LOTRO: The Return of Lifetime Subscriptions?
Please note the question mark in the title. This is not a news post announcing that Standing Stone Games are offering lifetime subscriptions for The Lord of the Rings Online once again. Don’t go getting over excited. I am simply raising the question as to why they haven’t chosen to do this since they announced their “acquisition” of both LOTRO and DDO back in December 2016. Because broadly speaking, it would appear that LOTRO is doing well under the auspices of SSG as opposed to Turbine. The game had a much-needed expansion, Mordor, added a new race and has a clear road map for what is beyond the recently released Update 23: Where Dragons Dwell. Furthermore, we have the imminent launch of a new progression server on the 8th of November. The licensing issue has been laid to rest and changes at Middle-earth Enterprises and the Tolkien Estate have surely had beneficial results. The game may not have the player base of some MMOs, but its core audience appears to be loyal and stable. Surely, with LOTRO enjoying a gaming renaissance, now would be a good period to capitalise upon?
Read More