The Consequences of Increased Web Traffic

It is obligatory to start these sorts of posts by reiterating the standard mantra that you should not be driven by your websites stats and that the data they contain can be unreliable. Although a sound philosophy in principle, it is actually more nuanced than that. Such data can be useful for growth if used wisely. I have never been coy about trying to increase my readership. For me it seems an integral aspect of blogging. Over the course of 2026, the traffic to Contains Moderate Peril has doubled. A lot of that is down to curious spikes in visits which seems to be AI scraping the entire site. Setting aside these anomalies, more people are reading posts and a lot are doing so via the site’s RSS feed. All of which is fine by me as growing the audience for this blog was a goal for this year, I am quite pleased by this development and the ongoing progress. I hope it continues.

It is obligatory to start these sorts of posts by reiterating the standard mantra that you should not be driven by your websites stats and that the data they contain can be unreliable. Although a sound philosophy in principle, it is actually more nuanced than that. Such data can be useful for growth if used wisely. I have never been coy about trying to increase my readership. For me it seems an integral aspect of blogging. Over the course of 2026, the traffic to Contains Moderate Peril has doubled. A lot of that is down to curious spikes in visits which seems to be AI scraping the entire site. Setting aside these anomalies, more people are reading posts and a lot are doing so via the site’s RSS feed. All of which is fine by me as growing the audience for this blog was a goal for this year, I am quite pleased by this development and the ongoing progress. I hope it continues.

However (and there is always a “however”), the moment your blog starts doing well, it seems that other people start to notice. There are plenty of online services that can help you determine which sites are growing and could provided useful “leads”. If you’re one of them, that’s when the emails begin. By which I mean requests from interested third parties that would like to “collaborate” with you. Or online specialist who want to help with your SEO optimisation or register keywords for you. I’ve had several emails already this week asking how much I charge for a link or a “paid post”. I even had a friendly email that asked if I could add them and several of their colleagues to my blog directory. When I checked they were all commercial blogging evangelists who extol all the sorts of practises that I abhor. None were writers in any creative sense. Just exponents of “how to get traffic and get rich on the internet”.

What antagonises me the most about all these emails and offers, is that not one of them has bothered to address me by my name. It’s not as if it’s hidden on my blog. I’m pretty much a textbook definition of a one man band. Hence, such emails have all the sincerity of a cold call or a marketing letter. Also, if anyone had bothered to read the about page on Contains Moderate Peril, it is pretty clear I don’t allow guest posts and I don’t accept paid links. I am particular about what get’s posted on my blog. It certainly doesn’t need adverts of links to online casinos. There’s enough bullshit online. I see no reason to add to it. And then there’s the idiots who think they can leave a comment on a blog post and leave a link in it back to something questionable. Like I won’t notice. I don’t know if it’s hubris or stupidity but it is certainly not well received by me.

All of these thing stem from a wider malady that blights the modern internet. The notion that every online activity has to be monetised and that you need to refine all your processes to optimise this endeavour. Doing things like blogging for pleasure or some sense of community is met with bemusement or even outright skepticism. If you’re not trying to earn a buck, then you’re an idealist, a fool or both. Furthermore, this philosophy that everything must be financially focused is what makes everything generic and standardised. As everyone desperately tries to streamline their writing or website to facilitate this quest for cash, the resulting content is bland. However, what can’t be cured must be endured. Instead of seeing such things as a problem, one can view them as a validation of a pro growth policy. I shall continue to write and try to reach a wider audience. I will also keep encouraging others to do the same. Communities, not snake oil.

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Thoughts on “Finding an Internet Home”

I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.

I read a blog post by Void recently, about finding a new internet home. He wrote about how he and many others have had to pick up their “digital roots” and migrate multiple times over the years, from one platform to another. It is a position I can sympathise with as I have done likewise. Hence I like the idea of having a place online where I hangout by default. My own blog is an anchor for me but it is not quite the same thing as a platform or online portal where I can find all my friends and colleagues, share content and shoot the breeze. It’s a curious thing, because as I typed that last sentence it struck how such a sentiment may seem alien to others. There may well be people who like to have a finger in multiple pies and who are happy to frequent and flit between various social media apps, Discord servers and subreddits. I prefer to focus my efforts on a single instance. A place that suits my requirements, allows me to put down roots and become part of the furniture. Like a virtual Diogenes Club.

Those who know me, may cogently argue that such a place already exists and I am currently a member there. That place being the Blaugust Discord server. It provides a fixed presence online, allows people to share content, hangout and chat. That meets a lot of the criteria I’ve already mentioned. Furthermore, I have been informed that there is a great more functionality available, should we wish to add it and use it. So perhaps this is the modern equivalent of an old school forum or community website that I crave after all? Sadly, there is one stumbling block with regard to this. Naturally, the Blaugust Discord server was set up and owned by Belghast. Hence nothing can be done administratively, such as adding functionality to current set up, until the ownership is transferred. This is something that has to be done through proper channels and obviously has to be handled with appropriate respect and deference.

Another issue that has crossed my mind with regard to Discord, is the long term viability of the service that currently provides, Discord has gained great traction due to its mainly free business model, which is supplemented with additional subscription fees for increased functionality. The pandemic helped make the product ubiquitous. However, nothing stays the same forever and we have seen plenty of other products with a similar business model become more and more monetised over the years. Discord explicitly said in 2025 that it was expanding beyond subscriptions into advertising, microtransactions and services for game developers. It has since expanded Quests advertising, virtual rewards and direct commerce inside gaming communities. At present none of these are a deal breaker. Will that remain the case? There have been rumours of an IPO for a while. Such a thing may well change the dynamic of Discord.

Looking back, I’ve spent time in many bespoke online portals that were created to provide the sort of community hub that I enjoy. For the original Newbie Blogger Initiative (the precursor to Blaugust) there was a bespoke forum provided by some company that has long since gone to the wall. Later the event centred around a Discord server that has now been abandoned. It’s still out there but no one uses it any more. Then there was Anook, a dedicated social platform designed by gamers, for gamers. This was especially popular among many of my peers but sadly just didn’t get the market uptake it was looking for. However, all of these service have had their respective day in the sun. Perhaps I am unrealistic in my desire for a permanent home. It could be that the reason why our community survives is because it migrates and adapts. Blaugust is now a blogging event, as opposed to the video games blogging event it started out as. Perhaps Marvin Gaye was right after all. “Wherever I lay my hate, that’s my home”.

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