A Year in Social Media
I can’t speak for others but my relationship with social media has certainly changed over the last two years. Whenever new internet technologies emerge, there is a brief period when it feels like some sort of new frontier. Often such innovations become a means of empowering the marginalised and the voiceless. For a while new platforms can even be a force for good. But eventually commercial interests creep in along with rules and regulations. Hence, it all inevitably takes a turn for the worst. The frontier is finally tamed and ends up being just another corporate space. Social media is certainly not a forum for discussing social issues or politics, instead being a medium for tribalism and rancour. Because of these factors and others, I have moderated my use of social media and it has proven extremely beneficial to my state of mind.
A decade ago, I thought that using social media to promote my writing would be an invaluable tool and have positive results. Reflecting upon that now, I can't help but raise a wry smile at such naivety. Over the last twelve months, the amount of traffic to Contains Moderate Peril which is directly attributable to social media is just over 1%. Thus as a promotional tool, for me at least, it isn’t really worth the bother. Occasionally a Tweet about a game specific story may get a degree of traction with its player community but even then, it will only result in 100 or so additional visits to the post. Google is the primary source of people finding my writing and social media promotion has proven ineffective. Plus writing a blog doesn’t really lend itself to a presence on TikTok or Instagram. Platforms geared towards brevity and the concise delivery of targeted content, don’t really suit long from written material.
So after dabbling with instagram, I’ve ceased to actively participate on the platform. I mainly use it now to keep up to date with what my immediate family are doing, especially my granddaughters. Facebook is another medium I no longer use or check. I think the main reason I stopped using it was because rather than being a means to cross promote material, it simply became its own ecosystem which wasn’t especially helpful. As for older forms of social media such as forums and subreddits, they seem to be rapidly falling by the wayside. Many of the ones that I’ve used over the years, associated with specific games or types of fandom, have either closed down or dwindled into insignificance. Or they just become monopolised by a small cadre of dedicated posters who treat it as their own personal fiefdom. It often leads to an extremely partisan environment and hardly a suitable medium for debate and discussion.
Discord continues to be somewhat of a paradox, from my perspective. It’s a great way to chat and answer immediate enquiries. It’s also a solid foundation for a social group. However it is not exactly useful for archiving discussions and information. I feel it is a medium that deals in the here and now and although very useful it ultimately is very ephemeral. Yet many traditional gaming communities are moving to this platform, which I find somewhat confusing. Because it doesn’t offer the range of services that a traditional forum does. You can organise and manage events perfectly on Discord. But you cannot curate information and easily search for older content. I also feel that a Discord community over a certain size of active contributors is too hard to keep up with. You either follow it 24/7 or it eludes you.
As the year nears its end, I find myself using Twitter as my primary social media platform. I stopped following numerous twitter accounts earlier in spring, especially those associated with political and social commentary. I find that not having vast amounts of controversy and daily brouhahas flooding my timeline is extremely good for my psychological equilibrium. I mainly use Twitter now as a means of staying in touch with my online friends whose company I enjoy immensely. Overall, I’m finding the novelty of social media to be ebbing away and its practical benefits are overrated. Reaching large groups of potential customers is fine for business. Being exposed to excessive amounts of random members of the public is neither edifying, desirable or fun. I suspect that I shall continue to refine my social media experience in 2022.