Roblox
I frequently see advertising and promotional material for Roblox. For example, they have gift cards for the game at the supermarket checkout, along with similar products for Minecraft and Fortnite. However, I’ve never really paid any attention to it because I’m not the target demographic. This changed recently when I asked my ten year old, twin granddaughters what they were playing on their phones. They, like countless other children their age, play Roblox, so I did a quick search online to see what all the fuss was about. Apparently, Roblox has approximately 111.8 million daily active users and 380 million monthly active users worldwide. In light of such a prodigious playerbase, I thought I should look into this game further. So I installed Roblox on my PC, via the Windows Xbox app and asked the twins to give me a tour, as well as their thoughts on things.