The Problem With War of Three Peaks
Some readers may see the title of this post as an inference that there is only one problem with the latest “mini expansion” for The Lord of the Rings Online. That is not the case. However, I don’t hold developer’s Standing Stone Games responsible for the debacle over the pricing for the three different editions. That is something I lay at the door of financiers and publishers, Daybreak Game Company. For the purpose of this blog post, I wish to focus upon the lacklustre content of Update 28: War of Three Peaks and how it becomes quite clear which material was developed as part of a regular content update and what was then added to potentially try and justify the term “mini expansion”. Furthermore, I see this drop in quality as being a real threat to the future prosperity of LOTRO. I am a long time fan of this MMO, albeit one with a sense of perspective. I’m halfway through the new zone and I’m not having fun. I’m sure I am not alone in this.
LOTRO: Update 28 - War of Three Peaks
Players of the popular MMORPG The Lord of the Rings Online were informed just 24 hours ago by developers Standing Stone Games, that the new “mini expansion” would be released today. Under normal circumstances, Update 28 - War of Three Peaks would have just been marketed as a content update and have been free to VIP subscribers, lifetime account holders and purchasable with LOTRO points by F2P players. However, these are far from normal circumstances. From March to May this year, LOTRO enjoyed a major renaissance as the lockdown brought players back to the game. SSG felt so confident in this surge in the playerbase that they made all previous updates available for free. However throughout June, July and August the game suffered major technical problems that lead to the majority of game servers being down for weeks. During that time many players took their business elsewhere or at the very least deferred subscribing until the technical issues were resolved. This left a major hole in SSG’s finances, hence the latest update miraculously became a chargeable “mini expansion”.
LOTRO: Even More Community Management Problems
Video games are a somewhat unique consumer product, in so far that we, the customers, broadly seem to have a far more personal relationship with them compared to other recreational activities. For example, I subscribed to several online streaming services that produce TV and film content. However, I never worry about how well their business model is performing, nor do I particularly concern myself with their public relations image. I simply “pay and consume” and as long as I have no technical problems that impede my access, then that is the extent of my relationship with them. I also enjoy Hendrick’s Gin but I don’t worry about the manufacturer, William Grant & Sons. But for some reason, my relationship with video games is different. I am far more au fait with the activities of both the developers and publishers, as well as their overall corporate standing. I suppose it’s because video games are an interactive activity and that make things more personal.