Semantic Bleaching
Last week, I was in a department store with Mrs P and my Grandson, when we stumbled across a range of toys called Fugglers. They are effectively a range of child friendly monster plushies, rather than genuinely terrifying mutation action figures. The manufacturers spuriously claim that the franchise name is a compound word of funny and ugly. However, anyone conversant with contemporary slang will immediately think of the phrase “fugly” which means fucking ugly. I’m sure the manufacturers of Fugglers have made it clear that their product is not in any way drawing upon this phrase, but only a fool would believe such a disingenuous stance. The name has obviously been chosen because it courts controversy by default. Yay marketing etc.
Last week, I was in a department store with Mrs P and my Grandson, when we stumbled across a range of toys called Fugglers. They are effectively a range of child friendly monster plushies, rather than genuinely terrifying mutation action figures. The manufacturers spuriously claim that the franchise name is a compound word of funny and ugly. However, anyone conversant with contemporary slang will immediately think of the phrase “fugly” which means fucking ugly. I’m sure the manufacturers of Fugglers have made it clear that their product is not in any way drawing upon this phrase, but only a fool would believe such a disingenuous stance. The name has obviously been chosen because it courts controversy by default. Yay marketing etc.
Setting aside any debate over Fugglers, I am far more interested in the cultural phenomenon of taking an existing term that has a specific meaning to one generation and co-opting and repurposing it for another. For example, the word “pimp” has undergone such a transformation over the last twenty years or so. I grew up with the term meaning “a man who controls prostitutes and arranges clients for them, taking a percentage of their earnings in return”. Broadly speaking pimps were bad guys. I immediately think of Albert Popwell in the film Magnum Force, pouring drain cleaner down a womens throat because the “bitch was holding out on him”. Today, my granddaughters will happily tell me that they’ve pimped their bedroom, by which they mean they’ve decorated it in a flamboyant fashion.
“Hello Mr. Green”
Overtime, the meaning of words can change. This organic process is oblivious to our own personal likes and dislikes. Such is the nature of language. Today, I learned while listening to the podcast Strong Message Here, that this process of repurposing words and claiming to remove the stigma of any prior definition is called “semantic bleaching”. It is something that happens often enough that it now has a formal term. However, the labelling and quantifying of this process doesn’t not necessarily make it a good thing. I’m sure there will be those who think that Fugglers and other examples of semantic bleaching are just “a bit of fun” and that it’s not a “big deal”. It can also be argued that this is another facet of the trivialisation of language, the erosion of a shared reality and the infantilisation of society. Yay people etc.
When I first started this series of posts back in 2023, they were originally intended to provide a useful overview into UK (mainly British) slang. US slang is ubiquitous globally due to the pervasive nature of American culture. Hence most people have a good grasp of its nuances. However, the proverbial door does not swing both ways. Hence most people will watch British TV dramas or read popular novels and can be quite bamboozled by some of the phrases that are used. That is what I was trying to address. However, over time this entire enterprise now reads like a some sort of Guy Ritchie film with Colin as the anti-hero. That notwithstanding, hopefully the list of slang phrases below will prove useful to know, if you ever visit the UK or tour around London. As ever I have given an example of their respective use. Feel free to ask questions if anything needs clarifying, or you wish to leave a comment with examples of you’re own national and regional slang.
As I write this post, the temperature in Greater London is 33°C (91.4°F). This has become a regular occurrence since the middle of May onwards. High temperatures are fine when you’re on holiday mainly because you’re off work and at your leisure. You don’t have to perform the usual daily task that life requires of you such as work, shop, cook, clean etc. Furthermore, if you’re on vacation you’ll probably be staying at a resort or hotel that is fully air conditioned and you’re dressed accordingly. However, if you’re still performing you’re daily routine such as commuting to work and spending time in an office that wasn’t built with such external temperatures in mind, then 33°C is frankly a pain in the ass. Oh and if you’re one of those people who always respond to discussions such as this with “well I live in Riyadh and it’s 40°C here”, please sod off. You live in a desert which is dumb to begin with. Plus this is not a commensurate comparison. Temperatures are rising in the UK. It’s always hot in Saudi Arabia.
If you visit the websites for such UK tabloid newspapers as the Daily Express or the Daily Mail you will no doubt encounter prominent stories about Megan Markle, Nigel Farage and “immigrants”. If these two august institutions are short of column inches, they’ll run a piece about how some former celebrity has had the unmitigated gall and temerity to get old. I mean WTF? How dare they do what human beings are genetically disposed to do. It’s outrageous. Similarly, head over to the Unherd website and you’ll find foam flecked tirades regarding spurious points of contention over dubious subjects. Often the topic being harangued is incredibly niche and I’ve never heard of it before or even considered it being a thing. These sort of talking points are not about informing, debating and most certainly aren’t about thinking. They exist to provoke reactions.
Before we start, let me explain to those readers outside of the UK, the significance of a Dairy Milk Freddo chocolate bar and its relevance to this post. The “Freddo” is an 18g (0.63 oz) chocolate bar, in the shape of an anthropomorphic frog. When it was re-launched by Cadbury in 1990 (it had previously been manufactured by an Australian confectionery company in the seventies), it was priced at 10p (£0.10). It remained at that price until 2005 when a 1p to 2p increase began to occur each year. By 2016 Freddos were retailing at 25p. However, the following year the price “lept” to 30p with an increase that was double its usual yearly rise. This led to public outrage across social media. Since then the price of a Freddo has waxed and waned. Tesco supermarket reduced the price back to 10p as part of their centenary celebrations. The post COVID price in 2022 hit 49p. At present, the average price of a Freddo in the UK is somewhere around 35p.
Over the last 10 years, I’ve written several blog posts about my personal working experiences and my career, such as it was. I touched upon working specifically in IT and how that industry changed over time, both technically and in the way that other people perceived it. I have also given my thoughts on the social dynamics of the modern work environment and the way we interact with our colleagues and employers. That is another area that has changed dramatically. Naturally my retirement from full time work has been written about, as it is such a radical change in one’s life. Especially if you’re the sort of person who is clearly defined by their job, which I personally was not. This time, I want to share a few thoughts I have about what I miss about “going to work” and “having a job”. I’m not sure if “miss” is the right word. Perhaps it is more a question of things being absent. Either way, there are some aspects of being employed that I use to enjoy or at least found beneficial that I now no longer experience.
UK Prime Minister, Sir Keir Starmer has resigned and intends to leave office before the parliamentary summer recess. By then Andy Burnham will more than likely be voted leader of the Labour Party and by default will become the new Prime Minister. Due to the current size of the incumbent Government’s majority, there is no pressing reason for a General Election that the UK’s right wing tabloid press is currently calling for. Whether this provides the Government with the reset they’re hoping for when Parliament reconvenes in autumn remains to be seen. With seven Prime Ministers coming and going in a decade, there are some serious questions to be asked about the current state of UK politics. However, the mechanics of contemporary politics, the decline of clearly defined ideologies and the people that seek elected office to be our leaders are only half of the problem. The other major impediment to the UK’s democracy functioning properly is the electorate.
The UK Government has formerly announced its intention to ban under-16s from using social media. This is due to increasing public pressure that “something must be done” about the perceived iniquities of many online platforms. However, as with most complex social problems of this nature, no one has any clear or practical ideas as to what that “something” is. It remains a nebulous, non-specific panacea and clearly someone else’s job to identify and implement. As ever, why choose a nuanced and multifaceted solution to a complex problem, when it is far easier and politically expedient to just “ban” something. The former requires effort and a degree of thinking. If such an approach fails it also means that those who came up with it now carry the can. The latter dumps the problem in the lap of various third parties, who can then be conveniently blamed when the ill conceived policy fails.
Every Thursday, Mrs P volunteers at a food bank that is run from a local church; Avery Hill Christian Fellowship. Today there was a shortage of staff so I agreed to help out. It proved to be an equitable arrangement as she collated the various orders and I packed the bags and took them to the respective clients. The food bank itself is organised and administered by the Trussell Trust, a UK based NGO and charity providing emergency food and support to people locked in poverty. It is open for 2 to 3 hours a week depending upon demand. During today’s session we served just six people. Some weeks its can be triple that amount. Upon closure, a member of staff from the Trussel Trust did a stock take and collated a list of what was needed. This is provided by various local church communities via parishioners donations, as well as local supermarkets who have an arrangement with the trust to provide surplus stock or good approaching the end of their sales window.
There are approximately 4000 parks and green spaces in Greater London. Bexley Borough alone has over 100. Public parks and green spaces are vital to modern cities, providing essential health, environmental and social benefits. They boost physical and mental wellbeing by reducing stress and providing a place for exercise. Furthermore they enhance urban sustainability, mitigate heat, and provide a sustainable environment for a wildlife. Parks are often a venue for social activities and events and as such are an important part of the local community. Going to the park has always been a part of my life. I live next to Old Farm Park in Sidcup and have made use of this recreational space throughout my life. I used visit with my parents in the seventies, when I was a child. Thirty years later my son, father in-law and I would fly kites there. Now I take my grandchildren to Old Farm Park as it now has a playground.
Being a 58 year old man, I welcome any undertaking which can potentially improve my health. One such thing is proactive screening and testing. The UK National Health Service has started doing a lot more of this in recent years, mainly because diagnosing a problem and treating it early is far more efficient and cost effective than retroactive action. Hence this policy and my age is why I was recently sent a NHS Bowel Cancer Test Kit via the post. This screening service takes place every two years for people aged 50 to 74 in the UK. The kit is very quick and simple to use. A sample of your stool is sent via a prepaid return envelope for testing and the entire process is free of charge. Upon receipt, the laboratory test determines whether there is any blood present in your stool, which is a potential indicator of bowel cancer. If detected, an early diagnosis greatly improves any subsequent treatment outcomes.
I like learning things. I always have. During my middle school years I thought I was a mediocre student and often I wouldn’t apply myself. According to an old school report this was because I was “too busy indulging in Tomfoolery”. Then I had the positive experience of meeting an exceptional teacher. Their lessons were the highlight of the week as they had an ability to make the subject matter, Classical History, utterly compelling and relevant. The teacher in question also treated us like adults and the class benefitted from only having five pupils. This really brought home to me that a lot of disinterest and underachievement in education is linked to the paucity of some teachers. One bad teacher can undermine the good work that all the others can do. Perhaps it has improved nowadays?
I’ve had an interest in the paranormal since I was a child. My mother always got books out of the library about ghosts and UFO phenomenon, so in some respects I was influenced by her reading habits. As a child such tales were by default interesting and any potentially scary element naturally made them more enjoyable. However, my father being an academic had taught me to question everything, so I felt fairly evenly equipped when exploring these subjects. Further to this point, over the years I have learned that humans have a very unique perspective on the world. We are hard wired to see patterns, regardless of whether they’re there or not. Our senses can also be fooled and often are. Perhaps the most important aspect of our nature that impacts upon any analysis we make into the paranormal is our penchant for creating stories. Hence unusual experiences can be subconsciously misremembered and “retconned” to form more precise narratives.
I have lived in Sidcup, in South East London, for most of my life. The first two schools that I went to were local and within 15 minutes walking distance. My Doctor’s Surgery and Dentist are only a few streets away, as is the barbershop that I’ve frequented since 1970. I now have my haircut by the son of the original barber. My point being that Sidcup has everything that residents immediately need. There’s a local hospital, good public transport networks and a broad range of shopping and restaurant facilities. It also has several parks with lakes, sport facilities and children’s play areas. It is a microcosm of the concept of suburbia with its residents commuting into Central London or out into Kent for work. People move here to raise families and end up staying. My parents lived here for 62 years.
Our household is currently trying to reduce our monthly overheads in response to the ever increasing cost of living. April is not that far away and a great many service providers will increase their rates and tariff as the new financial year begins. Then there is the ongoing effects, both direct and indirect, of inflation to consider. Although the UK inflation rate is dropping, currently sitting at 3.4% in December 2025, food inflation remains higher at 4.5%. Being based in the UK, salaries and billed services tend to be administered monthly. You get paid usually at the end of the months and bills can turn up at any point, depending upon when you started a service. Any payments coming from central government, such as state pension or other benefits, are paid every 4 weeks. This means that there are 13 payments in a year. I thought it pertinent to clarify this point as other countries, such as the USA, favour a fortnightly financial cycle. Hence as a household we work around a monthly budget.
I try not to let the failings of contemporary capitalism get to me but such a mindset is very hard to maintain. From time to time it does just piss you off and you know damn well that there’s nothing you can do about it. So to begin this tale, at the end of November, our Indesit washer/dryer gave up the ghost after a valiant twelve year lifespan. As a result of this household appliance’s stirling work, it was decided to buy another from the same manufacturer. Their website informed me that the model that had just broken was no longer being produced. However, it recommended two newer appliances that had comparable specifications and more importantly the same size. This washer/dryer had to fit into a fitted kitchen unit. To cut a long story short, a model was chosen, purchased, delivered within 48 hours and installed. The broken predecessor was subsequently taken away. The wonders of modern consumer culture!
I was in a pub last night, catching up with friends before Christmas, when I noticed on the wall something I haven’t seen in a pub for a very long time. A jukebox. In my experiences most of the pubs I go to take one of the following two approaches to background music. They either have a sound system and exclusively manage any music via personally curated playlists from behind the bar. Or they have no music at all. The Wetherspoons chain of pubs broadly follow the latter policy and actively use it as a marketing point. Quiet pubs for clientele that just want to talk can be popular. Hence finding an accessible jukebox was a blast from the past. During the late eighties and early nineties, I regularly visited my local pub and often used the jukebox there, which at the time, was operated by an ever changing store of CDs. The jukebox I encountered last night was digital.
Today is my 58th birthday. It would appear that I have existed for nearly six decades. Put another way, I am over half a century old. All of which has given me pause for thought with regard to the passage of time. A phrase that is often bandied about, but what exactly does it mean? As I understand it, the “passage of time” refers to our perception of the flow of time and how we experience its movement. This is something distinct and different from objective time as measured by clocks. Our subjective experience of time can vary due to multiple factors. Two common examples are how time can feel like it's flying by when we're having fun and enjoying something or dragging its feet when you’re enduring something dull. Other factors are whether we are applying ourselves to a task, concentrating and general activity. Such focus can make time pass quickly.
When Mrs P and I moved into our current home, over twenty years ago, we were both working full time. As the garden was poorly maintained and neither of us had any horticultural skills, we decided to employ a gardener. At the time it was a practical solution to the issue of garden maintenance and remains so today. Hence it is a service we continue to use, although our personal health is now the main reason we pay a gardener.
In July the UK Government introduced the Online Safety Act which requires age checks for accessing sexually explicit content online. As a result of this, Pornhub, the 19th most visited site on the internet, has reported a 77% decline in UK traffic. Furthermore, according to the UK regulatory body, OFCOM (The Office of Communications), overall visits to pornographic websites from the UK have fallen by 33%. Naturally, those who championed this legislation are claiming a moral and political victory. However, once you consider what these facts actually mean, they paint a somewhat different and potentially more worrying picture. It would be staggeringly naïve to think that UK visitors to Pornhub have ceased visiting such sites due to the age verification requirements. The more likely explanation is that UK porn consumers are now using VPNs to circumnavigate these restrictions and that this traffic to Pornhub is now recorded as coming from elsewhere.
Formal education in the UK is a structured process, starting at early years learning and continuing through to higher education at university. Some aspects of the educational system are mandatory, whereas others are optional. At present, children in the UK must start full-time education from the age of 5 and remain until the age of 16. After this age, they are no longer required to attend school per se but must remain in some other form of education or training, such as a vocational college or an apprenticeship. Many students remain at school until 18, as there are specific exams to be obtained that are required for a subsequent university placement. Here is a breakdown of the current process as it exists in the UK.
I don’t know if you have noticed that there are quite a lot of companies that have names taken from Tolkien’s Legendarium. At first glance, this seems innocuous enough. Tolkien’s writings grew in popularity over the seventies and eighties but since the release of the film trilogy at the start of the twenty-first century, his work has become more well known and been assimilated into our wider pop culture. Hence, it seems quite logical that a startup tech company, for example, would choose a name from his writings. No doubt the founders grew up reading The Lord of the Rings and are fans. That all seems plausible. However if you take a further look, it gets somewhat more complex. Here are four companies that have Tolkien based names.
Last Wednesday, I woke up with what I thought to be a crick in my neck on the left hand side. I assumed this was simply due to sleeping awkwardly and so I self medicated with some non-prescription pain relief and judicious use of a heat pad. Unfortunately, the problem has persisted and in the last 24 hours it has become much worse. I awoke this morning at about 5:00 AM and as I sat up in bed, an intense pain ran up the left side of my neck and behind my ear. It took several attempts for me to get out of bed because if I turned my head in either direction or inclined my chin, the pain would again run up the side of my neck. Sitting down, getting up and raising my arms caused similar results. While dressing, I attempted to pull a t-shirt over my head. The pain in my neck on this occasion was so severe that I yelled out loud and nearly blacked out.
I am a non-driver. If you wish to know the specifics of how this situation came about, feel free to read the post I wrote about it back in early 2018. To be succinct, I don’t drive, I’ve never learned how and have never owned a car. I don’t feel that I’ve missed out. In fact I feel quite the opposite. I think I’ve dodged a major hassle and expense in life. Mrs P, my significant other, is the designated driver of our household. She owns a car, insures it and maintains it. She also mainly pays for the petrol, whereas I pick up the tab for other things such as lunch or hotels when we travel. All I have to do is make like Iggy Pop if we go anywhere. The most I am ever called upon to do is navigate using Google maps and Android Auto. Fortunately, Mrs P enjoys driving. Always has done. Hence I look upon this situation as an extremely fortunate and equitable arrangement.
I am getting old. I shall be 58 in December. Now, as soon as you say something like that these days, some folk will get uncomfortable and say things like “age is relative” or “you’re as old as you feel”. Well I don’t measure my age in geological terms, so it’s not relative and I’m not feeling anyone especially young at the moment, so both schools or thoughts can sod off. I am getting old by the yardstick we measure human life by, namely years. I have specific, age related health issues and I just don’t feel as energised as I did a decade ago. There are minor signs, such as deciding to go to bed earlier and taking longer to get dressed after taking a shower. I’m not at death’s door but I am slowing up physically. It would also appear that my reactions are also slowing down as I tend to get massacred in any FPS I play these days. So far, my mental faculties seem to be holding up. However, that is the one thing I worry about the most. The potential loss of cognitive abilities scares the shit out of me.
Foots Cray Reuse and Recycling Centre is the fancy name of our local dump. A few decades ago, this was no more than a scrap yard. The rubbish and bric-a-brac left by the public was sorted and scavenged for resaleable scrap. Everything that was left was subsequently sent to landfill or incineration. Much has changed. Today it is the embodiment of the modern recycling ethos. The recycling centre is a well managed, carefully segregated site providing safe disposal of a wide variety of household and garden waste. Wood, metal and hardcore are recycled and there is similar provision for a multitude of electrical goods. Plastics, oils, paint, batteries can be safely disposed of. I have yet to find a home item that they do not have provision to dispose of. The Foots Cray Reuse and Recycling Centre has won awards for the service it provides and is considered one of the best facilities of its kind in the South East of the country.
One of the things I enjoy most about having my own blog is the fact I can write about the mundane and the trivial. Mainly because so much of life falls into this category. Life defining events are all fine and dandy and certainly lend themselves to philosophical musings that make fine blog posts. However, you can get just as much mileage out of those everyday things in life with less gravitas, that we all do. Such as buying new clothes, taking out the recycling and going to buy groceries. I have written about all of these in the past. However, today I wish to broach a subject that both fascinates me but also raises my blood pressure. I believe it to be a social marker and a clear indication of an individual’s personal psychology. Yes, I’m talking about packing your groceries at the supermarket and the various rituals and social etiquette associated with it.
“Managed decline” is a phrase that refers to the processes associated with the end of a specific lifecycle, with the goal of minimizing costs or other forms of loss. The concept originated in business where it referred to the management of companies and industries. More recently it is used in wider contexts. The concept gained prominence with regard to urban policy, particularly in the UK during the eighties when several major cities suffered economic and political collapse. Of late, the term has been applied to the UK, encompassing a systematic weakening of the economy, social structures, and cultural values, as well as its global political and diplomatic force. In each case, managed decline involves making strategic choices about resource allocation and accepting the consequences of those decisions. It is a complex issue with ethical and practical considerations, often sparking debate about the best way to address decline and reverse the process.
It’s been five years since the COVID-19 global pandemic. At the time it was an utterly alien and tumultuous experience. However, due to the way numerous institutions responded (but not the government), many people thought there would be a great deal of social and political change in the UK afterwards. The pandemic highlighted the impotence of the NHS, as well as those who work in jobs designated as essential. It also shone a spotlight on many of the country’s inequalities. Due to our national character, a real sense of community emerged. Something that had been absent for a very long time. Briefly, we got a glimpse of what the UK could be when we all broadly worked together. There was a sense that now was the time to change the status quo. Sadly, nothing changed. As soon as the vaccination program was launched, the UK quickly slipped back into the mire it’s been wallowing in since the end of WWII.
Prior to writing this post, I clocked a picture on a news website of the now disgraced TV presenter (and nonce) Gregg Wallace. I noticed that he doesn’t smile as such but tends to “gurn” instead. So does UK politician (and cunt) Nigel Farage. He always has his mouth open and his face contorted in some curious rictus, in most of the pictures you see of him. Mind you, I also don’t photograph especially well and any pictures of me smiling tend to look sinister or with a heavy hint of irony. The bottom line is not everyone is good at smiling. It doesn’t come naturally to all of us. This can be a problem at times or in social situations, because smiling is an integral part of our culture. On many occasions, I’ve been walking along, my face in a state of natural repose, only to be harangued by some twat shouting “cheer up, it may never happen”. A phrase I haven’t quite fathomed out, even to this day.
Language, Style and Tone
One of the many choices that you’re presented with when you start blogging is what style to adopt. You can make a conscious decision right from the outset regarding the tone and language you intend to use, or you just “dive right in” and see what evolves over time. Blogging is a far less formal kind of writing compared to traditional mediums and therefore lends itself to a wider range of choice and means of expression. Language, style and tone certainly have an impact upon your work and are key (along with content) in creating your identity and online brand. Therefore, they have a direct bearing upon what sort of readership you may attract and cultivate. Hence it is beneficial to be aware of the significance of language, style and tone.
One of the many choices that you’re presented with when you start blogging is what style to adopt. You can make a conscious decision right from the outset regarding the tone and language you intend to use, or you just “dive right in” and see what evolves over time. Blogging is a far less formal kind of writing compared to traditional mediums and therefore lends itself to a wider range of choice and means of expression. Language, style and tone certainly have an impact upon your work and are key (along with content) in creating your identity and online brand. Therefore, they have a direct bearing upon what sort of readership you may attract and cultivate. Hence it is beneficial to be aware of the significance of language, style and tone.
So here are a few thoughts on all three of these factors. Their relevance depends on what you write about and how seriously you consider your work. Although language, style and tone are important, if you are writing light and entertaining material that is meant to be enjoyed rather than dissected, then it is not necessarily such a pressing matter. If you like to write reviews or opinion pieces and are happy to express opinions about controversial issues, then their significance and impact are greater. It is for you to decide if these three aspects of writing are important to your content creation.
Language:
Brief and concise writing using plain and simple words can be an eminently practical approach to blogging. It allows you convey your thoughts quickly and easily. If you are writing anything explanatory, then writing in this manner is ideal. Guides, walkthroughs and FAQs benefit immensely from an economy of words. But writing is not a “one size” fits all undertaking. Long, complex and even verbose writing can be appealing to certain demographics. Sometimes you can more accurately express yourself when using florid language. Brevity can be constraining and doesn’t always allow you to accurately convey your thoughts and sentiments. Hence, there are times when long form writing, written in a scholarly manner is an appropriate means to an end. The great thing about the English language is that it there are multiple words meaning the same thing, so you get to choose the ones that best serve your needs.
How you use language, naturally has a bearing on your readership. Some will prefer concise and straightforward prose. Others will seek out the opposite. Newspapers are a prime example of this, adopting the language that best suits their target audience. And let us not be naïve and fail to recognise that there’s a culture of snobbery surrounding language. It is after all a socio-political tool. Whether you like it or not your written content will be judged in part by the very words that you use, or in some instances not use. This is why some writers will spend a great deal of time editing their work to ensure that they use the right language to express their point clearly and unequivocally. Of course, you can also do the complete opposite if that is your intention.
Style:
I personally favour a conversational style with my online writing. I am sharing my thoughts which I rhetorically question and analyse. As such, I do not see the need to couch them in the formality associated with a scholarly essay or that of a broadsheet newspaper. I will make quips and jokes to lighten the tone, as well as using pop-culture references. Yet I still use conventional methodologies if I am constructing a reasoned argument. Premises and conclusions need to be established and if I’m writing a “think piece” about a subjective matter, I will try an include multiple perspectives on the subject.
Because I do enjoy “word play” and believe wholeheartedly in the old adage “you must say what you mean, or else how can you mean what you say”, I am somewhat verbose. But words are nothing to fear and if someone uses one that you’re not familiar with then there is no shame in asking for an explanation. Indeed, add it to your personal lexicon. Expanding your vocabulary is empowering. However, I fully recognise that others are far more comfortable doing the opposite. Namely, writing as they would speak among their peers. It all about finding what’s right for you and your content. A twenty-year-old and someone twice that age can both express the same point, but their choice of words will often be radically different. That is one of the pleasures of reading other peoples blogs. Not only to learn what they think, but to enjoy how they express themselves.
Tone:
In some respects, a writer’s tone is the most telling thing about themselves, their content and world view. It is the written equivalent of body language and verbal expression. Tone lets the reader know if the author is angry or amused, outraged or enthused. It also determines whether a written point is being presented for your consideration or whether it is being expressed as an unassailable “truth” or empirical fact. Tone also provides scope for an author to be frivolous, welcoming, measured or bellicose. Some writers are cognisant of tone to the extent that they can use it along with style as a way of controlling the way readers perceive them. Why state when you can imply? Ambiguity has advantages when exploring certain subjects. Again, tone is something you can choose to use within your writing. For some writers, it just inherently bleeds out into their work. It is something else that readers can use to judge the author.
It is obligatory to start these sorts of posts by reiterating the standard mantra that you should not be driven by your websites stats and that the data they contain can be unreliable. Although a sound philosophy in principle, it is actually more nuanced than that. Such data can be useful for growth if used wisely. I have never been coy about trying to increase my readership. For me it seems an integral aspect of blogging. Over the course of 2026, the traffic to Contains Moderate Peril has doubled. A lot of that is down to curious spikes in visits which seems to be AI scraping the entire site. Setting aside these anomalies, more people are reading posts and a lot are doing so via the site’s RSS feed. All of which is fine by me as growing the audience for this blog was a goal for this year, I am quite pleased by this development and the ongoing progress. I hope it continues.
There is a subtle difference between being rash and being proactive. Being rash means acting too fast without thinking about the results, while being proactive is a question of acting early with careful planning. Why have I mentioned this? Well prima facie information indicates that recent Blaugust participants are interested in an “official” online presence for the annual festival of blogging, other than that existing Discord server. That seems perfectly reasonable to me. Not everyone likes using Discord and I do worry that they may reduce its free functionality at some point in the future. With regard to there being a Blaugust platform of some kind, there is a consensus that it doesn’t need to be some sort of sprawling commercially hosted website running on Wix or such like. Those sorts of site require funding, a degree of admin and possibly private data management. It also a bit too “corporate” if you like. Hence the logical compromise is to have a static site. Let it suffice to say, that has been done.
Judging by the posts I’ve read, it would appear that Blaugust 2026: Festival of Blogging has been well received by those who participated in it. That is most satisfying to know, especially in light of the fact that this is the first year the event has been run without our founder who sadly past away in July. It has also become clear that Blaugust is reaching a far wider and diverse audience and most definitely is no longer the exclusive province of bloggers from one particular community. There has been healthy discussions on our Discord server about whether this year event needs to adapt to accommodate the modern blogosphere. Questions such as whether or not there needs to be a dedicated Blaugust website have been raised and explored. Should every site participating have an RSS feed? How, if required, should comments be handled. Inevitably, the subject of the use of AI in blogging still remains a controversial issue.
After a very productive month of writing, we come to the final Blaugust 2026 Group Project writing prompt. It is titled lessons learned and is usually a chance to reflect on the festival and whether or not it has been to one’s satisfaction. Have you achieved your goals? What have you gained from the experience? Those sorts of things. It also poses two further questions; “What is the best piece of advice you’ve ever been given?” and “what’s the best advice you’ve ever given to someone else?” for your consideration. I’ll address the questions shortly. Firstly let’s mull over this years event and assess how it’s gone.
It was my blogging anniversary on the 16th August. I’ve been writing and sharing my post online for 19 years, via various different websites and blogs. This current iteration of Contains Moderate Peril has been around since August 2015. To date it has 2,171 posts including this one. Quantity does not necessarily equate to quality but there are some articles I am proud of and feel that they make their point effectively.
This week’s Blaugust 2026 Group Project writing prompt is an important topic. Namely, staying motivated. I prepared a fairly lengthy post with some advice and ideas to keep people focused and writing. Then I checked it against the post I wrote last year and the year before that, going back to blogging events from 2012. All of these posts broadly said the same thing, so I decided to scrap what I had composed for today and to go with a simpler approach. I shall answer the questions Krikket posed for this writing prompt. Fellow blogger Bhagpuss has also done so and as ever, his thoughts are interesting and well expressed. Here are my answers.
Once again, I have stumbled across an interesting debate that has provided me with an opportunity to write a blog post. Over on the Blaugust Discord Server, I read a comment from AgingGamer regarding RSS feeds and their significance with regard to blogging. This in turn referred me to a post by fyr (don’t you love all these nom de plumes) who wrote at depth about the ongoing community debate about the use of RSS/Atom feeds. The article explored the importance of such feeds with regard to reaching readers and providing accessibility to the disabled. All of which provided me with a great deal of food for thought. Mainly because I use a mainstream website service provider for my online endeavours, so RSS is by default built. I’ve never really considered not having such a facility at my disposal. But the rise in the IndieWeb scene challenges this assumption.
I have written two blog posts today that I have subsequently abandoned. The first was gaming related but when I was about halfway through writing it, I felt like I was covering old ground and just repeating myself. It was also regarding an issue that can’t really be fixed. Namely, how do you ensure that matchmaking in PVP games is done equitably. As there is no solution to this issue at present, or at least not one that all parties can agree on, I decided to ditch it. Similarly a post I was working on about what becomes of my blog if anything happens to me was curtailed. In light of recent events in our community it seemed inappropriate. However, as a result of binning two blog posts, I new idea occurred to me. Do my fellow bloggers self-edit and curtail what they write about? Is your blog totally unfiltered or do you apply a set of rules that determine what content is deemed acceptable?
It is time for the next Blaugust 2026 Group Project writing prompt. This one comes with two lines of enquiry. The first is an opportunity to “introduce yourself”. Over the years, I have written several introductory posts for previous Blaugust events. Rather than repeat myself I’ll just link to the last one, which was posted in August 2023. I haven’t radically charged since then apart from my hair going whiter. The next part of the prompt poses a far more intriguing question. “If you could have one magical power or super power, what would you choose and what would you use it for?”, which offers much for consideration. Having given this proposition much thought here is my response.
A decade ago I wrote a post about blogrolls and the practical and social issues surrounding them. At the time, the version of Squarespace I was using didn’t easily support such things or at least wasn’t able to do so in a manner I liked, so I didn’t have one. Ten years later Squarespace as a hosting platform has far greater functionality, hence I recently decided to add a blogroll. That was in March this year. However it just wasn’t really fit for purpose. So I decided to revise it a few days ago and rather than just have a traditional list of blogs in a side column, I ended up producing a more comprehensive blog directory, which list two hundred plus sites alpha-numerically. I’ve been tinkering with it on and off and I am now finally happy with it. The latest update reflects the international nature of the Blaugust: Festival of Blogging and the fact that we have many blogs written in their native language. Translating text is now an integral function of web browsers, so I see no reason why these blogs should be excluded.
Today’s post is part of the Blaugust 2026 Group project, which features a series of writing prompts set for specific dates throughout the month. The idea being that everyone who wishes to participate can write about the same subject, riff off each other’s posts and enjoy a shared experience. In many respect having a common writing prompt levels the playing field and provides a sense of common purpose among those who take part. Today’s group project prompt asks the question “tell us all about your very first blog”. An unambiguous and interesting question that will hopefully prove enjoyable to write about and informative to others.
I have been writing online for nearly two decades. I don’t claim to be good or accomplished but what I can say with certainty is that the more often you write, the easier it becomes. For those who are new to writing a blog and the Blaugust Festival of Blogging, possibly the biggest hurdle that you now have to get over, is writing your first post of the month. You spent the lead up to this event sorting out your blog templates, fine tuning the backend and possibly banking some ideas. Or you may have decided to just wing it and make it all up as you go along. Both are perfectly valid approaches. However, there is one thing left to do that cannot be put off, avoided or danced around. Writing. At some point you’ve got to do it. Or bail on the event. The proverbial “shit or get off the pot”.
If you take a cursory look at a calendar you will see that the month of July is fast coming to an end. That means that Blaugust 2026 Festival of Blogging starts in a few days time! If you’re participating, or thinking of doing so, the next few days present a golden opportunity to do some practical organising and basic preparation. You don’t have to if you don’t want to. Feel free to just do things as they come, so to speak, if that’s your approach. However, for most of us, it helps if we have some kind of plan in place and make some arrangements in advance. I personally prefer this approach and like to have some ideas for blog posts in the bank. It is also useful to have “options” if something doesn’t go to plan. For those who are new to Blaugust, here are a few ideas regarding preparation that may be of use to you. As ever, your personal mileage may vary and ultimately you are best off adopting a strategy that suits your writing style and personal schedule.
Prior to last year’s Blaugust: Festival of Blogging, I upgraded Contains Moderate Peril to the latest version of Squarespace. There are still some aspects of the site that need fine tuning but overall, I am happy with the appearance of my blog and its respective functionality. With this year’s writing event fast approach, I decided to tackle over the last few days, some of those finer points that need tweaking. I have wanted a post counter on the site for a long time but unfortunately there is no native Squarespace widget for this basic function. I also felt the need to upgrade the blogroll, as the current one didn’t support RSS feeds from certain sites (e.g. Google Blogger) and was dependent upon a third party service, Elfsight, which wasn’t ideal. Both of these issues have now been addressed and I am pleased with the results. There is now a post counter on the Blog Archive page, which seems a logical place to have it and the Blogroll is now far more comprehensive.
Next month the annual Blaugust: Festival of Blogging begins. Roundabout this time each year, I try to write a promotional post to raise awareness of the event and encourage potential participants. However, as I’ve done this quite a few times before, each year it is becomes increasingly difficult to present the essential facts about Blaugust: Festival of Blogging in an interesting fashion. There’s nothing worse than writing a post and feeling that you’re just covering old ground. So, this year, I thought I’d try something different and present the most important information about this annual event, as if it were a conversation between myself and an interested passer by. Feel free to attribute novelty voices for each party in your own head, while you read this. If it helps, try imagining that this discussion is happening between two celebrities or such like. Both may be wearing exotic hats but I digress. On with the scenario.
I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.
Everyday, once I’m up, I sit at my desk in my office, fire up my PC and log into Feedly. I have various RSS feeds grouped by category, which I slowly trawl through and read anything that catches my eye. I have one curated feed named “Blaugust” named after the yearly festival of blogging event. It has over 250 blogs listed, many of which are former participants. Most of these regularly post. Hence there’s a lot to get through and so I don’t read all of them. However there are a few that I always checkout. Mainly because they’re the personal musings of some of our writing community’s oldest and most prodigious members. The sorts of guys and gals who are part of the furniture. They’ve always been there and it feels like they always will. Posting their thoughts, sharing their enthusiasm and spreading the love, so to speak. One of these blogs, is Tales of the Aggronaut. written by Belghast.
On Friday 26th June, I had another random spike in internet traffic to Contains Moderate Peril. The statistical package that comes with my Squarespace account recorded over 13k visits in less than 24 hours, which is not typical (although I wish it was). However, all of these visits to my blog arrived via the default homepage and spent between 1 and 2 minutes there. Hence, it was obvious that this was not human traffic, as there was no evidence of any searches being made of content that is available on my site, nor of the “visitors” clicking on any of the links on the top menu and viewing other posts. This was undoubtedly AI traffic arriving at the designated homepage and simply parsing the site. I had a similar spate of this sort of web traffic last November. The only difference on that occasion is that the traffic all came from China. This time round it hailed from the US. I suspect that this is something that will happen more often as companies set their AI loose on the net for what is effectively training.
I recently watched a video on Patreon by someone who I actively support as a “content creator” and whose work I enjoy. I shall provide no more detail regarding their identity because they may not want their work referenced with regard to what I am going to say. During the course of their video they briefly referenced the work put into promoting a podcast they are currently producing and the relatively low audience that it has garnered so far. The comments were an aside and most certainly not said with any sense of self-pity. They were simply a statement of fact. Furthermore, I suspect they are far from unique and similar sentiments have been expressed in one way or another by anyone who has created something the published it online, only for it to be lost among the greater white noise” of the wider internet.
When I first started blogging way back in 2007, I maintained a blogroll of all my colleagues and peers’ websites. At the time this was a common practice and a way to support an expanding community. I considered this such an important aspect of the blogging scene at the time, I created a website to aggregate posts from video game blogs, called The Gaming Blog Nexus. It ran for two years and proved quite useful. However, it was tricky to administer and would frequently break as a lot of the back end widgets and plugins were created and maintained by “gifted amateurs”. I eventually shut it down due to the operating costs. When I moved my own website, Contains Moderate Peril, to Squarespace in 2015 I intended to start maintaining a blogroll once again. However, at that time there was no native support for such a thing on the platform. Hence for the last ten years, I have not had a blogroll on my website, which hasn’t sat well with me.
I was speaking to someone recently about hobbies (fortunately it wasn’t Simon Quinlank) and I mentioned that I have maintained a blog for over a 19 years. When I talked about the ongoing cost they were most surprised, as they had assumed that blogging was something that could be done for free. I guess we’ve become so accustomed to the provision of free online services such as email, that this a reasonable assumption. I pointed out that although it is indeed possible to blog for free using Blogger, it was not the optimal approach, especially if you want to maintain some degree of control over your writing. Naturally, the next question they asked was how much do I spend and I gave them a ballpark figure. All of which reminded me that I wrote a post on this very subject a few years ago. So I’ve decided to revisit the subject and see how much it currently costs to maintain Contains Moderate Peril.
Today I started the slow process of auditing every post that has been published on Contains Moderate Peril since 1st August 2016. The goal is to correct any obvious typos and replace all existing images with larger ones. The Squarespace software upgrade I applied to the website at the end of last year has finally allowed me to establish a standard format that I am happy with. Hence the ongoing audit is the perfect opportunity to apply these style rules to all posts. There are also some technical issues and matters regarding functionality that need to be addressed. I need to determine how to embed YouTube videos in such a way that they automatically scale to fit whatever device is viewing them. Another area which needs improving is the website search facility. This needs refinement so that enquiries can be more specific. Older posts also need to be more accessible, although I am still researching how best to achieve this.
It’s nearly two and half months since the Blaugust: Festival of Blogging event ended. During that time I’ve maintained a fairly regular writing schedule and I post every two days or so. Furthermore, I finally dragged my blog template, kicking and screaming, into the modern era. I tweaked a few pages and updated the content of the “about” page. The next task is to start going through all previous posts and replacing older, low resolution images with larger, more appropriate ones. This process also presents an opportunity to ensure that all posts follow a uniform style. IE Are appropriately categorised, have links to related posts at the bottom and are SEO optimised. This will be a lengthy task so I think the best approach will be to tackle two or three posts a day. Hopefully this will raise the profile of older content, which generates the lion’s hare of traffic to this site.
I use a browser extension called Control Panel for YouTube, which allows me to determine who many videos are displayed on my YouTube homepage and to filter the content that is shown. At present it is configured to display rows of six. Something that I have noticed of late, is the amount of videos with hyperbolic titles and thumbnail images created by AI. Both of which are design choices made to increase engagement. Clickbait titles are contrived to meet current SEO optimisation criteria and as such feature more and more in search results. The fact that they frequently have no relation to the subject I am researching, seems to be neither here nor there. The same issues arise with regard to AI generated images, which again frequently have no bearing on the matter. The fact that more and more content creators do this, infers that it works and is now an essential part of the process you must follow to be seen and featured in search results.
In the last post in this series, I specified the need for a plan with regard to upgrading my blog. Well a plan has emerged, been refined and has now been formally adopted. Rather than migrate Contains Moderate Peril to a new platform and effectively have to rebuild all the content, I am going to upgrade my existing presence on Squarespace. This decision was made for two reasons. Time and money. Migrating to a new platform will take a lot of time and incur additional costs. Upgrading the existing website will take less time and has no cost implications. That is not to say that it will be easy. It has become abundantly clear that the upgrade process will break stuff and that all published posts will have to be manually repaired. Hence my choice boils down to the lesser of two evils.
This year’s Blaugust: Festival of Blogging has reached an end and it would appear that this event has been well received by those who have participated in it. I believe that there were 168 bloggers taking part this year, many of whom have not participated before. Some were new to blogging, where others simply wished to see if they could increase their writing output. As ever there was a wide variety of blog styles and subject matters and it has been most interesting to read new posts every day. I have attempted to leave comments and positive feedback where I can and I hope that some of these new blogs that I’ve discovered continue to write. Well done to everyone who took part. I hope it has been an enjoyable and informative process and that you have learned from it. I know that at least one blogger has determined that writing online is not for them, which is a valuable lesson.
There is currently a group writing prompt available as part of this year’s Blaugust: Festival of Blogging which has piqued my interest. It asks the question “what is the oldest draft post you have” and suggests that it is revived in some manner. I have dozens of draft posts in a folder in my Google Drive. Many are film reviews or film related. The oldest of which dates back to summer 2010. Rather than write a straight forward review of Blake Edwards 1968 comedy The Party, I rather foolishly thought at the time that I’d tackle the issue of whether the film is sufficiently racist to make it beyond the pale. Let it suffice to say that I quickly found myself bogged down in the complexities of the subject and thus never completed the blog post.
I’ve participated in every previous Blaugust: Festival of Blogging event. Prior to that I was involved in the Newbie Blogger Initiative or NBI as it was affectionately known. I have therefore written quite a lot of blogging advice and suggestions over the years. If anyone feels disposed to do so, you can access them all by clicking on the “blogging” option on the top menu of this blog. However, it is important to remember that a lot of the ideas I have advocated and written about over the years are purely subjective. Not all advice or guidance works for everyone. People have different ideas about blogging, different approaches to it and different aspirations. This year has highlighted some quite distinct differences among bloggers which has been most illuminating.
Today is my blogging anniversary. I have been writing online consistently for 18 years. My earliest blogs no longer exist, although they can be found via the Internet Archive Wayback Machine. My first blog was a Lord of the Rings Online fansite called Misadventures in LOTRO. After a while this morphed into a wider gaming website; Misadventures in Gaming. However, I soon discovered that I wanted to write about more than just video games, so I decided to start from scratch and created Contains Moderate Peril in February 2010. This blog endured and has been my main online presence ever since. It has moved several times for various reasons. For a while I had a sponsor, as well as a reasonably sized audience and had dreams of making money from my writing and podcast. But it wasn’t to be and now I just write primarily for my own peace of mind and amusement.
When I was a child, I quickly learned never to say within earshot of my parents that I was bored. It was quickly met with a response along the lines of “an intelligent mind is never bored” or more worryingly “if you’ve got nothing to do, I’ll find you something” which meant a chore or Herculean task. Being a child of the seventies and due to my parents fundamentalist approach to declarations of boredom, I quickly discovered numerous ways to occupy myself. The default solution was a book or comic. I always liked reading as a child and had plenty of books to choose from. I also had numerous of comics as an alternative to a hefty tome. I would also draw and paint. My father use to work during the summer holidays as a design draftsman and as a result, we always had plenty of paper in our house. Then of course there were toys and such like. Hence I learned the art of keeping myself busy.