Being a child of the seventies, Roger Moore was the James Bond that I grew up with. I was acutely aware of my parent’s generations antipathy towards him, as well as the endless and possibly unjust comparisons with Sean Connery. However, the younger fans embraced him so over the course of seven movies, Moore’s Bond broke all previous box office records. Furthermore, as each successive film in the franchise got bigger and became more of a caricature of itself, Moore tempered this with his self-deprecating humour and quips. His trademark cocksure performances and easy going charm was exactly what UK audiences needed. At a time when the country was losing its way in the world, both politically and economically, Roger Moore still effortlessly maintained the image of the suave, cool and droll English gentleman.