There’s an interesting post about “Doom Pill” content over at Indiecator. The thrust of the narrative was the wearisome nature of continuously bleak, fatalist and pessimistic content. You’ll find a great deal of such material on Twitter and other social media platforms. It is very akin to the “everything and everyone is horrible and we’re all going to die” content you find served up daily in the UK tabloid press. I certainly agree that being emotionally and psychologically bludgeoned with content designed to make you upset, frightened and angry is exhausting. Furthermore, the material that is being “reported” upon to elicit such feelings is all too often misrepresented, skewed or downright dishonest. However, “Doom Pill” content has no interest in factual accuracy or editorial honesty. It’s about clicks or in the case of the print media, circulation.