The Price of a Freddo as an Economic Indicator

Before we start, let me explain to those readers outside of the UK, the significance of a Dairy Milk Freddo chocolate bar and its relevance to this post. The “Freddo” is an 18g (0.63 oz) chocolate bar, in the shape of an anthropomorphic frog. When it was re-launched by Cadbury in 1990 (it had previously been manufactured by an Australian confectionery company in the seventies), it was priced at 10p (£0.10). It remained at that price until 2005 when a 1p to 2p increase began to occur each year. By 2016 Freddos were retailing at 25p. However, the following year the price “lept” to 30p with an increase that was double its usual yearly rise. This led to public outrage across social media. Since then the price of a Freddo has waxed and waned. Tesco supermarket reduced the price back to 10p as part of their centenary celebrations. The post COVID price in 2022 hit 49p. At present, the average price of a Freddo in the UK is somewhere around 35p.

Before we start, let me explain to those readers outside of the UK, the significance of a Dairy Milk Freddo chocolate bar and its relevance to this post. The “Freddo” is an 18g (0.63 oz) chocolate bar, in the shape of an anthropomorphic frog. When it was re-launched by Cadbury in 1990 (it had previously been manufactured by an Australian confectionery company in the seventies), it was priced at 10p (£0.10). It remained at that price until 2005 when a 1p to 2p increase began to occur each year. By 2016 Freddos were retailing at 25p. However, the following year the price “lept” to 30p with an increase that was double its usual yearly rise. This led to public outrage across social media. Since then the price of a Freddo has waxed and waned. Tesco supermarket reduced the price back to 10p as part of their centenary celebrations. The post COVID price in 2022 hit 49p. At present, the average price of a Freddo in the UK is somewhere around 35p.

Although to the layman the price of a Dairy Milk Freddo chocolate bar may seem somewhat trivial, it has started to appear as some sort of economic indicator in the tabloid press and in mainstream political discourse. This was further compounded in October 2024, Labour MP Patrick Hurley launched a campaign to reduce the price of the Freddo as a way to engage young people in politics and discussions about the cost of living crisis. Although it was as somewhat light-hearted statement, the use of a Freddo as an accessible frame of reference, does have some merit. It is easily defined and quantified, as well as being very easily recognised. However, does such a consumer item serve any real use in economic discourse? Funnily enough, the answer is actually, “yes”, although it is mainly as an illustration of inflation, rather than a genuine economic indicator.

The Freddo works unusually well in public discussion because it is familiar, inexpensive and easily remembered. Many people recall it costing about 10p during the 1990s and early 2000s, whereas it now commonly costs roughly 30–35p, although individual retailers may charge considerably more. That makes the cumulative effect of rising prices immediately comprehensible in a way that an abstract index number often is not. A Freddo can be used as a small case study for the following:

  • Price inflation: How the nominal price of a fixed product rises over time.

  • Shrinkflation: Whether the weight or quantity changes as well as the price.

  • Price stickiness: Inexpensive products often remain at one conspicuous price for years, then rise in relatively large steps rather than moving smoothly.

  • Supply chains and costs: Chocolate involves cocoa, milk, sugar, energy, packaging, transport, labour and retail margins.

  • Consumer psychology: People notice frequent and familiar purchases more than many larger but less frequent expenses.

That last point is economically important. Bank of England research has found that food prices have a disproportionately strong influence on British households’ perceptions and expectations of inflation. Other research similarly indicates that consumers tend to form their inflation expectations partly from the grocery prices they personally encounter. A memorable item such as a Freddo can therefore tell us something about how inflation is perceived and discussed, even when it tells us little about the true overall inflation rate.

However, the Freddo is just one branded product, made by one company and sold by retailers with different pricing strategies. Its price may change because of promotions, profit margins, packaging decisions, brand positioning or a manufacturer’s desire to maintain a convenient price point. Indeed, analysis of its production costs suggests that fluctuations in the cocoa price alone account for only a limited portion of what shoppers pay. The Freddo also represents a negligible portion of normal household expenditure. Official inflation figures instead track a large, weighted collection of representative goods and services. The Office for National Statistic’s 2026 CPI basket contains 760 representative items, with their influence determined by how much households collectively spend on each of the relevant categories. Housing, transport, energy and services consequently matter far more than a small chocolate bar.

Overall, the Freddo is best regarded as a cultural cost-of-living index, rather than a more significant economic indicator. It is a good indicator of how inflation feels, a useful teaching device for explaining cumulative price rises and an interesting microeconomic example. That being said, it is not a sufficient instrument for measuring the overall state of the British economy and its complexities, which is why the Chancellor of the Exchequer does not feature them in their fiscal policies or end of year budget analysis. Used light-heartedly, it makes economic discussion more accessible. Used as evidence that official inflation is inaccurate, or as a substitute for CPI, wage growth, household costs or purchasing power, it becomes misleading. The distinction is essentially one between economic storytelling and economic measurement. But it does makes for a fun blog post. What is the equivalent of a Freddo in your country?

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Food Banks

Every Thursday, Mrs P volunteers at a food bank that is run from a local church; Avery Hill Christian Fellowship. Today there was a shortage of staff so I agreed to help out. It proved to be an equitable arrangement as she collated the various orders and I packed the bags and took them to the respective clients. The food bank itself is organised and administered by the Trussell Trust, a UK based NGO and charity providing emergency food and support to people locked in poverty. It is open for 2 to 3 hours a week depending upon demand. During today’s session we served just six people. Some weeks its can be triple that amount. Upon closure, a member of staff from the Trussel Trust did a stock take and collated a list of what was needed. This is provided by various local church communities via parishioners donations, as well as local supermarkets who have an arrangement with the trust to provide surplus stock or good approaching the end of their sales window.

Every Thursday, Mrs P volunteers at a food bank that is run from a local church; Avery Hill Christian Fellowship. Today there was a shortage of staff so I agreed to help out. It proved to be an equitable arrangement as she collated the various orders and I packed the bags and took them to the respective clients. The food bank itself is organised and administered by the Trussell Trust, a UK based NGO and charity providing emergency food and support to people locked in poverty. It is open for 2 to 3 hours a week depending upon demand. During today’s session we served just six people. Some weeks its can be triple that amount. Upon closure, a member of staff from the Trussel Trust did a stock take and collated a list of what was needed. This is provided by various local church communities via parishioners donations, as well as local supermarkets who have an arrangement with the trust to provide surplus stock or good approaching the end of their sales window.

Every now and then it can be beneficial to step outside of the immediate confines of your own life and spend sometime observing the lives of others. It is a good way of dispelling a lot of the deliberate misinformation that surrounds certain socioeconomic issues. Simply put food banks do not exist exclusively to cosset the idle and malingerers. The vast majority of people who use them are in work. The most commonest reason cited for using a food bank is that an individuals income does not cover essential costs. Furthermore, food banks are not open to all. Referrals from the local authority, citizens advice bureau, healthcare professionals and charities are required. An assessment is then made and vouchers allocated accordingly. Vouchers entitle you to a parcel which usually contains at least three to seven days of nutritionally balanced, non-perishable food. The size of the parcel varies depending on whether it is intended for an individual or family.

The food bank at Avery Hill Christian Fellowship has a surprisingly comprehensive stock. Essentials such as bread, pasta, milk, sugar, tea and coffee are well represented. There are tinned goods, breakfast cereals, soft drinks and even frozen or refrigerated ready meals. However, it is not just a question of providing food. food banks also help with personal toiletries, toilet paper, sanitary products and nappies. Razors are also available. Then there are household cleaning products such as laundry pods and detergent. Simply put, most items that make up a weekly household shop are available. The Trussell Trust also has a policy of making minor indulgences such as sweets and snacks available, as they see it important that those who use their services maintain some level of comfort and dignity. It should also be noted that provision is made for those with dogs and cat, hence pet food and treats are included in vouchers if required.

I passed pleasantries with those I served today and contrary to the UK tabloids, all were decent folk. When one stops and considers the wider issues that are being addressed by UK food banks, they are all economic and sadly political. There is something fundamentally wrong when wages from full time work cannot cover the costs of living. It can also be argued that the government having to supplement people’s income with benefits and subsidising employers, is also a fundamental problem. The Trussell Trust does a great deal of research into the wider issues of their respective field of work. They have determined that a single adult in the UK in 2023 needs at least £29,500 a year to have an acceptable standard of living. Two adults with two children would need £50,000 to meet comparable criteria. Currently 19.2 million people in the UK out of a population of 69.9 million, live in households with incomes below those figures.

The UK economy is struggling at present. There is no growth, wages are stagnating and as a result of these and other factors, unemployment is going up, especially among the young. The Trussell Trust runs approximately 1,700 food banks across the UK, guided by “Christian principles”. There are a further 1,200 additional food banks run by other organisations and charities. While the Trussell Trust provides over 2.6 million parcels annually, the true figure for the entire UK, inclusive of the independent sector, is not known. In the current economic climate it has been conjectured that it may reach 5 million by the end of the year. Hence food banks are addressing a very real need. For those who are sceptical of “Christian principles” and altruism, consider the work that food banks do in purely pragmatic terms. If they did not exist, what would be the consequences of having 27% of the UK population living in food poverty and receiving no help whatsoever?

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Fighting the Cost of Living

Our household is currently trying to reduce our monthly overheads in response to the ever increasing cost of living. April is not that far away and a great many service providers will increase their rates and tariff as the new financial year begins. Then there is the ongoing effects, both direct and indirect, of inflation to consider. Although the UK inflation rate is dropping, currently sitting at 3.4% in December 2025, food inflation remains higher at 4.5%. Being based in the UK, salaries and billed services tend to be administered monthly. You get paid usually at the end of the months and bills can turn up at any point, depending upon when you started a service. Any payments coming from central government, such as state pension or other benefits, are paid every 4 weeks. This means that there are 13 payments in a year. I thought it pertinent to clarify this point as other countries, such as the USA, favour a fortnightly financial cycle. Hence as a household we work around a monthly budget.

Our household is currently trying to reduce our monthly overheads in response to the ever increasing cost of living. April is not that far away and a great many service providers will increase their rates and tariff as the new financial year begins. Then there is the ongoing effects, both direct and indirect, of inflation to consider. Although the UK inflation rate is dropping, currently sitting at 3.4% in December 2025, food inflation remains higher at 4.5%. Being based in the UK, salaries and billed services tend to be administered monthly. You get paid usually at the end of the months and bills can turn up at any point, depending upon when you started a service. Any payments coming from central government, such as state pension or other benefits, are paid every 4 weeks. This means that there are 13 payments in a year. I thought it pertinent to clarify this point as other countries, such as the USA, favour a fortnightly financial cycle. Hence as a household we work around a monthly budget.

Broadly speaking, our monthly outgoings breakdown as follows. I would assume that this is fairly universal. Council tax which funds the local authority and the services they provide. Then there are utilities such as gas, electric, water, mobile phone and internet. Most people have travel expenditure or the cost of running a car. Then there are groceries. Perhaps the biggest monthly expenditure for most people these days is paying for housing. Be it a mortgage or rent. Some of these things have very little scope to be reduced as customers have very little agency in the markets that govern them. Hence mortgages, rent and local taxation tend to increase steadily and can only be addressed by an increase in income or by moving. Travel, car and utility costs do have scope to be reduced. There are alternative vendors and a culture of changing service providers and securing the best deal. However, that only works if the vendors operate in your area.

At the end of last summer, we signed up to a fixed cost tariff from our energy provider. This is the second year that we have done this and it has proven financially prudent. It was unusually hot in the UK throughout June, July and August in 2025, hence we used a lot more power than usual trying to keep the temperature in the house equitable. The tariff meant that we weren’t hit by excessive costs for our three months of increased power usage. Other providers increased their base costs to capitalise on the heatwave. We have also given thought to having solar panels installed on the roof. We’re fortunately based in a warmer part of the UK and there are several schemes available at present that have favourable terms. However, our heating systems is still gas based and therefore wouldn’t benefit from such an undertaking. We could replace the heating system but that is sizeable capital investment. However, there are grants to help make such transitions.

Perhaps the areas with the greatest scope for financial savings are from services such as internet provisions, mobile phone tariffs and streaming platforms. We’re shortly moving to a new ISP and maintaining an identical service for half of our current cost. Both Mrs P and I have moved to SIM only phone contracts, electing to get off the expensive, yet pointless upgrade treadmill. We have also cancelled or replaced some streaming services. I am also trying to eliminate the costs associated with certain software services like Office 365. All of these sorts of saving can initially appear quite small and possibly inconsequential. However, once you add them to a spreadsheet and see the accumulative savings, they prove their worth. Exactly the same can be said with regard to supermarket loyalty cards and their respective members discounts. We no longer shop exclusively at just one supermarket but will go to specific stores to get deals on frequently used products.

There is one other area of potential financial savings that can be addressed but is often neglected due to customer apathy and fear that it may all go wrong. That is changing bank accounts, credit cards or moving your savings. It never ceases to amaze me how some folk will chase a deal online or in the actual stores but are quite content to let their wages stagnate in a current account with little or no benefits, or who miss out on higher interest rates by not moving their savings around. Legacy banks are no longer the best default options and there are now plenty of new online only institutions that are trying to increase their market share. The incentives on offer are not just purely money based. Many banks offer “freebies” such as subscriptions to services such as Netflix and Spotify. Plus transferring an outstanding credit card balance to a new providers can still yield substantial benefit. I guess people treat their banking differently from other services, when it really isn’t.

However, I don’t advocate turning cost savings into an all consuming ideology. For example, I will from time to time buy “reduced” label items in the supermarket but I have no intention of living exclusively that way. Some brands have a cost that simply doesn’t fluctuate and don’t have an immediate lower cost equivalent. For example, I won’t eat cheap biscuits from pound stores just to save a few pennies. I’d rather have some good quality indulgences from certain stores, than a larger quantity of inferior products, from a discount outlets. Like many things in life, looking for a deal needs to be tempered with common sense. Another essential tip is to visit websites that collate information on the best deals available, such as Uswitch in the UK. Or to follow people like Martin Lewis on social media, who have made consumer advice their career. Making savings to your monthly expenditure is no longer an optional extra but an imperative. Good luck in your pursuit of a good deal.

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The Art of Packing Your Groceries

One of the things I enjoy most about having my own blog is the fact I can write about the mundane and the trivial. Mainly because so much of life falls into this category. Life defining events are all fine and dandy and certainly lend themselves to philosophical musings that make fine blog posts. However, you can get just as much mileage out of those everyday things in life with less gravitas, that we all do. Such as buying new clothes, taking out the recycling and going to buy groceries. I have written about all of these in the past. However, today I wish to broach a subject that both fascinates me but also raises my blood pressure. I believe it to be a social marker and a clear indication of an individual’s personal psychology. Yes, I’m talking about packing your groceries at the supermarket and the various rituals and social etiquette associated with it.

One of the things I enjoy most about having my own blog is the fact I can write about the mundane and the trivial. Mainly because so much of life falls into this category. Life defining events are all fine and dandy and certainly lend themselves to philosophical musings that make fine blog posts. However, you can get just as much mileage out of those everyday things in life with less gravitas, that we all do. Such as buying new clothes, taking out the recycling and going to buy groceries. I have written about all of these in the past. However, today I wish to broach a subject that both fascinates me but also raises my blood pressure. I believe it to be a social marker and a clear indication of an individual’s personal psychology. Yes, I’m talking about packing your groceries at the supermarket and the various rituals and social etiquette associated with it.

Now before we begin, it has come to my attention that in some countries, such as the US, there is a culture of having a grocery clerk undertake this task for you. However, research indicates that this practice is declining due to the increased use of reusable bags and the desire for faster checkout lines. Self-checkouts are also a factor (something else I have strong views on but that, alas, is another blog post). So this disparity may not be such a major distinction, as it previously was. Moving on, let me set the scene for that which I wish to discuss. Imagine if you will, that you’ve gone to the grocery store/supermarket of your choice at a fairly busy time of day. You’ve finished your shopping and are now in the checkout queue. The customer in front is currently having their items scanned and there is now space on the conveyor belt for you to place your groceries.

Firstly, how do you organise your shopping on the conveyor belt? I favour a process of segregation according to size, weight and whether an item has come from a cooler/refrigerator/freezer. Cold items cause condensation to form so you don’t want them coming into contact with specific things such as a magazine or birthday cards. Next when packing begins the following protocols are followed. Weighty items are evenly spread between bags with lighter objects placed on top. An item’s category and where it goes once home also affects which bag it is packed in. We keep a stock of household cleaning products in our garden shed, along with a supply of toilet paper. Bags packed with such products can then be conveniently taken directly to their respective destinations. Finally, fragile items, such as eggs and crisps, are packed last of all and cushioned with bread etc. When required we will use bespoke bags for bottles or hot food.

Next, after this efficient undertaking is complete, there is the matter of paying the checkout operator/cashier. Fumbling, dithering and any other form of being unprepared is verboten and a cardinal sin that will invoke much tutting and “hard stares” from other customers waiting in the queue. Hence cash or cards must be provided post haste. There is usually a LED display facing the customer indicating the price as goods are scanned. Use this visual cue so you can be prepared. While you pack your bags, it is socially acceptable and indeed, civil, to make “small talk” with the checkout operator/cashier. However, once you have paid, do not linger relating anecdotes pertaining to your last enema or the birds on Mrs. Coltarts roof, as you will unnecessarily delay the next customer. This again will invoke tutting and further social admonishment.

The process I’ve described is best carried out by two people and is a skill that Mrs P and I are well versed in. We have experimented with aspects of this procedure over the years, segregating items according to atomic weight and taking into account the Beaufort scale as well as sun spot activity. We have found the current method the most efficient and self righteous. Of course, there are other methods for packing your bags. Many people prefer a more “free style” approach, wreaking havoc in their wake. Make note of such individuals and act accordingly, come the revolution. Mrs P thinks I take these matters too seriously and there are worse crimes to commit. Indeed there are, like that blasphemous act of eating an item in store, before you’ve paid for it and presenting the cashier with an empty wrapper and barcode. I believe there’s a new eighth circle of hell reserved for such barbarians.

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"Awful April" and the UK Cost of Living

Sunday 6th April is the start of a new financial year, here in the UK. According to data from numerous financial and economic institutions, an estimated million plus households will be facing annual increases of £400 to £500 as the proverbial “cost of living” goes up. Everything from Council Tax to Mobile and Broadband costs are being increased. Future cost hikes are expected in our energy and water utilities. As bills start going up across the country today, average wages remain stagnant. Middle-income and poorer households have been worst hit by this wage related issue. Hence the tabloid press have labelled the start of the new financial year as “Awful April”. Hyperbole aside, this is a very real issue which due to its complex, global causes, doesn’t have a quick fix solution.

Sunday 6th April is the start of a new financial year, here in the UK. According to data from numerous financial and economic institutions, an estimated million plus households will be facing annual increases of £400 to £500 as the proverbial “cost of living” goes up. Everything from Council Tax to Mobile and Broadband costs are being increased. Future cost hikes are expected in our energy and water utilities. As bills start going up across the country today, average wages remain stagnant. Middle-income and poorer households have been worst hit by this wage related issue. Hence the tabloid press have labelled the start of the new financial year as “Awful April”. Hyperbole aside, this is a very real issue which due to its complex, global causes, doesn’t have a quick fix solution.

Here a some of the increases the UK public face:

  • The majority (88%) of households in England will face a maximum increase in council tax of 4.99%  which adds an average of £109 to a typical band D bill. Due to some councils facing severe financial hardship Bradford, Newham, Birmingham, Somerset, plus Windsor and Maidenhead have been granted permission to raise council tax above the current 4.99% cap.

  • Average energy bills are expected to rise to £1849 annually. Energy regulator Ofgem has increased the price cap for the third time, resulting in an extra £9.25 per month. Fixed-rate deals will see no change in cost until their term expires.

  • Water bills are expected to rise by 26%, which is £123 annually. Last March, private water firms in England reported a £1.7 billion pre-tax profit. Yet the public still endure an expensive service, regular leaks and sewage discharges into the UK waterways and coastal areas.

  • As of April 1st, 2025, food inflation in the UK continues to rise, with food prices overall 2.4% higher than last March. This itself was up from 2.1% in February, according to the British Retail Consortium-NIQ shop price index. 

  • There are also scheduled increases in the cost of UK vehicle tax, TV license, mobile and broadband services and many other consumer industries.

These factors combined with the prospects of a global trade war and other geopolitical problems, mean that the economic prospects for the next financial year are far from good. The dour economic outlook makes it increasingly difficult for the UK government to rebuild the country’s crumbling public services and hamper wider plans to grow the economy. As for the public, wage stagnation coupled with the freezing of income tax thresholds until April 2028, will mean that many households will struggle financially. Shortfalls in disposable income frequently leads to daily expenditure being paid for by credit card. As of April 2024, UK households held an average of £2,487 in credit card debt, with total outstanding credit card debt reaching £70.1 billion. This is a 7.02% increase year-over-year. 

Wealth and poverty can be relative things. For example, does choosing not to get into debt to finance a family holiday make you poor or just financially prudent? Can you be poor with an annual salary over £100,000 a year? As ever in life, simple or binary answers tend to be spurious and inaccurate. Nuance, complexity and context are required to reach a greater understanding. However, there comes a point when the realities of increasing monthly costs upon a household budget is no longer debateable. I do not consider my own financial situation to be dire, however the recent increases in the cost of living, especially with regard to food inflation have been clearly noticed and felt. As it is unlikely that any major changes or assistance are going to be forthcoming from the state, I suspect many of us will be looking at our own personal budgets and determining what costs can be reduced in the months to come. “Awful April” may well become a much longer affliction.

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Supermarket Loyalty Cards

In the dim and distant past, UK supermarket loyalty cards used to be about earning points that could be traded for luxury items. This would be merchandise or services. Air Miles being a prime example. This changed over time and supermarkets moved to a system where you earned points via purchases that had a nominal financial value. The customer could then offset these accumulated points against their grocery bill. A couple of years ago, around the time the “cost of living crisis” began, some UK loyalty cards added an additional system and started offering discounted prices on specific products. For example a pack of 9 Andrex Complete Clean toilet rolls retails at the standard price of £5.95 but if you have a loyalty card, you can purchase it at the lower price of £4.65 instead. 

In the dim and distant past, UK supermarket loyalty cards used to be about earning points that could be traded for luxury items. This would be merchandise or services. Air Miles being a prime example. This changed over time and supermarkets moved to a system where you earned points via purchases that had a nominal financial value. The customer could then offset these accumulated points against their grocery bill. A couple of years ago, around the time the “cost of living crisis” began, some UK loyalty cards added an additional system and started offering discounted prices on specific products. For example a pack of 9 Andrex Complete Clean toilet rolls retails at the standard price of £5.95 but if you have a loyalty card, you can purchase it at the lower price of £4.65 instead. 

Although overall inflation is reducing in the UK, food inflation remains high, as do energy prices. These may well stay that way due to potential global factors that could come into play next year. Hence supermarket loyalty cards will continue to play a major role in keeping the price of a weekly or monthly grocery shop manageable. The discounts on offer are such that our household currently has four loyalty cards from the following stores. Tesco, Sainsbury’s Morrison’s and the Co-op. We shop at specific stores for particular products that are maintained at a discount price. We have found it possible to make savings of £40 or even £50 a month, if we keep an eye on prices across all four stores. Often this means having an app installed on my phone and being notified of offers. 

Naturally, the increase in this loyalty card culture has generated a great deal of interest. How do the big supermarkets accommodate such competitive pricing? Is it simply a question of loss leading, or is it a case of inflating the original price and then offering the minimum retail price as the discount? Is this practice sustainable? There have also been claims that the system is unfair and biassed towards those who can afford to shop at the top tier supermarkets. The counter argument is that the budget stores are already offering discounted products by default, as it is essentially the foundation of their business model. Whatever the methodology and irrespective of the ethics of supermarket loyalty cards, it certainly isn’t impacting upon profits. Tesco, the UK’s number one supermarket chain, had a turnover of £48 billion in 2023.

Unless you are so wealthy that the cost of living is not a consideration, most people have some requirement to “shop smart” these days. We make use of loyalty scheme discount prices and buy some products in bulk from outlets such as Amazon. Tea has fluctuated in price over the last eighteen months, mainly due to adverse weather conditions in the countries of origin. As Mrs P is highly unlikely to stop drinking the stuff anytime soon, we tend to buy a half dozen boxes at a time. The panic buying we all saw at the start of the pandemic is another reason why we like to maintain a small stock of some products such as toilet rolls, cleaning products and pasta. Until the economic situation improves, we will continue to make use of any scheme or process that allows us to keep our grocery bill as low as reasonably possible. Perhaps we can gamify the process to stop it from becoming a chore.

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Going to the Supermarket

When I was a child growing up in the seventies, my parents used local shops such as the grocers, butchers and bakers for their regular shopping needs. All were small, independent, family run businesses. Sadly, those days are long gone. Nowadays, most of us go to a supermarket or local store of some kind, for our respective shopping requirements. The frequency of such visits may depend on your pay cycle and whether you prefer to shop daily, weekly or monthly. In the UK, store loyalty has been an important factor for many years. More recently, because of the cost of living crisis, many shoppers are now going to stores where it is more economical. Store and brand loyalty are being tested and not necessarily winning. The march of online shopping has also stalled, as convenience is no longer trumping cost. Things are changing and changing fast. Who said retail was dull? 

Sainsbury’s Crayford

When I was a child growing up in the seventies, my parents used local shops such as the grocers, butchers and bakers for their regular shopping needs. All were small, independent, family run businesses. Sadly, those days are long gone. Nowadays, most of us go to a supermarket or local store of some kind, for our respective shopping requirements. The frequency of such visits may depend on your pay cycle and whether you prefer to shop daily, weekly or monthly. In the UK, store loyalty has been an important factor for many years. More recently, because of the cost of living crisis, many shoppers are now going to stores where it is more economical. Store and brand loyalty are being tested and not necessarily winning. The march of online shopping has also stalled, as convenience is no longer trumping cost. Things are changing and changing fast. Who said retail was dull? 

Mrs P and I go to Sainsbury’s at Crayford twice a month. We supplement these major shopping expeditions with additional ad hoc visits to smaller, local stores. Sainsbury’s is the second biggest supermarket chain in the UK with an annual turnover of £33 billion. It occupies the top tier of the UK supermarket industry, although its appeal has broadened in recent years as it has aggressively expanded its discount policy. We usually shop at the Crayford branch because it is the biggest store in the area and the largest in the UK of this particular chain. There are several advantages to using this particular store. It does not require a pound coin to unlock the shopping trolley. More importantly, due to its size the Crayford Sainsbury’s carries a much broader range of stock than smaller local stores, which focus mainly on what sells the most.

A selection of mushrooms

Like many people, we have a shopping routine. We go armed with a list of items we know that we require but we also investigate most isles to find any interesting special offers. We work our way through the store in a logical fashion so unlike The Clash, we’re never lost in the supermarket. There are some products that we always buy a specific brand of, such as coffee, sausages, eggs. However, in recent years we have become less entrenched in such practices and experiment a lot. Stores own brands have improved greatly both at the luxury and “value” end of the market. We therefore buy a lot of products that are Sainsbury’s own brand. As a retired couple, we prepare about two thirds of our weekly meals from scratch. The rest tend to be ready meals or frozen foods for convenience. Quality is a key factor when we shop. We would rather pay a little more for something that is good, than endure a cheaper and potentially inferior product.

After we finish perusing the shelves we will sometimes go to the mezzanine floor of Crayford Sainsbury’s, as it has a clothing department. This is especially good for children’s clothes and school uniforms. Again a lot of the products are exclusive to Sainsbury’s who have their own clothing range by Tu. I often buy t-shirts, socks, fleeces and hoodies here as the prices are significantly cheaper than branded names, yet the quality is good. There is also a substantial home section in the Caryford store which sells bedding, towels, kitchenware and electrical goods. I often find myself drifting towards the stationary much to Mrs P’s chagrin. When we finally have everything we need, we opt to use the traditional checkouts manned by a member of staff, rather than self service, which I strongly oppose. We have a specific bag packing regime that I still have yet to fully master, again much to Mrs P’s annoyance. It is somewhere between atomic weight and the Dewey Decimal system.

Cheese

Store snobbery and store loyalty are major factors in the UK supermarket hierarchy. The UK is a country riven by social distinctions and it permeates everything including where you shop and what you buy. We go to Sainsbury’s mainly because of food quality and choice. There is a wide variety of fresh fruit and vegetables available. Often this extends into multiple choices of specific items, such as mushrooms. I have a liking for cheese and the store stocks many types from all over the UK and Europe. The meat and fish is sourced mainly from the UK and is excellent quality. Another factor that is important to us is the range of product sizes. Smaller households do not always require the same quantity of a product and it is nice to be able to buy the amount that you need and no more. In the past Sainsbury’s used to charge a premium for its upmarket standing but in recent years they have attempted to price match other stores. Customers with store loyalty cards often can buy popular products at noticeably cheaper prices.

However, although I don’t mind going shopping at the store in person, I do find that the volume of customers can be an impediment at times. But then again the human factor is the Achilles Heel of most business enterprises. Hence Mrs P and I tend to go early in the morning in the middle of the week, when crowds are less. Also, during the pandemic, I very much enjoyed the convenience of home deliveries and still use them to bulk buy specific items like 2 litre bottles of carbonated drinks, wine and beer. Although the latter items do greatly increase the cost of shopping. On average a couple in the UK spend about £280 - £300 a month on food shopping. We spend nearer £450 a month, although that total is higher due to alcohol which is currently increasing in price. We also buy more than two people need due to ad hoc visits by grandchildren.

Red wine

Although it is customary to talk about quality and choice with regard to supermarkets, in reality most people in the UK shop where they can afford, as opposed to where they’d actually like. However, German chains Aldi and Lidl have recently upset the status quo by courting the discount market, yet still providing good quality products. In the seventies, where you shopped was very much a social marker. This is no longer the case and stores such as Aldi have a very eclectic customer base. We go there exclusively for household cleaning products, with their own brands of washing detergent and fabric conditioner being excellent but far more economical than leading brands. The UK is also at a turning point with regard to food supply, having left the EU. Just in time supply chains are no longer just in time and the country is having to rethink its sourcing strategy. In the meantime food inflation is high. As a result customers are being a lot more canny about what they buy and where from.

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Shortages

In early June I was visiting Sainsbury’s supermarket in Crayford, apparently their biggest site in the UK, when I noticed that several shelves had the following sign. “Please bear with us. We’re experiencing high demand”. At the time I thought nothing of it but then I started seeing similar notices in other stores. I then began seeing stories on some news websites about supply chain problems. This point was then reiterated on the news radio station LBC. Two month on and this issue is now finding its way into the mainstream press. McDonald’s currently cannot supply milkshakes or bottle drinks and Nando has had to close 45 branches around the UK as it has no chicken wings to serve. It is now becoming very clear that there is a big problem on the horizon, due to several complex factors. If it is not addressed this matter will only get worse with shortages directly impacting upon Christmas sales.

In early June I was visiting Sainsbury’s supermarket in Crayford, apparently their biggest site in the UK, when I noticed that several shelves had the following sign. “Please bear with us. We’re experiencing high demand”. At the time I thought nothing of it but then I started seeing similar notices in other stores. I then began seeing stories on some news websites about supply chain problems. This point was then reiterated on the news radio station LBC. Two month on and this issue is now finding its way into the mainstream press. McDonald’s currently cannot supply milkshakes or bottle drinks and Nando has had to close 45 branches around the UK as it has no chicken wings to serve. It is now becoming very clear that there is a big problem on the horizon, due to several complex factors. If it is not addressed this matter will only get worse with shortages directly impacting upon Christmas sales.

It would appear that Britain’s supply chain crisis is a result of worker shortages and transport disruption caused by Covid and Brexit. Confederation of British Industry (CBI) has stated that major retailers currently have the lowest stock levels since 1983. Furthermore a national shortage of lorry drivers and workers for food processing plants has led to increasing disruptions for food outlets and warnings of further empty supermarket shelves. Andrew Kuyk, the director general of the Provision Trade Federation, said there was no shortage of produce from UK farms, The gaps on shelves are instead the result of manpower and logistical difficulties. “Food is still being produced on farms and in factories, but it’s getting it to the consumer that is proving the challenge in lots of different ways. There is a lack of lorry drivers, warehouse staff, staff in retail distribution centres, in the supermarket to put it on the shelves”.

So what is being done to address the situation? Recruitment across all related industries has increased but so far has not remedied the situation. The big supermarket chains are offering substantial bonuses and pay increases, especially to HGV drivers. However, the short term result is that they’re merely poaching staff from smaller outlets and alleviating their own problems by compounding those of other sectors. Another aspect of these ongoing staff shortages is the fact that those who previously worked in these jobs were migrant labour from Europe. The post Brexit landscape with increased administrative work and bureaucracy has not proved conducive to attracting replacements. Furthermore, although not exclusively a Brexit issue, its very association makes this a politically charged subject. The current UK government which was elected on the mandate of “getting Brexit done” will not want to concede that there are downsides to the undertaking.

At present, although this supply and labour problem is currently known in the UK, it has not become the focus of the UK media. Therefore many members of the public will be oblivious of this problem until it directly affects them. I wouldn’t be surprised if we see the tabloid press capitalise on this aspect, once matters worsen. I also suspect that the UK government will be late to act and when they do, their response will be inadequate, as it has been with everything else they’ve dealt with since December 2019. I’m curious to see if shortages at Christmas will have a greater impact upon the Prime Minister’s approval rating than the thousands of excess COVID-19 related deaths. In the meantime, we’ve bought a second freezer and are doing our best to prepare for a difficult winter. Sadly not everyone is in a position to do so. What a ridiculous state of affairs for a G7 country.

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Body Spray, Batman, Shopping Roger Edwards Body Spray, Batman, Shopping Roger Edwards

Smell Like a Superhero

Pound shops, Dollar Stores, call them what you will, have become ubiquitous in recent years. Furthermore the public’s attitude towards them has radically changed. Where in the past snobbery may well have kept certain socio-economic groups away, it now seems that everyone is happy to use such outlets in search of a bargain. I frequent them regularly for toiletries, kitchen and bathroom cleaning products as well as tinned foods. Most products are well known named brands and the prices just cannot be ignored. Pound shops can also be a fascinating source of curious and esoteric items. I discovered such a product today.

Pound shops, Dollar Stores, call them what you will, have become ubiquitous in recent years. Furthermore the public’s attitude towards them has radically changed. Where in the past snobbery may well have kept certain socio-economic groups away, it now seems that everyone is happy to use such outlets in search of a bargain. I frequent them regularly for toiletries, kitchen and bathroom cleaning products as well as tinned foods. Most products are well known named brands and the prices just cannot be ignored. Pound shops can also be a fascinating source of curious and esoteric items. I discovered such a product today.

I found the above pictured Batman Deodorant Body Spray on the shelves of the 99P Store in my local High Street and was fascinated to see such an IP used in this way. Out of curiosity I bought two cans and when I returned home set about researching these products. It would appear that there is an entire range of Batman products made by Corsair Toiletries Worldwide. They also manufacture similar items for several other major franchises such as Minions, Marvel and Disney. According to their website the target age group for these products is 6 to 12 years of age. I also noticed that many of these franchises are marketed in a gender specific way. I won’t side-track this post with a tangential debate but why is this still a thing in 2015?

As for the actual Batman toiletries, I guess the question that’s on everyone’s mind is what exactly does a Superhero smell like? Well I can confirm that the Robin body spray has a distinctly coconut based aroma, where the Joker body spray is more akin to sandalwood. Both are pleasant and seem to linger, which is always the sign of a good body spray or at least one that is doing its job of keeping you smelling fragrant. Cheap brands always seem to fade after a few hours, causing immense scope for social embarrassment. However I am content that not only will I continue to smell like a Superhero (and a 12 year old boy, allegedly) for the remainder of the working day, I have achieved this miracle for the princely sum of £1.98 (including VAT).

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