for it.

Blaugust 2021: Lessons Learned

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It is the final week of the Blaugust 2021 Festival of Blogging event and the current theme and writing prompt is lessons learned. As a long term writer I do not have much to say on this matter. That’s not because I know everything and think there’s nothing new for me to come to grips with. You can always discover relevant and pertinent advice throughout your blogging journey. However, I do now have a fairly orderly writing regime and it serves my needs. The thing that most often derails this process are other demands upon my time. Overall, I think I have a positive approach to writing and it continues to bring me many benefits. With regard to lessons learned, I find it far more interesting to read others' thoughts on the matter. Especially those who are new to blogging or are trying to rekindle their passion for it. Krikket, Blockade85 and Aywren share some personal thoughts based upon their unique experiences.

Over the years, events such as Blaugust and the original Newbie Blogger Initiative have shown me that many people are writing as a means of self discovery, personal challenge or even self therapy. I understand this as I use writing as a way to order my thoughts and ponder the many of the issues that face us in life. I find that writing my thoughts, as opposed to face to face debate with others, is beneficial as it can be conducted without rancour. One has time to research a subject, reflect upon it and then form a considered opinion. However, I appreciate that others are blogging to do more than this. They are trying to conquer self doubt, work through a problem or test themselves. Blogging certainly does appear to be a valid form of cognitive behavioural therapy. It can have very restorative properties and be a source of support and community. I like to think that Blaugust contributes a little to these.

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With all this in mind, I think there is another aspect to blogging that needs to be mentioned. It is a very personal undertaking. Yes, you can write under a pseudonym if you prefer and many people do. You can control to a degree who gets to see your writing. But there is still an element of “baring one’s soul” to it all and I think that is quite brave in some respects. We live in an age where we all have a degree of unparalleled reach due to social media and the internet. Yet that comes with a degree of risk in so far as the moment you stick your head above the parapet, then people may well take pot shots at you. There’s no shortage of angry people online and hatred is sadly an all too common currency these days. Yet I read blogs where the authors talk about their personal struggles be it physical or mental health, or the realities of their day to day lives which can be challenging. That takes courage as far as I’m concerned.

Which is why I think Blaugust in its final week should be short on criticism and long on praise. It doesn’t matter if you didn’t quite hit the target you set yourself or that you haven’t quite yet achieved global domination from your volcano lair. At least you posted some blog posts and have a swivel chair. You’re a step further along the road and that’s much better than not doing anything. Maybe you’ve discovered if blogging is for you and what you will do next. Plus hopefully you’ve found some new blogs and added them to Feedly or whatever list you keep to stay abreast of what is happening. The Blaugust Discord server is active all year round and you can always find people to offer advice and talk to. Hopefully, upon mature reflection the lesson learned by all participants over the course of the previous 30 days is “I’m glad I did it”.

Blogging: Do or Do Not

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We are currently in the third week of the Blaugust 2021 Festival of Blogging Event. The current theme and writing prompt is staying motivated. Several of my colleagues have already tackled the subject. Kaylriene, Krikket, Naithin and Wilhelm Arturus. There’s certainly a lot to say on the point and people deal with it in their own, unique way. But to cut to the chase I think Bhagpuss has hit the nail on the head and has touched upon the heart of the matter. “If you need to go looking for motivation then you're already in trouble”. Yes, that’s a very good point. Blogging or writing creatively is both enjoyable and rewarding. But it requires focus and effort. Hence for a lot of people the prospect of doing it to a schedule is daunting and effectively determines how they continue to blog. But that’s fine. There is nothing wrong with being an intermittent blogger. I follow numerous blogs of that kind. However, if you desire to write daily or on some other regular basis, then one of two things will happen. You will either do it or you will not.

Now I am sorry for going all “Yoda” on you all but I feel that this is an honest and realistic appraisal of the situation. Writing regularly requires discipline and there will be days when it does feel like a chore. You may feel uninspired and unfocused. However, if you still successfully manage to write something under such circumstances, then you do get a sense of immense satisfaction afterwards as you hit the publish button. As for the perennial discussion about writer’s block, I have argued in the past that there is always something to write about. More often than not it is a case of you just not wanting to write and you would rather go and do something else instead. Writer’s block does present itself as a convenient “get out of jail” card in such instances. But it also offers an opportunity to reflect upon your relationship with writing and how you want to progress.

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If you genuinely want to write on the days when it is difficult then you have to sit down and come up with the germ of an idea. Once you have something written down you can focus upon expanding upon it. To start with, try adding a few points relating to it. Next if you begin to flesh out these ideas into sentences, before you know it, you have the foundations for a post. That’s how you power through these periods when you find writing to be an uphill struggle. It requires focus and determination to take that first step. To sit down at your keyboard and write that first word or sentence and start the process. And I think we all know in advance, whether we’re actually going to do that or not. If you’re not then that is fine. You haven’t failed. You’ve been honest with yourself. In fact you have found the level of writing that you’re comfortable with, which is an invaluable lesson.

Blogging isn’t an “all or nothing proposition”. You write what you want, how you want, when you want. Put aside what you think people might expect from you and focus upon your own needs. If you reach a point where writing is actually causing you anxiety then you need to stop and take stock of the situation. During the course of our lives we try lots of things. Sometimes we find that we like something and it becomes a regular part of our lives. Other times we give a new activity a go but discover that it is not for us, or that we will do it only occasionally, or only on our own particular terms. All of which is fine. So overall, I believe that motivation is a bit of a Red Herring. There are certainly things that you can do that will assist with your writing, such as picking the best time to write and doing so in an optimal environment. But essentially, I think your motivation to write to the level and schedule that suits you, is either there or it isn’t. A subconscious choice that has already been made. Hence, do or do not. There is no try.

Thoughts on Blogging Part 15

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Blogging is dead: At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.

Blogging for pleasure: At present it is the microblogging site Tumblr that dominates the bloggersphere, hosting over 400 million blogs (WordPress hosts 60 million). However, this is not really a platform for in-depth, longform writing. Perhaps that is the main reason for blogging becoming less popular. Writing competently does require both skill and time. Modern social media platforms are the opposite, offering immediacy and brevity. Plus there is far more of a focus upon monetisation and building an audience these days. Hence many bloggers are choosing to write not so much about personal subjects but are pursuing material that is marketable, such as Lifestyle and Travel blogs. Product reviews are another popular subject. Yet despite the fact that there are many commercial prospects available, current data from Google indicates that only about 10% of all bloggers generate any income. Broadly speaking the primary motivation for personal blogging is passion, fandom and pleasure.

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Amending existing posts: I wrote a blog post back in May of this year about how the RPG The Elder Scrolls V: Skyrim was fast approaching ten years old. At that time there was a lot of speculation but no definitive answer as to whether the game developer Bethesda were going to do anything formal to celebrate this anniversary. This has now changed and a Skyrim Anniversary Edition has now been announced. So I updated the post with an additional paragraph and added a date reflecting the amendment. I think that this is a valid policy, providing value for your readers and also maintaining your credibility as a writer. I think it’s especially important if you are writing about a news story and the facts are constantly being updated and possibly corrected. Updating or appending a post is also a useful form of self-promotion.

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Changes in traffic sources: Squarespace has an integral analytical service which provides statistics and data for Contains Moderate Peril. I even have an app on my phone that I can check if I see fit. I also have the website linked to Google Analytics which generates and emails to me very useful monthly summary of website traffic. Over the last decade, due to the success of smartphones and tablets, there has been a major shift in how people browse the internet and consume content. Over 46% of those who visit Contains Moderate Peril, do so from a mobile device. Hence it is important as a blogger to ensure that the template you use for your blog is “responsive” and adapts and optimises your content for mobile platforms. There are various sites available that can test your template and provide a preview of what your blog looks like on a mobile device. I would recommend that that all new bloggers look into this to ensure that their site is responsive, so they do not unintentionally exclude potential readers.

Blaugust 2021: Getting to Know You

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According to the Blaugust 2021 Festival of Blogging schedule it is “getting to know you week”. Although I have been knocking around the blogging community since 2007 it would be extremely arrogant of me to assume that people know who I am. Plus, as I am allegedly a mentor in the Blaugust event, it is both polite and proper to introduce myself to those who are new participants. I’ve never been especially keen on the whole standing up and introducing yourself thing that comes up from time to time in one’s social and working life but it is a necessary evil. Whenever I used to attend training courses for work, I’d always go first when it came to introductions, just so I could get it out of the way. So with all that in mind let’s tackle this now. Here are a few minor facts about me so that people can “get to know me”, so to speak.

Firstly, I use my real name, Roger Edwards, for my writing. I did initially start writing under my gaming handle but found it a somewhat bizarre form of social etiquette. Having conversations with Jubal the Questionable or Cardinal Spleen has always struck me as odd. So I just started posting under my own name which is fairly unremarkable. Plus I did at one point harbour aspirations to be a professional writer. Anyway, I do understand why people wish to compartmentalise their lives and certainly if you’re posting content on the internet, the anonymity helps keep the crazy people at bay.

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Captain Scarlet

I was born on 18th December 1967. One week before Christmas. From an early age I discovered that anyone who said anything along the lines of “I’ve bought you a joint birthday and Christmas present” was a cheapskate bastard. 1967 was an interesting year. Sandie Shaw won the Eurovision Song Contest with Puppet on a String, Captain Scarlet and The Prisoner were on TV and The Beatles released Sgt. Pepper's Lonely Hearts Club Band.

I live with she who is known colloquially as “Mrs P (short for Mrs Peril). This is the agreed method to reference her online. I have a son who is 29 and three grandchildren. Twin granddaughters who are 6 and a grandson who is 6 months old. I used to be a IT consultant for small businesses but gave up full time work in 2016 to look after my ageing and disabled parents. My Father passed away last September at the age of 91. My Mother is 90 and now the focus of care. I am currently 53. Mrs P’s age is not for public disclosure. She took early retirement from work. We have a bungalow in South East London in what can be described as a “leafy suburb”. Walter lives with us.

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Walter

As far as hobbies and interests, I like writing, reading, films, walking for pleasure and exercise. I’m not really interested in sport although I’m not hostile to it. It serves a purpose. I can swim, draw and paint competently. I used to sing and was in several choirs as a child. And then it all stopped and I can’t remember exactly why. I cannot play any musical instruments but I have a great passion for the craft of making music. I find it frustrating that I don’t know the correct terms when trying to write about music. I love words, logical arguments and critical thinking. I eschew ill conceived points of view, emotive debating and the overall infantilization of public discourse. It boils my piss that people will get up in arms about Geronimo the Alpaca but don’t seem disposed towards protesting against child poverty in the UK. Oh and binary, tribal politics is a constant source of irritation.

Here are a few more random facts. Mrs P and I don’t have pets due to health issues. In the past we’ve had dogs and cats. I am currently on a diet and need to shed about 18lbs. I’m trying to get down to 168lbs. I like good food and wine as well as good company. The latter is in short supply at present. I am not a practising Christian, although I grew up in the seventies when the UK was still very much culturally disposed towards that faith. Humour is extremely important to me and I consider it to be a kind of societal safety valve. I am not an extrovert although I can be social, even gregarious when I choose to be. I don’t like small talk and don’t tend to suffer fools gladly. Does anyone? However, politeness is hardwired into my social programming.

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I enjoy church architecture

Finally, here is an anecdote from my childhood for your consideration. Around the age of five or six, I was compelled to appear in a school play. You didn’t have a choice in such matters. If you expressed dissent you were beaten (Yay, the seventies). The play was Snow White and I was assigned the role of The Huntsman who lets Snow White go. Dressed in a green felt ersatz Robin Hood outfit, I delivered my lines with all the disinterest of a school careers advisor. I then remember the audience laughing in that patronising “oh isn’t he adorable” parental fashion. Apparently I turned and scowled at all the assembled adults in a manner that my Father subsequently described as saturnine.  The reason I mention this is because if I ever commit murder, I shall base my entire legal defence upon this traumatic experience. That and the fact I never got a model train set as a child.

Deciding the Scope of Your Blog

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One of the most helpful pieces of advice you can give someone who is just about to take up blogging for the first time is “write about what you know”. Expressing opinions and views on subjects that you’re familiar with or especially knowledgeable enables you to write with confidence. Stepping outside of your comfort zone is a more complicated proposition, unless you're writing to specifically document your learning experience. Which is why most of the people that I know who maintain a blog tend to write about the games they’re currently playing. Sometimes if someone is especially enamoured with a particular title, that single video game will be the sole focus of their blog. I did this in 2008 with Misadventures in LOTRO which catalogued my experiences playing the MMORPG The Lord of the Rings Online. It was a fun starting point and being focused on a single subject, kept me engaged with my writing.

However, there is an obvious downside to putting all your eggs in one basket, especially with regard to video games. What happens when you tire of the very subject that is integral to your blog or you just want to write about something else? This can be particularly troubling if you have found a niche for yourself and have built an audience through your writing. Will they stay if you diversify your writing? One possible solution is to set up a separate blog but that requires a great deal of discipline as you now have double the work, effectively having to produce and promote content for two sites. When I found myself in this situation I decided to broaden my blog’s remit and cover a wider spectrum of games. However, I didn’t feel that my existing blog could accommodate subjects such as films, TV, books etc so I set up a second site. As time progressed and I became more confident with my writing, I saw the sense in posting all my material on a single site. I wish in some respects I’d done this initially but sometimes you have to learn through experience.

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You may wish to blog exclusively about Etruscan pottery

Therefore, my advice to anyone setting up a new blog is to keep the scope of your writing as broad as possible unless you have very specific goals associated with a single subject or are targeting a specific niche. At first glance a food blog or fitness blog may seem like subjects with clear lines of demarcation but that is actually not the case. A food blog can explore cooking, recipes, ingredients, world cuisine and much more. Writing about fitness allows the writer to discuss not only exercise but associated products, the social aspect of keeping yourself in shape and wider topics such as diet and general wellbeing. It’s the same if you blog about travel, sport, fashion and lifestyle. There is plenty of wiggle room in those subjects, affording the writer the opportunity to vary their content and hopefully prevent them from getting bored or burned out.

If you do maintain a “variety blog”, you can segregate content if you prefer, allowing your readers to focus on the material they like best. This is not an issue as many blog templates support such a magazine approach. Writing on a multitude of subjects is also beneficial for developing your overall writing skills. How you write about your experiences in a particular game is not the same as writing a book or film review. Running a varied blog means you can write think pieces, essays, reviews, streams of consciousness and other types of posts. All of which can help with refining your writing technique. The other benefit of writing about multiple subjects is that it adds depth to your writing persona and the way you as a writer are perceived. If you intend to write professionally, a blog with a spectrum of different content can be an important part of your portfolio.

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Contains Moderate Peril circa July/June 2015

Some bloggers will cogently argue that blogging about a very specific subject or occupying a clearly defined niche is a lot easier to monetise. It also makes search engine optimisation a lot easier. However, I suspect that neither of these two points are necessarily driving factors for the new blogger who is just starting out. Most bloggers just want to come up with a snappy title for their new blog and to try and find a writing schedule that they can manage and that they’re comfortable with. I therefore cautiously suggest that establishing a fairly broad remit of things to write about will certainly be helpful in discovering the latter. It should also help keep so-called “writers block” at bay. However, choice is not always a good thing and some bloggers prefer to have the focus of a single subject blog. As ever there is no “one size fits all” solution. Ultimately, it is up to you to decide what the scope of your blog is to be, so pick what works for you the best.

Should You Monetise Your Blog?

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If you search online for advice on “how to monetise your blog” you’ll find a wealth of articles claiming to have all the answers. There’s a veritable cottage industry out there offering guidance and help on how to make money from your writing. Such posts range from proven business advice to utter bilge peddled by the worst sort of snake oil salesmen. Yet good or bad, there is a strong demand for this sort of information because blogging is still perceived by a lot of people as a means to make money. It would appear that the idea of setting up a blog, making a living off it and quitting your day job is still a common goal and the various “lockdowns” we’ve all experienced in the last 18 months have only boosted such perceptions. Some people have been successful with their home businesses in 2020, although I would argue that the market has been anomalous, to say the least.

I have maintained a writing presence online since 2007 and despite growing a modest audience have never made a red cent from my blog (although I have been paid for my writing elsewhere). In fact Contains Moderate Peril, The Gaming Blog Nexus and sundry podcasts such as Burton and Scrooge always have been and remain to date a financial black hole. I’ve written in the past about the financial realities of running a blog or similar online platform as the costs do add up over time. In purely notional terms, I would welcome a means to recoup my operating costs. Unfortunately, I have not found a method to do this that I find acceptable. However, as the purpose of the blog post is to address this very question, let’s indulge in some critical thinking and see if we can come up with some valid ideas regarding how to monetise your blog.

Is there value in your content? This is a complex question. It requires a degree of introspection and self scrutiny which might make you uncomfortable. However, value is a very open ended term and people find merit in all sorts of things. If you’re writing gaming guides or collating data from public test servers for a popular game, then you may well have a very clear market. Providing commentary on a popular topic or making yourself the “go to” news source for something specific also can make your writing of value. Sometimes it may come down to whether your readers like the “cut of your jib”. Also it’s not just about what others think about your writing. Your own opinion is important. If you are confident that your body of work is marketable then why not try and monetise it. Other aspects that may well have a bearing on this matter are your writing schedule, how unique your work is and how much content you are offering.

Optimising your writing for monetisation. If you’re looking to make your writing commercially viable, then you need to decide who you’re writing for. If you are looking to cover popular trends and the latest talking points then that is a distinctly reactive process. You may also have to consider “optimising” your writing to fit the broadest of demographics. Things such as your personal opinion and taste may well have to be sidelined as you go where the audience currently is. All of which are perfectly acceptable things to do. You are still providing a service, just one that is driven by the needs of your readers as opposed to your own likes and dislikes. There may well be occasions when those two positions overlap. The reverse of this is writing purely for yourself, which can be immensely preferable from a personal perspective but comes with the caveat that your readers may not always share your passion. However, writing for yourself may benefit if you have a strong writing persona.

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How to monetise your writing. 

• The most obvious is advertising although the rise of ad blockers has had a real impact upon this option. 

• Affiliate marketing is another longstanding solution, although you need to make a lot of referrals to third party websites and hope those referrals make a purchase. 

• Influencer marketing can be lucrative but you need to reach a critical mass of followers before that becomes viable, so it’s certainly not an option with a quick ROI. 

• Creating an eBook is another option. This may suit writers who write reviews or write longform essays. 

• Offering premium content behind a paywall can work well for those who write prodigiously and have an established audience. 

• Sponsored content doesn’t necessarily mean selling your soul to the Devil, as long as you hold such material to the same editorial standards of your other content.

• Patreon and other subscription services can generate revenue but again requires you to write specific additional content for paying customers.

• Blog to promote another primary business. This is a very particular business approach but it can prove beneficial. This approach works best if you offer some sort of online service.

• Offer bespoke writing services. Again this is more of an option for an established writer.

• Have an online “tip jar”. Possibly the most benign and optimistic way to try and monetise your writing.

Out of the ten options listed I only feel that three are applicable to myself, if I decided to try and monetise my writing. I have considered in the past expanding some of my film reviews and creating an eBook. It certainly seems like a logical progression. I have also previously considered using Patreon, specifically when I was producing a regular podcast. The editing process makes producing two versions of a weekly show quite straightforward and in principle it seems like an easy idea to market. I also like the concept of a “tip jar” as I’ve been surprised by readers' generosity in the past. In 2014 when Contains Moderate Peril exceeded the bandwidth restrictions of its then hosting package, I was taken aback by how many people offered to help with the cost of migrating to a more expensive, yet viable solution. The other options mentioned above just don’t seem to fit my needs. Ultimately asking your readers for money is a big ask and you’ve got to feel right about it. That’s one of the reasons why I haven’t done it so far. However times can change.

Your Writing Persona

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People bookmark sites and regularly visit blogs for a multitude of reasons. If you’re writing guides for a specific game then you may well gain traction within the appropriate community. Writing reviews or providing commentary on pop culture issues can also attract a growing audience. Some bloggers find themselves simply at the right place at the right time with regard to their writing activities and then later find they’re the “go to” site on a given subject. Never underestimate the importance of diligence and hard work. Writing regularly, interacting with others and building up a back catalogue of material does yield results. There is an element of truth in the old adage that if you throw enough mud at a wall, some of it will eventually stick. But content is not necessarily the only defining factor of a blog’s popularity or success. There is the matter of the writer’s persona.

Unless you deliberately seek to make your writing as anodyne as possible, aspects of your personality will bleed through into your blog posts. It may be your sense of humour, your boundless passion or a fleeting admission of something personal that resonates with others. Some bloggers go a stage further and actively seek to create a deliberate persona through their content. Either way, it can be an important facet of blogging and integral to building a rapport with your readership. There are several bloggers who I admire and respect who frequently cover subjects or write about matters that I am not immediately interested in. However, it is their written style, personality or blogging philosophy that keeps me engaged and reading their content, even if it is about crop rotation in the 14th century. I just enjoy their turn of phrase, acerbic wit or just down to earth outlook upon life. 

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A writer’s persona may be obvious or it can be enigmatic. Some specific or non-specific aspect of their prose that resonates with the readers. It also doesn’t have to be something positive. I’ve followed some particular bloggers in the past just to see what outrageous nonsense they’d be pontificating today. Being controversial does sell although I’d argue it paints you into a corner and does make you a bit of a one trick pony. So perhaps this option is one to avoid. But whether you seek to cultivate a persona or not, readers do latch on to the tiniest of things and they will endeavour to humanise you. It is in our nature as a species to try and find similarities and common ground with those we encounter in real life, so it really is no surprise that we do the same online. Hence a passing reference to your cat, dog or children suddenly provides a psychosocial bridge and a window into your own humanity. Next thing you know you’ve gained regular readers.

People are nosey. I am. One of the many reasons I enjoy my online social relationships and reading blogs from all over the world is that they provide such a wonderful window into other people’s lives and personal experiences. These things are often paradoxically the same but at the same time different. I thought I had a good handle on what life in America was like but when I started doing a weekly podcast with my good friend Brian, it proved to be a fascinating insight into the cultural differences between the UK and US. This is why I like blogs that have a broad remit and will at times cover wider subjects. I love reading about how someone went on a hike, spent the day at a Renaissance Fayre or is undertaking some major home improvements. I find all these things relatable and the moment that happens I find reading their blogs far more intimate and friendly. It ceases to be just a post but becomes more of a conversation or catching up with a friend and having a coffee.

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As to my own blogging persona, it isn’t really that different from the one I present to the world in day to day life. I speak pretty much the same as I write. I like words and am happy to use them. I use humour as a tool to navigate the choppy waters of social interaction and the discussion of those controversial cultural talking points. I will be profane if I think it’s relevant or necessary. Someone once described the Contains Moderate Peril podcast as two grumpy old men, sitting in far side chairs, wearing smoking jackets while they give vent to their loquacity through extraneous bombastic circumlocution. Whether that was the case or not (okay it was) they kept listening. I think a better example of a natural writing persona is that of Justin Olivetti AKA Syp who writes for Massively Overpowered and has his own blog BioBreak. He has an easy going, measured style but that does not mean it’s lacking in substance. He is generous, thoughtful and seldom gets annoyed. He’s kind of like the James Stewart of video game blogging. 

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Your writing is an extension of you. You have a personality. Therefore your blogging will have one to a degree. However, that is not to say that it is something to fret or fuss over. You may want to write solely about Etruscan pottery and keep purely to the topic in hand, ensuring that any details of your personal life are kept out of your content. That is fine. Be an enigma, although that in itself is a distinct persona. But whatever way in which you express yourself will still have an impact upon your readers. Hence you will develop a perceived writing persona regardless of what you do. However, unless you are deliberately spreading unrest, or actively trolling a community then I don’t think this is anything to be feared. Be genuine in your writing and that is what your readers will see. And think yourself lucky that you’re not a live streamer as your online persona has a far greater bearing in that particular medium.

Blogrolls

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As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.

After writing online for over a decade, I consider blogrolls to be both an asset and a social minefield. In principle they provide a list of online resources that others can use for reference. In fact if you find a site with a comprehensive blogroll it can become a major asset with regard to keeping abreast of others writing. However they can also have some less desirable consequences. Some people see them as a popularity contest or a self indulgent backslapping exercise. There is also a strange sort of internet etiquette associated with them. Sometimes bloggers feel snubbed if they find that their site is absent from their peers' blogroll. If someone adds your site to their blogroll are you obliged to reciprocate? It may sound all very inconsequential but you’d be surprised at the little things that some people choose to get annoyed over.

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When I moved Contains Moderate Peril from a hosted WordPress site over to Squarespace, I decided to review whether I should maintain a blogroll. Due to the template I chose and its lack of a sidebar, the matter pretty much resolved itself. I could set up a separate page with a list of blogs but it lacks the convenience of having it on the site homepage. Back in early 2012 I set up The Gaming Blog Nexus, as a more practical means to aggregate blog content and keep track of the latest post published. It proved to be a popular website and successful resource but like so many online projects, it was subject to increasing operational costs. After two and a half years I decided to close the site, which at the time listed over one hundred and twenty gaming related blogs. Although I do not regret my decision, as I do not have unlimited funding for my online projects, I do miss its practical benefits. 

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If you’ve decided that you wish to maintain a blogroll on your website, here are a few tips for your consideration. If possible present your blogroll in order of new posts or alphabetical site names. If your blogroll is simply a list of hyperlinks then the latter is possibly the best option. Fancier addons or plugins may offer more complex ways to tabulate and collate the blogs listed on your roll. Decide in advance what your policy is to be with regard to which blogs you add to your roll. If you choose a quid pro quo approach then stick to it. If you decide to be more particular, bear in mind that some people may question your policy. Also remove sites from your roll that have become inactive or you know are “dead”. A year is a fair benchmark. If you do these things and manage your blogroll well, you may see a spike in your website traffic. Just bear in mind it may be due to the well maintained resource that you’ve curated, rather than the quality of your prose.

Thoughts on Blogging Part 14

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By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.

Since the New Year I have struggled not so much with writing but more with my motivation to write. I don’t have a shortage of ideas. As ever there’s plenty to talk about. However, there seems to be an ongoing decline in longform posts, providing criticism and analysis. You’ll still find them on commercial websites such as Kotaku but they’re not so prevalent among the blogging community. Some bloggers do still tackle the big subjects and the controversies that so often accompany them but in my experience, lengthy thoughtful posts seem to be falling out of favour. Furthermore, due to the cyclical nature of popular culture and the various leisure industries, all too often you find yourself repeating yourself as a writer or covering familiar ground. The things that I enjoy and love to write about have become as partisan as other parts of public discourse, which does rob them of their charm.

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Hence, the current malaise I’ve experienced has had an impact upon my productivity. However my output has remained the same for the last six months. I usually write about 16 or so posts a month although I have recently started trying to maintain a daily schedule. However, since May I have noticed a noticeable drop in traffic to Contains Moderate Peril. Statistics are not my primary motivator when it comes to my writing but they do play a part. It is reassuring to know that posts are being read and that an audience does exist. However, after giving this matter some thought, I think the drop in traffic is due to people returning to their formal places of work and rather than losing pageviews, the numbers are simply returning to pre COVID-19 levels. So in the last week or so I’ve felt more positive about writing. I have especially enjoyed a couple of posts that I’ve written that just seem to pour out of me without any problems. 

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Today the Blaugust 2021 Festival of Blogging was formally announced. I shall compose a more comprehensive blog post “bigging up” this enjoyable community activity in the next few days. However, it has already had a positive effect as new members have signed up to the event and also joined the Discord server. Meeting new writers and sharing ideas is a major shot in the arm and provides a lot of encouragement and motivation for all concerned. It is important to encourage more people to write and express themselves as it is an invaluable life skill. Plus there is a natural attrition that happens within the blogging community. Writing is a commitment that takes time and effort and real life often competes with both of those things. Hopefully this year’s Festival of Blogging will be well attended and received, drawing attention to the merits of writing, ensuring that our community continues to survive.

Write Now, Edit Later

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"Don't get it right, just get it written". James Thurber. This is a quote that is often bandied about with regard to creative writing. I was watching a documentary last night about a guy trying to find financing for an independent film he was making and a variation of this philosophical statement came up. I suppose that the reason it is so commonplace is because it is true. All writers at some point find themselves procrastinating to a greater or lesser degree. While writing this simple blog post, I’ve been distracted by incoming email and a message notification from my phone. Sometimes I will draw the curtains in my office so I don’t end up aimlessly staring out of the window at life’s rich pageant or the bird on Mrs Coletart’s roof. Because I am an organised person and like to plan, sometimes I focus too much upon the detail of my writing, rather than just getting the raw ideas down. Hence even the most simplistic of blog posts can at times take an hour or more to get written.

One of the first things I learned when writing is not to correct your work as you go along. If you do, you end up obsessively re-writing the same sentence over and over again. It is very inefficient and far less enjoyable. Hence "don't get it right, just get it written" is such good advice. Especially so if your writing style is more of a stream of consciousness. I tend to favour bullet points when creating a post. These can be used for ideas or an argument and then counter argument. Later, they can then be developed into paragraphs or combined to make wider points. I also create a lot of draft documents. If an idea comes to me then I open a new document in Google Drive, give it an obvious title and then add a few points that are relevant or simply write the original thought(s) that came to me. This way, good ideas have a better chance of coming to fruition and becoming fully formed blog posts.

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A dilemma I often wrestle with is exactly how much to write on any given subject. There are different schools of thought on this and it very much depends who you are writing for. Commercial writing is usually far more targeted and specific. Hence brevity and the use of easy to understand language is important. I prefer a more substantive approach and enjoy using my vocabulary, creating metaphors and making obscure pop culture references. I like my arguments to be clear and backed up with supporting data. However, there’s longform writing and then there’s just being verbose and I worry that I drift too often into the latter. Thankfully, this is why we edit and as a writer one has to be ready to make hard choices with regard to what stays in the final version of your post and what gets cut out. I am currently trying to hone my editing skills, to be more ruthless and produce more succinct posts.

With all this in mind, I am going to do some experimentation with my writing over the next few months, to see if I can produce shorter posts and to also try and speed up my writing process. But it can be hard to break yourself of certain habits. For example I have an odd attitude towards writing three paragraphs or less in a post. I feel that it is too insubstantial and even lazy. Yet other bloggers I know produce concise and on point material and I don’t think the same of them. So I’m going to try to do things differently. This has the added benefit of making the actual process of writing a little more interesting and adding a sense of variety. Because writing like any other task, takes focus and discipline and at times can be a chore. Trying to transfer the thought, idea or point that is abundantly clear in your mind, onto the virtual page is not as easy as it sounds. But that is also part of the fun. It also brings me back to the James Thurber quote. "Don't get it right, just get it written". Make this your mantra.