Conservatives and Tolkien

I don’t know if you have noticed that there are quite a lot of companies that have names taken from Tolkien’s Legendarium. At first glance, this seems innocuous enough. Tolkien’s writings grew in popularity over the seventies and eighties but since the release of the film trilogy at the start of the twenty-first century, his work has become more well known and  been assimilated into our wider pop culture. Hence, it seems quite logical that a startup tech company, for example, would choose a name from his writings. No doubt the founders grew  up reading The Lord of the Rings and are fans. That all seems plausible. However if you take a further look, it gets somewhat more complex. Here are four companies that have Tolkien based names.