Blapril: Lessons Learned

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I still think it was a good idea to move the scheduled August blogging event to April and take advantage of the lockdown. Many of us still have a lot more spare time on our hands than usual. However, upon reflection the lockdown has come with its own set of problems, one of which being a degree of mental discombobulation which does impact upon one’s motivation. So Blapril has felt a little different to last year’s Blaugust. The passion has still been present but I think this time round there’s also been a degree of catharsis. Writing can be good therapy for all sorts of problems. However, the uncertainty of the times and the worry it engenders has also impacted upon bloggers stamina. I was ill for a third of Blapril which threw my schedule. I’ve also been smitten with a degree of indolence that has made writing a bit of a struggle at times. I certainly don’t think I’ve applied myself to my mentoring role as well as previous years.

A recurring follow on from every Blaugust and therefore inevitably Blapril, are the blogs that subsequently fall into decline or return to intermittent posting. Some folk want to write more often but can’t for various real world reasons. Many find that maintaining motivation outside of a community driven event can be a lot harder to do. Others discover that blogging on a regular basis is just not for them, which is fare enough. They either stop or become an occasional blogger. Hopefully participating in Blapril has still proven to be a useful and worthwhile experience. I still enjoy these events as I like being part of a friendly and supportive community and I like adding new blogs to Feedly (I currently track 127). There’s still a wealth of good content being produced and I get a great deal of pleasure by starting my day trawling through Feedly to see what everyone’s been up to.

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As for me, I’ll just keep going as writing is something that has become an integral part of my life. I can take a break from time to time but I can’t really stop. I have several long form “think pieces” in development that I may try to hawk around and see if I can get any traction outside of my own blog. I also think it may be time for a new project. At the very least such an undertaking will result in a few blog posts as I usually document such things. However, looking back at what I’ve written about of late, I no longer see Contains Moderate Peril as being a blog about gaming, movies and popular culture anymore that I started so many years ago. Exactly what the right term is that defines it eludes me but it seems to be more than just “musings on video games, movies and popular culture”. I feel I now have a platform that allows me to express a broad range of thoughts and opinions. I also realise that the old adage about “if you throw enough shit at the wall, some of it will stick” is true.

Writing and Motivation

This week’s Blapril writing prompt is about “staying motivated”. It’s a perennial subject and one that is always relevant. Whenever writing events such as Blapril/Balugust are held, many of the participants are swept up in the initial excitement and camaraderie. At first they find both the time and the inclination to write. However, after a while, the realities of regularly writing become apparent. Finding the time may become more difficult, as does choosing material to write about. Something that was fun and enjoyable can eventually feel like a chore. Especially if you don’t receive any form of feedback. Hence it comes as no surprise that many blogs fall into decline and fade away. Content is posted far more intermittently and then there comes a point where the writer just stops. According to Google, only 167.4 million out of the 500 million plus blogs had been updated in the past 120 days.

It is at this point in a blog post such as this, it is customary to reference some cunning lifehacks, tips and guidance to make writing “easier”. I have written such material before referencing the benefits of preparedness, keeping notes, allotting time, choosing an appropriate writing environment etc. But the bottom line is there is no universal strategy, set of rules or philosophical school of thought that can solve motivation issues. It may well sound glib but you will either write or you will not. If you want to maintain a blog and post on a fairly regular basis then you will. You will determine what is the best approach for you and do it. Alternatively, you may find yourself burning the midnight oil and rushing to get a post completed but even method still gets the job done. If you feel compelled to write, then you will find away.

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I write because I enjoy it. I enjoy the process of planning and constructing a blog post. I like the way it helps me marshal my thoughts. Researching a subject can be very illuminating and presents an opportunity to learn. Writing has helped me expand my vocabulary, improved my analytical skills and provides me with a sense of satisfaction. I have very little leverage or agency in the real world (do any of us?) but I am in charge of my writing. I can pose questions, discuss and analyse things in an orderly way. It also affords me an opportunity to present myself and my thoughts to the world in a manner of my choosing. My writing is not determined by how I look or dress. Hopefully it is judged on its own merits. And because this is how I feel about writing, this is my source of motivation.

Now I’m sure there will be some people reading this post who think “that’s all fair and good but I don’t feel as passionate about writing as you do. I just like to do it for fun”. To which I reply “fine, then do it for fun”. Find the level that is good for you and don’t feel obliged to do anything else. Blapril is not a competition, a race or an exam. Everyone’s blogs are different because we’re all different. Focus on an approach that is good for you and then once you’ve determined that, stick with it. But no matter how you approach blogging there comes a point where you just have to do it. The words will only appear if you type them. Perhaps that is the ultimate motivation right there. The satisfaction in seeing something appear on the virtual page, that up until now has only existed in your head. And then knowing that you can share that with others at the click of a mouse.

My Writing Process (The Recipe Analogy)

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Easha Dustfeather suggested a Blapril writing prompt to catalogue your writing process “as if it were a recipe”. I like this idea so I thought I’d give it a go. My process is one of two distinct halves. Ideas for blog posts come through a variety of means. Sometimes while thinking, one will spontaneously occur. More often inspiration is derived through reading other people’s content or by simply addressing current news issues. I have mentioned before how I keep an ideas list and continuously add to it. The next stage which I shall detail here, is how I take an idea forward and develop it into an orderly post. Again I must reference how I was taught to write up a Science Experiment at school and how that process has stuck with me over the years. This recipe idea has a lot of similarity to this which is why I think it inherently appeals to the way my mind works.

NB The example I shall be using here is for a real blog post that I shall publish the day after this one. Rather than deal with abstracts, I thought it would be more useful to show the development of a blog post from start to finish.

Stage 1: The Idea.

I saw a comment on a website in which the author claimed to be “Middle-aged”. They then admitted to being 67 years old. I thought this phrase could lead to an interesting discussion about age and everything that goes with it. The idea just popped into my head when I saw the phrase written down. Admittedly, semantics is a subject I’m interested in. Plus there’s an added social element to this because society seems to willfully misuse words these days and subvert their dictionary meaning. So to invoke the recipe analogy, the idea is effectively our intent to bake a cake. The nature of the idea determines what sort of cake.

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Stage 2: Points and paragraphs.

With any blog post I write, I always like there to be some sort of structure, especially if debating a point. I often start with simple bullet points and then attempt to put more meat on the bones. So with a discussion about “Middle-aged”, I’ll cite differing perspectives on the subject and develop these into separate paragraphs. IE Age is a numerical construct. Therefore the middle can be broadly determined through mathematical means. However a counter argument would be based in ideas about societal notions about age. So within the terms of our recipe metaphor, this is about ingredients and finding the correct balance to achieve the blog post you desire.

Stage 3: Editing and polishing.

I always write first and edit afterwards. I find that spell checking and tweaking as I go greatly slows my writing. So I strive to get all relevant thoughts out of my head and onto the virtual paper quickly and then endeavour to whip them into shape. If something doesn’t work it goes and if I come up with something pertinent at a later stage, it gets neatly dovetailed into the proceedings. If a blog post is proving difficult or dealing with something potentially controversial, then leaving it and returning at a later point is sometimes necessary. A fresh perspective can help in finalising an article. I also like to take some time in choosing any pictures that are to go with a post. I see this process as adding the icing to a cake and fine tuning the presentation of a dish as we’re using a recipe analogy.

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So this is the process I usually apply to writing my blog posts. Sometimes I will shoot straight from the hip and just write something right off the bat (the Omelette approach) but that’s not something I do often. I prefer a more structured approach. I was going to add a “Stage 4” about posting finished articles and promoting them on social media but I believe that really is a separate subject altogether and that self promotion deserves a post entirely to itself. Overall, I still like this recipe analogy due to the similarities between cooking and writing. Both are clear processes that require organisation and preparation. Additionally, both are ultimately more than the sum of their respective parts and dependent on an additional “je ne sais quoi”. Plus it is often down to others to determine whether you’ve been successful.

Draft Posts

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I currently have 98 blog posts sitting in my draft posts folder. Some of these are just a series of bullet points waiting to be developed into longer posts. Others are fully developed articles that just need some polish or minor tweaking. Many are film reviews that I’ve started and need to finish. Some are long and involved think pieces or talking points that have long ceased to be topical. Often these are in response to posts I’ve read on other websites such as Massively Overpowered. The oldest draft post dates back to 2014. The majority are from the last twelve months or so. For clarity, I write all my blog posts via Google Docs but all material is saved to a folder called Draft Blog Posts. When a post is finally completed and published on Contains Moderate Peril, I download it, save it as a Microsoft Word document and move it to an archive folder on my PC. The copy in the drafts folder is then deleted.

I have mixed feelings regarding the content of my draft posts folder. When I’m in a good mood, I view these incomplete documents positively, seeing them as ongoing projects that have yet to reach their respective potential. But on other occasions when I’m struggling with motivation and creativity, they are ignominious reminders of failure or poor thinking. However, irrespective of my feeling, draft posts serve an important purpose. They afford the writer an opportunity to collate their thoughts and see if some potential ideas can be shaped into a coherent post. They present a chance to experiment with writing styles and to see what works and what doesn’t. Writing in this fashion is a great way to improve your literacy skills. It also affords the author time to consider whether or not to publish anything that may be deemed controversial. Not every post has to realised immediately after being conceived. Sometimes you may wish to research a subject further before publishing. Draft posts offer this safety net.

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Looking at a selection of posts from my draft folder, there are some that can be potentially purged. There’s one I started about celebrity gaming endorsements, which I began when Megan Fox was paid to promote Black Desert Online. No need to take that further as the story has been and gone. However, there’a lengthy post in development about “tie-in gaming” and how many of the games that are rushed out to capitalise on a movie franchise  are often flawed. That still has “legs”. But the post that I’m still stuck on but I refuse to delete is simply called “Is The Party Racist?” and as I mentioned earlier, it’s been sitting there for ten years. The Party is a comedy film from 1968 directed by Blake Edwards and starring Peter Sellers. Sellers play an Indian actor called Hrundi V. Bakshi in “brownface” and therein lies the rub. Although the film is filled with the actors hallmark slapstick comedy, you cannot escape the film’s basic conceit and it is a controversial one to say the least. I still cannot get the tone of this post quite right.

There are some writers who approach their work differently and don’t avail themselves of draft posts. Again, if you’re writing a stream of consciousness then creating a first draft and then revising it kind of defeats the purpose. Some folks also like to type directly into the text editor on their blog. It is very much a case of “horses for courses”. But for those that favour a more traditional methodology, writing a post in stages, via a series of revisions is the way to go. Building up “work in progress” in your draft posts folder can be beneficial. Sometimes we can’t see the “woods for the trees” and leaving a post and starting another is the best way to clear our minds. Furthermore, digging around in your drafts folder when your inspiration is lacking, can sometimes provide you with a post to save the day. So who knows, perhaps the 98 draft posts that I currently have, can all find a purpose after all. Perhaps they just need time and a fresh perspective.

Blapril: Topic Brainstorming Week

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“That’s the shittest idea in the history of ideas. If you speak again Colin, I’ll cut you…”

According to the Blapril schedule, it’s Topic Brainstorming Week. One of the most common questions that you’ll hear from new or occasional bloggers is “what should I write about”. Now don’t go thinking that some of us are blessed with more inspiration than others. The reality is quite the opposite. Most of us can come up empty on occasions and struggle to find inspiration. This is just another aspect of blogging that needs to be managed and planned for. Therefore, I strongly advocate collating a list of subjects and ideas for future blog posts and continuously adding to it. So let us without further ado, get on with brainstorming a list of potential topics for bloggers to write about. Just remember that brainstorming is a nonlinear process, and I am writing my thoughts down as they occur to me. Hence many of the ideas will be somewhat tangential to each other, without any semblance of order. You can also find some useful ideas here, in a post I wrote back in 2016 called “Got Nothing to Write About?”.

1. Write a post about yourself, your likes and dislikes. You don’t have to give out excessively personal information if you don’t want to. But readers like to know about the people that create the content that they consume.

2. Keep a game (or any other kind of hobby) diary. Write about your progress in say a new MMO. Discuss the decisions you make regarding the character you create and play

3. Write a guide or offer tips and hints. This can be as detailed or as simple as you like. People again eat this kind of content up.

4. Catalogue cosmetics. This can become incredibly popular and major sites have grown around such undertakings.

5. Post screenshots (and write about them if you want). Not exactly hard is it. Yet people like a well composed picture, especially if they too play the same game.

6. “Riff off” your fellow blogger’s posts (Massively OP is also a great source of gaming related discussion and debate). These sorts of blog posts are good for building communities and interacting with your blogging colleagues. A good talking point can often see multiple responses.

7. Write think pieces about wider issues in your area of interests. Commenting upon the wider video games industry is always a good source of content. Just ensure that you reference your sources and that any arguments are factual and based upon tangible information.

8. Catalogue and review the community activities associated with your field of interest.

9. Comment on gaming news. There is no lack of material here.

10. If you’re learning a new skill such as live streaming, document your progress. Writing down what you have learned and done is also a great way of ensuring that you retain that information. Again, such posts are beneficial to others.

11. Review the things you like. Be they games, books, comics, movies, sandwiches, beer etc. Posting such content is a great way to build an audience and such posts often have a great deal of longevity.

12. Share pictures of your day to day life. You’ll be surprised how blog posts that catalogue everyday aspects of life are well received. It’s interesting to see the little differences that exist in common place activities, such as shopping, in different countries.

13. If formal blog posts are not to your liking, then why not just write a “stream of consciousness”. This can be very therapeutic and if done well is a rewarding alternative to more linear postings.

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Courtesy of Daily Creative Thing

It is important to remember that not every blog post you write has to be some sort of literary marvel. That’s not to say you shouldn’t take pride in your creative output and exercise some sort of quality control. But it’s perfectly fine to write a post about how you logged into your game of choice, did some quests, met friends and had fun. Or to blog about your pets, share with others how you enjoyed a show you saw on Netflix and how you had a great time at a convention or Renaissance faire. Such posts are very accessible to many and again help people to connect and build communities. One of the blogs I read regularly is Daily Creative Thing by Gracie. It catalogues the progress of her knitting projects. I don’t know if I can articulate cogently why this appeals to me but it just does. I like creativity in many forms and admire those who have such skills. It’s nice to see hard work pay off with a finished product. It also proves my point that you can successfully approach blogging and any angle. Once you’ve found your niche the content should flow.

Blogging Advice

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Providing advice is an important part of Blapril. Guidance that may seem obvious to those who have been regularly writing, may potentially be a revelation to those who have only just started a blog. Hence I usually write over the course of these events, three or four posts offering tips. However, I hit a minor snag today as I sat down to write such a post. As soon as I had an idea about a specific aspect of blogging, I quickly discovered that I’d already previously written about it. I have been participating in various writing events of this kind since 2012 and have therefore covered a lot of ground (as have many of my esteemed colleagues). So I decided to collate all my past posts that offer advice and insight into specific areas of writing, into a single list. They cover a range of subjects from basic advice to those just starting a blog, to how often you should write and whether or not you should allow comments. Then there are other posts about writing styles, courting controversy etc.

As ever, when offering advice, it should be remembered that it is just that and not immutable rules (as I was reminded recently by a discussion on the Blapril Discord Server about the use of pictures in blog posts). What may work for one writer may be of any use for another, so ultimately I offer all this for your consideration only. But I do think I’ve gained a degree of experience over the last thirteen years of writing. Therefore I would recommend the following two posts, The Realities of Blogging and When Blogging Turns Bad, to those who may harbour dreams of blogging leading to “fortune and glory”. It is entirely possible through hard work and determination to move from writing for yourself, to paid employment. There are Blapril mentors who have successfully done this. But it is not as easy as “putting on a hat” as some people still think. Hence it never does any harm to have a gentle reality check and adjust one’s expectations.

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This Jamf isn’t going to get anything written like this

Blogging Advice (2016 to the present):

Some General Guidance

What’s in a Name?

Mind Your Language

Statistics and Metrics

Should You Allow Comments on Your Blog?

Got Nothing to Write About?

Blogging and the Law

Your Writing Environment

Think Before You Blog

How Often Should I Blog

Promoting Your Blog

Backing Up Your Blog

Fine Tuning Your Blog

The Importance of Blogging

The Importance of Taking a Break

The Realities of Blogging

Dust Off Your Old Blog

When Blogging Turns Bad

Time For a Makeover

Blogging and Self-Discipline

Opinions, Debate and Courting Controversy

Language, Style and Tone

Writing and Time

Writing Film Reviews

The Cost of Content Creation

Internet Fame and Fortune

Leave a Comment

Topics, Talking Points and Ideas for Blog Posts

Celebrating Difference

Staying Motivated

The Importance of Making Notes 

Finally, I write a recurring “column” called Thoughts on Blogging, in which I discuss my relationship with writing and various other miscellaneous ideas regarding content creation. Again, it may be of use to other Blapril participants. Yet, despite all this wealth of advice provided by all involved with this event, there is one fundamental fact that potentially trumps everything else. At some point you have to just sit down and write. By definition a writer writes. If you just put aside your concerns and knuckle down to writing you will immediately start to improve. Practise does indeed make perfect but it’s a long journey. One that starts by writing your first post. Although advice and guidance can help you refine your writing process, if you’re not writing then you’re simply not going to make any progress. Remember, “It's the job that's never started as takes longest to finish" as Gaffer Gamgee said.

Blogger Recognition Award 2020

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I woke up this morning to discover I’ve been tagged for an “award”. However, my dreams of donning a tuxedo, taking to a podium and emotionally thanking my loved ones were quickly dispelled when I realised this was one of those internet “tag and promote” exercises. Not that there’s anything wrong with such undertakings. These sorts of exercises serve a purpose and can be used to amplify the writings of new bloggers. It’s just that there’s no gold plated statuette involved. Never mind. This “award” also presents an opportunity to share some advice, which hopefully will be of use to many of those who are new to blogging and have recently signed up for Blapril. So without further ado, let us begin. First off, let’s recap what’s involved regarding the Blogger Recognition Award 2020.

The Rules:

• Thank the wonderful person who nominated you and leave a link back to their blogs.

• Explain your blog’s origin story or its history.

• Hand out two or more pieces of advice for new bloggers.

• Nominate other bloggers and hook us up with links to their blogs.

Thanks For all the Fish: 

So, to begin I would like to thank Naithin over at Time to Loot for the nomination. Naithin is a thoughtful and measured blogger who crafts engaging and intelligent posts. He writes in a cordial and informal way but there are often clear signs that everything written has been considered carefully. It’s the polar opposite to much of the “hot takes” and knee jerk, click bait that’s endemic among gaming blogs. If you haven’t added his RSS feed to your reading list, then you really should.

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Origins: 

As for the origins of Contains Moderate Peril, it is a story I covered in the past and there’s even a breakdown of the name in the “about” section of the website. However, for convenience here is a short breakdown of my “history”. I started blogging regularly in 2007. I had a movie blog and a gaming blog that focused on The Lord of the Rings Online. After a while the gaming blog expanded into covering other titles and eventually it made sense to combine all writing into a single website that covered “movies, gaming and popular culture”. As for the name, in the UK movies are rated by the BBFC (British Board of Film Classification) which is similar to the MPAA in the US. The BBFC often provides a small summary in conjunction with a rating that is then used in all subsequent advertising. The idea is to give consumers an overview of a film’s themes and content. The guidance for the 2005 movie King Kong was “contains frightening elements, moderate violence and frequent peril”. I then distilled this further down to the current name. It’s a snappy and memorable title for a blog but manually typing the URL is a pain in the butt.

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Advice: 

Just write. It takes discipline and determination to do it regularly. But the more you write the better you’ll get. Don’t focus on others and what they’re doing. Never make the mistake of comparing apples with oranges. Just concentrate on your output and what’s good for you.

Give credit to those whose posts you riff off, link to your sources if writing a think piece and be mindful that we are all to some extent, standing on the shoulders of giants. You are not the “King of the Internet”. We are all just “Net Citizens”. Oh and respond to comments. If someone’s taken the time to leave a remark about your work, then it is incumbent upon us to respond. And yes, I’m still terrible at this.

Finally and in many ways this may be the most important piece of advice. The internet never forgets. Reflect upon this. Think long and hard before you hit publish. We all get angry with the untrammelled stupidity of other people at times. But if you’re going to be critical then do it factually and do not make it spiteful or vindictive. Once you’ve crossed the line and said something inflammatory or just plain rude, you can’t truly ever delete it and carry on like it never happened. Posts and tweets are archived and cached. Plus readers can cut and paste as well as screen capture anything they see fit. An ill conceived comment can potentially return at any time and bite you on the ass.

Nominees: 

I cordially invite the following bloggers, as they all have interesting sites and are not backwards about coming forwards, as the expression goes. However, if they’re too busy to take onboard this additional request, then no worries. It’s not my job to hassle other writers.

Izlain Me vs Myself and I

Telwyn Gaming SF

Welsh Troll WelshTroll

The Importance of Making Notes

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As this is the start of Blapril prep week, I thought I’d share an important aspect of my blogging experience. As ever, I would like to state that what works for me may not necessarily work for you. We all approach writing in our own unique way and ultimately it’s all about doing what is appropriate for you. I find that having some processes in place helps me immensely with my writing. And perhaps the most fundamental of these is having a way to manage my thoughts. I’m sure many of us have experienced a situation where a good idea has occurred to us or we’ve thought of a good counterpoint to something we’ve read and thought “I must write that down”. Sadly, we then all too often fail to do so and hence we waste potential blogging “gold”. Which is why I want to talk about the importance of making notes.

If you’re writing a post that has a fundamental point to make or indeed several, then it helps if you take a structured approach. One of the easiest ways to start this process is to simply write down bullet points. You don’t even have to do this in order initially. Just write them down as they occur to you, as you would in a brainstorming exercise. You can then group them together or eliminate those that may not be necessary. These bullet points can then be fleshed out with further detail and developed into paragraphs. You now have the beginnings of a coherent post. For example, if I am reviewing a movie, I write down my thoughts as they come to me while watching. Later I collate them according to their type IE are they related to the acting and casting, writing and direction, or production design etc. The benefits of taking notes is that you can immediately record your thoughts and guarantee that you do not forget a point you wish to focus upon later. I often write blog posts sometime after the initial notes are made.

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My notes for Tomb Raider (2018). A review I have yet to write up.

Notes can also be useful not just when writing a blog post but for planning them. We all have days when we’re lacking in inspiration. So why not just keep a rolling list of potential blog post ideas and add to it as and when something of interest springs to mind. Saving interesting articles you’ve read online to something like Pocket can be very useful as well. You won’t have to waste valuable time later trying to track down the material you wish to reference. And sometimes, even saving a picture or a screen capture can be useful for triggering a discussion at a later date. As for how you make your notes, that is entirely down to you. I have multiple notebooks in my office and in the lounge where I watch movies. I recently tried to change to a more modern method and decided to try Microsoft OneNote which I installed on my phone and tablet. It proved too convoluted for my needs, although I’m sure others may feel more comfortable with this medium. Another alternative is to use a voice recorder. Most smartphones have them.

I find that notes provide an excellent way of transcribing my initial thoughts and impressions. They also allow me to marshal my thoughts and create cogent debates and think pieces. Simply put, for me they are the foundation of all my writing and therefore an integral part of my content creation process. However, if you favour different writing styles, such as an unedited stream of consciousness, then the structure that notes bring may not be required or even beneficial to that process. But if you write reviews or are debating a point, then there is a need for structure and that begins with taking notes. Notes can offer improved focus and attention to detail, as well as comprehension and retention skills. They can also teach prioritisation and organisational abilities. They can also boost your creativity by providing clarity. Which is why I’m such a strong advocate of their use.

Get Ready for Blapril 2020

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Apparently, I’m not the only one who thinks that all this spare time that many of us now have, can be put to good use. Belghast over at Tales of the Aggronaut, has brought forward his yearly blogging and content creation festival Blaugust and rechristened it Blapril. As the name indicates, this event will now run throughout April. Blapril is primarily a festival of blogging (although it offers much that is relevant to other types of content creation) designed to bring together and encourage new or lapsed bloggers. It is also an ideal opportunity for existing writers to renew their motivation and up their game. The event provides a means to share information and offer valuable advice based upon personal experiences. Blapril is about community, mutual support and sharing content. As I mentioned in a previous post, self isolation is in many ways the perfect time to take up blogging, podcasting, live streaming or generally creating some form of online content. If you’re looking for a gentle nudge to start any of these activities, Blapril 2020 can provide it. 

• So if you’re interested in taking part in Blapril, there are several ways to do so. The first step is to fill out the Sign-Up Form for Blapril 2020 which can be found here. This is so the event organisers can track progress, “amplify” the promotion of your work and ensure that new bloggers get the support they may need.  

• There is also a  Blapril Discord server which can be found here. This is the third year it has been active and there is quite a substantial community that is continuously active.This is an ideal place to say “hi”, seek answers and most importantly share your content each day in the appropriately named “share-your-content” channel.

• When sharing your content on social media please use the hashtag #Blapril2020 for tracking purposes.It makes it easier for those keeping up with the event to find content.

• Feel free to chat and interact with those participating in Blapril as it is very much a community event and part of the fun is getting to know the community. Mentors are available to help out with more immediate, hands on advice. There is also a “gaming-together” channel on Discord for those who may want to play socially.

• There is also a Media Kit page with official graphics that you can use to promote your work and the event.

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“write, Jamf…”

Blapril is not as a few misguided people have suggested in the past, a means of trying to foster some sort of “groupthink” approach to content creation. Quite the opposite is true. It is an event designed to encourage doing things your way. There is no one size fits all approach to blogging, podcasting etc. If you’re happy just writing about Animal Crossing: New Horizon or the bulbs you’ve just planted in your back garden, then that’s fine. Blapril is about helping people find a new hobby and having fun while doing it. And in light of the present circumstances, fun is going to be a much needed commodity. So ignore the self appointed “Fun Stasi” and get ready for Blapril. I’ll be helping out as a mentor and I’m already preparing a list of blog posts and toying with the idea of a podcast (it won’t happen you know but a man can dream). I look forward to reading a lot of new content and chatting with new friends on Discord.

Thoughts on Blogging Part 12

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Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway  to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.

I have been part of a wider content creating community for over a decade now and it struck me as soon as this situation developed that a lot of people were going to find themselves quarantined at home with time on their hands. Leisure time is usually a premium commodity these days but I suspect that a lot of people will not be prepared for such a rapid change in fortune. Plus having to work at home, possibly cheek by jowl with your entire family, is going to require some sort of “safety valve” to release the stress such confinement inevitably brings. So in many respects now is an ideal time to start a new hobby. If it is pursued in a measured way then writing, podcasting, live streaming or creating videos may well provide not only a pleasurable leisure activity but also a means to interact and communicate with others. Something that we have taken for granted up until now.

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“Sod off and go and do something constructive, instead of continuously bothering me, you sweaty galloot”

For the sake of my example I shall focus upon writing but obviously the points I hope to make are applicable to other forms of content creation. Writing your thoughts down regarding any subject provides a sense of focus. Often when we marshall our thoughts it leads to a clearer understanding of a subject. It is also a process that we can control 100%. Such things are good for your mental wellbeing while we’re all in lockdown. If you start a blog and write regularly, having a schedule provides a clear routine. Structure is beneficial when in self isolation. Plus writing more often will improve your literacy skills. And then there is pleasure to be found in sharing your words with others, building an audience and becoming part of a social community. No matter how niche your chosen subject may be, there’s always an audience to be found. It is often this interaction that is the most rewarding aspect of writing and it subsequently fuels your creativity and desire to continue.

So if you’ve always toyed with the idea of blogging about your favourite games, movies or your cats, then why not grab yourself a free account over at wordpress.com and give it a go. Alternatively maybe you’ve always wanted to do some live streaming? Well now’s the time to do it. It’s not that hard to figure out. Even I’ve managed it. The same goes for YouTube. The barriers to entry are very low and there’s a wealth of online help available to get you started. It would be great to get a positive from a negative and see a resurgence in all kinds of content creation during these difficult times. And if you still need a nudge or the safety net of a community that you can draw upon for advice and guidance, then I wouldn’t be surprised if you see a lot of online communities rally and offer a helping hand. Don’t pass up on a golden opportunity. What would you prefer? To look back on 2020 as the year you were terminally bored while you holed up for 3 to 4 months. Or for it to be the year you started a new hobby that got you through a difficult period? The choice is yours.

Thoughts on Blogging Part 11

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The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.

For years, I’ve been using Microsoft Word as my primary means of writing blog posts. It serves my needs and is a very robust piece of software, filled with bells and whistles that I seldom ever use. However, there can be some compatibility issues from time to time but these are seldom the fault of Microsoft. Contains Moderate Peril is hosted via Squarespace and they’re constantly tinkering with the “backend”. I often log in to post an article only to discover a subtle change to the UI. Until recently I could import a Word Document without any formatting issues. However, a recent change now means that additional spaces are added between paragraphs and hyperlinks are lost. No doubt Squarespace will alter this in the long term but it makes for extra work in the meantime. Hence, I have started using Google Docs to create posts. At present there are now issues when I copy and paste the content into the post editor and then there’s the added bonus of accessibility. Google Drive allows me to access my draft documents from anywhere. At present, I spend a lot of time at my parents house. Using Google resources means I can write on the fly and be more productive, despite being away from my home office.

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One of the keys to finding an audience is to promote your content on social media. It’s not something that everyone is good at and it can also make you feel very self conscious. One aspect of social media is that you are shamelessly drawing attention to yourself and that’s not to everyone’s liking. But it is a necessary evil so its best approached as a job. Out of all the various social media platforms, I find that Twitter is the most efficient means to promote my writing and generating traffic. However, to gain any traction requires a sizeable following of like-minded people who share common interests. I initially gained my Twitter following between 2010 and 2013 and it was mainly down to holding regular giveaways. I offered game codes, Blu-rays and DVDs as prizes and made leaving a comment on the post and following me on Twitter, as part of the means of entry. It broadly worked. Although some people would follow and then later leave, most seem to have stuck around. I wish to increase the size of my Twitter following so am going to reinstate the giveaways and hold them monthly. As I said earlier it can feel a bit  of an impersonal Quid Pro Quo but I feel it is one of the more socially acceptable means of promotion.

I am also currently experimenting with Instagram to see if I can develop a presence there. I have an existing account that I have so far used just for family related content. However, I have now purged this of photos of my Granddaughters and such like and warned existing followers that I shall be changing tack. The idea is to try and create a community of followers and to focus on movies and TV. The medium lends itself to posting a screen capture of a scene from a classic film and then throwing it open for comments. This could also be used to promote existing film reviews that I’ve written. Of course it may not work and this may not be the right use of this platform but it’s worth a try. Social media can be flexible but it can also be an online cul-de-sac. In the past I’ve experimented with Facebook and building a community there. I had a website plugin that easily facilitated posting exiting blog content direct to Facebook. But I found that instead of bringing readers to my blog, it simply developed into a separate online presence of it own. as I didn’t want to have to manage multiple communities I stopped doing this and now just use Facebook to keep in touch with friends who have emigrated.

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But no matter what ideas you can come up with to increase your readership, the fact remains that the best way to grow your blog is to just keep writing and posting new articles. Google seems to bear this out, as my film reviews are frequently found via online searches and make up a substantial amount of my overall blog traffic. It is a somewhat clichéd old adage but “if you throw enough crap at the wall, some will eventually stick”. Write about what you enjoy and just stick with it. Talk to other bloggers or comparable content creators. Keep at it and you will develop a style and the standard of your material will improve. But above all, just keep writing. Find a time of day that works for you and get your thoughts down on virtual paper. Remember, each blog post doesn’t have to be a masterpiece. Three coherent paragraphs should suffice. But a degree of determination and self discipline, so that you do actually do some writing, will yield results in the long run. It’s also rewarding to set a New Year’s Resolution, or long term goal that you do actually achieve.

A Growth in Website Traffic

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Bloggers are often very reluctant to talk about such things as website traffic, statistics and the general size of their audience. Firstly, it can appear like bragging or an exercise in self-aggrandising ego stroking. Secondly, they may be worried that they’ll find out that their audience is not as large as those of other writers. It’s generally one of those tricky subjects that is wrapped up in complex social etiquette. Like when you’re at a party and someone you don’t know that well asks you how much you earn a year. Exactly what is the correct response? (The correct answer is “enough to have you killed”, by the way). However, as writers we naturally want to reach an audience and connect with them. Therefore, we all tend to check on the number of pageviews and visits to our respective blogs from time to time and consider what we can do to increase our overall readership.

The Blaugust writing event certainly revitalised my enthusiasm for blogging. I wrote a post everyday during August and September. Due to real world commitments, that schedule has not been maintained through October and November but I still strive to write regularly. Subsequently, as there has been an increase in written content, there has been a reciprocal increase in overall website traffic. Pageviews and visits have grown by 10% each month which I find quite interesting. Naturally if you write more frequently, then readers who have found your material interesting will return more often. They may also share links via social media which can also create more traffic. But this alone does not account for the growth Contains Moderate Peril has experienced. I believe that it down to two other factors, both of which are out of my direct control and are mainly down to chance. The first is a third party linking to your work and referring traffic. The second is simply being in the right place at the right time and writing about a subject that is relevant or popular.

In September I wrote a post previewing the Stout-Axe Dwarf race that was coming to the MMORPG The Lord of the rings Online. The following month I wrote a similar article about the Minas Morgul expansion that was at that time on the public test server. Both posts proved popular with the LOTRO community but were further amplified by being retweeted by fans of the game and being referenced by Massively Overpowered website. Then this month I stumbled upon a technical solution for a performance problem that was affecting the PC version of Red Dead Redemption 2. This is a prime example of just being fortunate with regard to timing and what people are currently searching for on Google. This post has done very well as a result. However, I should point out that 50% of all the website traffic that Contains Moderate Peril receives, is from people searching via search engines and finding my back catalogue of work. This is especially true of the film reviews. I think this sends a clear message about the importance of building up a body of work.

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A desire to reach a wider audience and connect with more people is not a hedonistic ideal. Writing is far from a one-way street. As ever, growth and statistical analysis of your website traffic is all about context, common sense and having realistic expectations. Your stats are a tool and should not be the driving force of your writing. Yet they can be used to motivate and “fine tune” your writing, by assessing what your readership enjoys the most. However, with there is no fast path to success with writing. Apart from producing good content, many of the facts that emerge from an analysis of blogging can be contradictory. Here are several taken from Social Media Examiner.

• The number of bloggers worldwide is expected to reach 31.7 million in 2020.

• The average word count of top-ranking content on Google is between 1,140-1,285 words. So it would seem that longform writing is far from dead.

• Yet, despite length of post increasing, 43% of people admit to still skimming articles.

• Blog articles with images get 94% more views. People like pictures, especially if they’re relevant.

For a writer who has just started blogging about their favourite pastime or who harbours dreams to write professionally, finding an audience and getting traction can seem very daunting and an uphill struggle. I think the best advice is to simply keep writing and promoting your work. Time is your ally. Google favours sites that have endured and have a body of work. There is some truth in the old adage that “if you throw enough shit at the wall, some of it will eventually stick”.

Staying Motivated

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Motivation is a psychological concept and not an actual location

According to the Blaugust Festival of Blogging timetable, the designated writing prompt for week number five is titled “Staying Motivated”. Because at some point, all content creators will find themselves either too tired, unwilling or simply unable to produce any new material. You may well have the time and resources to do so but lack inspiration to actually apply yourself. It’s a perennial question for anyone who writes, live streams or produces videos and podcasts. Like most problems of this nature which are dependent upon personal and subjective factors, it does not have a standard or easy answer. Staying motivated is a personal battle that you have fight by yourself, in your own way. If you find a solution that works for you there’s no guarantee that it will be applicable to others. However, there are some practical steps that can be universally taken that can contribute to staying motivated.

• If you truly are just writing for yourself, then there is no requirement for any sort of schedule. It also means the question of motivation is greatly mitigated.  But if you do write to interact with your audience, then a schedule is a useful thing for both parties. Therefore set a schedule that you know you can sustain. Be honest and realistic with yourself. If it’s just one post a week, so be it. At least everyone then knows where they stand. Once you’ve got a clear idea of how often you want to write (or whatever it is that you do), find the time and use it. If it helps, prepare some sort of reward such as a tasty snack, gin or ketamine that you don’t get until you’ve achieved your goal.

• I find that on occasions, there are days when the writing just flows. On such days I publish a blog post and “bank” anything else I produce for another day. Film reviews tend not to be time sensitive, can be written on the fly and left to build up in my “drafts” folder. These can then be rolled out on days when my writing mojo is waning. Then there are feature columns and recurring blog posts. Articles in which you summarise what you’ve been up to. And again let us not underestimate the popularity of sharing screen captures from games and such like. If you managed to obtain that obscure armour set after grinding out a specific instance, then let people know.

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“No lollygagging”

• Although I do advocate schedules, I also advise taking breaks from your content creation, when you feel the need. However, if you do regularly produce content then you may want to notify your readership of your pending absence. If people know in advance that you’re taking a break, they’re more likely to return later. If you simply vanish without explanation, then your audience will evaporate over time along with any goodwill. I would also add that if like me, you tend to produce content regularly, don’t take too long a break. In my experience the longer your away, the harder it is to return.

• One way to keep busy and stave off any loss in motivation is to collaborate with your fellow blogger, streamers and podcasters etc. Group writing projects can yield interesting results, especially when debating subjects that are contentious or have multiple perspectives. Podcasters and streamers can have guests on their shows or facilitate round table debates. Not only do such projects boost your motivation and strengthen community bonds, they also offer a degree of promotion for your online presence.

To date, no Lion has ever written a blog post of note

• For many of the people participating in Blaugust, blogging or whatever other form of content creation you’re pursuing, is a hobby. If treat it as such, in a manner that you can sustain, it will remain so. Pushing yourself beyond what you can reasonably cope with, is the quickest way to fall out of love with the thing that you’re doing. That’s not to say you should shy away from applying yourself and sometimes maintaining a degree of discipline. But you have to find a mode of operation that is right for you. A degree of introspection and honesty is also required so you don’t bite off more than you can chew, or conversely, sell yourself short.

• Finally, stay in touch with the community after Blaugust and keep a presence on the Discord server. Being around like-minded people is invaluable for staying engaged and focused. After a busy and engaging event such as Blaugust, it can feel like things grind to halt in the days and weeks afterwards. It is not unusual for many content creators to actually stop if they feel that the support network has gone. But it is still there, so it is important to keep the lines of communication open.

Celebrating Difference

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Rabbits are tasty. Cats, not so much…

The great things about Blaugust Festival of Blogging is that it’s a truly international event. For me that a big part of its appeal. Because although English may well be the universal language of all participants, it is not necessarily their first language. Hence a great deal of a writer’s native culture can bleed though into their posts. Rather than advocating a homogeneous approach to writing in which an international standard is enforced, I much prefer people writing as it naturally occurs to them, in the same way I enjoy and regional accents. In the internet age, it’s easy to think that there exists a universal, international pop culture. At a very simple level that may be true. Gaming is a major pastime all over the world. But look beyond the obvious and you’ll find that all countries have their own cultural foibles and idiosyncrasies. And that is one of the reasons I love to read other people’s blogs because I get to share in these.

Back in the days when Contains Moderate Peril was relatively successful and had a wee bit of a following, it became very apparent through analysing the stats that the readership was international. As soon as that fact came to light, I decided to consider this when writing and hopefully have done so ever since. I tend to write in an informal British manner, similar to how I speak. I use a lot of phrases, colloquialisms and slang, as well as frequently making pop culture references. Why? Because this how I express myself. But I try to explain things along the way because not everything I write will be immediately accessible to international readers. So I put quotation marks around certain phrases and on occasions include links that explains them. I endeavour to do my best to clarify the foibles of UK society, its cultural habits and mindsets. Because pop culture is possibly the United States greatest export and has found its way on to most nations TV, the realities of daily life in America is far from impenetrable. I cannot say the same about German, Dutch, Kenyan or Bangladeshi culture.

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Minder. A popular UK TV show from the 80s. Some of the slang may be impenetrable to international viewers. “I’ve got dodgy plates, Tel. Had’em since I was a saucepan”.

I admire anyone who has language skills. It is something we do very poorly in the UK. Less than a third of the nation is bilingual. I suppose due to English being a global language there is a sense of hubris that we shouldn’t even try. My French is very bad and my German negligible. Oddly the only language I ever seemed to get on with other than English was Latin but that’s a separate blog post. Anyone who not only learns English, which is notoriously awkward with its plethora of contradictory rules but also writes it, has achieved linguistically far more than me. I had the pleasure of working with a German engineer back in 1998 called Hendrich. He spoke textbook English but very quickly learned that it didn’t really equip him for day-to-day spoken English. He wanted to know slang and those curious turn of phrases that all countries develop. I confused him once, when we were working late and I said it was time to “knock it on the head”, which means to stop what you’re doing. “Whose head shall we knock?” he replied. Needless to say he found a means to learn informal English. He started supporting the local football team and by interacting with others quickly expanded his vocabulary.

So my advice to new bloggers who are starting out, is always keep in mind that although English may be a common language, the subtleties of your daily life are not. Don’t drive the character from your prose by slavishly writing in Standard International English (or American English). Please reference aspects of your countries culture both big and small and explain them where necessary. It brings so much more to your blog posts. In an age of growing fear regarding “difference”, we can learn a great deal about each other by reading each other’s writing. Yes, there are minor differences such as what side of the road you drive, measurement, the age at which you can do things such as vote or drink. But our overriding similarities also become abundantly clear. Also, if there’s something you’ve read that you don’t understand and you’d like an explanation then definitely ask. I will happily answer such questions about my writing, if you want clarification regarding what is a “chugger”, a “wee stooshie” or what you have to do to get totally “Leo Sayered”.

Topics, Talking Points and Ideas for Blog Posts

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According to the Blaugust schedule, its “Topic Brainstorming Week”. I shall interpret this literally and see if I can come up with some hints and tips about what to write about. Because at some point, all bloggers (and potentially other content creators) will sit down in their preferred environment, crack their knuckles and then remain with their hands poised over the keyboards, waiting for inspiration to strike like a thunderbolt. And sometimes nothing comes, or more to the point none of the ideas you come up with particularly inspire you. And therein in lies the reality of blogging. Not every post is a labour of love, a literary milestone or of social significance like the Gettysburg Address (feel free to insert an alternative regionally relevant stirring speech here. I prefer Henry V Act 3, Scene 1 myself). Sometimes, you have to pick something straight forward to write about and produce three or so paragraphs of adequate material. It may not be Shakespeare but it doesn’t have to be “filler” either.

Reviews, virtual diaries and streams of consciousness: I don’t do brevity very well. If I write a film review that’s under five hundred words, I feel I’ve not done the subject justice. However, that’s on me and is simply a foible of my personality. Short, succinct posts can be good Therefore, brief reviews, or initial impressions or simple musings on a game, TV show, movie, book, or news item about the video game industry can make excellent blog posts. Keeping diaries about the games you’re playing, the item you’re knitting or the plant that you’re growing can also fun and straight forward. Streams of consciousness about your day can also be very engaging. Two good examples are Belghast’s daily posts and Jamie’s “What’s Occurring” You Tube channel. You’d be surprised how global readers like to get to know about you, where you live and what your life is like.

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Riffing off other posts, think pieces and open debates: I make no bones about this, I regularly read the various columns, editorials and “soap box” post over at Massively Overpowered and then use them as a starting point for a blog post. Because they have exactly the same dilemma as the non-professional writer. IE coming up with interesting posts on a regular basis. So why not let them do the heavy lifting? At least they get paid. Another avenue to explore is think pieces. Is there a game mechanic that is ubiquitous, that you don’t like? Do you have an idea for an alternative? Then write about it. Why not dissect and analyse the machinations of the video games industry? When writing about what you love, you can focus or either the small or the big picture. Furthermore, when tackling a big subject, it isn’t essential to have all the answers. Throwing open a question to debate is great for comments or another blogger picking up the gauntlet and continuing the discussion.

Guides, FAQs and walkthroughs: Now these can be blogging gold, if done to the right standard. Take a website such as Dulfy’s MMO Guides. It has over time become one of the de facto MMO gaming sites, just through dogged determination in covering the things that gamers want to know about. There is great deal of information out there pertaining to games and other leisure activities that people assume is “well known”. But that is not always the case. Therefore writing the most basic of tips can be very useful to others. I recently wrote about the various libraries of data that addons in ESO are dependent on. You can update the addon but if you don’t update the reciprocal library, things still won’t work. This simple post has been well received. Therefore, never worry about sharing information or personal experiences. There’s always someone who will find it useful.

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Screenshots, funny videos and “chummy posts”: As I mentioned earlier, not every post you write has to be “weighty”. A substantial amount of your potential readers don’t want to have to wade through 3,000 words of long form analysis. Sometimes a simple screenshot taken at the end of a major raid, or of an achievement or cosmetic item will delight your audience. People often invest their time into certain hobbies and pastimes as a way to unwind. Therefore a humorous post, or a funny screen capture can really hit the spot. I’ve mentioned before that I don’t care for the mantra “you are your own brand” but I cannot deny its truth. If you produce easy going content that’s light and entertaining, you’ll find your niche. Sometimes your readership or audience are following you because of your personality. A cheerful post may be what someone who is having a bad day is exactly looking for.

Naturally, this post has only scratched the surface of ideas for potential posts. Contrary to what some may think, there is always something to write about. Writers block is frankly an excuse and a lot of quality writers who I respect, calmly and rationally assert that is can be addressed and overcome. I’m interested to see what ideas some of the other Blaugust mentors come up with for “Topic Brainstorming Week”. But ultimately, this is something that has to be addressed by each individual blogger or content creator. You have to eventually grasp the nettle and produce something. And once done, you’ll find that writing (insert comparable activity here that is relevant to you) becomes a lot easier. That’s not to say it should become a job but producing anything creatively requires some effort and application. It’s not always a walk in the park. But the more you do the better you become.

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This looks strangely familiar…

It’s the first day of the month and the Blaugust 2019 Festival of Blogging is currently underway. So far there have been numerous posts from established bloggers, offering sound advice and encouragement to those participating in this annual event. However, I wish to focus on one specific aspect of blogging that appears to be on the wane at present. Something that can be invaluable to the new and enthusiastic blogger. And as Blaugust is no longer solely focused on writing, this is also applicable to podcasters, live streamers and You Tubers (I hate that phrase, but it appears to be an accepted collective term, so let’s roll with it). The thing I am alluding to is audience feedback or put more plainly, reader comments. Yes, the thoughts and musings of those who consume your work, left on your site, blog or channel, in the form of a few lines of text. They can be both praising or damning. Supportive, insulting or sometimes incomprehensible. But at least they indicate that someone thinks sufficient of your work to leave some sort of statement.

People write and produce online content for a multitude of different reasons. The pleasure of creating something, sharing a common interest and engaging with others are just some of the many motivations that come to mind. But at some point, the following question occurs to all content creators. “Is anyone actually reading, watching or listening to this?” or some such variation. And it’s a totally justifiable enquiry, because content creation does not exist in a vacuum. If you’re writing for example, the basic premise of such an undertaking is that its intended to be read. If you therefore write continuously, eventually you will want some feedback. Do people enjoy your work? Do they find it useful? Is it relatable? Or is it an unmitigated disaster and an affront to all sentient life? Content creation and its consumption is a bilateral process. A writer, podcaster or streamer cannot grow if they have no idea how their material is received.

Rod Serling thinks you should support writers by leaving them feedback…

Sadly, despite the internet being filled with people who have an opinion on absolutely everything, getting them to leave a simple comment on your blog is comparable to asking them to undertake one of the labours of Hercules. Admittedly, some blogging sites can be a bit picky about verification and logging in, which does discourage some people from sharing their thoughts. But I think the problem is more due to a cultural shift and the fact that people will use social media to leave feedback and make recommendations these days. I find that readers of Contains Moderate Peril prefer to discuss the various posts, leave feedback and question my parentage via Twitter. The advantage being there are no additional logon credential required and a link to an article can be referenced publicly. Engagement is immediate. I do still get comments left via the site but they are far from common place. It can be a little frustrating at times especially when statistics tell you that a post has been well received.

So in light of this situation I would like to do the following. Here is a list of new bloggers who have embarked upon the Blaugust experience. I would urge readers as a sign of solidarity and goodwill to visit these sites and leave a comment, to encourage and motivate these good people. You’d be surprised what a shot in the arm, a positive comment can be.

·         Remus: ..in the mind..

·         Tea: Cooler on the internet

·         TheRoyalFamily: Dating Sims on the Holodeck

·         Serum7six: Enjoying Overload

·         everwake: Everwake’s Internet Journey

·         Dan/Magimos/Magi: Indiecator

·         Kaylriene: Kaylriene

·         Sita Dulip: Synthetic Dulips

Preparing for Blaugust 2019

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According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.

Strategy and planning: Blaugust is about creating content, so why not start collating ideas and brainstorming. If you have established regular columns or intend to do so, then these will be invaluable in bolstering your post count. Providing a diary of your progress in a game is useful and straight forward to write. As for ideas, create a list and write what you want to cover. Then add bullet points about what you want to convey and discuss with each idea. These can then be fleshed out into paragraphs. Impose structure via opening and closing statements and voila, you have a blog post or at least the first draft. Your list of ideas can then become the framework of your posting schedule. If you’re stuck for ideas then the schedule posted by Belghast (see above) offers writing prompts. If you favour writing about specifc things, then do so. I find movie reviews the easiest to write so will prepare some in advance. Also, if possible don’t just write on the fly. Plan when and where you write for best results

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Motivation and the reality of regular writing: I strongly encourage all Blaugust participants to communicate with others on the Blaugust Discord Server. Don’t feel reticent about sharing your content there. You have to promote your work to some degree to get people to come and read it. You may well get visitors and comments due to the buzz surrounding the event. But be realistic in your expectations. The key to building an online presence is to publish content regularly. Potentially, this is the most valuable lesson that Blaugust can teach you. Every post doesn’t have to be an in-depth essay or a literary milestone. Three paragraphs is sometimes all that’s needed to make your point, convey an idea or express a sentiment. Remember it is your blog and you should do things your way and in a manner that you’re comfortable with. Don’t overreach yourself but don’t sell yourself short either. Realistically consider what you can produce and then strive to do so.

Expect the unexpected: As well as being a tagline for the TV show Terrahawks, this is also sound advice about Blaugust. No plan is bullet proof and sadly at times, shit happens. A major news story in the area that you write about may appear and you may want to digress from your schedule and get on that bandwagon. Also, one of your fellow bloggers or even yourself, may make a particularly cogent post that subsequently gets other writers riffing off it. You may then feel it prudent to follow up the discussion with another post on that subject. Plus life may derail you and prevent you from writing or at least interfere with your plan. There is even a possibility that you may discover that whatever content creation that you’re pursuing, is not for you after all. Blaugust is a learning curve and despite what you may think, it still has the potential to teach you something. Sometimes you have to do something to determine whether it’s right or not for you.

It never hurts to be organised and for many, imposing a degree of structure upon a month-long writing event, will make it far easier to navigate. Yet, there does come a point when you have to stop fine tuning your plan, which can sometimes become a diversion in itself, and just get on with writing, podcasting, streaming etc. It’s a bit like getting into the swimming pool when on holiday. The water looks inviting but you know it will strike cold. Once in experience tells us it will be fine but the main obstacle is just diving or climbing in. For many, the first Blaugust post is the equivalent of this but once it’s done you may wonder why you worried about it so much. So take the plunge, stay in touch with other participants and see where the month ahead takes you. If you get stuck then help is at hand. I won’t say “you miss 100% of the shots you don’t take” because that is a logical fallacy. But I will quote from The Lord of the Rings. As Gaffer Gamgee said, “It's the job that's never started as takes longest to finish".

Internet Fame and Fortune

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Torquil says “Fame? It’s an empty purse.”

I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.

But this post is not a debate over which medium is superior. I believe all have their virtues and their respective place. Nope this is a reflection upon the dream of “internet fame” and making money from your website. Of gaining the respect of your peers and having your writing genius recognised. Or maybe just getting some extra traffic to your blog. We all have hopes and dreams when we embark upon writing online. We also tend to be realistic about what the likely outcome may be. “Internet fame” is a fickle thing and is usually due to a perfect storm of reasons. As for making money from your blog, well I’ve never achieved that. In fact all my content creation endeavours over the years have been a money sink overall. Can blogging lead to developing a wider literary talent? That remains to be seen. If you subsequently write a successful book or are offered a paid position with a prestigious news outlet, then that may constitute as proof of ability.

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Follow me. Like the song by Uncle Kracker.

For most of us, writing brings a small core group of readers who end up getting to know you through your writing. It’s quite an intimate relationship, as you eventually become your own brand. Yes, I hate that phrase but it is functionally true. For most of us, blogging, podcasting, live streaming or whatever won’t make you rich or famous. However, irrespective of your impact, it does bring you a degree of satisfaction that at least someone understands what you’re blathering on about. If you’re lucky, your readers will indulge you to a degree and support you when you stray into subjects that don’t necessarily enthral them. My longstanding podcast co-host Brian and I once did a show where we didn’t feel like talking about gaming, so we discussed bacon and eggs. It turned out to be one of our best received episodes. So if you have dreams of internet fame and fortune, I’d advise you to temper them. However, you may well find a comfortable niche and make some good friends along the way.

Thoughts on Blogging Part 8

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I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.

So let us consider for a moment, the question of attracting traffic to your blog. First of all, what is your motivation. It’s an important question because it determines how and what you write, the kind of audience you pursue and the niche you are going to try and fill. If you are writing for pleasure, because of a sense of fandom and to contribute to a community then you’re mainly looking to connect with a specific group and be of service to them. This makes finding your audience very specific. You produce content that is relevant to the community you are part of and promote it via the platforms that community uses. If you are writing for financial gain or to achieve some sort of “internet fame”, then your content is governed far more by pursuing what is popular, affiliating yourself to the latest trends and getting “noticed”. You therefore may seek to court controversy and become involved in high profile disputes. What you wish to achieve very much determines your path. It is not unlike the differing roles of the tabloid press and broadsheet newspapers.

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If therefore, you are pursuing the former of these two options and say for example wish to establish yourself of part of The Elder Scrolls Online community, then the best approach would be to produce content regularly. Ensure that your material is engaging, interesting and relevant. Maintain a schedule and stick to it. Google likes sites that do this and you will fair better in search rankings as a result. Your readers like consistency as well. Promote your work via social media, forums and other platforms. Interact with your audience, answer comments and provide your own views on the work of your peers. Riffing off other bloggers posts is always a good way of raising your profile. Discuss, debate and participate. Know when to argue a point and when not to waste your time. Do your research if your posts require factual accuracy and always link to your sources. Then do all the above continuously for several years (possibly nearer a decade) and you may gain some traction and build an audience.

And now let us consider the alternative. Regularly create content but couch it in hyperbole and click bait style of headlines. Be controversial, outspoken and outrageous. Attack those with opposing views and always make clear what you don’t like and won’t tolerate. After all, it’s a lot easier to be critical than constructive. Utilise all the rhetorical tricks of the trade; ad hominem and strawman arguments, gaslighting and “whataboutery”. Jump on any passing bandwagon regardless of whether you believe in it or not. Similarly have an opinion on anything and everything. Shit post, hangout in all the wrong places (specific subreddits, 4chan and 8chan) and always ensure that if there’s a divisive situation, you’re associated with it. Don’t deal in facts but in feelings. Ignore such concepts as the burden of proof, feel free to contradict yourself, switch sides and generally not be burdened by constricting concepts such as integrity. Make people angry then point them in the direction of the alleged “cause”. If you follow this plan, you’ll get noticed and you may gain an audience. But there’s a price to pay. You’ll have painted yourself into a corner and will forever be associated with your “persona”. Plus a lot of people will think you’re an asshole.

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Obviously, I have presented two ways of building an audience and would like to make it clear that there are naturally alternatives and variations on both discussed routes. I must admit I do find it surprising that people still think that there’s a quick and easy way to “success”, be it with blogging or any of the other ways of sharing content. Live streaming, producing You Tube videos, creating podcasts and blogging have all gone through a lot of transitions over the years and I suspect the days of any of them being a quick way to get rich and famous have possibly gone. The only constant I can really think of about “audiences” is that they can be both loyal and fickle. Core readers will stick around because ultimately, they have a sense of rapport with the author. Yet if you write less often then people will naturally go elsewhere. There’s been a notable dip in this site’s traffic in the last fortnight because I haven’t been writing. As to the newbie blogger who posted the original question, I hope you find the path that right for you. I’d be interested to learn what their thoughts are on traffic if they’re still blogging in a year’s time.

Thoughts on Blogging Part 7

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I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.

I recently wrote about how the blogging community intermittently loses long time contributors when they decide to “retire”. I have been reflecting upon this of late and wondering whether I should be doing the same. This has mainly been due to a lack of motivation on my behalf. However, as I know exactly what the causes of this problem are (they’re mainly logistical issues), I eventually settled for a short break instead. I know that as soon as I “pack in” writing, I’ll get the bug again shortly afterwards. There is only so much a person can do to organise their life, especially when there are random external factors that can throw a proverbial spanner in the works at any time of day. So I have two choices. Accept the fluidity of things and write as and when I can. Or try to stick to my current schedule, fall behind, get frustrated and eventually throw in the towel. The logical things is to adapt and embrace the former option. So that is what I shall do at for the present. The daily writing schedule has got to give.

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If all goes to plan, I’m hoping to resume writing again this week. I have several film reviews outstanding that I can finish off and post. I find these a lot more straightforward and relatively easy to collate, compared to more complex “think pieces” about gaming and its associated industry. Film reviews have also proven to be a good source of traffic for Contains Moderate Peril over the years, as unlike gaming related articles, they’re not time specific. I’m also going to pursue the more niche market articles I mentioned earlier, because the alternative is simply not to write anything. I’m sure I’ll produce more material about gaming when a subject, or angle presents itself that I find interesting. However, beyond this immediate plan, it’s best not to speculate. My caring commitments are currently in a state of flux due to illness and associated medical problems. So there’s still plenty of scope for arrangements and schedules to change.