Is the Gaming Community to Blame?
The ongoing debacle about Blizzard Entertainment naturally raises the question as to what part the gaming community has contributed to this sorry state of affairs. There is a school of thought that gamers who blithely accept the status quo and never speak out about sexism, racism and casual misogyny within the games they play, the companies that create them and the wider community are part of the problem. They are effectively "facilitators" and are "complicit" with the perpetuation of these problems. Logically speaking, such observations are correct in a notional capacity. However, the reality of the situation is far more complex and nuanced. For example there are vast swathes of gamers who do not follow any associated news and therefore will be oblivious to the iniquities of Blizzard Entertainment. The same way as they are ignorant of the business practises of their car manufacturer or telecoms provider.
Once again, an interesting talking point was raised over Massively Overpowered, but that’s hardly surprising as that is their schtick, so to speak. This time round the subject being dissected was Reddit and what happens when a gaming community finds more traction there than anywhere else. The thing is with Reddit is that it’s nowhere near as moderated as official forums and can in certain circumstances become a thorn in the flesh of a games developer, rather than an invaluable community resource. It was an engaging talking point that eventually started expanding into the more nebulous question of “how do you solve a problem like Reddit?” or thereabouts. I think this latter conundrum if worth pondering because Reddit as a platform isn’t going anywhere fast. Most games will have an official or unofficial presence there and love it or loathe it, such places are often a useful repository of information, if you can navigate the choppy waters therein.
LOTRO: More Public Relations Problems
I’m not currently playing LOTRO but it hasn’t escaped my notice that there’s been a “wee stooshie” this week regarding Standing Stone Games handling of the “Incomparable Gear” debacle. To summarise, the cost of some specific high-end gear was set too low (about 75% cheaper than it should have been). Naturally, players bought these items from the barter vendor in good faith. Once the error was discovered, SSG’s initial solution was to patch the game and remove the item(s) from those who currently had it, without adequatecompensation. Naturally this was not well received by those affected by the issue, many of whom had bought the new items, then broken down and asset stripped the gear it was replacing. Drama, rancour and poor public relations ensued, further damaging community relations between SSG and the LOTRO player base. It should be noted that SSG is still trying to recover from the last marketing blunder they made back in July when they announced the profligate pricing range of the Mordor expansion.
Gaming Communities
Fans are far more than just customers. Sadly not all of the gaming industry understands or more importantly appreciates this distinction. Consider this analogy; I am a customer of Vodafone. I use their services for a monthly fee and that is the extent of my relationship with them. I do not write about my experiences using their products, nor do I create guides regarding their use. Neither do I arrange social events around their services. Fans conversely do all these things for the games that they love. Furthermore they do not do these things solely for their own benefit. There is a lot of ultraism in fandom. It often contributes towards a vibrant community which is a great marketing and promotional asset for any games developer. Being free, it also has the best price.