LOTRO: A Golden Opportunity

Back in Summer 2019, Amazon Game Studios announced it was co-developing a new free-to-play MMO set in Middle-earth, along with Athlon Games. The latter was at the time a subsidiary of Chinese publisher Leyou Technologies. However, in December 2020, Tencent bought Leyou Technologies which led to a series of contract renegotiations and reviews of ongoing projects. According to Bloomberg these negotiations did not go well and as a result, the new MMO has been cancelled. A spokesperson for Amazon recently stated that “we have been unable to secure terms to proceed with this title at this time. We love the Lord of the Rings IP, and are disappointed that we won't be bringing this game to customers”. Hence, Amazon will not have a complimentary game for their upcoming $1bn Lord of the Rings television series. At this point, possibly the only people who are happy with this outcome are Standing Stone Games, the developers of The Lord of the Rings Online.

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Thoughts on the New World Preview

I, like many of my fellow bloggers, have been afforded an opportunity to try Amazon Game Studios forthcoming MMO New World, three times over the last 18 months. I did so twice, playing the two previous private tests. As a result of these experiences I have opted not to explore the latest public preview. I haven’t said anything prior to today regarding the game due to the NDA but as that has now been lifted I can express my opinions. Simply put, New World is not for me. It is certainly not a bad MMO and the developers have made some radical changes in the game’s design as they’ve responded to player feedback. The initial alpha test showcased an open world PVPcentric game. The second release tempered that with more PVE content. However for me, New World just doesn’t offer the things that I specifically enjoy about the MMORPG genre. I think with continued polish and fine tuning, it will be a solid game upon release and I’m sure it will find its particular niche.

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Waiting for the New Middle-earth MMO

In late 2018 it was announced that Amazon Game Studios and Leyou were collaborating on massively multiplayer online game for PC and consoles set in Middle-earth. Ongoing development is being handled by Athlon Games, a global developer and publisher of free-to-play console and PC games. The studio is a subsidiary of Leyou Technologies Holdings Limited. But beyond the fairly vague press releases that can be found on the Athlon Games website (the last was posted in July 2019), little detail has emerged about the project. There has been unsubstantiated rumours that the project may well tie-in with the forthcoming Amazon Prime TV show that is set in the Second Age of Middle Earth. However, there is little information at present in the public domain to fully substantiate this or any of the other ongoing speculation. Hence, the entire situation raises some interesting questions and I’m sure like me, you have probably pondered some of them. Here are just a few that have crossed my mind.

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