More Iniquities of the Video Games Industry
People often say that one of the reasons they play video games is to escape from the harsh realities of life. It’s a perfectly understandable aspiration; seeking to find a brief respite from the rigours, injustices and trauma of the real world in a potentially more tranquil environment. Yet it is ironic that the very industry that provides these virtual havens is steeped in all the failings and iniquities that stem from big business. Adding to the general shittiness of day to day life that so many wish to avoid. Which presents many gamers with an ethical dilemma, as they may well be supporting a company that indulges in morally abhorrent business practises. This isn’t the first time I’ve written about the iniquities of the video game industry and it certainly won’t be the last. Here are just some further examples of the sort of shenanigans that regularly occur among “Triple A” publishers
People often say that one of the reasons they play video games is to escape from the harsh realities of life. It’s a perfectly understandable aspiration; seeking to find a brief respite from the rigours, injustices and trauma of the real world in a potentially more tranquil environment. Yet it is ironic that the very industry that provides these virtual havens is steeped in all the failings and iniquities that stem from big business. Adding to the general shittiness of day to day life that so many wish to avoid. Which presents many gamers with an ethical dilemma, as they may well be supporting a company that indulges in morally abhorrent business practises. This isn’t the first time I’ve written about the iniquities of the video game industry and it certainly won’t be the last. Here are just some further examples of the sort of shenanigans that regularly occur among “Triple A” publishers.
An investment group representing some Activision Blizzard shareholders recently filed with the United States Securities and Exchange Commission an enquiry as to how CEO Bobby Kotick “finds multiple ways to unnecessarily enrich” himself. CtW Investment Group has stated in its mission statement that it functions to hold “directors accountable for irresponsible and unethical corporate behavior and excessive executive pay”. The group handles several union-sponsored pension funds that own “substantial” shares in Activision Blizzard. They’re concerned due to “multiple, overlapping award provisions” in Kotick’s employment agreement with Activision Blizzard, the CEO is allowed multiple bites at the apple. Kotick has received over $20 million in stock options every year for the last four years in addition to his base salary, as well as a bonus that is more than the total pay of his fellow CEOs in the games industry. The cumulative total of Kotick’s stock awards alone in the last four years is $96.5 million, which doesn’t include his salary.
All of this has occurred over a period of time when Activision Blizzard employees are facing ongoing job insecurity, following layoffs of 800 employees in 2019. Staff typically earn less than 1/3 of 1% of the CEO’s earnings, with some employees, such as Junior Developers, making less than $40,000 a year while living in high-cost areas such as southern California. Activision defended Kotick’s bonuses in a statement to GameSpot, citing increases in the company’s “market capitalization” and share price performance during his tenure as the reason for these financial rewards. “He has delivered exceptional value for Activision Blizzard’s stockholders”, according to their PR department. But for many gamers, this is yet another example of the immorality of corporate culture, especially in light of the current economic situation where many workers are currently furloughed and more than likely facing unemployment in the not too distant future. All while their employers make record profits.
And here’s another “fun” example of life in the video games industry. According to a report on Bloomberg, publisher Take-Two is alleged to have withdrawn Kerbal Space Program 2 development from studio Star Theory and then subsequently poached most of its staff, eventually leading to the company’s collapse and closure. Star Theory’s development staff apparently received an unsolicited LinkedIn message last December, in which a Take-Two revealed it was creating a new studio to complete the game Star Theory had been developing. Take-Two was seeking to hire all of Star Theory’s staff in order to “ease transition”. “This was an incredibly difficult decision for us to make, but it became necessary when we felt business circumstances might compromise the development, execution and integrity of the game”, Take-Two executive Michael Cook is alleged to have said. “To that end, we encourage you to apply for a position with us”.
Star Theory founders Bob Berry and Jonathan appear to have been in discussions with Take-Two about selling their company but were dissatisfied with the terms. However, pleas to staff to stay at the company and secure a new project failed, as more than half of the development team eventually joined Take-Two’s new studio Intercept Games according to Bloomberg. Whether their terms and condition of employment are comparable, remains to be seen. Such business practises are often seen as standard procedure within the video games industry but for those working at the “coalface” this is just corporate asset stripping and playing with the livelihood of staff. Again as gamers, do we wish to be associated with such dubious activities? I am reminded of a quote by Scottish comedian Frankie Boyle. “If you get offended by any jokes, by the way, feel free to Tweet your outrage on a mobile phone made by a ten year old in China”.
Further Iniquities of the Video Games Industry
If you are naïve enough to think that the video games industry is an equal partnership between those a pursuing an artistic vision and their benevolent financial benefactors, then todays news that Activision Blizzard is laying off approximately 800 staff despite a enjoying a “record year”, must have comes as a surprise. For the rest of us who are fully conversant with the iniquities of the business, this sad news has an air of tedious inevitability to it. If you want a coherent distillation of the unsustainability of the triple A games industry, then Jim Sterling’s latest episode of The Jimquisition pretty much nails it. Simply put the current levels of revenue growth seen of late by a lot of the major publishers cannot be maintained and will eventually end in a hard crash, further job losses and a migration of venture capitalists looking to make a killing somewhere else. For those who work in games development it means job insecurity, stress and financial worries. For gamers it could lead to popular titles being shutdown because they don’t make “sufficient” revenue.
If you are naïve enough to think that the video games industry is an equal partnership between those a pursuing an artistic vision and their benevolent financial benefactors, then todays news that Activision Blizzard is laying off approximately 800 staff despite a enjoying a “record year”, must have comes as a surprise. For the rest of us who are fully conversant with the iniquities of the business, this sad news has an air of tedious inevitability to it. If you want a coherent distillation of the unsustainability of the triple A games industry, then Jim Sterling’s latest episode of The Jimquisition pretty much nails it. Simply put the current levels of revenue growth seen of late by a lot of the major publishers cannot be maintained and will eventually end in a hard crash, further job losses and a migration of venture capitalists looking to make a killing somewhere else. For those who work in games development it means job insecurity, stress and financial worries. For gamers it could lead to popular titles being shutdown because they don’t make “sufficient” revenue.
This problem is hardly unique to the video games industry, and you’ll find many other big corporations acting in a similar fashion. But the due to the social nature of gaming, many of the associated businesses find themselves confronting their demons in a far more public arena. As a result, today’s news seems to be appearing on even the most casual gamers radar. My Twitter timeline has been full of it this evening and there’s a lot of sympathy and “finger wagging” going on. This is essentially a good thing, as it means people care and recognise that behind the headlines there’s a very real human element to it all. 800 individuals are now directly affected by this and are having to actively seek new employment. Hopefully all concerned will secure new positions and do so with minimum inconvenience, but even such a positive outcome only addresses the symptoms and not the root cause of the problem.
Few businesses are ethical by default. Hoping that the “bad ones” will change their ways is a fool’s hope. Hectoring them from the wings is also a failing strategy as it simply becomes a PR battle. We sadly live in an age of spin doctors and “alternative facts” so being right is no guarantee of winning. The only real solution to this problem is a political one. Workers in the industry need to unionise, lobby for regulatory legislation and employer rights. All of which are an anathema to many workers (screams of “oh no, that’s socialism”), because such concepts have been maligned by decades of increasingly strident partisan politics. Sadly, modern governments are far too deferential towards corporate lobbying, so you cannot rely on them to universally embrace employee protection. So if people really want change then they must robustly campaign for it through collective bargaining, engaging with their political representatives and building up a head of steam. They must also promote such activities positively in the media to gain public support and win the moral high ground. The alternative is to simply complain about corporate greed, while piously hoping that you don’t get trampled underfoot by the likes of Activision Blizzard.
The Iniquities of the Video Game Industry and Gamer Culture
Although I wrote several blog posts summing up my experiences with movies, blogging and social media in 2018, I didn’t get around to writing “a year in gaming”. There are several reasons for this. First off, it was a year in which I bought several games that just didn’t chime with me. No Man’s Sky and Monster Hunter: World were both white elephants. Also, I have yet to find a single player games that has had the impact of The Witcher 3: Wild Hunt, so overall my gaming experience was somewhat lacklustre in 2018. I did however rediscover my love of the MMO genre and therefore spent most my gaming time in The Lord of the Rings online and Star Trek Online. But secondly and possibly more importantly, as a fifty-one-year-old man, I find a lot of the shenanigans associated with the video game industry and so called “gamer culture” to be embarrassing and crass. We live in a time where fandom and openly expressing your interests is quite common place, mainly due to commercial. Having said that, why do I want to openly identify with an industry that has its mindset firmly stuck in the 1950s and with a fan community that is often insular and hostile to anyone who doesn’t “fit the bill”?
Although I wrote several blog posts summing up my experiences with movies, blogging and social media in 2018, I didn’t get around to writing “a year in gaming”. There are several reasons for this. First off, it was a year in which I bought several games that just didn’t chime with me. No Man’s Sky and Monster Hunter: World were both white elephants. Also, I have yet to find a single player games that has had the impact of The Witcher 3: Wild Hunt, so overall my gaming experience was somewhat lacklustre in 2018. I did however rediscover my love of the MMO genre and therefore spent most my gaming time in The Lord of the Rings online and Star Trek Online. But secondly and possibly more importantly, as a fifty-one-year-old man, I find a lot of the shenanigans associated with the video game industry and so called “gamer culture” to be embarrassing and crass. We live in a time where fandom and openly expressing your interests is quite common place, mainly due to commercial. Having said that, why do I want to openly identify with an industry that has its mindset firmly stuck in the 1950s and with a fan community that is often insular and hostile to anyone who doesn’t “fit the bill”?
In case you didn’t notice, neither the video game industry or the gaming community covered themselves in glory in 2018. Here’s are a few “highlights” from the last twelve months. Let’s start with start with lootboxes and live services. While some gamers aren’t interested in social commentary, diversity, equality or an industry that that behaves like an 18th century mill owner, a lot of them do care about getting fleeced. Therefore, when Electronic Arts and other companies opted to build this semi-gambling mechanic directly into several games there was a public rightly outcry. The Belgium government even found loot boxes to be in breach of their gambling laws, yet rather than feeling shamed, some games publisher played the victim card and made the issue all about them. We now live in an age where games as a “live service”, means that companies patent algorithms that figure out the best way to apply pressure to make players buy more. For a lot of the big dogs of the industry, it’s no longer just about the game. That’s just a secondary consideration. It’s first and foremost about building a commercial product around tried and tested monetisation mechanics. And 2018 was also the year that numerous game studios such as Telltale Games where closed, the staff ignominiously stripped of their benefits and kicked out the door, with out any consideration or empathy.
The gaming industry also has a track record of institutionalised sexism and poor workers’ rights that hasn’t improved over the last 12 months. “Me Too,” has exposed several companies for being just glorified boys’ clubs in which shitty behaviour is de rigueur. Riot Games even ended up facing a gender discrimination lawsuit from employees. Then there’s the numerous instances of "crunch" culture that have been reported on. Rockstar Games seemed even proud of its archaic macho ethos with co-founder Dan Houser crowing with pride about the arduous work hours required to complete Red Dead Redemption 2. And then there where numerous instances of companies utterly failing to grasp the fundamental of social media. Need I remind you of the Jessica Price debacle? The narrative designer was fired after she responded to a high-profile YouTuber who was a key ArenaNet influencer. Mistakes where made by both parties although the bulk of my sympathies lies with Jessica Price. This massive own goal could have been easily avoided if the company had a clear policy on social media usage. And then there was the usurping of #WontBeErased via GoG’s twitter account. This matter was dealt with swiftly but yet again it demonstrates an industry that seems to regularly employ square pegs for round holes.
And what of gamers themselves? Oh, where shall we begin? Apparently having female avatars in Battlefield V was beyond the pale, because many gamers have based their entire understanding of women’s contributions to World War II upon Mrs Miniver. Then there was Valves piss poor handling of sexual content on their Steam platform. The “debate” over this reflected very badly on some gamers that claimed an “anti-censorship” platform but really wanted to protect their own questionable tastes in products that range from the morally reprehensible to potentially illegal in many countries. Esports also continued to be a male dominated activity with a reciprocal fan base driven by notions of “gender essentialism”. A common mantra from this community is “keep your identity politics out of my gaming”. Other popular buzzwords among such “thinkers” are “social justice warriors” and “females”. Beyond such obvious sexism, the gaming community is rife with those that think the industry is there to serve their exclusive needs. Some gamers still fail to grasp that “being a fan” does not grant you anymore leverage, input and respect. Fandom is a self-appointed title that ignores the reality that we’re all just consumers.
So, on mature reflection why would I and indeed many of my colleagues and friends, wish to cry from the rooftops “Hey, you. You see this shit? We really dig all this and we’re immensely proud to be associated with it”? Couple all the above with a lack of games that have personally delighted me (and that is not a claim that there aren’t good games out there) and you’ll understand why I now just look at gaming per se as just an amusing diversion and no more. Yes, it can be art on occasions and it can affect social change, raise awareness and do good things (think Childs Play charity etc.) But in many respects these positives are often cancelled out by the negatives. Popular culture seems to have acquired too much of the bellicose, binary, “belief over fact” driven narrative of contemporary politics, along with all the fervour and zealotry of fundamental religious faith. So, I’ll leave it to others to hold the line and fight the good fight against all the above. I’m done my time and paid my dues. I’ll happily embrace the term “gamer” when it’s respectable again and the video game industry no longer behaves like a character out of a Dickens’ novel.
The Iniquities of Mobile Gaming
The original title for this post was to be “the unfathomable iniquities of mobile gaming”, but when you pause to think about it, it’s hardly unfathomable from the publisher’s point of view. Mobile games are primarily designed to be money syphons, swathed in a superficial veneer of interactive entertainment. If you want a contemporary example, then look no further to the newly released Harry Potter: Hogwarts Mystery. The game capitalises on a popular franchise and quickly introduces a pay wall which hobbles those players who elect not to spend money. What I find “unfathomable” are those who do not consider this an egregious business model and are happy to sink substantial amounts of cash into this pitiful caricature of a game. Sadly, the core demographic for this and many other mobile titles, are the youth market, who therefore may not even be picking up the tab for the game. As a result, irrespective of my and other gamers disdain and subsequent boycott of mobile gaming, these sorts of products continue to be financially lucrative.
The original title for this post was to be “the unfathomable iniquities of mobile gaming”, but when you pause to think about it, it’s hardly unfathomable from the publisher’s point of view. Mobile games are primarily designed to be money syphons, swathed in a superficial veneer of interactive entertainment. If you want a contemporary example, then look no further to the newly released Harry Potter: Hogwarts Mystery. The game capitalises on a popular franchise and quickly introduces a pay wall which hobbles those players who elect not to spend money. What I find “unfathomable” are those who do not consider this an egregious business model and are happy to sink substantial amounts of cash into this pitiful caricature of a game. Sadly, the core demographic for this and many other mobile titles, are the youth market, who therefore may not even be picking up the tab for the game. As a result, irrespective of my and other gamers disdain and subsequent boycott of mobile gaming, these sorts of products continue to be financially lucrative.
My vocal dislike for mobile games if often met with cries of “why worry about something that doesn’t affect you”, which on a superficial level seems like a legitimate question. Well the answer is that games of this type are monopolising the mobile market, stifling innovation and normalising abhorrent business practises. Again because of the age group of core mobile gaming customers, an entire generation of gamers are growing up in an environment where game play is regularly disrupted by pay restrictions. Normalising such practises is dangerous. 2017 saw the console and PC game market try to adopt similar business practises with games such as Middle-earth: Shadow of War and Star Wars: Battlefront II. Mercifully, the consumer push back was sufficient to stall these initiatives but the cultural shift towards “live services” that Ubisoft and other developers frequently reference, shows that there’s more than one way to skin a cat. I don’t expect the likes of EA to give up so easily on the dream of bringing the mobile gaming business model to the console and PC market.
In 2016, the mobile gaming market was estimated to have taken $38 billion in revenues, compared to $6 billion for the console market and $33 billion for personal computing gaming. By 2017 the mobile gaming market increased to $46 billion. It’s a market with a broad spectrum of quality. Mobile gaming at it’s best can be as engaging and creative as other platforms. The inherent restrictions of the platform often mean that developers have to think outside the box. Yet a precedence has now been set early on as to how these game finance themselves. In a very short space of time this has gone from being an aspect of game development, to its very foundation with game mechanics being driven by the business model. I argued in a recent blog post that the very definition of a “game” needs to be redefined to encompass the variety of genres and the various different approaches to playing them. However, this evolving perception of exactly what is a game is equally open to negative factors. Hence if we are not robust and vocal in our opposition to the iniquities of mobile gaming, they will simply become the norm for all platforms.