LOTRO: A Golden Opportunity
Back in Summer 2019, Amazon Game Studios announced it was co-developing a new free-to-play MMO set in Middle-earth, along with Athlon Games. The latter was at the time a subsidiary of Chinese publisher Leyou Technologies. However, in December 2020, Tencent bought Leyou Technologies which led to a series of contract renegotiations and reviews of ongoing projects. According to Bloomberg these negotiations did not go well and as a result, the new MMO has been cancelled. A spokesperson for Amazon recently stated that “we have been unable to secure terms to proceed with this title at this time. We love the Lord of the Rings IP, and are disappointed that we won't be bringing this game to customers”. Hence, Amazon will not have a complimentary game for their upcoming $1bn Lord of the Rings television series. At this point, possibly the only people who are happy with this outcome are Standing Stone Games, the developers of The Lord of the Rings Online.
Back in Summer 2019, Amazon Game Studios announced it was co-developing a new free-to-play MMO set in Middle-earth, along with Athlon Games. The latter was at the time a subsidiary of Chinese publisher Leyou Technologies. However, in December 2020, Tencent bought Leyou Technologies which led to a series of contract renegotiations and reviews of ongoing projects. According to Bloomberg these negotiations did not go well and as a result, the new MMO has been cancelled. A spokesperson for Amazon recently stated that “we have been unable to secure terms to proceed with this title at this time. We love the Lord of the Rings IP, and are disappointed that we won't be bringing this game to customers”. Hence, Amazon will not have a complimentary game for their upcoming $1bn Lord of the Rings television series. At this point, possibly the only people who are happy with this outcome are Standing Stone Games, the developers of The Lord of the Rings Online.
LOTRO still exists today, 14 years after its launch, for several reasons but a major factor is that it is the only Tolkien based MMO in existence at present. Players endure the game’s numerous rough edges and age because of their dedication as fans and the simple fact that there's nowhere else to go. I, as well as many other LOTRO players, were curious to see what sort of game Amazon Game Studios could produce. If it had provided certain key elements of game play, along with a good artistic interpretation of Middle-earth, then I would have definitely considered playing it. But that is no longer an option. LOTRO remains the only MMO of its kind for the present and as a result I’m sure the current player base will remain loyal. However, I don’t think that SSG should be too complacent. The current situation is a bit like living in a small town which only has one mall to hang out at and one night club to go to. No matter how poor or inadequate they are, they'll get a degree of patronage purely by default. Hardly an edifying business model.
If you’re familiar with my gaming history, you’ll know I enjoy LOTRO but I clearly recognise it is far from perfect. It's age is one reason as the game was conceived and designed to serve the needs of the MMO genre of 2007. Over the years it has been revised and augmented. It has reached a point in its life cycle where it has an established player base and sufficient revenue to continue producing content. However, possibly due to staff changes and a reticence to tinker with fundamental aspects of the game, we have reached a point where nothing radically new is being added to LOTRO. To invoke a food based analogy, if the MMO genre is comparable to the fast food industry, then LOTRO is a sandwich shop. Its sandwiches are different to its competitors but beyond that, all it can offer its customers are different fillings. If you want a tea cake, forget it.
With the immediate competition out of the picture for the present and new owners EG7 genuinely interested in developing and supporting LOTRO, SSG appear to have a golden opportunity to refine and improve LOTRO. By developing some of the features that have been put on hold over the years and removing those that have proven unpopular, arcane and unwieldy, much could be done to increase the game’s longevity. Furthermore, a renaissance in their communication strategy could be instrumental in rebuilding community bridges and getting the player base onboard with a long term plan. Yet my past experiences with LOTRO leads me to believe that such an opportunity is likely to be squandered. I have seen no evidence thus far that SSG have a plan and even if they do, their continuing Johnny Tightlips routine is counterproductive. If Amazon’s new MMO hadn’t been cancelled, I wonder if things would be any different?
Thoughts on the New World Preview
I, like many of my fellow bloggers, have been afforded an opportunity to try Amazon Game Studios forthcoming MMO New World, three times over the last 18 months. I did so twice, playing the two previous private tests. As a result of these experiences I have opted not to explore the latest public preview. I haven’t said anything prior to today regarding the game due to the NDA but as that has now been lifted I can express my opinions. Simply put, New World is not for me. It is certainly not a bad MMO and the developers have made some radical changes in the game’s design as they’ve responded to player feedback. The initial alpha test showcased an open world PVPcentric game. The second release tempered that with more PVE content. However for me, New World just doesn’t offer the things that I specifically enjoy about the MMORPG genre. I think with continued polish and fine tuning, it will be a solid game upon release and I’m sure it will find its particular niche.
I, like many of my fellow bloggers, have been afforded an opportunity to try Amazon Game Studios forthcoming MMO New World, three times over the last 18 months. I did so twice, playing the two previous private tests. As a result of these experiences I have opted not to explore the latest public preview. I haven’t said anything prior to today regarding the game due to the NDA but as that has now been lifted I can express my opinions. Simply put, New World is not for me. It is certainly not a bad MMO and the developers have made some radical changes in the game’s design as they’ve responded to player feedback. The initial alpha test showcased an open world PVPcentric game. The second release tempered that with more PVE content. However for me, New World just doesn’t offer the things that I specifically enjoy about the MMORPG genre. I think with continued polish and fine tuning, it will be a solid game upon release and I’m sure it will find its particular niche.
As I mentioned in a somewhat cryptic fashion in a prior post, New World sets out its stall quite clearly in the initial cutscenes, offering a standard story about the colonisation of a new island called Aternum. Set in the mid 17th century, the aesthetic of the game is of British America from that era, with a heavy dose of the supernatural and arcane thrown into the mix. During the test that I participated in my character woke up on the shore after a shipwreck; a very traditional MMO trope. The initial levels as I battled across the beach were designed to introduce the new player to the combat system, inventory and skills trees. All of which are very standard and intuitive. The action combat felt very fluid and it was not difficult to understand and implement blocking with a shield, flanking an enemy and then striking with a sword with light or strong attacks. There are then special skills with substantial cooldowns that can then be used tactically. I felt that this was one of the best aspects of the game and is one of the better implementations of action combat that I’ve experienced.
Sadly, I was less enamoured with the meat and potatoes of the rest of the game. The game engine, character realisations and environments are well designed. But there are no classes or specific roles as such. You choose armour and weapons types to suit your own preferences. This flexibility plays into the game’s original sandbox remit, which has now been augmented. The quests are somewhat arbitrary and clearly show how that they’ve been added at a later date to facilitate a change in the game’s direction. These mainly act as a means to send you to different parts of the island and gather resources. There is no complex, overarching narrative that I am aware of. The player gleans information about the island’s lore through exploration and what they find. The NPCs offer only text interactions and there is no voice acting. The game’s economy is driven by players via Trading Posts so you won’t be getting rich by selling trash loot to NPCs. You can salvage loot and repurpose the resources they yield for crafting.
Eventually after earning new gear and familiarising yourself with the games systems, a new player will eventually progress on to one of the major settlements in a region. These are held by varying factions and at this point you get to choose who you wish to ally with. Naturally it is here that the games PVP systems come into play. And it was at this point that I decided that I didn’t wish to play any further as the game had nothing further to offer me. I like complex narratives and storylines that twist and turn. I like voice acting and NPC with personalities, especially when they become recurring characters. I also enjoy the communities that spring up around MMOs. I suspect because New World still heavily leans towards PVP, rather than roleplay and story telling, its community will again not be for me. Beyond this, I can’t really say much more about this MMO. I haven’t played it to any great degree. Just enough to know that it’s not too my liking. But that does not make it a bad game and I look forward to observing how the game progresses and is received at launch.
Waiting for the New Middle-earth MMO
In late 2018 it was announced that Amazon Game Studios and Leyou were collaborating on massively multiplayer online game for PC and consoles set in Middle-earth. Ongoing development is being handled by Athlon Games, a global developer and publisher of free-to-play console and PC games. The studio is a subsidiary of Leyou Technologies Holdings Limited. But beyond the fairly vague press releases that can be found on the Athlon Games website (the last was posted in July 2019), little detail has emerged about the project. There has been unsubstantiated rumours that the project may well tie-in with the forthcoming Amazon Prime TV show that is set in the Second Age of Middle Earth. However, there is little information at present in the public domain to fully substantiate this or any of the other ongoing speculation. Hence, the entire situation raises some interesting questions and I’m sure like me, you have probably pondered some of them. Here are just a few that have crossed my mind.
In late 2018 it was announced that Amazon Game Studios and Leyou were collaborating on massively multiplayer online game for PC and consoles set in Middle-earth. Ongoing development is being handled by Athlon Games, a global developer and publisher of free-to-play console and PC games. The studio is a subsidiary of Leyou Technologies Holdings Limited. But beyond the fairly vague press releases that can be found on the Athlon Games website (the last was posted in July 2019), little detail has emerged about the project. There has been unsubstantiated rumours that the project may well tie-in with the forthcoming Amazon Prime TV show that is set in the Second Age of Middle Earth. However, there is little information at present in the public domain to fully substantiate this or any of the other ongoing speculation. Hence, the entire situation raises some interesting questions and I’m sure like me, you have probably pondered some of them. Here are just a few that have crossed my mind.
Will this title be directly competing with Standing Stone Games MMORPG The Lord of the Rings Online?
Exactly what sort of MMO will this new LOTR based game be, as the very term MMO is extremely elastic these days.
Will the appropriate licensing body allow two games from the same genre to exist simultaneously?
Exactly what business model will this new MMO have?
What iteration of the franchise will this game be based upon? Will it draw directly from the Peter Jackson movies (like games such as Middle-earth: Shadow of Mordor and Middle-earth: Shadow of War) or will it create a unique vision of Middle Earth as with SSG’s LOTRO?
Due to the lack of any definitive information, all we can presently do is speculate about the answers to these questions. Firstly, as to “do we need another The Lord of the Rings themed MMO”, I certainly think the market can sustain one. Competition can be a healthy thing and it is nice as a consumer to have choice. Products can co-exist harmoniously if they provide different experiences. I am always interested in seeing different people’s visions of Professor Tolkien's work, such as artists like Alan Lee, John Howe and Ted Nasmith, so for me a new game would be welcome purely from an creative and aesthetic perspective. There is also a wealth of lore that is available to be developed into new storylines. This is something that Turbine and Standing Stone Games have managed to do successfully over the past thirteen years. Any new game can easily explore an aspect of Tolkien’s work that hasn’t been touched by any previous product. There is no need to simply tread old ground.
Now if this new The Lord of the Rings themed MMO is marketed in direct competition to LOTRO, then I would expect it to be a very different beast, based around the mechanics and systems that are currently popular within the genre. I do not see any benefit in simply creating an MMO that replicates what exactly LOTRO does. I would not be surprised if this new MMO was closer to The Elder Scrolls Online in its systems design. It is also worth considering licensing arrangements. When Star Wars: The Old Republic was released in late 2011, a decision was made to close the older MMO Star Wars Galaxies. Exactly why this happened has never been officially discussed, so we do not know if this was solely about concerns over competition. However, the legal rights for Tolkien’s work are administered by a completely different body, so it doesn’t mean that a similar fate necessarily awaits LOTRO. But it is prudent to at least reflect upon what happened to SWG.
Personally, I would like to see a less linear game with a far more open world environment, dynamic content that is proximity based and the chance to develop charterers that aren't solely based around combat. To be able to lose oneself in a virtual Middle Earth, where you are free to explore, craft, farm, trade or simply aimlessly meander, would be a massive step forward for fans of the IP. But I am fully aware that what delights me may well deter other gamers and that ultimately any game is going to have to find a balance between the new and established systems that are economically viable. The development costs required to create a truly open world version of Middle-earth would be substantial and more importantly, the risk of such an experimental project would potentially be the biggest obstacle. Conversely, just using Tolkien’s world for yet another PVP or Battle Royale game would in my view be a waste of the franchise.
I'm sure that many interested parties will be keeping an eye on Athlon Games over the next year to see how this new MMO pans out. Let us hope that further information is forthcoming regarding its development and its specific nature. However, a quality MMO is not made overnight and so I’m not optimistic that I’ll be playing this new game any time soon. If it is tied to the Amazon Prime TV show, then the games launch may also depend on whether that show gains any traction. Furthermore, the TV show may well be intended to run over numerous seasons and try and emulate the sustained success of Game of Thrones. If that's the case then this new MMO may not appear until the TV show has hit its peak popularity. And if the show is not well received the game could well be cancelled before release. Therefore, it may well be best for Tolkien fans to simply just keep an eye on this project and continue to focus on those games such as LOTRO that do currently exist and provide a specific service.