Fear of Missing Out (Again)
On May 20th, John McClane and Rambo were unceremoniously crowbarred into Call of Duty: Warzone as cosmetic skins available from the in-game store. If you felt that your life would be spiritually enriched by such a purchase then it cost about £34 for both, resulting in the community accusing Activision (and not Hans Gruber) of being an exceptional thief. Two weeks later the offer ended and the skins were withdrawn. Those who had missed the proverbial boat were left to cry into their beer and shake their fists at the capricious nature of the gods. Because “fear of missing out” is very real and all leisure industries know this and are happy to capitalise upon it. Never mind children and those adults who have learned to control their sense of compulsion. Capitalism’s reply is simply “am I my brother’s keeper”? Because loot boxes, limited time events and cosmetic products are just surprise mechanics”.
Fear of Missing Out
According to Wikipedia Fear of Missing Out (or FOMO) is “a pervasive apprehension that others might be having rewarding experiences from which one is absent". Now that may sound to some as a somewhat trivial concern. One that encapsulates the concept of “first world problems” and “Generation Me”. Yet for many, it is a genuine concern. “Fear of missing out” is a not too distant cousin of “fear of being excluded”. Something that is a common part of bullying culture. FOMO plays to human insecurities and we live in times where people feel increasingly vulnerable. If you want further evidence of the veracity of FOMO, consider how it is something that marketing departments now actively seek to play upon and uses for leverage. A recent leaked document for the Entertainment Software Association (ESA) outlined how they wish to streamline and revitalise the ailing E3 trade show. One suggestion is to make "exclusive/appointment only activations for select attendees who will create buzz and FOMO”.