The upbeat social media buzz around popular reality TV show Strictly Come Dancing took a turn for the worse this week, after celebrity contestant Seann Walsh was photographed kissing his professional partner Katya Jones. To the casual observer, this is simply standard fare for the tabloid press; a storm in a tea cup and nothing of note. However, four days after publication the story has grown from celebrity tittle-tattle to a major topic of national debate. This is because of several reasons. Mr Walsh was at the time when the picture was taken, in a long-term relationship. Katya Jones is married to fellow Strictly Come Dancing professional dancer, Neil Jones. Subsequently, actress Rebecca Humphries split up with Seann Walsh and released a statement online citing deficiencies in the five-year relationship and alluding to “controlling” behaviour. It is this later aspect, rather than just faux prurient outrage by the tabloids about the celebrity indiscretion, which has made this “story” persist. It links into the ongoing debate over “toxic masculinity” and the #MeToo movement.