Preparing for Blaugust 2019
According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.
According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.
Strategy and planning: Blaugust is about creating content, so why not start collating ideas and brainstorming. If you have established regular columns or intend to do so, then these will be invaluable in bolstering your post count. Providing a diary of your progress in a game is useful and straight forward to write. As for ideas, create a list and write what you want to cover. Then add bullet points about what you want to convey and discuss with each idea. These can then be fleshed out into paragraphs. Impose structure via opening and closing statements and voila, you have a blog post or at least the first draft. Your list of ideas can then become the framework of your posting schedule. If you’re stuck for ideas then the schedule posted by Belghast (see above) offers writing prompts. If you favour writing about specifc things, then do so. I find movie reviews the easiest to write so will prepare some in advance. Also, if possible don’t just write on the fly. Plan when and where you write for best results
Motivation and the reality of regular writing: I strongly encourage all Blaugust participants to communicate with others on the Blaugust Discord Server. Don’t feel reticent about sharing your content there. You have to promote your work to some degree to get people to come and read it. You may well get visitors and comments due to the buzz surrounding the event. But be realistic in your expectations. The key to building an online presence is to publish content regularly. Potentially, this is the most valuable lesson that Blaugust can teach you. Every post doesn’t have to be an in-depth essay or a literary milestone. Three paragraphs is sometimes all that’s needed to make your point, convey an idea or express a sentiment. Remember it is your blog and you should do things your way and in a manner that you’re comfortable with. Don’t overreach yourself but don’t sell yourself short either. Realistically consider what you can produce and then strive to do so.
Expect the unexpected: As well as being a tagline for the TV show Terrahawks, this is also sound advice about Blaugust. No plan is bullet proof and sadly at times, shit happens. A major news story in the area that you write about may appear and you may want to digress from your schedule and get on that bandwagon. Also, one of your fellow bloggers or even yourself, may make a particularly cogent post that subsequently gets other writers riffing off it. You may then feel it prudent to follow up the discussion with another post on that subject. Plus life may derail you and prevent you from writing or at least interfere with your plan. There is even a possibility that you may discover that whatever content creation that you’re pursuing, is not for you after all. Blaugust is a learning curve and despite what you may think, it still has the potential to teach you something. Sometimes you have to do something to determine whether it’s right or not for you.
It never hurts to be organised and for many, imposing a degree of structure upon a month-long writing event, will make it far easier to navigate. Yet, there does come a point when you have to stop fine tuning your plan, which can sometimes become a diversion in itself, and just get on with writing, podcasting, streaming etc. It’s a bit like getting into the swimming pool when on holiday. The water looks inviting but you know it will strike cold. Once in experience tells us it will be fine but the main obstacle is just diving or climbing in. For many, the first Blaugust post is the equivalent of this but once it’s done you may wonder why you worried about it so much. So take the plunge, stay in touch with other participants and see where the month ahead takes you. If you get stuck then help is at hand. I won’t say “you miss 100% of the shots you don’t take” because that is a logical fallacy. But I will quote from The Lord of the Rings. As Gaffer Gamgee said, “It's the job that's never started as takes longest to finish".
Internet Fame and Fortune
I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.
Torquil says “Fame? It’s an empty purse.”
I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.
But this post is not a debate over which medium is superior. I believe all have their virtues and their respective place. Nope this is a reflection upon the dream of “internet fame” and making money from your website. Of gaining the respect of your peers and having your writing genius recognised. Or maybe just getting some extra traffic to your blog. We all have hopes and dreams when we embark upon writing online. We also tend to be realistic about what the likely outcome may be. “Internet fame” is a fickle thing and is usually due to a perfect storm of reasons. As for making money from your blog, well I’ve never achieved that. In fact all my content creation endeavours over the years have been a money sink overall. Can blogging lead to developing a wider literary talent? That remains to be seen. If you subsequently write a successful book or are offered a paid position with a prestigious news outlet, then that may constitute as proof of ability.
Follow me. Like the song by Uncle Kracker.
For most of us, writing brings a small core group of readers who end up getting to know you through your writing. It’s quite an intimate relationship, as you eventually become your own brand. Yes, I hate that phrase but it is functionally true. For most of us, blogging, podcasting, live streaming or whatever won’t make you rich or famous. However, irrespective of your impact, it does bring you a degree of satisfaction that at least someone understands what you’re blathering on about. If you’re lucky, your readers will indulge you to a degree and support you when you stray into subjects that don’t necessarily enthral them. My longstanding podcast co-host Brian and I once did a show where we didn’t feel like talking about gaming, so we discussed bacon and eggs. It turned out to be one of our best received episodes. So if you have dreams of internet fame and fortune, I’d advise you to temper them. However, you may well find a comfortable niche and make some good friends along the way.
Thoughts on Blogging Part 9
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
Fortunately, Belghast over at Tales from the Aggronaut recently announced Blaugust 2019; a yearly festival of blogging designed to bring together and encourage new or lapsed bloggers. It’s a great opportunity for people like myself to renew our motivation and get back into the writing saddle, so to speak. The event also provides a practical forum for people to share information along with their personal experiences and to help and support each other. It also offers a timely reminder that long form writing and the art of essay writing is far from dead, despite what some members of the internet commentariat would have you believe. If you’ve ever thought about blogging, podcasting, live streaming or generally creating some form of online content, then you’ll find encouragement via Blaugust 2019. There’s plenty of time to get ready as activities don’t start till the 28th of July.
Now I don’t know about you, but I am far more likely to let myself down, as opposed to other people. If I set myself a goal or a deadline and I fail to achieve it, I’m far more accepting of it as the only person who has been incommoded by my actions is me. However, if I make a commitment to someone else or group, I honour such undertakings due to all my cultural and emotional baggage. It’s just something ingrained in me like being on time or saying please and thank you. Hence, I have agreed to participate in Blaugust 2019, not only as a contributor but as a mentor as well. The net result will be that I’ll take part in the entire event and write something every day for the duration. As a result I have already started drafting blog posts and provisionally planning a publishing schedule.
I have watched several videos on You Tube recently about learning, organisational skills and applying yourself to your hobby or pastime. However, despite a lot of good practical advice, most ultimately state that there simply comes a point where if you want to succeed in what you are doing, you have to “just do it”. Now that may sound a little glib, underwhelming and too similar to Nike’s awful corporate branding mantra but there it is, an undeniable reality for those with a rational mind. So I’m going to try and abide by this statement of the obvious and get back into the habit of just sitting down and writing. It doesn’t have to be Shakespeare or reinvent the wheel. Writing is primarily an expression of ourself and I’d rather do it to some degree, than not at all. Roll on Blaugust 2019.
