LOTRO on Consoles
When EG7 bought the Daybreak Game Company over a year ago, they mentioned in a subsequent investor report that a console port was being considered for the MMORPG The Lord of the Rings Online. This was met with a degree of scepticism by the player community who saw it mainly as speculative marketing. However, one year on and EG7 has referenced a potential console version yet again. Their Q3 2021 investor report lists a “release on consoles” as a medium term goal. The fact that this idea has been mentioned twice within a 12 month period is interesting. Investor reports are public information so EG7 no doubt knew that this “talking point” would find its way into the wider gaming press. It certainly means that the concept now warrants some serious consideration from LOTRO players.
LOTRO: We’ll Always Have the Books
I was cautiously optimistic when EG7 acquired Daybreak Game Company in December 2020. I found the various communications by CEO Robin Flodin to be quite encouraging. I got the impression that EG7 were facilitators and planned to provide the resources that developers such as Standing Stone Games required to move their portfolio of games forward. For the first time in ages, I felt that there was a positive future for the MMORPG The Lord of the Rings Online. The arrival of a new Producer, Oleg Brodskiy (AKA Raninia), certainly appeared to address the community communications vacuum that has existed for several years. However, it would appear that Robin Flodin has been removed as CEO. Apparently he had a poor interview recently with Dagen Industri in which he had “difficulty answering questions about the difference between total revenues and net sales during the quarter”. This followed an interim business report that was not well received with the market and led to a drop in share prices by 25%. Hence he was removed by the EG7 board.
LOTRO: What Happens Next?
Around the middle of May, it was announced on the official forums that the MMORPG The Lord of the Rings Online had a new Producer, Oleg Brodskiy (AKA Raninia). This news was hardly “shouted from the rooftops” and I only found out about it when Raninia was recently “interviewed” by LOTRO streamer Louey7. So what do we know about Mr Brodiskiy? Well he comes from a mobile game background, having worked on such titles as Archer: Danger Phone and Marvel Puzzle Quest. He has experience as a game producer and in QA. According to the introductory post he made on the forums “Sev remains the Executive Producer, I'm coming in as support under him. I'll be spending my time exclusively on LOTRO, and am hoping to be reasonably communicative”. As mentioned, he recently appeared on a live stream and answered some questions regarding what’s happening with LOTRO in the next 6 months or So. He also alluded to 2022.
EG7 to Consolidate All Titles on its 4Game Platform
EG7 is very slick when it comes to corporate communications. Earlier today the company posted their Q1 Report Presentation and Q&A on YouTube. Although specifically designed for the company’s investors, CEO Robin Flodin stated that he was aware that many gamers watch these presentations and are welcome. However, he did point out that any major game related news would always come via their appropriate outlets, thus making it clear that there was not any consumer information in his briefing. He then went on to discuss how well EG7 was faring financially and even to the layperson, it is clear that the company did very well last year. However, there were two nuggets of information that were interesting from a gamer’s perspective. The first was that EG7 is going to consolidate all of its games on their current 4game platform. The second was that the company was developing a new AAA MMO linked to a major intellectual property.