LOTRO: We’ll Always Have the Books
I was cautiously optimistic when EG7 acquired Daybreak Game Company in December 2020. I found the various communications by CEO Robin Flodin to be quite encouraging. I got the impression that EG7 were facilitators and planned to provide the resources that developers such as Standing Stone Games required to move their portfolio of games forward. For the first time in ages, I felt that there was a positive future for the MMORPG The Lord of the Rings Online. The arrival of a new Producer, Oleg Brodskiy (AKA Raninia), certainly appeared to address the community communications vacuum that has existed for several years. However, it would appear that Robin Flodin has been removed as CEO. Apparently he had a poor interview recently with Dagen Industri in which he had “difficulty answering questions about the difference between total revenues and net sales during the quarter”. This followed an interim business report that was not well received with the market and led to a drop in share prices by 25%. Hence he was removed by the EG7 board.
LOTRO: EG7 Community Update
Last December EG7 announced that it had purchased Daybreak Game Company and its portfolio. It subsequently became apparent that DGC was not just the publisher for Standing Stone Games but in fact their owner. Something that many players had suspected for a while. After an investor briefing was published, it became clear that EG7 were not just another corporate body out to asset strip and make a fast buck but were in fact genuinely interested in growing and improving the games that they now owned. For players of the MMORPG The Lord of the Rings Online, a wave of cautious optimism spread throughout the community. Hints at a graphical overhaul for the game and a potential console conversion were well received. Further news and specific details have been eagerly anticipated.