Is Vanity the Achilles Heel of the Game Industry?
On the eve of the launch of Star Wars Battlefront II last Friday, DICE General Manager Oskar Garbrielson released a statement stating that paid microtransactions were to be disabled in the game for the immediate future. It was a major reverse of policy after several weeks of increasing debate and acrimony about the subject from Star Wars fans and wider gamers. It has now come to light that the decision was due to pressure from the rights holders themselves. Disney Head of Consumer Products and Interactive Media Jimmy Pitaro is apparently the driving force behind this U-turn. Naturally with a major movie release only weeks away and the prospect of huge merchandise sales over the holiday season, no one at Disney wanted to see a media circus that could impact upon their bottom line. What happens in the new year when the controversy has died down and the movie leaves the cinemas, remains to be seen. I suspect we have not seen the back of the loot crate issue but for the meantime the problem has been side-lined.
On the eve of the launch of Star Wars Battlefront II last Friday, DICE General Manager Oskar Garbrielson released a statement stating that paid microtransactions were to be disabled in the game for the immediate future. It was a major reverse of policy after several weeks of increasing debate and acrimony about the subject from Star Wars fans and wider gamers. It has now come to light that the decision was due to pressure from the rights holders themselves. Disney Head of Consumer Products and Interactive Media Jimmy Pitaro is apparently the driving force behind this U-turn. Naturally with a major movie release only weeks away and the prospect of huge merchandise sales over the holiday season, no one at Disney wanted to see a media circus that could impact upon their bottom line. What happens in the new year when the controversy has died down and the movie leaves the cinemas, remains to be seen. I suspect we have not seen the back of the loot crate issue but for the meantime the problem has been side-lined.
This entire matter is emblematic of a wider issue surrounding marketing, branding and PR. One that bleeds through into multiple facets of day to day life. We live in a curious world where politicians, communities and businesses are often very protective of their “image” and “reputation”. These may be hard earned through years of doing the right thing or simply be the product of proactive PR and spin. But the bottom line is no one wants to be negatively labelled these days, even if that label is justified. Hence, we live in a world were racists don’t like to be called such and companies hate to be perceived as “greedy”, although that is the nature of the very system that predicates their existence. Everyone seems to want to act with impunity but still be seen as a good guy and be able to hang out with fans at community events and bask in the warm glow of public adulation. It’s hypocritical and it stinks. Sadly, we allow it.
So, EA and DICE were told to stand down and this whole problem has temporarily been defused because Disney doesn’t want their image tarnished, although a little research will show they’re far from angels. Has this move worked? Well initial sales may be a little slow of Star Wars Battlefront II but it’s early days yet and I don’t see the game bombing any time soon. Fans also have very short memories and are their own worst enemy in so far as making a stand. People like to posture but they seldom care to go without and that is the only way to effect real change. What happens next with this game is still up for grabs. However, it does prove that vanity and “public perception” are the industries Achilles Heel and we should as gaming consumers continue to use this to effect the changes that we want. All we need to do now is figure out exactly what those are, as a cursory glance around the internet shows that gamers do not share a universal “dream”.
Star Wars Battlefront 2: Update
Having completed my ten-hour Play First Trial of Star Wars Battlefront 2, I wanted to elaborate further upon my initial thoughts of the game. It should be noted that the demo that EA offers via Origin Access, comes with several caveats. Only the first three missions of the campaign are available, although these are sufficient to give to the you a good handle on the game’s various combat mechanics. You play as Imperial Special Forces Agent Iden Versio, the leader of Inferno Squad. The story starts during the Battle of Endor and addresses the fate of the Empire, after the Emperor’s demise. Unlike many games from this genre, the single player campaign is well written and engaging. When this part of the demo ended I found myself wanting to play more and see where the narrative went. Out of the ten hours given for the demo, I spent about three on the campaign. The rest of the time I spent in multiplayer, which is the game’s raison d'être.
Having completed my ten-hour Play First Trial of Star Wars Battlefront 2, I wanted to elaborate further upon my initial thoughts of the game. It should be noted that the demo that EA offers via Origin Access, comes with several caveats. Only the first three missions of the campaign are available, although these are sufficient to give to the you a good handle on the game’s various combat mechanics. You play as Imperial Special Forces Agent Iden Versio, the leader of Inferno Squad. The story starts during the Battle of Endor and addresses the fate of the Empire, after the Emperor’s demise. Unlike many games from this genre, the single player campaign is well written and engaging. When this part of the demo ended I found myself wanting to play more and see where the narrative went. Out of the ten hours given for the demo, I spent about three on the campaign. The rest of the time I spent in multiplayer, which is the game’s raison d'être.
I’m not a huge fan of the ground based multiplayer modes. I find that my reactions are too slow for me to make any meaningful progress. However, Galactic Assault features large team orientated, objective based maps and due to the volume of players is more forgiving to the less skilled. I only spent an hour or so with type of combat before moving on to Starfighter Assault mode. Here two teams of up to 24 players, with an additional 40 AI fighters, compete in multi-stage battles between swift starfighters and powerful hero ships. There are also huge capital ships to be dealt with as well as environmental objectives. Space combat, which was conspicuously absent in the last instalment of the game, is the jewel in the crown of Star Wars Battlefront 2. The combat is fast, fluid and immense fun. The ships handle well and each class has its virtues. I was expecting to have to use my Xbox Controller for this stage of the game but I found that a keyboard and mouse works quite well.
I spent six hours playing Starfighter Assault and learning curve wasn’t too hard. As ever situational awareness is the key to success, as well as firing in controlled and measured bursts. Timing is everything. It also pays to stay with your wingmen and provide cover for each other. Out of all the ships, I found the TIE fighter most to my liking. It is a simple and efficient vessel. As for the hero ships, which become available to fly when you’ve amassed sufficient points in combat, I soon learned to avoid them. Although they do provide increased firepower, they’re also prime targets and other players flock to take them down. Again, for those who are not so confident with one on one combat, there are capital ships to destroy. Because progress is based on points and not just kills, even the novice player can make progress. For me the space combat is the selling point of this game. It is enthralling and entertaining.
Sadly, I must now return to the subject of the loot crates and star cards. Although skill, experience and reactions determine a player’s performance, equipping a star card with a suitable modifier makes a significant difference. While initially playing Starfighter Assault, it became apparent that other players had quicker weapons cooldowns, increased armour or it took less time for their missiles to lock on. I found this out because whenever you’re defeated, your foes details display on screen listing their username, ship class and all the modifiers they have equipped. It’s far from a subtle advertisement for loot crates. Furthermore, I when I experimented with modifiers myself, after buying some loot crates with earned currency, I soon got lucky and obtained some beneficial star cards myself. These did improve my performance by enhancing my ships durability. Thus, those players who do not wish to grind for upgrades can simply throw their wallets at the problem. Theoretically, a new player could have a significantly improved starfighter just after a few hours, if they’re prepared to pay.
I’m wont badger readers any further about the iniquities of microtransactions in triple A titles. I will simply say I think it’s bad for gaming in the long term. However, I suspect that EA have taken a calculated gamble on using this franchise as a guinea pig for this form of monetisation. Star Wars Battlefront 2 is a solid and immensely enjoyable game and I’m certain many players are going to put aside their moral objections and buy this title because, hey, it’s Star Wars. I myself was not going to buy the game after the trial on principle but have now been informed that it has already been purchased as a gift for my upcoming birthday. I will however not pay for any loot crates with real money and will simply rely upon grinding. I shall also be keeping my eyes open for news regarding sales of Star Wars Battlefront 2 when it launches officially on 16th November. Then we will find how much of a stumbling block microtransactions are and whether gamers worry about cognitive dissonance.
Star Wars Battlefront II
Star Wars Battlefront II looks superb, even on an ageing PC such as mine. It absolutely exudes Star Wars ambience, with its aesthetics and sound design. If you are looking for a game that show cases the cutting edge of game graphics, then look no further. However, I cannot praise the game play and mechanics in the same ways as its visuals. Star Wars Battlefront II is hobbled by a progression system that is tied and potentially undermined by its loot crate mechanic. Furthermore, I won’t say “this is a real shame” as if it’s something that just happened by accident because it patently isn’t. The game was design this way. EA elected to block player progression and then provide a means to circumnavigate it, through the spending of additional funds.
Star Wars Battlefront II looks superb, even on an ageing PC such as mine. It absolutely exudes Star Wars ambience, with its aesthetics and sound design. If you are looking for a game that show cases the cutting edge of game graphics, then look no further. However, I cannot praise the game play and mechanics in the same ways as its visuals. Star Wars Battlefront II is hobbled by a progression system that is tied and potentially undermined by its loot crate mechanic. Furthermore, I won’t say “this is a real shame” as if it’s something that just happened by accident because it patently isn’t. The game was design this way. EA elected to block player progression and then provide a means to circumnavigate it, through the spending of additional funds.
Weapons and characters in Star Wars Battlefront II can have their base skills upgraded. In most games with a similar mechanic, as you level up you earn skills points that you then spend to unlock modifiers and upgrades. Here they are dependent on star cards which are only available from loot crates. Theoretically you could simply earn everything you need by grinding through the game and earning the necessary currency and depending on chance. However, it would be a tortuously slow process. Naturally, paying for additional loot crates is the solution that EA have seen fit to implement. You can therefore spend additional money over the cost of the base game and gain modifiers that give you a significant advantage.
Even if you set aside for a moment the questionable ethics of this business model, Star Wars Battlefront II has no match making system in place. Thus, a new player will immediately compete against those who have purchased a clear advantage. These manifests themselves as reduced timers for weapon over heating or quicker weapons lock on in space combat. The net result is that the new player will die more frequently. Even those adept at the FPS genre will find that they have to play far harder for less results. Whether the player has the patience to plod through the game until they have unlocked all the necessary skills without paying for them, ultimately come down to their temperament. All I have to add to this sorry state of affairs is that fun and success should not be the prerogative of those who pay extra. This is supposed to be a “game”.
There is a single player campaign with this instalment of the franchise and from what I’ve seen so far, it is not too bad. The voice acting is solid and the story from an imperial perspective is enjoyable. EA have also made it clear that all future maps and DLC for the game will be free but given that your performance through any additional material is dependent on the skills that you’ve unlocked, we are forced to return to the issue of the loot crates and how not using them diminishes your success in the game. The sad reality is that this system gates player performance and therefore player fun. So, I cannot personally recommend Star Wars Battlefront II. It is immensely enjoyable in principle and embodies Star Wars in many respects but is flawed by an unpleasant and egregious business model.
NB. I shall post an update to this post when I've completed by ten hour trial.
Origin Access
I signed up for Origin Access today. For those who do not know, this is a subscription service to the EA Origin platform on the PC. For the nominal sum of £3.99 a monthly subscriber gets to “explore an instant collection of 75+ PC games and play as much as you want. Origin Access members also get to try new EA games before they’re released and save 10% on Origin purchases”. Out of those 75 PC games many are fairly recent titles such as Mass Effect: Andromeda Deluxe Edition, Battlefield 1, Titanfall 2, Unravel and FIFA 17. There are also classic titles such as the Crysis and Dead Space series. However, the reason I decided to sign up to this service is because Origin Access members get trial access Star Wars Battlefront II before the game is released to the wider public. Here is the staggered release schedule for this much awaited title. Subscribers get their hands on the game first, then owners of the Deluxe Edition. Finally, those who bought the base edition get to play. Make of that what you will.
I signed up for Origin Access today. For those who do not know, this is a subscription service to the EA Origin platform on the PC. For the nominal sum of £3.99 a monthly subscriber gets to “explore an instant collection of 75+ PC games and play as much as you want. Origin Access members also get to try new EA games before they’re released and save 10% on Origin purchases”. Out of those 75 PC games many are fairly recent titles such as Mass Effect: Andromeda Deluxe Edition, Battlefield 1, Titanfall 2, Unravel and FIFA 17. There are also classic titles such as the Crysis and Dead Space series. However, the reason I decided to sign up to this service is because Origin Access members get trial access Star Wars Battlefront II before the game is released to the wider public. Here is the staggered release schedule for this much awaited title. Subscribers get their hands on the game first, then owners of the Deluxe Edition. Finally, those who bought the base edition get to play. Make of that what you will.
- STAR WARS™ Battlefront™ II: Play First Trials Release date: November 9, 2017 (time not yet specified)
- STAR WARS™ Battlefront™ II: Elite Trooper Deluxe Edition Release date: November 13, 2017 11:00 PM GMT
- STAR WARS™ Battlefront™ II Release date: November 16, 2017 11:00 PM GMT
Triple A games are becoming increasingly expensive to buy and as far as I’m concerned if I’m going to sink over £60 into a new title I want to be as certain as possible that I’m going to enjoy the experience and also get value for money. Thus spending £3.99 on a subscription that offers me a free trial of Star Wars Battlefront II, seems a better option than spending £69.99 blind on the Deluxe Edition. If I enjoy the game then I can buy it later with a 10% discount, reducing the price to £62.99 which although not huge, is better than a poke in the eye with a pointed stick. Conversely, if the game is overrated, spoilt by the microtransactions or simply not to my liking I can elect not to buy it. Furthermore, if there are no further titles on Origin Access that interest me, I can simply cancel my subscription. At worst, all I’ve spent is £3.99 which is an acceptable gamble.
It should be noted that the Play First Trial as EA refers to them for both Star Wars Battlefront II and other premium titles are limited to ten hours. Some people may think this too little time however I think it will be sufficient for me to make an appropriate judgement about the game. I now simply await Thursday evening when the game client becomes available for me to install. I suspect it will be a substantial download, so I probably won’t actually be able to check out the game until Friday morning. In the meantime, I shall install one of the older titles available on Origin Access and ruminate upon the ongoing transition of gaming from a product driven business, to a service industry.