Semantic Bleaching

Last week, I was in a department store with Mrs P and my Grandson, when we stumbled across a range of toys called Fugglers. They are effectively a range of child friendly monster plushies, rather than genuinely terrifying mutation action figures. The manufacturers spuriously claim that the franchise name is a compound word of funny and ugly. However, anyone conversant with contemporary slang will immediately think of the phrase “fugly” which means fucking ugly. I’m sure the manufacturers of Fugglers have made it clear that their product is not in any way drawing upon this phrase, but only a fool would believe such a disingenuous stance. The name has obviously been chosen because it courts controversy by default. Yay marketing etc.