LOTRO: The State of the Game in Late 2025
Kingdoms of Harad, the 13th expansion for the MMORPG The Lord of the Rings Online, was released today. Highlighting developer’s Standing Stone Games continuing commitment to this eighteen year old game. As 2025 draws to a close, I thought it would be prudent to reflect upon the current state of LOTRO and to consider what may come next year. Two words that I associated with this MMO are stable and consistent. The playerbase is loyal and dependable. Player numbers never greatly decline nor do they notably expand. LOTRO fills a very specific gaming niche and one of the reasons it retains its players is that there is no suitable alternative game. Although there is not a great deal of data in the public domain, it is generally accepted that LOTRO has an older player demographic and that many are consummate Tolkien fans.
LOTRO: What You See Is What You Get
As many of us suspected, the proposed “remaster” of the MMORPG The Lord of the Rings Online has been formally cancelled. Daybreak boss Ji Ham touched upon this project in EG7’s latest investors pitch video and stated that the proposal was a poor return on investment. The estimated cost of $30 million could well be spent more effectively elsewhere, possibly the development of new games. As a console release of LOTRO would be dependent upon a remaster, I think it is safe to say that idea is similarly no longer an ongoing concern. Sadly, it would appear that all the ideas regarding LOTRO that were floated during Robin Flodin’s tenure as EG7 CEO, have now all been quashed. It will be interesting to see if developers Standing Stone Games push ahead with support for 4K gaming and revisions to the game’s GUI or whether that also will be abandoned.
LOTRO: What is Going On?
For the last three years developers Standing Stone Games have followed a twelve monthly expansion schedule for the MMORPG The Lord of the Rings Online. Sadly that has not been the case this year. All we had so far in 2022 is two generic new zones that offer “same meat, different gravy” content. Both Update 32: Rangers and Ruin and Update 33: Yondershire, although enjoyable, have not brought anything substantially different to the game. A further small release, Update 33.1 The Further Adventures of Elladan and Elrohir, went live on Tuesday 19th July offering 5 new themed missions. To say that they are lacklustre is being generous. All of which raises the question, what is going on? 18 months ago there appeared to be a LOTRO renaissance after the game was acquired by EG7. Is the lack of an expansion this year an indication that things have changed and not for the better?
EG7 to Consolidate All Titles on its 4Game Platform
EG7 is very slick when it comes to corporate communications. Earlier today the company posted their Q1 Report Presentation and Q&A on YouTube. Although specifically designed for the company’s investors, CEO Robin Flodin stated that he was aware that many gamers watch these presentations and are welcome. However, he did point out that any major game related news would always come via their appropriate outlets, thus making it clear that there was not any consumer information in his briefing. He then went on to discuss how well EG7 was faring financially and even to the layperson, it is clear that the company did very well last year. However, there were two nuggets of information that were interesting from a gamer’s perspective. The first was that EG7 is going to consolidate all of its games on their current 4game platform. The second was that the company was developing a new AAA MMO linked to a major intellectual property.
LOTRO: EG7 Community Update
Last December EG7 announced that it had purchased Daybreak Game Company and its portfolio. It subsequently became apparent that DGC was not just the publisher for Standing Stone Games but in fact their owner. Something that many players had suspected for a while. After an investor briefing was published, it became clear that EG7 were not just another corporate body out to asset strip and make a fast buck but were in fact genuinely interested in growing and improving the games that they now owned. For players of the MMORPG The Lord of the Rings Online, a wave of cautious optimism spread throughout the community. Hints at a graphical overhaul for the game and a potential console conversion were well received. Further news and specific details have been eagerly anticipated.
LOTRO, Daybreak Game Company and Enad Global 7
It has long been suspected that Daybreak Game Company owned Standing Stone Games and was more than just their publisher. However, being a private company, DGC has been exempt from public scrutiny. Infact, they’ve gone out of their way to keep their cards close to their chest in recent years. Press releases and tweets have been posted and then deleted to try and cover their tracks. To quote Lord Melchett from Blackadder, DGC “twist and turn like a ... twisty-turny thing”. It’s all been somewhat unseemly but at the same time great fun to speculate about. However, on Monday 1st December, Swedish games company Enad Global 7 (EG7) announced that they were buying DGC. Furthermore, as EG7 are a publicly owned company, information about them is freely available. Hence an investor presentation was posted on their website, rich with details of their new acquisition.
Financing LOTRO
Back in December 2008, I bought a “compilation pack” that contained both the The Lord of the Rings Online: Shadow of Angmar base game, along with the newly released Mines of Moria expansion. I paid £20 for the lot. After the obligatory free months access, I then became a regular subscriber right up until about summer 2012. Since then I’ve subscribed and played whenever new content is released, meaning that for about six months of the year, I’m paying for the “luxury” of playing LOTRO. I’ve also purchased all the expansions over the years. Because I enjoy the game, I am not averse to buying additional LOTRO points when my monthly stipend doesn’t cover the cost of the items I want. I never availed myself of the opportunity to become a lifetime account holder, which is something I regret. It certainly would have been very good value for money, considering that LOTRO is over a decade old.
LOTRO and Daybreak Game Company
Over the past eleven years The Lord of the Rings Online has faced many business-related issues that has prompted its player base to speculate over the games future. These include the MMOs transition from a subscription to a free to play service, Turbine’s acquisition by Warner Bros. Interactive Entertainment and then there were the issues with the license expiration in 2017. However, all these problems were resolved in one way or another and the game endures. That is not to say that Turbine or Standing Stone Games (SSG) are business geniuses. Absolutely not. They’ve made plenty of mistakes over the years and continue to regularly shoot themselves in the foot with their community relations. LOTRO survives because of its core playerbase who have made this virtual Middle-earth their home and they support the game come hell or high water. A lot of this core group are fully aware of SSGs shortcomings, but they are wedded to this game and hence they sustain it. It’s a curious yet fascinating symbiotic relationship.
Landmark to Close on February 21st
It was announced yesterday by the Daybreak Game Company that the MMO Landmark will be closing on 21st of February. Landmark joins an ever-growing list of titles that have closed since DGC acquired SOEs back catalogue. As ever the press release does not give any specific details as to why the game is to be shutdown. However, it is more than likely down to operating costs versus profits. Furthermore, irrespective of the corporate reasons for the decision, there are still numbers of Landmark players who will be saddened by the news. This development is also of interest to LOTRO and DDO players, due to the Daybreak Game Company recently becoming the publisher of those titles.
Standing Stone Games and LOTRO
To date one of LOTRO’s greatest weaknesses has been the way it’s been run and marketed. There are other flaws but these have been fully discussed over the years, so I see no reason to revisit them. Considering the games pedigree, the nine-year-old MMO has never reached its full potential but that is a criticism that can be levelled at many entries in this genre. In recent years LOTRO has limped forward, hobbled by an ever-diminishing development team and starved of resources by its corporate master. Yet because of the dedication of a core group of fans the game generates sufficient revenue to keep it from folding. Thus, despite continued predictions of closure from armchair experts such as myself, LOTRO endures, while other titles have sailed into the West.