Semantic Bleaching
Last week, I was in a department store with Mrs P and my Grandson, when we stumbled across a range of toys called Fugglers. They are effectively a range of child friendly monster plushies, rather than genuinely terrifying mutation action figures. The manufacturers spuriously claim that the franchise name is a compound word of funny and ugly. However, anyone conversant with contemporary slang will immediately think of the phrase “fugly” which means fucking ugly. I’m sure the manufacturers of Fugglers have made it clear that their product is not in any way drawing upon this phrase, but only a fool would believe such a disingenuous stance. The name has obviously been chosen because it courts controversy by default. Yay marketing etc.
Language, Style and Tone
One of the many choices that you’re presented with when you start blogging is what style to adopt. You can make a conscious decision right from the outset regarding the tone and language you intend to use, or you just “dive right in” and see what evolves over time. Blogging is a far less formal kind of writing compared to traditional mediums and therefore lends itself to a wider range of choice and means of expression. Language, style and tone certainly have an impact upon your work and are key (along with content) in creating your identity and online brand. Therefore, they have a direct bearing upon what sort of readership you may attract and cultivate. Hence it is beneficial to be aware of the significance of language, style and tone.