Preparing for Blaugust 2019
According to the schedule (which is purely for guidance and not a metaphorical gun to your head) Blaugust 2019 Festival of Blogging starts today. This is “prep week”; a golden opportunity to get all your ducks in a row. Now there’s nothing to stop you going into the event blind and winging it. For some content creators, that’s how they roll. However, for most of us, it helps if we have some kind of plan in place and have figured some stuff out in advance. For me this is important as I have a fluid day-to-day schedule and I’m also away for three days due to my son’s wedding. So I thought I’d share my approach to Blaugust, in the hope that it may be helpful to others. Like most things in life, there is no “one size fits all approach”, so you may want to temper my methods and adapt them to your own. You know your own strengths and weaknesses better than I. But the underlying point is still sound. Doing some degree of preparation for Blaugust will certainly help you.
Internet Fame and Fortune
I recently read a blog post by Tobold about the subject of “internet fame” and the thorny issue of “influencers”. He referenced how at one point his blog was getting over 3,000 visits a day and he had traction within the wider gaming community. However, over time his waning interest in gaming along with the rise of other social media platforms has seen a steady decline in traffic to his blog. He notes how there’s been a shift towards Streamers and You Tubers becoming major sources of influence. He even goes so far as to suggest that creating visual content is harder than blogging. Yet I’m not so sure about the last point. Scheduling, producing and editing video content is certainly an involved process and requires a degree of skill. But mastering these techniques is not a guarantee of quality. I still believe that the written word, especially in a longform analytical fashion, requires more thought and analysis. And I would also argue that those very qualities subsequently narrow the market for its consumption.
Thoughts on Blogging Part 9
The last three months have been problematic from a writing perspective and my productivity and motivation have both suffered. I struggle to find appropriate time to sit down and apply myself to writing and when I do, I seldom have the correct mindset to stay focused for long. Yet due to the back catalogue of content available on Contains Moderate Peril, there is still regular traffic coming to the site. Ironically, despite my low productivity, I have started receiving an increase in blog related marketing and have received numerous emails regarding “collaboration”, “featured posts” and “SEO optimisation”. All of which I have no interest in. However, the point remains, I’m not writing as much as I used to and I miss it. The same can be said for podcasting but that’s a tougher problem to fix. It is more labour intensive than writing, so the logical thing to do is to focus on the former and not the latter to fix.