A Year in Social Media
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
The internet is awash with competing forms of social media, all offering a platform for you to interact with your peers. Although I feel that there are a lot of positive aspects to all these mediums, there is also a downside. Need I really catalogue all the iniquities of Twitter or Facebook? Let it suffice to say that the internet giveth and it also taketh away. Social media is like any other tool and therefore has to be used appropriately. If used correctly then it can be informative, entertaining and a great way to broaden your horizons. The alternative is a portal into a world of anger, stupidity and shit. 2015 was the year that I feel I finally got my personal relationship with social media right.
I have never really seen any practical benefits to me or my writing in using Facebook or Google +. Until recently all posts that were made on Contains Moderate Peril were automatically posted to both platforms. However this failed to bring readers to the primary website and resulted in a separate audience growing on both alternate outlets. Effectively this increased the work load as there were now three platforms to be marketed to and engaged with. This struck me a counterproductive, so this autumn I ceased to use both these mediums and focused upon generating traffic solely for Contains Moderate Peril. Abandoning these two social media platforms proved quite easy. Facebook has become increasingly obtrusive in recent years and I didn’t care for the way it continued to harvest my phone for information for its own benefit.
For the present twitter continues to be my primary social media of choice. The rule of thumb with this particular platform seems to be you get back what you put in. Your personal twitter experience comes down to who you follow and how you engage with them. Some high profile twitter users do interact with their followers. Others simply use it as an impersonal means of marketing and promoting. Other unofficial “rules” to consider is it’s not mandatory to follow someone back just because they follow you. It’s also worth remembering that if you don’t like what someone is saying then stop following them. Despite what some folk would have you believe, twitter is not a microcosm of popular sentiment and is not a definitive litmus test on any weighty issue. Twitter amplifies extremes and it’s worth remembering that “empty vessels make the most noise”.
I genuinely enjoy the banter I share on twitter and like interacting with a broad and diverse group of people from around the world. However an incident this year raised the question as to whether I was spending too much time in an online echo chamber. Should I include news feeds and political commentary in my twitter timeline? Was it incongruous to flit from the ephemeral to weightier issues? Should I segregate such content or integrate it further into my twitter feeds? I eventually decided to move some of the more challenging material to a different twitter account. As I use TweetDeck I can display separate timelines in multiple columns; when required content can be temporarily muted.
Finally late in the year I discovered Slack. The Gaming and Entertainment Network set up a group and I was invited to join. Although I was aware of this team collaboration tool and had heard many positive things about it, it wasn’t until I used it did I fully realise how flexible a platform it is. It’s ideal for sharing all manner of material within a group and project planning. Or if you prefer it’s also a great way to talk shit with your friends. I can see this particular platform featuring heavily in all future undertakings both by Contains Moderate Peril and the Burton & Scrooge podcast. If you haven’t used it I would urge you to check it out.
Social media like any other communication product seems to have a distinct pattern to its lifecycle. There are earlier adopters that enjoy the benefits of using a product that is not yet mainstream. However sooner or later the world and the wife will discover the new platform and it will inevitably start to become more commercial and burdened by the lowest common denominator. Sponsored tweets are a prime example of this this process. I shall continue to use twitter in 2016 although I do think that may be it has peaked within this framework. Therefore I shall be keeping my eye out for the next emerging social media platform and may well break my own habit of not becoming an early adopter.
A Year in Technology
As technology has such an impact upon so much of our lives I thought I’d take some time to reflect upon how I have personally used it over the last twelve months. Having worked in the IT industry for twenty years my relationship with technology has constantly evolved over time. As I’ve stated before both on the blog and podcast I no longer feel compelled to be an early adopter or at thecutting edge of technological change. The hardware and apps that I use from day to day are tools and I now treat them as such, rather than as fashion accessories. Practicality and functionality are the things I look for the most in the products that I use and if there are no immediate benefits to be gained then it doesn’t get purchased and installed. It would seem the reality and personal maturity has finally trumped the “wow” factor.
As technology has such an impact upon so much of our lives I thought I’d take some time to reflect upon how I have personally used it over the last twelve months. Having worked in the IT industry for twenty years my relationship with technology has constantly evolved over time. As I’ve stated before both on the blog and podcast I no longer feel compelled to be an early adopter or at thecutting edge of technological change. The hardware and apps that I use from day to day are tools and I now treat them as such, rather than as fashion accessories. Practicality and functionality are the things I look for the most in the products that I use and if there are no immediate benefits to be gained then it doesn’t get purchased and installed. It would seem the reality and personal maturity has finally trumped the “wow” factor.
First off, the only major change I made to my PC this year has been an upgrade in operating system. Like 110 million other people I opted to install Windows 10 and have been broadly pleased with the results. It corrected a lot of the issues associated with Windows 8 and even produced a performance increase from my year old computer. Beyond this all other tinkering with my computer has been very low key. In July I bought a new steel series mouse which has proven to be good choice. Then in October I changed web browsers, moving from Chrome back to Firefox. If anything 2016 was more of note for the amount of software I uninstalled from my PC. The rule of thumb has been if it’s not being actively used then it goes. As a result many games and productivity tools have been removed.
Another major technological shift for me this year has been the way I use my smartphone. As with my PC I have been very particular about what apps I’ve installed but I’ve also broadened my usage. I do an increasing amount of personal banking via my phone as both the domestic banks I use have well written and secure apps, offering a broad range of services. Whilst travelling in May, I used my phone to successfully navigate from London to Liverpool, book accommodation and find a suitable restaurant. Both my smartphone and tablet are my main communications hubs, with access to all my email and social media accounts. It would appear that there is now a distinct delineation of services between my PC and phone; the former being a tool for content creation and the latter my own personal switchboard.
With regard to blogging and podcasting 2015 has been the year I finally stopped using WordPress. Although a very flexible platform, maintaining a self-hosted site becomes increasing involved the more it grows and expands. My move to Squarespace has proven to be hassle free and a sound choice. It is also a far more financially viable option; an important factor as both blogging and podcasting are ongoing financial black holes. Zencastr has proven to be a most effective means of recording the Burton & Scrooge podcast and has helped streamline the production process. It records from Skype, using the individual sound card of all those participating in the call. It then stores them as separate but synchronised tracks via Dropbox. The only improvement left for me to carry out in 2016 is the purchase a new microphone.
2015 was also the year my DVR became redundant. My set top box still has programmes recorded from the previous Christmas which have still not been watched. I simply don’t view live TV content anymore as on demand players have eliminated the need for me to record content. Binge viewing popular shows has proven far more satisfactory than the traditional approach of one episode per week. Even my consumption of news and current affairs has moved from TV to online. Radio has also become a medium that I increasingly use, mainly through a phone or a tablet. Furthermore when radio cannot provide the entertainment I’m looking for then podcasts will often suffice. Podcast and Radio Addict is my app of choice for both these mediums.
It would appear that technological downsizing and using new mediums for traditional content have been the major themes in my use of technology over the last year. I think the defetishising of gadgets and hardware has been for me a positive step. The pace of change once again has proven to be both surprising and exhilarating. I have also noted that a healthy dose of scepticism has been beneficial. My first forays into the use of contactless payments were problematic as I expected they would be. 4G coverage is also a term I continue to be wary of. However overall I have felt that my use of technology has been positive over the last twelve months and I look forward to seeing what changes 2016 will bring.