LOTRO: What is Going On?
For the last three years developers Standing Stone Games have followed a twelve monthly expansion schedule for the MMORPG The Lord of the Rings Online. Sadly that has not been the case this year. All we had so far in 2022 is two generic new zones that offer “same meat, different gravy” content. Both Update 32: Rangers and Ruin and Update 33: Yondershire, although enjoyable, have not brought anything substantially different to the game. A further small release, Update 33.1 The Further Adventures of Elladan and Elrohir, went live on Tuesday 19th July offering 5 new themed missions. To say that they are lacklustre is being generous. All of which raises the question, what is going on? 18 months ago there appeared to be a LOTRO renaissance after the game was acquired by EG7. Is the lack of an expansion this year an indication that things have changed and not for the better?
LOTRO, Daybreak Game Company and Enad Global 7
It has long been suspected that Daybreak Game Company owned Standing Stone Games and was more than just their publisher. However, being a private company, DGC has been exempt from public scrutiny. Infact, they’ve gone out of their way to keep their cards close to their chest in recent years. Press releases and tweets have been posted and then deleted to try and cover their tracks. To quote Lord Melchett from Blackadder, DGC “twist and turn like a ... twisty-turny thing”. It’s all been somewhat unseemly but at the same time great fun to speculate about. However, on Monday 1st December, Swedish games company Enad Global 7 (EG7) announced that they were buying DGC. Furthermore, as EG7 are a publicly owned company, information about them is freely available. Hence an investor presentation was posted on their website, rich with details of their new acquisition.