Preparing for Blaugust 2019
According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.
According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.
Strategy and planning: Blaugust is about creating content, so why not start collating ideas and brainstorming. If you have established regular columns or intend to do so, then these will be invaluable in bolstering your post count. Providing a diary of your progress in a game is useful and straight forward to write. As for ideas, create a list and write what you want to cover. Then add bullet points about what you want to convey and discuss with each idea. These can then be fleshed out into paragraphs. Impose structure via opening and closing statements and voila, you have a blog post or at least the first draft. Your list of ideas can then become the framework of your posting schedule. If you’re stuck for ideas then the schedule posted by Belghast (see above) offers writing prompts. If you favour writing about specifc things, then do so. I find movie reviews the easiest to write so will prepare some in advance. Also, if possible don’t just write on the fly. Plan when and where you write for best results
Motivation and the reality of regular writing: I strongly encourage all Blaugust participants to communicate with others on the Blaugust Discord Server. Don’t feel reticent about sharing your content there. You have to promote your work to some degree to get people to come and read it. You may well get visitors and comments due to the buzz surrounding the event. But be realistic in your expectations. The key to building an online presence is to publish content regularly. Potentially, this is the most valuable lesson that Blaugust can teach you. Every post doesn’t have to be an in-depth essay or a literary milestone. Three paragraphs is sometimes all that’s needed to make your point, convey an idea or express a sentiment. Remember it is your blog and you should do things your way and in a manner that you’re comfortable with. Don’t overreach yourself but don’t sell yourself short either. Realistically consider what you can produce and then strive to do so.
Expect the unexpected: As well as being a tagline for the TV show Terrahawks, this is also sound advice about Blaugust. No plan is bullet proof and sadly at times, shit happens. A major news story in the area that you write about may appear and you may want to digress from your schedule and get on that bandwagon. Also, one of your fellow bloggers or even yourself, may make a particularly cogent post that subsequently gets other writers riffing off it. You may then feel it prudent to follow up the discussion with another post on that subject. Plus life may derail you and prevent you from writing or at least interfere with your plan. There is even a possibility that you may discover that whatever content creation that you’re pursuing, is not for you after all. Blaugust is a learning curve and despite what you may think, it still has the potential to teach you something. Sometimes you have to do something to determine whether it’s right or not for you.
It never hurts to be organised and for many, imposing a degree of structure upon a month-long writing event, will make it far easier to navigate. Yet, there does come a point when you have to stop fine tuning your plan, which can sometimes become a diversion in itself, and just get on with writing, podcasting, streaming etc. It’s a bit like getting into the swimming pool when on holiday. The water looks inviting but you know it will strike cold. Once in experience tells us it will be fine but the main obstacle is just diving or climbing in. For many, the first Blaugust post is the equivalent of this but once it’s done you may wonder why you worried about it so much. So take the plunge, stay in touch with other participants and see where the month ahead takes you. If you get stuck then help is at hand. I won’t say “you miss 100% of the shots you don’t take” because that is a logical fallacy. But I will quote from The Lord of the Rings. As Gaffer Gamgee said, “It's the job that's never started as takes longest to finish".
There is a subtle difference between being rash and being proactive. Being rash means acting too fast without thinking about the results, while being proactive is a question of acting early with careful planning. Why have I mentioned this? Well prima facie information indicates that recent Blaugust participants are interested in an “official” online presence for the annual festival of blogging, other than that existing Discord server. That seems perfectly reasonable to me. Not everyone likes using Discord and I do worry that they may reduce its free functionality at some point in the future. With regard to there being a Blaugust platform of some kind, there is a consensus that it doesn’t need to be some sort of sprawling commercially hosted website running on Wix or such like. Those sorts of site require funding, a degree of admin and possibly private data management. It also a bit too “corporate” if you like. Hence the logical compromise is to have a static site. Let it suffice to say, that has been done.
Judging by the posts I’ve read, it would appear that Blaugust 2026: Festival of Blogging has been well received by those who participated in it. That is most satisfying to know, especially in light of the fact that this is the first year the event has been run without our founder who sadly past away in July. It has also become clear that Blaugust is reaching a far wider and diverse audience and most definitely is no longer the exclusive province of bloggers from one particular community. There has been healthy discussions on our Discord server about whether this year event needs to adapt to accommodate the modern blogosphere. Questions such as whether or not there needs to be a dedicated Blaugust website have been raised and explored. Should every site participating have an RSS feed? How, if required, should comments be handled. Inevitably, the subject of the use of AI in blogging still remains a controversial issue.
After a very productive month of writing, we come to the final Blaugust 2026 Group Project writing prompt. It is titled lessons learned and is usually a chance to reflect on the festival and whether or not it has been to one’s satisfaction. Have you achieved your goals? What have you gained from the experience? Those sorts of things. It also poses two further questions; “What is the best piece of advice you’ve ever been given?” and “what’s the best advice you’ve ever given to someone else?” for your consideration. I’ll address the questions shortly. Firstly let’s mull over this years event and assess how it’s gone.
It was my blogging anniversary on the 16th August. I’ve been writing and sharing my post online for 19 years, via various different websites and blogs. This current iteration of Contains Moderate Peril has been around since August 2015. To date it has 2,171 posts including this one. Quantity does not necessarily equate to quality but there are some articles I am proud of and feel that they make their point effectively.
This week’s Blaugust 2026 Group Project writing prompt is an important topic. Namely, staying motivated. I prepared a fairly lengthy post with some advice and ideas to keep people focused and writing. Then I checked it against the post I wrote last year and the year before that, going back to blogging events from 2012. All of these posts broadly said the same thing, so I decided to scrap what I had composed for today and to go with a simpler approach. I shall answer the questions Krikket posed for this writing prompt. Fellow blogger Bhagpuss has also done so and as ever, his thoughts are interesting and well expressed. Here are my answers.
Once again, I have stumbled across an interesting debate that has provided me with an opportunity to write a blog post. Over on the Blaugust Discord Server, I read a comment from AgingGamer regarding RSS feeds and their significance with regard to blogging. This in turn referred me to a post by fyr (don’t you love all these nom de plumes) who wrote at depth about the ongoing community debate about the use of RSS/Atom feeds. The article explored the importance of such feeds with regard to reaching readers and providing accessibility to the disabled. All of which provided me with a great deal of food for thought. Mainly because I use a mainstream website service provider for my online endeavours, so RSS is by default built. I’ve never really considered not having such a facility at my disposal. But the rise in the IndieWeb scene challenges this assumption.
I have written two blog posts today that I have subsequently abandoned. The first was gaming related but when I was about halfway through writing it, I felt like I was covering old ground and just repeating myself. It was also regarding an issue that can’t really be fixed. Namely, how do you ensure that matchmaking in PVP games is done equitably. As there is no solution to this issue at present, or at least not one that all parties can agree on, I decided to ditch it. Similarly a post I was working on about what becomes of my blog if anything happens to me was curtailed. In light of recent events in our community it seemed inappropriate. However, as a result of binning two blog posts, I new idea occurred to me. Do my fellow bloggers self-edit and curtail what they write about? Is your blog totally unfiltered or do you apply a set of rules that determine what content is deemed acceptable?
It is time for the next Blaugust 2026 Group Project writing prompt. This one comes with two lines of enquiry. The first is an opportunity to “introduce yourself”. Over the years, I have written several introductory posts for previous Blaugust events. Rather than repeat myself I’ll just link to the last one, which was posted in August 2023. I haven’t radically charged since then apart from my hair going whiter. The next part of the prompt poses a far more intriguing question. “If you could have one magical power or super power, what would you choose and what would you use it for?”, which offers much for consideration. Having given this proposition much thought here is my response.
A decade ago I wrote a post about blogrolls and the practical and social issues surrounding them. At the time, the version of Squarespace I was using didn’t easily support such things or at least wasn’t able to do so in a manner I liked, so I didn’t have one. Ten years later Squarespace as a hosting platform has far greater functionality, hence I recently decided to add a blogroll. That was in March this year. However it just wasn’t really fit for purpose. So I decided to revise it a few days ago and rather than just have a traditional list of blogs in a side column, I ended up producing a more comprehensive blog directory, which list two hundred plus sites alpha-numerically. I’ve been tinkering with it on and off and I am now finally happy with it. The latest update reflects the international nature of the Blaugust: Festival of Blogging and the fact that we have many blogs written in their native language. Translating text is now an integral function of web browsers, so I see no reason why these blogs should be excluded.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
Internet Fame and Fortune
I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.
Torquil says “Fame? It’s an empty purse.”
I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.
But this post is not a debate over which medium is superior. I believe all have their virtues and their respective place. Nope this is a reflection upon the dream of “internet fame” and making money from your website. Of gaining the respect of your peers and having your writing genius recognised. Or maybe just getting some extra traffic to your blog. We all have hopes and dreams when we embark upon writing online. We also tend to be realistic about what the likely outcome may be. “Internet fame” is a fickle thing and is usually due to a perfect storm of reasons. As for making money from your blog, well I’ve never achieved that. In fact all my content creation endeavours over the years have been a money sink overall. Can blogging lead to developing a wider literary talent? That remains to be seen. If you subsequently write a successful book or are offered a paid position with a prestigious news outlet, then that may constitute as proof of ability.
Follow me. Like the song by Uncle Kracker.
For most of us, writing brings a small core group of readers who end up getting to know you through your writing. It’s quite an intimate relationship, as you eventually become your own brand. Yes, I hate that phrase but it is functionally true. For most of us, blogging, podcasting, live streaming or whatever won’t make you rich or famous. However, irrespective of your impact, it does bring you a degree of satisfaction that at least someone understands what you’re blathering on about. If you’re lucky, your readers will indulge you to a degree and support you when you stray into subjects that don’t necessarily enthral them. My longstanding podcast co-host Brian and I once did a show where we didn’t feel like talking about gaming, so we discussed bacon and eggs. It turned out to be one of our best received episodes. So if you have dreams of internet fame and fortune, I’d advise you to temper them. However, you may well find a comfortable niche and make some good friends along the way.
It is obligatory to start these sorts of posts by reiterating the standard mantra that you should not be driven by your websites stats and that the data they contain can be unreliable. Although a sound philosophy in principle, it is actually more nuanced than that. Such data can be useful for growth if used wisely. I have never been coy about trying to increase my readership. For me it seems an integral aspect of blogging. Over the course of 2026, the traffic to Contains Moderate Peril has doubled. A lot of that is down to curious spikes in visits which seems to be AI scraping the entire site. Setting aside these anomalies, more people are reading posts and a lot are doing so via the site’s RSS feed. All of which is fine by me as growing the audience for this blog was a goal for this year, I am quite pleased by this development and the ongoing progress. I hope it continues.
There is a subtle difference between being rash and being proactive. Being rash means acting too fast without thinking about the results, while being proactive is a question of acting early with careful planning. Why have I mentioned this? Well prima facie information indicates that recent Blaugust participants are interested in an “official” online presence for the annual festival of blogging, other than that existing Discord server. That seems perfectly reasonable to me. Not everyone likes using Discord and I do worry that they may reduce its free functionality at some point in the future. With regard to there being a Blaugust platform of some kind, there is a consensus that it doesn’t need to be some sort of sprawling commercially hosted website running on Wix or such like. Those sorts of site require funding, a degree of admin and possibly private data management. It also a bit too “corporate” if you like. Hence the logical compromise is to have a static site. Let it suffice to say, that has been done.
Judging by the posts I’ve read, it would appear that Blaugust 2026: Festival of Blogging has been well received by those who participated in it. That is most satisfying to know, especially in light of the fact that this is the first year the event has been run without our founder who sadly past away in July. It has also become clear that Blaugust is reaching a far wider and diverse audience and most definitely is no longer the exclusive province of bloggers from one particular community. There has been healthy discussions on our Discord server about whether this year event needs to adapt to accommodate the modern blogosphere. Questions such as whether or not there needs to be a dedicated Blaugust website have been raised and explored. Should every site participating have an RSS feed? How, if required, should comments be handled. Inevitably, the subject of the use of AI in blogging still remains a controversial issue.
After a very productive month of writing, we come to the final Blaugust 2026 Group Project writing prompt. It is titled lessons learned and is usually a chance to reflect on the festival and whether or not it has been to one’s satisfaction. Have you achieved your goals? What have you gained from the experience? Those sorts of things. It also poses two further questions; “What is the best piece of advice you’ve ever been given?” and “what’s the best advice you’ve ever given to someone else?” for your consideration. I’ll address the questions shortly. Firstly let’s mull over this years event and assess how it’s gone.
It was my blogging anniversary on the 16th August. I’ve been writing and sharing my post online for 19 years, via various different websites and blogs. This current iteration of Contains Moderate Peril has been around since August 2015. To date it has 2,171 posts including this one. Quantity does not necessarily equate to quality but there are some articles I am proud of and feel that they make their point effectively.
This week’s Blaugust 2026 Group Project writing prompt is an important topic. Namely, staying motivated. I prepared a fairly lengthy post with some advice and ideas to keep people focused and writing. Then I checked it against the post I wrote last year and the year before that, going back to blogging events from 2012. All of these posts broadly said the same thing, so I decided to scrap what I had composed for today and to go with a simpler approach. I shall answer the questions Krikket posed for this writing prompt. Fellow blogger Bhagpuss has also done so and as ever, his thoughts are interesting and well expressed. Here are my answers.
Once again, I have stumbled across an interesting debate that has provided me with an opportunity to write a blog post. Over on the Blaugust Discord Server, I read a comment from AgingGamer regarding RSS feeds and their significance with regard to blogging. This in turn referred me to a post by fyr (don’t you love all these nom de plumes) who wrote at depth about the ongoing community debate about the use of RSS/Atom feeds. The article explored the importance of such feeds with regard to reaching readers and providing accessibility to the disabled. All of which provided me with a great deal of food for thought. Mainly because I use a mainstream website service provider for my online endeavours, so RSS is by default built. I’ve never really considered not having such a facility at my disposal. But the rise in the IndieWeb scene challenges this assumption.
I have written two blog posts today that I have subsequently abandoned. The first was gaming related but when I was about halfway through writing it, I felt like I was covering old ground and just repeating myself. It was also regarding an issue that can’t really be fixed. Namely, how do you ensure that matchmaking in PVP games is done equitably. As there is no solution to this issue at present, or at least not one that all parties can agree on, I decided to ditch it. Similarly a post I was working on about what becomes of my blog if anything happens to me was curtailed. In light of recent events in our community it seemed inappropriate. However, as a result of binning two blog posts, I new idea occurred to me. Do my fellow bloggers self-edit and curtail what they write about? Is your blog totally unfiltered or do you apply a set of rules that determine what content is deemed acceptable?
It is time for the next Blaugust 2026 Group Project writing prompt. This one comes with two lines of enquiry. The first is an opportunity to “introduce yourself”. Over the years, I have written several introductory posts for previous Blaugust events. Rather than repeat myself I’ll just link to the last one, which was posted in August 2023. I haven’t radically charged since then apart from my hair going whiter. The next part of the prompt poses a far more intriguing question. “If you could have one magical power or super power, what would you choose and what would you use it for?”, which offers much for consideration. Having given this proposition much thought here is my response.
A decade ago I wrote a post about blogrolls and the practical and social issues surrounding them. At the time, the version of Squarespace I was using didn’t easily support such things or at least wasn’t able to do so in a manner I liked, so I didn’t have one. Ten years later Squarespace as a hosting platform has far greater functionality, hence I recently decided to add a blogroll. That was in March this year. However it just wasn’t really fit for purpose. So I decided to revise it a few days ago and rather than just have a traditional list of blogs in a side column, I ended up producing a more comprehensive blog directory, which list two hundred plus sites alpha-numerically. I’ve been tinkering with it on and off and I am now finally happy with it. The latest update reflects the international nature of the Blaugust: Festival of Blogging and the fact that we have many blogs written in their native language. Translating text is now an integral function of web browsers, so I see no reason why these blogs should be excluded.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Thoughts on Blogging Part 9
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
Fortunately, Belghast over at Tales from the Aggronaut recently announced Blaugust 2019; a yearly festival of blogging designed to bring together and encourage new or lapsed bloggers. It’s a great opportunity for people like myself to renew our motivation and get back into the writing saddle, so to speak. The event also provides a practical forum for people to share information along with their personal experiences and to help and support each other. It also offers a timely reminder that long form writing and the art of essay writing is far from dead, despite what some members of the internet commentariat would have you believe. If you’ve ever thought about blogging, podcasting, live streaming or generally creating some form of online content, then you’ll find encouragement via Blaugust 2019. There’s plenty of time to get ready as activities don’t start till the 28th of July.
Now I don’t know about you, but I am far more likely to let myself down, as opposed to other people. If I set myself a goal or a deadline and I fail to achieve it, I’m far more accepting of it as the only person who has been incommoded by my actions is me. However, if I make a commitment to someone else or group, I honour such undertakings due to all my cultural and emotional baggage. It’s just something ingrained in me like being on time or saying please and thank you. Hence, I have agreed to participate in Blaugust 2019, not only as a contributor but as a mentor as well. The net result will be that I’ll take part in the entire event and write something every day for the duration. As a result I have already started drafting blog posts and provisionally planning a publishing schedule.
I have watched several videos on You Tube recently about learning, organisational skills and applying yourself to your hobby or pastime. However, despite a lot of good practical advice, most ultimately state that there simply comes a point where if you want to succeed in what you are doing, you have to “just do it”. Now that may sound a little glib, underwhelming and too similar to Nike’s awful corporate branding mantra but there it is, an undeniable reality for those with a rational mind. So I’m going to try and abide by this statement of the obvious and get back into the habit of just sitting down and writing. It doesn’t have to be Shakespeare or reinvent the wheel. Writing is primarily an expression of ourself and I’d rather do it to some degree, than not at all. Roll on Blaugust 2019.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
Back in March 2019 I wrote a blog post about the operating costs of running this website. I went into detail with regard to hosting and domain costs, as well as the other software and hardware used to write posts and at that point produce a podcast. Let it suffice to say that five years on, those costs have all increased. If we’re just looking at maintaining a blog simply in terms of hosting and the domain registration, it costs about £20 a month to run Contains Moderate Peril. Theoretically, if I want to reduce those costs I could dispense with a specific domain name and use a free blogging service. However, I feel that such a compromise comes with its own set of problems, such as advertising and a lack of control (to a degree) over your content. I therefore choose to pay to mitigate these concerns. If I then wish to do more, such as produce a podcast, create videos for YouTube or live stream, then those costs increase.
When you initially start blogging, your aspirations tend to be very straightforward. Choose a title, find a niche and get into the habit of writing. Simple tasks that can still take a while to master. Once your blog is established and has endured for a while, you may not have any further long term goals other than to just keep going. However, if you feel that you want to achieve more then you have to tackle a new set of problems. There is a great deal of “advice” in the public domain about growing and monetising your blog. A lot of it is questionable but there are some approaches that do work. However, these require you to write to a specific process, chasing the ever changing whims of your potential readership. You have to compromise. And for many bloggers, that is the deal breaker.
I spent some time in July, making some changes to Contains Moderate Peril. I replaced the branding and made some alterations to the “about” page to ensure that it was up to date and relevant. Not that anyone reads it as I still regularly receive enquiries about guest posts. Something I no longer do. Today, I made some further changes as it is my long term goal to grow the audience for this site. Hence I want to try and make it easier for visitors to find the content they seek and offer them related material. To facilitate this, I have added some additional menu options to the blog homepage. These act as filters, presenting specifically themed content for readers. Hence there is a “movie” button that lists all film reviews and similarly one for “video games”. There are also links for two specific video games, The Lord of the Rings Online and Star trek Online, as website statistics show that these are popular subjects.
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
I was sitting in my office over the weekend, half-heartedly typing up a blog post about table manners and dining etiquette, when I paused and lapsed into a state of self examination and introspection.
“Isn’t Contains Moderate Peril supposed to be about gaming, movies and popular culture”? “Yes”, I replied to myself via my inner monologue.
“So what the hell am I doing writing about table manners, then?” my inner contrarian retorted.
“Well it is part of our culture, although I wouldn’t argue that it is a defining aspect of the zeitgeist at present” my conciliatory alter ego responded.
“Frankly, I’m getting bored with all of this per se” a third voice stated. It was at this point, I stopped arguing with various facets of my id and went to the pub.
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
By the time that August rolls around this year, I will have been actively blogging and generally sharing my writing online for 14 years. Prior to that, back in the eighties, I was involved in the production of several fanzines. That was indeed a labour of love and although I was happy to write the content, the work involved in physically creating the actual pages was tough. The printing costs were also an early lesson in how writing is not an immediate path to fame and fortune. All things considered, writing has been a major aspect of my life for as long as I can remember. I used to enjoy writing stories as a child and then as I got older I discovered the pleasure of a well constructed essay. I was fortunate to have three very good English teachers during my time at school, who were passionate about their job and very encouraging.
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
Due to the ongoing Global Pandemic, many people are now finding themselves working from home or having to stay in for health or childcare reasons. Hence there has been a marked increase in online leisure activities. Steam has been hit by a record number of concurrent users and Netflix and Amazon prime have both seen an increased demand upon their respective streaming services. If you’re not commuting then you are freeing up a substantial amount of hours each week. This potential abundance of “free time” along with a practical need to channel your energy into something to prevent yourself from going “stir crazy”, presents some interesting opportunities. Many people who have previously expressed an interest in writing and content creation now have the leeway to do so. Naturally, as a writing enthusiast and a long time blogger, I am happy to encourage such activities.
The New Year is often a time for revised plans, renewed ambitions and a desire to get back on the proverbial horse when it comes to content creation. More often than not, many of these lofty ambitions wither on the vine or fall victim to our propensity for indolence. Which is why I think it is prudent to ensure that any goals that you set for yourself are realistic and attainable. If for example, you have just started blogging, then it is wiser to focus on developing and maintaining a writing schedule, rather than trying to get a million page views in your first month. Impossible goals lead to disappointment which can then crush your optimism. Measured, targeted achievements, obtained over a credible time period may not seem so satisfying but they get the job done. Which is why I have given a great deal of thought to my own blogging goals for 2020. I am not going to alter or replace the blog template, nor am I going to embark upon too many side projects such a streaming or creating video content. Although I’d like to do such things I cannot sustain them or cope with the volume of work they will create. This year I am just going to try to create as much written content as possible and focus on expanding brand awareness.
The end of Blaugust Festival of Blogging 2019 presents the perfect opportunity to write another entry in my “Thoughts on Blogging” series. According to the Blaugust schedule this is the “lessoned learned week”, although I’m not too keen on that specific phrase. It sounds too much like the sort of bogus, sombre platitudes that politicians trot out in the wake of some national tragedy. But such is the nature of semantics and such is the curious fashion in which my mind works. So rather than worry of the wording, I’ll just simply reflect upon the past month and consider what it means for my writing, both present and future. Because I do believe that over the last month, I have had a minor epiphany with regard to my relationship with blogging.
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.
I wasn’t expecting to write another entry in the Thoughts on Blogging series so soon, but something came up that grabbed my attention and got me thinking. A simple question that’s often asked about blogging and one that has many layers to it, as well as numerous answers. A new blogger who recently joined the Blaugust discord server asked for help “getting traffic to their blog”. An enquiry that gave me (and possibly others) pause for thought. Because we all to a degree want to attract traffic to our blogs. But I also think bloggers are too coy about this this subject. We’ll say things like “I write for myself” or “it’s not about the numbers” and although I agree with these points, building an audience is important. Let’s be honest, it can be somewhat disheartening after writing a lengthy post about a subject close to you heart, for it to fall flat and not attract any traffic. As discussed before, often it is the casual blog posts written in a hurry, that can be the most popular and the articles you’re most proud of can go unnoticed. So let us be honest. I think most bloggers want to grow an audience and enjoy the sense of accomplishment that it provides.
I decided to take a short break from blogging last week. I have a lot on at present and the only time I’ve had available to write has been in the late evening. I prefer to write in the morning as I’m more focused and motivated. Plus I haven’t really had a lot of positive things to say of late about the two primary subjects of this website. Broadly speaking there’s not a lot of going on in the video games industry that enthuses me. Similarly, the current crop of film releases have hardly distinguished themselves. At present when I do get writing ideas, they tend to be obscure niche market subjects or commentary on social issues. For example, I’m thinking of writing a post about my continuing enjoyment of the Japanese TV show Takeshi’s Castle. I’m also forming my thoughts for an article about how society’s relationship with wildlife may be “broken”. Stuff that is interesting to me but may not be ideal material for readers of Contains Moderate Peril.
As January comes to an end, I am pleased that I have so far managed to maintain a daily writing schedule. I hope that I can continue in this vein throughout February. As ever the actual process of sitting and writing has proven a somewhat mixed bag so far this year. Some days the word simply spill out of me and a blog post potentially writes itself. On others, composing just three coherent paragraphs is like pulling teeth and much time is spent procrastinating and getting side tracked. But a mixture of self-discipline and a degree of pride have helped oil the creative wheels and kept the content flowing. Whether any of it is any good is for others to decided. However, it was nice to find one of my posts quoted in an article over at Massively Overpowered. It means that at least someone is reading my work and pondering upon the points therein. Writing is after all a means of communication and sharing ideas so it is rewarding to know that you’re not just yelling into the wind all the time.
This week, a rather high profile sub-reddit associated with the Star Trek Online community, changed its status to “private” as a means of protesting against the state of the game and the way developers Cryptic are handling things. That matter was surprisingly resolved within 24 hours after an olive branch was extended from the STO community manager on reddit. However, it is not the protest itself nor the state of the game that I wish to focus upon, but the importance of /r/stobuilds as a shared community resource. A lot of STO players enjoy optimising their builds and tweaking their loadout and this site it the place to go to share such information. There is also a group of hardcore players that dig deep into the games data and comprehensively crunch number and generate useful information. Hence if a resource such as this was taken offline for longer period of time, it would have a tangible impact upon players and the wider community.
Spending time in the company of others who have similar interests and passions can be an invaluable shot in the arm and a great source of motivation. For example, I recently joined a Facebook group associated with The Evolution of Horror Podcast. It’s an absolute pleasure to be able to pick over the bones of a movie such as The Wicker Man and explore its finer points. You don’t have to adjust your level of conversation for fear of boring people, or dial back your enthusiasm due to concerns of being labelled a nerd or fanboy. Finding these online havens where you feel comfortable are invaluable, regardless of whether your passion is sport, knitting, Lepidoptery or Phrenology. Remember this point. I shall be returning to it shortly.
I read a post over at Tobold’s Blog recently that got me thinking about blogging, popularity, and the ebb and flow of our passions. The reason being is that Tobold, like many other long-term bloggers, has seen a decline in his audience over recent years. He certainly wasn’t carping about it, just simply observing the correlation between reducing your written output, the decline in popularity of his original subject matter and the number of visitors coming to his site. He also made a keen observation that blogging is not necessarily “where it’s at” with regard to cultivating an audience. If you are producing content specifically to grow and maintain a following, then You Tube and Twitch are better platforms for that. Especially if your content is part of the wider gaming scene. For better or for worse, I now associate gaming commentary with visual mediums rather than blogging. Yes, there is still long from criticism being produced but it’s aimed at a niche gaming audience. One that I would guess is older.
I usually write a post early on in the New Year in which I list the various goals I’m focusing on over the next twelve months. To date I have not done this because I am still trying to work out what I can and cannot accommodate within my current schedule. As a carer I’m kept very busy, but my weekly routine does offers windows of opportunity for writing. However, free time is a finite commodity, so I have to really cut my proverbial coat according to my cloth this year. Therefore, I’ve decided to pursue the following projects. I will continue to regularly post on Contains Moderate Peril as I enjoy having my own platform and certainly feel that I still have a lot to write about. Also, the audience is steadily growing, and I think it would be counter productive to fly in the face of such a development. I was also given the opportunity to write for MMOGames recently and have decided to accept this invitation. Writing to deadlines and deferring to editors, is an invaluable learning experience. Plus, it presents my writing to a wider audience which is great for brand awareness and other awful marketing terms.
There wasn’t a Newbie Blogger Initiative this year and I was saddened by that. I’ll make no bones about the fact that I liked this yearly event and the way for a few months after it, you’d see a lot of interesting new blogs spring up, filled with optimism and passion. But, what’s done is done, and life goes on. It’s up to others to pick up that particular torch and run with it, if they wish to see the event to return. I also miss a lot of my colleagues and peers’ blogs and the comradery that stemmed from the associated community. Again, this is a natural and inevitable attrition process, caused by that thing known as “life”. So, to combat my current melancholic malaise, I thought I’d collate a few of my thoughts about writing online and set them down in a semi-regular post, the same way as I do about podcasting.
It is obligatory to start these sorts of posts by reiterating the standard mantra that you should not be driven by your websites stats and that the data they contain can be unreliable. Although a sound philosophy in principle, it is actually more nuanced than that. Such data can be useful for growth if used wisely. I have never been coy about trying to increase my readership. For me it seems an integral aspect of blogging. Over the course of 2026, the traffic to Contains Moderate Peril has doubled. A lot of that is down to curious spikes in visits which seems to be AI scraping the entire site. Setting aside these anomalies, more people are reading posts and a lot are doing so via the site’s RSS feed. All of which is fine by me as growing the audience for this blog was a goal for this year, I am quite pleased by this development and the ongoing progress. I hope it continues.