Thoughts on Blogging Part 25
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Generative AI summaries became available via most major search engines in spring 2024, after a year or so of testing. They have been well received by the public and have now become a common place tool. You ask a question and instead of a list of links with posts featuring a possible answer, you instead get a summary of the relevant data from all those sites. It is a quick and convenient system where the AI does much of the heavy lifting. However such services have consequences. A study by Pew Research Center found that those using generative AI summaries are 50% less likely to click on any of the search results offered, preferring to end their enquiry once the summary has been provided. This has obviously had a significant impact on web traffic to the source websites that provide the data for the AI summary. For some it’s an inconvenience. For others it can ruin their business model, especially if they rely upon advertising.
There are further considerations beyond the financial. All too often, the AI in question scrape websites and blogs written and maintained by members of the public, rather than business entities. Fan created content produced by enthusiasts and non-professional writers such as myself. I have run Contains Moderate Peril since 2010 and fall squarely into this category. Although it has been satisfying to be part of a writing community and to interact with readers, my online writing has not brought any commercial success or benefits and over the previous 16 years has incurred an ever increasing operating cost. Until recently that has been an acceptable arrangement because I have grown an audience, which for me is one of the key reasons to write. However, AI summaries are eroding that audience and becoming a “middleman” that although beneficial for the end user, does me no favours at all. AI summaries have become information brokers and sadly, I am not the customer but a resource.
This situation was brought home to me last year when I was asking an AI a specific question about the MMORPG, Star Trek Online, that I couldn’t remember. Yes, I to use these services. The generative AI summary scraped an answer from one of my own blog posts, presented it to me with a link back to the original article I had written. Initially I thought this to be ironically funny but then it dawned upon me that from hence forward, my writing would no longer be primarily for a human audience. Instead my work would be parsed by AI to provide it with the answer they require for a third party enquiry. Yes, I may well be contributing to answering someone’s question, which in itself is a valuable thing to do but any tangible, positive benefits derived from this process would be directed at the AI service, rather than me. Essentially, my time, effort and money will be benefitting big business rather than me. To which my response is unequivocally “fuck that shit”.
Which leads me to a very important question from my perspective. Do I want to keep maintaining a blog under such circumstances? Generative AI summaries will become ubiquitous information brokers, separating writers from their audiences. Yes I’m sure established blogs with substantive, loyal audiences, will still attract direct traffic to their respective sites but Contains Moderate Peril doesn’t fall into that category. This websites halcyon days were between 2010 and 2014. 66% of my traffic nowadays comes from Google searches. Someone wants to find out about some niche market film, “Googles” it and then finds my review. Hence such posts have a good shelf life and can over time yield a constant feed of traffic. AI summaries effectively negate this process. Furthermore, simply becoming a regular Reddit contributor allows me to reach far more people than my blog ever does. There’s also far more interaction to be had between writer and reader.
The yearly Blaugust: Festival of Blogging is fast approaching. I usually undertake this event in a mentor role and try my best to write everyday for a calendar month. By doing so I showcase the merits and pleasures of writing online. If you are writing primarily for your own enjoyment, then that can certainly still be achieved. If you see writing as a means to build a community and reach an audience that you can interact with, then generative AI summaries are an impediment to that process. Because you are no longer the public face of the information being provided. The AI is now the assimilating that role. This issue is part of a wider sea change that is happening across the internet in the way we seek out and interact with content and those that create it. Am I happy with all the consequences of this change? Patently not, as this blog post indicates. Hence it is time for me to reflect and consider my options. I don’t enjoy spitting in the wind.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 24
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
Spring Cleaning Contains Moderate Peril
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
Deleting Existing Content?
When I started writing this blog, it was specifically about my hobbies and interests. Initially, my scope of writing was confined to subjects such as films, TV, video games and other associated or adjacent aspects of popular culture. Over the years, I have found myself writing about an increasingly wide range of subjects. Hence you’ll find posts about supermarkets, holidays and even UK slang. Although I have enjoyed this immensely a lot of these posts have fallen on stoney ground. There has been no interest according to the website statistics and the conspicuous lack of reader comments. As a result I am actively considering removing a lot of this content so that the overall remit for Contains Moderate Peril is more clear and concise. I haven’t made up my mind yet about how far I should take this process. Does anyone have any views on this? Yes, I’m talking to you, dear reader(s).
“So Long, and Thanks for All the Fish”
Over the years I’ve written a couple of posts about long term and respected members of the blogging community stepping back from their respective roles and retiring. There are still plenty of people who fall into the category of being “part of the furniture”; constantly active in the background, posting material that is engaging and an invaluable resource. However, life and circumstances change and therefore from time to time, someone feels the need to hang up their spurs. Recently, FibroJedi announced that they were no longer able to continue to produce and maintain the online guides for LOTRO (and other games) that they have been stalwartly producing for so many years. This was a decision made on health grounds. Under such circumstances the most prudent thing that the community can do is wish them the best and offer our heartfelt thanks for such a prodigious contribution to our shared fandom.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 23
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Spikes in Traffic
Over the last two months I have noticed several spikes in my website statistics. Initially I was quite excited, hoping that my writing was gaining more traction and finding a wider audience. Sadly this wasn’t the case. Upon further inspection, the traffic all originated from China and was focused on the homepage (IE the domain name), rather than specific blog posts. Whatever it was, it certainly wasn’t people reading a post and sharing it online. Due to the point or origin and the nature of the traffic, I am very suspicious of this activity. I’ve checked with a few other bloggers that I know and it would appear that I am not the only one to have experienced this anomaly. There is no evidence of any untowards or malicious activity, so beyond monitoring the situation there’s not a lot that I can do. It is still my long term goal to increase the readership of this blog but it is proving an uphill struggle.
Is AI Killing Blogging?
Although no one in my immediate blogging circle has quit blogging per se, I have noticed a decline in output among the 200 plus blogs I subscribe to via Feedly. Several subreddits about blogging that I visit have referenced people leaving the blogging scene due to being unable to compete with AI generated content. However, I think this is more to do with commercial blogs and sites specifically designed to try and generate revenue. Fan created sites are potentially a different matter. One of the reasons fan blogs become popular is because the author’s personality permeates their writing. That is something that AI struggles to replicate and why it is for the present, quite easy to spot AI generated content. However, this may change over time. Although AI is not killing my interest in writing, it does chip away at my motivation. I’m sure I’m not alone in this.
Big Versus Small
Larger monitors with QHD and UHD resolutions are slowly but surely becoming more popular. The latest version of Squarespace and indeed many contemporary blogging templates seem to favour filling that expanded screen real estate. I certainly prefer reading websites with large text and images. However, half of my website traffic is via phones and tablets. Although I use an adaptive template and my writing scales accordingly for each medium, my tendency to write substantive paragraphs can look like a wall of text on handheld devices. This raises the question as to whether to alter the style of my writing to try and accommodate the needs of both large screen users and those that peruse the net via phones and tablets. I’m not sure exactly how you’d do that but there must be a way? Or is the best approach not to worry at all and just focus on the writing?
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 22
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
Now there’s nothing unusual about a hobby having a cost. If you fish, play golf or even spot trains, then you’ll end up spending money in the pursuit of your interest. However, blogging and content creation online is often about being part of or indeed creating a community. There is often a strong social dynamic running through what you do and motivating you. One of the major aspects of online culture during the early days of the internet was a sense of community and creating resources that were accessible to others. Sadly, that ethos seems to be in retreat and the internet is far more transactional these days, with content being commodified. Although the democratisation of media still exists, increasing online operating costs will slowly begin to exclude people. Such a thing may seem at first glance, inconsequential, but if you consider the matter it is not such a good prospect.
However, equality of access is ultimately a different blog post to the one I am writing. Of late my thoughts about blogging and wider content creation have mainly been about scheduling versus available time. I began the year with aspirations to write more often and also produce some video content. I was even considering a weekly 30 minute podcast, hosted just by me. None of that has come to pass because other issues have come up and there just aren’t enough hours in the day. It irks me to a degree but not as much as it did a decade ago. You ultimately do what you can do and be content with it. Another matter that concerns me is the template that Contains Moderate Peril currently uses. It is ten years old and beginning to look its age. However, replacing it would mean having to manually adjust 1,930 plus posts. Sooner or later that is a nettle that needs to be grasped.
Finally, although I am not going to stop blogging, I am continuously reminded that I can get more eyes on my posts via other platforms. I’ve mentioned before about how posts on Reddit provide detailed metrics and that a well received article can get thousands of views in an hour. Recently, I wrote a review via Google for a local restaurant and posted a few accompanying photos. I subsequently received notification via my phone that over 25,000 people had read that review. I appreciate that to a degree this is a bit like comparing apples with oranges but I would love to write a blog post on my own site that generated those sorts of numbers. But that’s not how blogs work. They have to be discovered and give the reader a reason to stick around. Reddit already has an audience, gathered in one place. Ready and waiting to consume material.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 21
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
Hot takes, “ambulance chasing” and generally attempting to move from bandwagon to bandwagon may well find you an audience and possibly a line of revenue. But it strikes me as a soulless and empty way to write. I much prefer to write about what interests me, although I recognise that some of that is going to be extremely niche specific. However, some subjects can prove quite popular and can gain traffic. I find that film reviews and essays can gain traction and have the advantage of longevity. Writing detailed guides, FAQs and tips for specific subjects can also prove fruitful. It is harder to gain an audience by being a raconteur but some writers do maintain an audience through their personality or reputation. Remember that blogs are very personal things and your personality is a factor whether you realise it or not.
Assuming you have an online presence with a big enough audience to seriously consider monetisation, the next stage is to decide exactly what method you wish to adopt. Personally I don’t consider advertising to be viable anymore. The halcyon days of having banner ads on your blog are gone mainly because ad blockers are ubiquitous and broadly speaking people find advertising pervasive and annoying. For it to work you need a lot of traffic before you see a red cent, so I really don’t think it is a solution for many bloggers. Plus there are ethical concerns as you may not necessarily have any control over what advertising is shown to your readership. Hence, the most logical business model to pursue is one of reader patronage, where they can subscribe to show support and access an additional source of exclusive content. Patreon or something similar.
If you pursue reader patronage then you have to produce extra content to justify their support. This will require either having exclusive material on a third party site or having a members area on your existing website. Naturally it will entail extra work and you can argue that the moment you embark upon a process of monetisation you have fundamentally changed the nature of your writing. You now have an obligation to serve the needs of your customers. At the very least the commercial nature of your blog may impact upon what you choose to write about. Alternatively, you can simply add a donation facility to your site which is less transactional. However, it may not yield a reliable source of revenue and a lot of bloggers just find this approach uncomfortable. All of which are good reasons for bloggers to think long and hard about the ramifications of monetisation.
Many bloggers are content to just write as and when they like and do not have any plans beyond that. That is a very healthy mindset, providing very comfortable parameters to work within. But some bloggers, myself included, have an itch to see if they can grow their blog. To try and increase their reach. If one writes publicly, then there is some aspiration that someone will read it. However, this is not an easy thing to achieve. The “blogosphere” is not a meritocracy, seeming more often like a race to the bottom. You may often find what you consider to be your best work is ignored and something you deem inconsequential gains traction. There are no definitive paths to success. But if you already have a blog and have been maintaining it for a while, you are already ahead of those who have stopped and those who elevate procrastination into an artform. As with most things in life, it’s important to maintain forward momentum while you’re trying to figure the details out.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 20
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
Walter Watches has also returned to Contains Moderate Peril. Last year I created a separate website for Walter’s “humorous” film watching shenanigans but upon reflection decided it would be wiser to keep it as part of this site. I closed the Blot account which was hosting Walter Watches but for some reason the site persists. I have contacted the developer of Blot and ask for them to erase the old data but have not yet received a response. So for practical reasons, I have temporarily linked to the old site, while I repost the original content here. I have also added a new page for giveaways. I used to do this a lot in the past but it’s something that has become a lot more complex to manage recently. Hence, most of the prizes on offer will be things like game codes and such like but I think these still have some inherent value.
Recently, I have been pondering the value of promoting blog posts via social media as an analysis of web traffic has shown it doesn’t garner a great deal of attention. Posts tend to do well when a third party website links to them, or when Google search results feature them. Hence I do not have a great deal of control on the matter. I consider SEO to have some benefits and feel that a lot of the claims about it are spurious. Promoting your blog is a perennial conundrum and I don’t believe there’s a definitive solution as of yet. Often it comes down to being in the right place at the right time. I’ve benefited from such circumstances in the past. Third party referrals can make a great deal of difference but they are hard to come by. I still feel that posting regular content is helpful and impacts positively upon your Google ranking. Going forward, that will be my go to policy.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 19
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
Six years ago I wrote a tutorial post explaining how to effectively search Contains Moderate Peril. Each post has a list of keyword categories in the footer and if you click on these, it will list all other posts that have been labelled in the same way. There is also a calendar feature on the blog archive page, which shows all posts by dates. However, neither of these two means of searching the site are really intuitive or convenient. To date I am still seeking a suitable means that can be implemented within the current constraints of Squarespace and the specific templates this site uses (Trombone Shorty). I am also trying to determine a means of promoting my content online but in a manner I consider to be ethical. I don’t like misleading, hyperbolic clickbait. Nor do I want my social media accounts to be exclusively used to push my work.
There are plenty of websites that offer advice on marketing and promotion. Broadly, they all state the same things. Create targeted content, build a community via promotion on social media, collaboration with others and back links. SEO is a must. All of which makes sense but is not necessarily to everyone’s tastes. I have no objection with promotion and collaboration but I will not alter my writing style, just to chase an audience. I consider personal blogs to be in some respects like music or newspapers. You write in a certain idiom and that appeals to a specific group. For example, when I write about film I assume that the reader has a certain degree of investment in the subject and some knowledge. Technically, by changing my writing style I could reach a larger audience but that is not what I'm seeking to achieve. I am pursuing a different, smaller niche, which for me is more rewarding.
It is interesting to note that as my return to regular writing has coincided with the Blaugust: Festival of Blogging, there has been a modest increase in traffic to Contains Moderate Peril. I put this down to the various bloggers participating in the event, kindly showing an interest in my posts. As I’ve stated before, seeing any degree of interest in one’s work helps in maintaining the motivation to keep writing. Although the technological aspects of blogging have changed over the years, I suspect the basics remain the same. Readers return whenever new content is available, associated promotion via podcast, live stream or YouTube channel also helps. Giveaways and competitions will attract traffic and some will stick around. A catchy name doesn’t do any harm, although try not to pick something that may box you in at a future date. Finally, keep plugging away. If you throw enough faecal matter at a vertical brick structure, some will eventually adhere.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 18
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
No doubt the following anecdote will not come as a surprise to others, but it caught me unaware. I have been on a writing hiatus since last September and only post content about two times a month on my blog. However, I recently decided to write a humorous piece about Call of Duty Warzone 2.0 DMZ, as I’ve been playing the game a lot lately. Due to the niche nature of the post, I chose to publish it on the DMZ subreddit, rather than my own blog. But in every other respect I treated it as I would a regular post. To cut a long story short, when you post on reddit you can find statistics at the footer showing how well it has performed. Only the author and the moderators can see this data. This particular post was viewed 32,500 times in approximately 36 hours. To put that into perspective that’s the equivalent of a quarter of my yearly traffic for my entire blog in just one and half days. A single post on Contains Moderate Peril never garners such traffic.
Now it is important to maintain a degree of perspective with regard to this. The DMZ subreddit has over 44,000 subscribers which is a substantial audience to begin with. Any post that touches on a popular talking point about the game will gain as much traction with the subreddits readership. But what this subreddit or any other potentially offers to writers, is an opportunity to raise their profile. A chance to build brand recognition. Yes I know that’s an appalling term that may make some of you shudder but that’s ultimately a big part of blogging. Often your readers not only visit your blog for your work but because they relate to you on some level. Hence a presence across multiple platforms, using a universal brand or handle, is a great way to build an online identity and increase awareness, directly or indirectly, of your writing.
Like many suggestions associated with blogging, this one means essentially more work. But that is the nature of the beast. Answering comments on your blog, so readers feel involved and want to come back is more work (something I always fail to do). Streaming, producing videos or a podcast as well as writing regularly is more work. Leaving comments on a popular website, forum or discord is more work. Posting material on a subreddit is exactly the same. However, if your motivation to write is wavering because you feel that you are spitting in the wind, then it can be very uplifting to get some traction elsewhere. It also serves as a timely reminder that if you want to succeed as a writer and build an audience, then you have to step outside of your comfort zone and “sell yourself”. And if you’re not writing at all, as I am at present, then you’ll get nowhere.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 17
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
I am currently having a R.J. MacReady moment
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
While consuming a chilled libation I reflected upon these matters and contemplated the wider issue underpinning them. Does collating my thoughts for a blog post help me understand a subject better. Does writing allow me to make sense of the world and the human condition? Does maintaining a blog make me happy and provide a sense of purpose? The fact that I am writing this blog post surely indicates that the answer to these three questions is not “no”. However, it wasn’t a resounding “yes” either. If there is a single word that summarises my current emotional, philosophical and political disposition at present it is “ambivalence”. I have mixed feelings about a lot of things. Video games, the industry that creates them, film and TV, popular culture, contemporary politics, the state of the world, the rest of my life.
The pleasures of working working in retail
I have recently realised that I am at a crossroads in my life. After speaking to a financial advisor, I have decided that I won’t be returning to the job market. I am going to retire. Working part time may well improve my finances but I don’t believe it would improve the quality of my life. Work means directly or indirectly accepting a degree of bullshit into your life. This may be a problematic boss or problematic colleagues. Then there’s issues such as leave versus staffing schedules, potential stress (especially if dealing with the public) and lines of demarcation. I’m used to working within the parameters of a clearly defined contract. Yet working culture now seems to permeate one’s life outside of office hours. That is not for me. Plus, I’d be a square peg in a round hole in the modern work environment. A job is a quid pro quo; a means to make money. I have no interest in an employer's vision and how I can contribute to that.
Thus, as I am part of the “great resignation” and am not going back to work. I am focused upon what I intend to do with the years that I hopefully have left. Fortunately, I am never at a loose end and still have lots of interests. Mrs P and I also have numerous activities that we wish to do together. We also realise that we’re very fortunate to be in such a position. However, we have to temper our plans according to our finances, age and health. Hence, if something isn’t positively contributing to the quality of our lives, then it may well need to go. Which brings me back to my penchant for writing. It was once a career goal, then a form of therapy, now it is a hobby (possibly even an indulgence). And hobbies have an arc of their own. For the present, Contains Moderate Peril is going through a quiet patch because so am I. When I next become enthusiastic about something, the blog may well pick up.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 16
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
I’ve been writing and maintaining a blog of some kind since early 2007. In 2014, after seven years of writing everyday and building an audience, I secured a sponsorship deal from a hosting company. Maintaining such a schedule and producing a weekly podcast was great fun but hard work. However, the main problem with “free hosting” is that you’re dependent on the goodwill of those that supply it. When the company was bought out, the sponsorship was terminated and I had to find a new home for Contains Moderate Peril. Due to compatibility issues, rather than migrate the existing site I ended up having to start from scratch. Needless to say by March 2016 I was burned out and went on a three month hiatus. During that time I came close to throwing in the towel. I’ve started feeling that way again, recently. Is it all worthwhile or am I just screaming into the void?
But as the expression goes “this won’t buy the baby a new hat”. I have two options open to me at present. I can either continue to be annoyed, not write and subsequently watch years of work wither on the vine. Or I can get back on the horse, drink my milk or whatever the hell John Wayne suggested. Just to clarify, I am opting to continue writing. “Normal service will resume shortly”, so to speak. Which means imposing a bit of discipline upon my writing schedule and ensuring that I write early in the morning when I feel engaged and productive. I’ve also decided to do some experiments with certain types of posts to see if they gain more traction with readers. I have quite a few other ideas but I think I’ll keep them quiet for the present. Best not to promise too much and then fail to deliver. For the present I’ll focus just on writing as often as I can. Focus on what’s ahead, not behind. Oh and fuck you Google.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 15
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
Blogging is dead: At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
Blogging for pleasure: At present it is the microblogging site Tumblr that dominates the bloggersphere, hosting over 400 million blogs (WordPress hosts 60 million). However, this is not really a platform for in-depth, longform writing. Perhaps that is the main reason for blogging becoming less popular. Writing competently does require both skill and time. Modern social media platforms are the opposite, offering immediacy and brevity. Plus there is far more of a focus upon monetisation and building an audience these days. Hence many bloggers are choosing to write not so much about personal subjects but are pursuing material that is marketable, such as Lifestyle and Travel blogs. Product reviews are another popular subject. Yet despite the fact that there are many commercial prospects available, current data from Google indicates that only about 10% of all bloggers generate any income. Broadly speaking the primary motivation for personal blogging is passion, fandom and pleasure.
Amending existing posts: I wrote a blog post back in May of this year about how the RPG The Elder Scrolls V: Skyrim was fast approaching ten years old. At that time there was a lot of speculation but no definitive answer as to whether the game developer Bethesda were going to do anything formal to celebrate this anniversary. This has now changed and a Skyrim Anniversary Edition has now been announced. So I updated the post with an additional paragraph and added a date reflecting the amendment. I think that this is a valid policy, providing value for your readers and also maintaining your credibility as a writer. I think it’s especially important if you are writing about a news story and the facts are constantly being updated and possibly corrected. Updating or appending a post is also a useful form of self-promotion.
Changes in traffic sources: Squarespace has an integral analytical service which provides statistics and data for Contains Moderate Peril. I even have an app on my phone that I can check if I see fit. I also have the website linked to Google Analytics which generates and emails to me very useful monthly summary of website traffic. Over the last decade, due to the success of smartphones and tablets, there has been a major shift in how people browse the internet and consume content. Over 46% of those who visit Contains Moderate Peril, do so from a mobile device. Hence it is important as a blogger to ensure that the template you use for your blog is “responsive” and adapts and optimises your content for mobile platforms. There are various sites available that can test your template and provide a preview of what your blog looks like on a mobile device. I would recommend that that all new bloggers look into this to ensure that their site is responsive, so they do not unintentionally exclude potential readers.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 14
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
Since the New Year I have struggled not so much with writing but more with my motivation to write. I don’t have a shortage of ideas. As ever there’s plenty to talk about. However, there seems to be an ongoing decline in longform posts, providing criticism and analysis. You’ll still find them on commercial websites such as Kotaku but they’re not so prevalent among the blogging community. Some bloggers do still tackle the big subjects and the controversies that so often accompany them but in my experience, lengthy thoughtful posts seem to be falling out of favour. Furthermore, due to the cyclical nature of popular culture and the various leisure industries, all too often you find yourself repeating yourself as a writer or covering familiar ground. The things that I enjoy and love to write about have become as partisan as other parts of public discourse, which does rob them of their charm.
Hence, the current malaise I’ve experienced has had an impact upon my productivity. However my output has remained the same for the last six months. I usually write about 16 or so posts a month although I have recently started trying to maintain a daily schedule. However, since May I have noticed a noticeable drop in traffic to Contains Moderate Peril. Statistics are not my primary motivator when it comes to my writing but they do play a part. It is reassuring to know that posts are being read and that an audience does exist. However, after giving this matter some thought, I think the drop in traffic is due to people returning to their formal places of work and rather than losing pageviews, the numbers are simply returning to pre COVID-19 levels. So in the last week or so I’ve felt more positive about writing. I have especially enjoyed a couple of posts that I’ve written that just seem to pour out of me without any problems.
Today the Blaugust 2021 Festival of Blogging was formally announced. I shall compose a more comprehensive blog post “bigging up” this enjoyable community activity in the next few days. However, it has already had a positive effect as new members have signed up to the event and also joined the Discord server. Meeting new writers and sharing ideas is a major shot in the arm and provides a lot of encouragement and motivation for all concerned. It is important to encourage more people to write and express themselves as it is an invaluable life skill. Plus there is a natural attrition that happens within the blogging community. Writing is a commitment that takes time and effort and real life often competes with both of those things. Hopefully this year’s Festival of Blogging will be well attended and received, drawing attention to the merits of writing, ensuring that our community continues to survive.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 13
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
However, although I no longer have to immediately worry about overhauling my website, I do currently have an issue with productivity. I used to write a blog post everyday but that hasn’t been a regular fixture for six months or more. It’s not that I have a lack of ideas or material. On the contrary, I’ve pages of notes on films that I’ve watched recently that can easily be used for a review. I also have numerous lists of bullet points and prompts for blog posts on gaming and a wide range of other subjects. The main issue at present seems to be a question of motivation and actual physical stamina. The latter is a matter under current medical investigation which I may write about shortly. The issue of motivation is a perennial problem for bloggers. For me, it comes down to a mixture of discipline and routine. I do my best writing in the morning and free from disturbance. Effectively I need to get up and write straight away and sadly I haven’t been doing this.
As previously mentioned, I’ve been using the statistical analysis of traffic to Contains Moderate Peril and have been trying to find out exactly what data it can yield. Squarespace has a default analytical package that produces some interesting information but Google Analytics proves to be the more detailed of the two. Despite now only posting every other day, traffic to the site is growing at present. Popular UK TV station Talking Pictures TV, which broadcasts a lot of vintage, classic and niche market film content, has inadvertently caused an increase in visits to my blog. Many of the films that they show, I have existing reviews for. Viewers are perusing Google, searching about these titles and finding my work. All of which indicates how review posts can have shelf life beyond their immediate publication. Hence an increase in review posts may well prove beneficial in generating further traffic and growing the overall site audience.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 12
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
I have been part of a wider content creating community for over a decade now and it struck me as soon as this situation developed that a lot of people were going to find themselves quarantined at home with time on their hands. Leisure time is usually a premium commodity these days but I suspect that a lot of people will not be prepared for such a rapid change in fortune. Plus having to work at home, possibly cheek by jowl with your entire family, is going to require some sort of “safety valve” to release the stress such confinement inevitably brings. So in many respects now is an ideal time to start a new hobby. If it is pursued in a measured way then writing, podcasting, live streaming or creating videos may well provide not only a pleasurable leisure activity but also a means to interact and communicate with others. Something that we have taken for granted up until now.
“Sod off and go and do something constructive, instead of continuously bothering me, you sweaty galloot”
For the sake of my example I shall focus upon writing but obviously the points I hope to make are applicable to other forms of content creation. Writing your thoughts down regarding any subject provides a sense of focus. Often when we marshall our thoughts it leads to a clearer understanding of a subject. It is also a process that we can control 100%. Such things are good for your mental wellbeing while we’re all in lockdown. If you start a blog and write regularly, having a schedule provides a clear routine. Structure is beneficial when in self isolation. Plus writing more often will improve your literacy skills. And then there is pleasure to be found in sharing your words with others, building an audience and becoming part of a social community. No matter how niche your chosen subject may be, there’s always an audience to be found. It is often this interaction that is the most rewarding aspect of writing and it subsequently fuels your creativity and desire to continue.
So if you’ve always toyed with the idea of blogging about your favourite games, movies or your cats, then why not grab yourself a free account over at wordpress.com and give it a go. Alternatively maybe you’ve always wanted to do some live streaming? Well now’s the time to do it. It’s not that hard to figure out. Even I’ve managed it. The same goes for YouTube. The barriers to entry are very low and there’s a wealth of online help available to get you started. It would be great to get a positive from a negative and see a resurgence in all kinds of content creation during these difficult times. And if you still need a nudge or the safety net of a community that you can draw upon for advice and guidance, then I wouldn’t be surprised if you see a lot of online communities rally and offer a helping hand. Don’t pass up on a golden opportunity. What would you prefer? To look back on 2020 as the year you were terminally bored while you holed up for 3 to 4 months. Or for it to be the year you started a new hobby that got you through a difficult period? The choice is yours.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 11
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
For years, I’ve been using Microsoft Word as my primary means of writing blog posts. It serves my needs and is a very robust piece of software, filled with bells and whistles that I seldom ever use. However, there can be some compatibility issues from time to time but these are seldom the fault of Microsoft. Contains Moderate Peril is hosted via Squarespace and they’re constantly tinkering with the “backend”. I often log in to post an article only to discover a subtle change to the UI. Until recently I could import a Word Document without any formatting issues. However, a recent change now means that additional spaces are added between paragraphs and hyperlinks are lost. No doubt Squarespace will alter this in the long term but it makes for extra work in the meantime. Hence, I have started using Google Docs to create posts. At present there are now issues when I copy and paste the content into the post editor and then there’s the added bonus of accessibility. Google Drive allows me to access my draft documents from anywhere. At present, I spend a lot of time at my parents house. Using Google resources means I can write on the fly and be more productive, despite being away from my home office.
One of the keys to finding an audience is to promote your content on social media. It’s not something that everyone is good at and it can also make you feel very self conscious. One aspect of social media is that you are shamelessly drawing attention to yourself and that’s not to everyone’s liking. But it is a necessary evil so its best approached as a job. Out of all the various social media platforms, I find that Twitter is the most efficient means to promote my writing and generating traffic. However, to gain any traction requires a sizeable following of like-minded people who share common interests. I initially gained my Twitter following between 2010 and 2013 and it was mainly down to holding regular giveaways. I offered game codes, Blu-rays and DVDs as prizes and made leaving a comment on the post and following me on Twitter, as part of the means of entry. It broadly worked. Although some people would follow and then later leave, most seem to have stuck around. I wish to increase the size of my Twitter following so am going to reinstate the giveaways and hold them monthly. As I said earlier it can feel a bit of an impersonal Quid Pro Quo but I feel it is one of the more socially acceptable means of promotion.
I am also currently experimenting with Instagram to see if I can develop a presence there. I have an existing account that I have so far used just for family related content. However, I have now purged this of photos of my Granddaughters and such like and warned existing followers that I shall be changing tack. The idea is to try and create a community of followers and to focus on movies and TV. The medium lends itself to posting a screen capture of a scene from a classic film and then throwing it open for comments. This could also be used to promote existing film reviews that I’ve written. Of course it may not work and this may not be the right use of this platform but it’s worth a try. Social media can be flexible but it can also be an online cul-de-sac. In the past I’ve experimented with Facebook and building a community there. I had a website plugin that easily facilitated posting exiting blog content direct to Facebook. But I found that instead of bringing readers to my blog, it simply developed into a separate online presence of it own. as I didn’t want to have to manage multiple communities I stopped doing this and now just use Facebook to keep in touch with friends who have emigrated.
But no matter what ideas you can come up with to increase your readership, the fact remains that the best way to grow your blog is to just keep writing and posting new articles. Google seems to bear this out, as my film reviews are frequently found via online searches and make up a substantial amount of my overall blog traffic. It is a somewhat clichéd old adage but “if you throw enough crap at the wall, some will eventually stick”. Write about what you enjoy and just stick with it. Talk to other bloggers or comparable content creators. Keep at it and you will develop a style and the standard of your material will improve. But above all, just keep writing. Find a time of day that works for you and get your thoughts down on virtual paper. Remember, each blog post doesn’t have to be a masterpiece. Three coherent paragraphs should suffice. But a degree of determination and self discipline, so that you do actually do some writing, will yield results in the long run. It’s also rewarding to set a New Year’s Resolution, or long term goal that you do actually achieve.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 10
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
“Dear Sir, please send fish. Best wishes, Binky”
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
A month and half ago, I was feeling unmotivated and not particularly disposed towards writing on a regular basis. Yes, I have had demands on my time and a degree of stress brought about by real world issues. But that’s life. There’s always something going down. And such negative mindsets often end up becoming self-fulfilling prophecy. However, along comes Blaugust offering a shot in the arm (or a kick in the butt), as it always does. I find that groups are better at fostering a sense of enthusiasm and momentum for these sorts of activities. So I got busy writing. I composed a few posts that offered advice in the hope that my experience may be of use to others. I also began writing about the things I enjoy again. Only this time it was mainly due to passion, rather than a sense of obligation. I stayed the course and felt good doing it.
“Good for you”…
Blaugust has confirmed a few suspicions I’ve harboured about my own style of writing. I don’t do brevity. If a point is complex then take as much time necessary to explain it properly. Write what you believe to be right, not what you think people want to hear. If you find yourself on the wrong side of a prevailing consensus, then so be it. In fact enjoy the perspective. Also, stop wasting your time waiting for that article you’ve always wanted to read, that says that thing that you passionately believe. Just go write it yourself and be done. Blaugust has also once again proven that I work better to a plan and I need to be organised. Time can be found to do things, if you deem them important enough. I believe Scotty said something like this and who am I to contradict the greatest engineer in fiction?
“Bullshit, Mr Han Man”
So what next? Well I intend to keep writing. Regularly. I see no reason why I can’t continue as I have throughout August. There’s always a film to review or an article over on Massively Overpowered that is wrong and needs to be rebutted (I jest of course. Or do I?). I’m also going to dust off my notes and get back on track with writing my book. The one that is planned, researched and just needs writing. And I believe that a podcast is due. So I’m going to send out emails invites to pressgang some guests and set a recording date. Life is too short and I’m getting old and need to stop being excessively diplomatic and accommodating to other people. To paraphrase a quote from Enter the Dragon “we forge ourselves in the fire of our will”. So unless I hear cries of “Bullshit, Mr Han Man”, I’m just going to crack on and do my thing. Which is write (with emotional content).
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 9
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
Fortunately, Belghast over at Tales from the Aggronaut recently announced Blaugust 2019; a yearly festival of blogging designed to bring together and encourage new or lapsed bloggers. It’s a great opportunity for people like myself to renew our motivation and get back into the writing saddle, so to speak. The event also provides a practical forum for people to share information along with their personal experiences and to help and support each other. It also offers a timely reminder that long form writing and the art of essay writing is far from dead, despite what some members of the internet commentariat would have you believe. If you’ve ever thought about blogging, podcasting, live streaming or generally creating some form of online content, then you’ll find encouragement via Blaugust 2019. There’s plenty of time to get ready as activities don’t start till the 28th of July.
Now I don’t know about you, but I am far more likely to let myself down, as opposed to other people. If I set myself a goal or a deadline and I fail to achieve it, I’m far more accepting of it as the only person who has been incommoded by my actions is me. However, if I make a commitment to someone else or group, I honour such undertakings due to all my cultural and emotional baggage. It’s just something ingrained in me like being on time or saying please and thank you. Hence, I have agreed to participate in Blaugust 2019, not only as a contributor but as a mentor as well. The net result will be that I’ll take part in the entire event and write something every day for the duration. As a result I have already started drafting blog posts and provisionally planning a publishing schedule.
I have watched several videos on You Tube recently about learning, organisational skills and applying yourself to your hobby or pastime. However, despite a lot of good practical advice, most ultimately state that there simply comes a point where if you want to succeed in what you are doing, you have to “just do it”. Now that may sound a little glib, underwhelming and too similar to Nike’s awful corporate branding mantra but there it is, an undeniable reality for those with a rational mind. So I’m going to try and abide by this statement of the obvious and get back into the habit of just sitting down and writing. It doesn’t have to be Shakespeare or reinvent the wheel. Writing is primarily an expression of ourself and I’d rather do it to some degree, than not at all. Roll on Blaugust 2019.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
Thoughts on Blogging Part 8
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
So let us consider for a moment, the question of attracting traffic to your blog. First of all, what is your motivation. It’s an important question because it determines how and what you write, the kind of audience you pursue and the niche you are going to try and fill. If you are writing for pleasure, because of a sense of fandom and to contribute to a community then you’re mainly looking to connect with a specific group and be of service to them. This makes finding your audience very specific. You produce content that is relevant to the community you are part of and promote it via the platforms that community uses. If you are writing for financial gain or to achieve some sort of “internet fame”, then your content is governed far more by pursuing what is popular, affiliating yourself to the latest trends and getting “noticed”. You therefore may seek to court controversy and become involved in high profile disputes. What you wish to achieve very much determines your path. It is not unlike the differing roles of the tabloid press and broadsheet newspapers.
If therefore, you are pursuing the former of these two options and say for example wish to establish yourself of part of The Elder Scrolls Online community, then the best approach would be to produce content regularly. Ensure that your material is engaging, interesting and relevant. Maintain a schedule and stick to it. Google likes sites that do this and you will fair better in search rankings as a result. Your readers like consistency as well. Promote your work via social media, forums and other platforms. Interact with your audience, answer comments and provide your own views on the work of your peers. Riffing off other bloggers posts is always a good way of raising your profile. Discuss, debate and participate. Know when to argue a point and when not to waste your time. Do your research if your posts require factual accuracy and always link to your sources. Then do all the above continuously for several years (possibly nearer a decade) and you may gain some traction and build an audience.
And now let us consider the alternative. Regularly create content but couch it in hyperbole and click bait style of headlines. Be controversial, outspoken and outrageous. Attack those with opposing views and always make clear what you don’t like and won’t tolerate. After all, it’s a lot easier to be critical than constructive. Utilise all the rhetorical tricks of the trade; ad hominem and strawman arguments, gaslighting and “whataboutery”. Jump on any passing bandwagon regardless of whether you believe in it or not. Similarly have an opinion on anything and everything. Shit post, hangout in all the wrong places (specific subreddits, 4chan and 8chan) and always ensure that if there’s a divisive situation, you’re associated with it. Don’t deal in facts but in feelings. Ignore such concepts as the burden of proof, feel free to contradict yourself, switch sides and generally not be burdened by constricting concepts such as integrity. Make people angry then point them in the direction of the alleged “cause”. If you follow this plan, you’ll get noticed and you may gain an audience. But there’s a price to pay. You’ll have painted yourself into a corner and will forever be associated with your “persona”. Plus a lot of people will think you’re an asshole.
Obviously, I have presented two ways of building an audience and would like to make it clear that there are naturally alternatives and variations on both discussed routes. I must admit I do find it surprising that people still think that there’s a quick and easy way to “success”, be it with blogging or any of the other ways of sharing content. Live streaming, producing You Tube videos, creating podcasts and blogging have all gone through a lot of transitions over the years and I suspect the days of any of them being a quick way to get rich and famous have possibly gone. The only constant I can really think of about “audiences” is that they can be both loyal and fickle. Core readers will stick around because ultimately, they have a sense of rapport with the author. Yet if you write less often then people will naturally go elsewhere. There’s been a notable dip in this site’s traffic in the last fortnight because I haven’t been writing. As to the newbie blogger who posted the original question, I hope you find the path that right for you. I’d be interested to learn what their thoughts are on traffic if they’re still blogging in a year’s time.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 7
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
I recently wrote about how the blogging community intermittently loses long time contributors when they decide to “retire”. I have been reflecting upon this of late and wondering whether I should be doing the same. This has mainly been due to a lack of motivation on my behalf. However, as I know exactly what the causes of this problem are (they’re mainly logistical issues), I eventually settled for a short break instead. I know that as soon as I “pack in” writing, I’ll get the bug again shortly afterwards. There is only so much a person can do to organise their life, especially when there are random external factors that can throw a proverbial spanner in the works at any time of day. So I have two choices. Accept the fluidity of things and write as and when I can. Or try to stick to my current schedule, fall behind, get frustrated and eventually throw in the towel. The logical things is to adapt and embrace the former option. So that is what I shall do at for the present. The daily writing schedule has got to give.
If all goes to plan, I’m hoping to resume writing again this week. I have several film reviews outstanding that I can finish off and post. I find these a lot more straightforward and relatively easy to collate, compared to more complex “think pieces” about gaming and its associated industry. Film reviews have also proven to be a good source of traffic for Contains Moderate Peril over the years, as unlike gaming related articles, they’re not time specific. I’m also going to pursue the more niche market articles I mentioned earlier, because the alternative is simply not to write anything. I’m sure I’ll produce more material about gaming when a subject, or angle presents itself that I find interesting. However, beyond this immediate plan, it’s best not to speculate. My caring commitments are currently in a state of flux due to illness and associated medical problems. So there’s still plenty of scope for arrangements and schedules to change.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
Thoughts on Blogging Part 6
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
I like to write about a broad spectrum of subjects, but naturally I self-edit my posts and so some content remains unpublished. I try not to do too much politics or social issues although I’m not averse to expressing an opinion. But sometimes you have to refrain from “indulging” yourself and focus on the meat and potatoes of your writing. For me that is still movies and video games. I have no problem with constructive criticism and analysis of the things I enjoy, but I am cognisant of not perpetuating a continuously negative narrative. Hence, I endeavour to be as even handed as one can be, despite being human and therefore having personal bias. Frankly it’s just lazy writing to sit in the balcony and barrack the stage continuously. Yet as a culture, in recent years we’ve become far more focused on what we don’t like, what we’re against and what we think is beyond the pale. Actually expressing positive sentiments or extolling the virtues of something you enjoy is bizarrely frowned upon in some quarters or seen as sappy.
Moving forward into 2019, I have several ideas regarding developing further recurring themed posts. At present I use Thoughts on Blogging and Diary of a Podcaster as means to provide commentary on both mediums as well as update readers about my own endeavours in these areas. I also use the Classic Themes posts as a vehicle to explore my love of film, TV and video game music. After some thinking I’m considering writing regularly about various common tropes and archetypes that occur in movies. I also had an idea about a similar game related series of articles, where I could focus on mainstays of the industry and how certain mechanics become established. I’ve also reflected upon my need to write more about books, graphic novels, obscure TV shows from my childhood and a wealth of other topics. But all such ideas have to be realistically tempered by the time I have available and my desire to pursue other interests. All things considered, I should be able to sustain my writing schedule for the next month. But ideas for content is only half the equation. The other is motivation. That is a far more nebulous commodity. However, one positive thing to consider is that February is a shorter month than others.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
This year’s Blaugust: Festival of Blogging has already raised a very interesting debate. An old one that habitually comes up when discussing blogs. Namely, whether a blog should or should not have “comments” enabled. However this time round there is a different slant on things. Rather than the usual binary choice of having comments enabled or disabled on your site, this time round there is a third option available. Leaving comments via email or a third party service such as Mastodon. Both of these additional options keep comments conspicuously at arms length from your website. Furthermore, the email option makes the comments private, instead of in the public domain. All of which puts a subtly different spin on conventional notions of blog comments and makes this ongoing discussion all the more interesting.
There is currently an interesting discussion on the Blaugust: Festival of Blogging Discord Server about writing every day. It can be quite a polarising subject but the one thing that everyone agrees on is the fact that it is hard to do. A daily schedule requires multiple factors to come together to be sustainable. It is also fair to say that if you go about it unprepared, it will be a very hard learning curve. Ultimately it may not work out and then there is the risk of a bad experience negatively impacting upon your wider writing plans. Hence it is not something I would recommend to new bloggers or those who aren’t keen on a baptism of fire. Some writers like to test their metal and jumping feet first, into daily blogging may be the sort of challenge they seek. For everyone else I would urge them to plan a strategy and consider the following point if you wish to try it.
Last year, prior to Blaugust 2024, I looked at the viability of upgrading or replacing my current blog template. The mobile version of Contains Moderate Peril holds up quite well but the site looks somewhat tired on a desktop PC. I spoke to several design companies that dealt with Squarespace based websites and they all said the same thing. The existing template is a decade old and cannot support a lot of the current functionality available. Hence it needs to be replaced. However, such a change could potentially break the existing formatting of nearly 2,000 posts. This would create a great deal of work. Hence, I decided at the time to postpone such a decision and I simply tinkered with the branding of my website and left the matter be. A year later and the issue has resurfaced. The same problems exist and the hosting costs for Squarespace have increased. I now pay £16 a month.
Oh look, another blogging advice post. What a surprise. I suppose the internet is awash with such information. Furthermore, a lot of that advice comes from a commercial perspective and the assumption that the writer intends to monetise their blog right from the start. The notion of writing for pleasure or fandom sometimes seems to get drowned out in all the online white noise. Anyhow, I’m going to offer up for your consideration, 10 tips of things not to do when you start a blog. I’m sure I’ve mentioned some before or even written a similar post that is now buried somewhere in Contains Moderate Peril. But good advice bears repeating and it is the first day of Blaugust: Festival of Blogging 2025 I think it prudent to make such a post. Please note these are not technical points such as using SEO or alt text etc. This is more about your approach to blogging as well as some practical logistical considerations.
What is the key to writing? It is a question that most new bloggers ponder. It’s also something that older, established bloggers consider on a regular basis. The subject has been dissected, analysed and written about at great length over the years and there is plenty of advice available online. You’ll find millions of websites telling you to consider picking the right niche or subjects, how to find your voice and writing style, as well as establishing a regular publishing schedule. Not all the advice out there is good and not all of it is bad. There certainly isn’t any “one size fits all” solution. There are multiple factors to consider when you start writing and you have to find answers that suit you. All forms of writing are a personal form of self expression and unique to their author. Therefore, one’s approach to writing should be similarly personal and unique.
August is fast approaching, so you know what that means? Yes, the annual Blaugust: Festival of Blogging is nearly upon us. This long established (twelve years now), community driven event is designed to extol the virtues of blogging and encourage everyone and anyone to give it a try. In an age where video and audio based content are often favoured for their immediacy and reach, we advocate strongly for the joys and benefits that come through traditional writing. Blaugust strives to motivate those who have thought about writing online in some shape or form, but have never got around to doing so, as well as rallying those who have tried it already but fallen by the wayside. We try to provide practical support, writing prompts and advice to all who participate. There is an optional Discord community where participants can hangout, exchange ideas and share their writing. The emphasis is on powering through “writer’s block” and most importantly, having fun.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.
I used WordPress as a website platform for 5 years. One of the things I used to like about it was the ability to track data and generate stats. However, I moved Contains Moderate Peril to Squarespace in 2015 for technical and financial reasons. I’ve been broadly happy with the results but there are a few niggles. Squarespace has a solid analytical package available which provides an adequate summary of website traffic. I can also determine what keywords have been used for searching the site and what posts are popular. However, basic information such as how many blog posts I’ve made over the last 9 years is conspicuously absent. I also have no obvious way of finding out what the average length of a blog post is or what the estimated reading time is.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.